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Bobby Klinck Legit Online Courses Made Simple FREE Training Feb 08 + ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint Special Bonus

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Why You Need A Content Marketer Today

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Oct 14, 2021

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Bobby Klinck: Legit Online Courses Made Simple Feb 08

Join Lawyer Bobby Klinck in this FREE 1-hour live training designed to help course creators like you confidently build and sell your online courses without worrying about your work being ripped off or making expensive legal mistakes.

#1 Name it, #2 Create it, #3 Market it, #4 Sell it, #5 Protect it

Not just another online training. Legit Online Courses Made Simple IS a live online training… but not like you’re used to. We asked our audience what they prefer in a training: a single “give me everything I need to know” training or bite-sized action items to make sure it’s easy to digest and take action on. And the results were split… so we decided to give you the best of both worlds! Aside from the live training on Feb. 8th, Bobby will also be following up with you in the days following the training with suggested action steps for you to take to make sure you’re getting it all done.

Created by a Harvard Law Grad who is also an online business owner like you.

REGISTER FOR FREEBobby Klinck: Legit Online Courses Made Simple Feb 08.

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ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint. 

Must-attend event for:

  • Entrepreneurs
  • Coaches
  • Consultants
  • Agency owners
  • Affiliates

Join Andrew Darius, AI pioneer and founder of PitchKickstart, for a 2-day virtual live event and discover the secrets to creating lead magnets, digital products, and generating traffic using ChatGPT and the "Sensei" Method

There's an opportunity RIGHT NOW for entrepreneurs and agencies to 10X their business.

An opportunity to rapidly:

  • Build an email list
  • create lead magnets
  • create digital products
  • create course content
  • and make PROFITS

This 2-day virtual live event is hosted by none other than Andrew Darius, the founder of PitchKickstart for ChatGPT and one of the AI pioneers.

With over 8-figures in sales and recognition from JVzoo for over $6 million in sales on just one of his accounts, Andrew knows a thing or two about creating and selling digital products.

The event will be live streamed in a private Facebook group, where you'll be able to ask questions and interact with other attendees. And don't worry if you can't make the live event - there will be a replay accessible for 48-hours after the live stream.

During this 2-day event, you will learn how to use ChatGPT to create 3 different lead magnet types that will attract subscribers to your list.

But that's not all! You will also discover how to use ChatGPT to create 3 different types of digital products that you can sell for a profit.

And if that wasn't enough, Andrew will be sharing his secret Sensei Method for generating traffic to any product or affiliate offer using ChatGPT, without relying on traditional platforms like YouTube, TikTok, Facebook, Instagram, Twitter, or LinkedIn, or SEO, Blogging, Podcasting, or writing ebooks.

REGISTER FOR THIS EPIC EVENT: ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint. 

SPECIAL BONUS: Register for the ChatGPT event and get access to my amazing bonus: the next-level launch model that is part of my "7 Ideals" methodology. 

A winning formula that you will adopt for your next, and the next, and all your upcoming product launches.

The next-level launch model:

  • Putting the customer first
  • Eliminating guessing and hope
  • Providing massive value and overdelivering on promises
  • Building anticipation and excitement before the launch
  • Positioning our brand as a leader
  • Creating scarcity
  • Ethical business practices
  • High retention rates

The Next-Level Launch Model

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"7 Ideals" New Update Jan 22

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*Support our brand new social channels:

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2022 RECAP

2023 Predictions

"7 Ideals" methodology news

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LESSONS FROM FOREX MARKET MASTERS:

“Learn What Works From The Most Successful Forex Market Masters”

The Astonishing Market Secrets Of The Most Successful And Most Respected Trading Champions, Billion Dollar Fund Managers, Market Manipulators In The World! Yours For a $1.36 a Day!

AIOSEO: How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic. Do you want to learn how to use the WordPress FAQ block to boost your SEO? WordPress FAQ blocks can increase your website traffic and click-through rates. They can even help you beat your competitors. In this tutorial, you’ll learn how to optimize WordPress FAQ blocks and use them strategically to drive real results.

Excire Foto: Are you tired of manually searching your huge photo stack, for that one photo which you edited just days ago? Is photo management hampering your productivity? Don’t worry, we hear you! Introducing Excire Foto, a revolutionary photo management software for designers and photographers. Excire is an AI-based powerful photo management software for Windows and MacOS, designed for easy photo management and quick content-based browsing. Its numerous built-in smart features will help you to get organized and find the photos you are looking for in the blink of an eye! Excire Foto is recommended by numerous photographers and professional magazines, who are enthusiastic about this innovative and intuitive photo management software. So what are you waiting for? Get this ingenious photo management software and speed up your workflow! What’s more? This software comes with an extended commercial license so that you can use it for unlimited personal and commercial projects!

NameCheap: Why ChatGPT won’t replace humans any time soon. For the past few weeks, the Internet has been all abuzz with excitement over AI writing tools, with one, in particular, going viral: ChatGPT. It’s not hard to see why. ChatGPT is an advanced chatbot tool from OpenAI, which also gave us DALL·E 2. It may be a chatbot, but it can respond to requests with surprising accuracy, generating written work like essays, stories, poems, and even software code and lecture notes. Unlike more rudimentary writing AI tools, ChatGPT often produces work that is surprisingly well-written and appears to be well-researched.

The general response has been a mix of excitement and skepticism. Similar to the recent debates surrounding AI art, writers worry that their jobs might be replaced, while businesses wonder how they can use it for their benefit. However, many experts are exercising caution to widespread adoption just yet. While it’s a fun tool to play around with, it’s far from perfect, and certainly no replacement for humans. 

Tawk: Customer service KPIs to increase loyalty in 2023. Customer Service KPIs can help you track performance and identify areas for improvement for employees, organizations, products and services. Tawk REVIEW

WealthyAffiliate - VitaliyG (49K followers): Streaming on Feb 1. Split testing is a common strategy used by marketers to compare 2 things against one another to determine which performs better. In this class we will be examining how this applies to Google Ads and specifically how to create A/B split tests with 2 ads competing against one another to determine which is better for you to use for your campaign/s. 

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Plasfy: the Easiest Graphic Designing Tool. An all-in-one easy-to-use online software that allows you to create professional graphics and designs for your business in just a few minutes. Use the preexisting templates to design your masterpiece! Add clipart and background to your designs to make them more appealing! You can create designs for Social media, Marketing strategies, Print media, Office work, and Advertising purposes or customize designs as per your use!

VideoProc: Converter: The VideoProc converter comes with a range of tools and functions that can help users cut, trim, merge, resize, convert, flip, and adjust video and audio files. You can use VideoProc to add subtitles, watermarks, and effects, and also balance shaky clips.

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DepositPhotos: creative trends 2023. 

Today's consumers crave new experiences. They look forward to engaging with brands that provide an alternative look at routine and inspire others to get going. Using creative approaches, XR technology, and more complex production techniques in 2023, content creators will have the opportunity to win over various audiences and invite them to escape.

Whether on a journey to discover new locations, explore oneself during an immersive wellness experience, or dive into old-school anime aesthetics—this year will be completely different, but no less exciting.

To share a wider perspective on where creative communication is heading, we teamed up with industry experts and the Depositphotos creative community.

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EnvatoMarket: Grab February's free items. There are always new freebies ready for you to enjoy on Envato Market. Website templates here on ThemeForest, WordPress plugins, graphic assets of all sorts, thousands of background music tracks and more. Get them while you can! 

9 Cutting-Edge Digital Marketing Trends for 2023: Gen Z, AI & Brand Advocates: What digital marketing trends will shape the coming year? From the "Gen Z effect" to AI domination, here are the top digital marketing trends we're predicting for 2023. With the ongoing growth of TikTok, the introduction of AI, and the monumental rise of the creator economy, 2023 is shaping up to be a hectic year for digital marketing. Fuelled by technology, innovation, and a consumer-driven landscape, the coming year will see big shifts in how marketers think about attracting and engaging customers online (and offline). We predict 2023 to be a year of embracing new technology, revisiting traditional marketing methods, and doing things differently.

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CutOut 8 Pro: The Best Photo Cropping Software. With CutOut 8 Pro you can perfectly crop out image motifs, flawlessly position motifs in front of new backgrounds, or remove distracting objects with a single click. You can easily swap backgrounds and lend your portraits a completely new look, so realistic as if the photo was taken in front of the new background. It works like magic! This user-friendly software has now become budget-friendly too, though not for long. Grab this deal for just $29 for a limited time only.

Dealjumbo: This Week Special 20% Off Code. ALL DEALS (fonts, mockups, graphics, photos, textures, under $10, on sale). Don't miss it and save HUGE 20% on any deal! And support freelance authors. Ending: January 27! Code: P20SD (Expiration date: 27/01/2023 23:59:59 CET - central europe time)​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Fiverr: The Secret 6: Here’s what everyone’s searching for on Fiverr. In this report, you will find everything you need to know about top trending searches on the Fiverr platform.

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What does a content marketer do?

The idea that you need a good marketing strategy for a successful business isn’t new. Of course, there are various marketing strategies.  But as nowadays businesses need to have an online presence, we hear more often that сontent marketing is the best option!

Until several years ago, сontent marketing was still a new and exciting thing, and many of us were still learning about it. Then, quicker than any other strategy, it started to be seen as a marketing powerhouse of nearly every business across industries. Wherever you go now and whomever you talk to, everyone will tell you content marketing is the king, or a new SEO (search engine optimization), etc. Many will say that it is the only valuable marketing strategy.

The importance of content strategies is linked to their ability to improve your website traffic. Content plays a critical role in raising awareness and generating leads, which then contributes to increased sales.

In simple terms, it means that you will attract visitors to your website by providing good content.

Consequently, it means that you will get more customers, which is the ultimate goal whether you have a website or something else.

Now, you may think, “Okay, that all sounds wonderful in theory! But I still don’t understand what exactly the job of a content marketer is?

“If that is the case, don’t worry! Nowadays, we are hearing a lot of similar terms such as content creator, copywriter, content marketing, etc.  We have to admit, it sounds confusing.

Here you will find everything you wanted to know about content marketing jobs, but you were too embarrassed to ask.

Why You Need A Content Marketer Today

marketing-strategists-content-specialist-with-megaphone

Illustration by vectorjuice/freepik

What is Content Marketing?

Okay, we know the traditional marketing strategies are not as effective as they used to be. But what is content marketing?

The online resource for information called Content Marketing Institute defines it as a technique of creating valuable, relevant, and consistent content to attract a clearly defined audience. The objective of it is to achieve profitable customer action.

We believe that the accent here is on the word valuable.

The fact that content marketers work to provide valuable content, makes this concept different from any other strategy.   You can say something can be part of content marketing campaigns if people want to consume it rather than avoiding it. 

A piece of content could be seen as an ad or valuable content, depending on the reaction of each consumer.  But of course, the point of content marketing is to show the value of all types of content to your target audience

Now we can imagine that all this sounds utterly confusing and that you still have no clue what it is and how you can benefit from it.

That is why we will talk more about the content creation and other tasks of a сontent marketer. 

What Does A Content Marketer Do?

Some people believe that the only thing content marketers do is writing blog posts. In reality, however, the job involves much more than that. 

First of all, whether he or she works as an individual or in a content marketing team, they need to have profound knowledge of their audience’s needs and wants

What do readers want to know? How do they search for information? What kind of headline inspires them to read the entire article? 

These are only a few questions a content team needs to answer.

After that, they need to be able to measure the performance of the content and figure out how and what to improve.  That involves tracking clicks, shares, bounces, etc. 

Content marketers also need to create an editorial calendar that includes case studies, research, tweets, videos, blogs, emails, webinars, presentations, etc. 

Then they have to send all that across various platforms such as Facebook, Twitter, and others. 

Apart from that, they have to direct the content to different audiences at various stages of progression to achieve sales.

Of course, the main goal of a successful marketer in general, including a сontent marketer, is Return on Investment (ROI).

If readers are becoming customers, the job is successfully done.

Skills Successful Content Marketers Have

Storytelling

We all love good stories, don’t we?  Logically, a good content marketer needs to be able to create good content, and that means telling a compelling story.

If you are just stating the facts, chances are that people will experience your work as too dry. That will lead them to drop the text altogether.

There is also a chance that they will forget what they read. 

The best storytelling technique is the Hero Journey technique. The hero is the target audience who is on the quest to conquer the giant. Your role is to be a wise person who will teach them how to do it. 

Copywriting

We are living in a consumerist world, and the fact is that advertising plays a critical role in it.

That said, we have to admit that a tremendous amount of content is being published every day.

So here is the thing!

Your job is to produce content that will be more attractive to the clients and customers than the one your competitors are producing.

For this, you need to develop excellent copywriting skills

One of the best ways to do that is to mirror what other successful content marketers did.  While reading something, ask yourself what makes you continue reading. Then apply that to your texts. 

Strategic Planning

If your goal is to deliver the best content, you need to develop a good strategy.  That is because every company has a unique branding.

That will dictate what kind of content you will have to publish and for which target audience.

A good content marketing strategy implies that you need to understand which marketing channels the company wants to use and where they can reach out the most of their target audience.

Project Management

Project or let’s say content management is the process of collection, delivery, and overall management of information needed.

In this case, it implies that you need to combine the knowledge and skills with various tools and techniques, so you can complete the task in time and with the prospect of good results.

You need to develop your workflow process to make sure that everything goes as planned.  Managing your projects means that you need to be time conscious of the tasks you could delegate to some other members of the team. 

Collaboration Skills

Speaking of the team, we must not forget to mention that besides being someone who provides quality content, every content marketer needs to be a team player.

Believe it or not, research shows that many projects fail because of the lack of collaboration in the workplace.

What does it mean in practice?

You need to take it upon yourself to learn about the background and values of the people you will be working with.

You also need to be an active listener and give people space and time to express their ideas, desires, etc. 

Why Businesses Need Content Marketing

It Builds Trust

Creating and publishing attractive new content regularly is something that inspires trust in your audience.

Here is the thing.

When people come to your website and see that there are new exciting texts about new products or a guide on using a certain product, they get the impression that you care about them.

Apart from that the more cohesive content generation there is, the more you will seem like an expert in your field.

And people love to hire experts, don’t they?

You Can Take Advantage of Organic Search

Most of us are using the Internet when we are deciding on whether or not to buy something, right? 

That means that we heavily rely on search engines, such as Google, to find what we need. 

A good content marketing strategy is designed in a way to enable your business to be high-ranked in those searches. 

Simply put, it means that if you hire a good content marketer, he or she will provide you with the content that will make your pages appear first. 

It Attracts Ideal Buyers

By now, you understand that good content attracts plenty of readers, right?

But maybe you are thinking…

“My goal is not just to publish texts for free so people can read!”

Fortunately, this is not what it is about. 

Not only that it attracts readers and makes them come again, but it also turns them into ideal buyers.

Content marketing will make your business available for new clients who are actively searching for it. 

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Bottom Line

Today’s business world is more competitive than ever. That is why if you want to be successful, you need to present yourself as super credible and reliable, and there is no better strategy than content marketing for it.

Of course, every content marketer will tell you that there isn’t such thing as an overnight success. 

But if you start now, before you know it, your audience will start looking at you as someone who has the solution for all of their problems!

Have you thought of becoming a content marketer? Maybe you want to hire one? 

Arthur Rowley

Arthur Rowley

Freelance Writer

Arthur Rowley is a freelance writer. He mainly specializes in the design and the game industry. He works with 777spinslot.com  and likes everything to do with design and video games. He looks into the future of technology and is very excited about its daily metamorphosis and hopes in the future for what lies behind the curtain of technological development.

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