fbpx

Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:Why You Need A Content Marketer Today

Why You Need A Content Marketer Today

}

Oct 14, 2021

GIVEAWAY AD14

Prize ending on December 01, 2023, at 03 pm GMT+2. laughing

TODAY'S SPONSORS

MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: $800,000 in FREE PRIZES and 50 Divi AI memberships for free. Join 881,346 Empowered Web Design Professionals & Business Owners Who Are Shaping the Future of WYSIWYG.

DesignRush: A B2B Marketplace to Find Top Agencies.

Brevo: Award-Winning Emailing Software. 50% Off Annual Marketing Plans. Code BREVOFRIDAY50 Valid until Nov 27.

Prezentar: 50% OFF. Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: 40% OFF 89 Coupons LEFT. Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

What does a content marketer do?

The idea that you need a good marketing strategy for a successful business isn’t new. Of course, there are various marketing strategies.  But as nowadays businesses need to have an online presence, we hear more often that сontent marketing is the best option!

Until several years ago, сontent marketing was still a new and exciting thing, and many of us were still learning about it. Then, quicker than any other strategy, it started to be seen as a marketing powerhouse of nearly every business across industries. Wherever you go now and whomever you talk to, everyone will tell you content marketing is the king, or a new SEO (search engine optimization), etc. Many will say that it is the only valuable marketing strategy.

The importance of content strategies is linked to their ability to improve your website traffic. Content plays a critical role in raising awareness and generating leads, which then contributes to increased sales.

In simple terms, it means that you will attract visitors to your website by providing good content.

Consequently, it means that you will get more customers, which is the ultimate goal whether you have a website or something else.

Now, you may think, “Okay, that all sounds wonderful in theory! But I still don’t understand what exactly the job of a content marketer is?

“If that is the case, don’t worry! Nowadays, we are hearing a lot of similar terms such as content creator, copywriter, content marketing, etc.  We have to admit, it sounds confusing.

Here you will find everything you wanted to know about content marketing jobs, but you were too embarrassed to ask.

Why You Need A Content Marketer Today

marketing-strategists-content-specialist-with-megaphone

Illustration by vectorjuice/freepik

What is Content Marketing?

Okay, we know the traditional marketing strategies are not as effective as they used to be. But what is content marketing?

The online resource for information called Content Marketing Institute defines it as a technique of creating valuable, relevant, and consistent content to attract a clearly defined audience. The objective of it is to achieve profitable customer action.

We believe that the accent here is on the word valuable.

The fact that content marketers work to provide valuable content, makes this concept different from any other strategy.   You can say something can be part of content marketing campaigns if people want to consume it rather than avoiding it. 

A piece of content could be seen as an ad or valuable content, depending on the reaction of each consumer.  But of course, the point of content marketing is to show the value of all types of content to your target audience

Now we can imagine that all this sounds utterly confusing and that you still have no clue what it is and how you can benefit from it.

That is why we will talk more about the content creation and other tasks of a сontent marketer. 

What Does A Content Marketer Do?

Some people believe that the only thing content marketers do is writing blog posts. In reality, however, the job involves much more than that. 

First of all, whether he or she works as an individual or in a content marketing team, they need to have profound knowledge of their audience’s needs and wants

What do readers want to know? How do they search for information? What kind of headline inspires them to read the entire article? 

These are only a few questions a content team needs to answer.

After that, they need to be able to measure the performance of the content and figure out how and what to improve.  That involves tracking clicks, shares, bounces, etc. 

Content marketers also need to create an editorial calendar that includes case studies, research, tweets, videos, blogs, emails, webinars, presentations, etc. 

Then they have to send all that across various platforms such as Facebook, Twitter, and others. 

Apart from that, they have to direct the content to different audiences at various stages of progression to achieve sales.

Of course, the main goal of a successful marketer in general, including a сontent marketer, is Return on Investment (ROI).

If readers are becoming customers, the job is successfully done.

Skills Successful Content Marketers Have

Storytelling

We all love good stories, don’t we?  Logically, a good content marketer needs to be able to create good content, and that means telling a compelling story.

If you are just stating the facts, chances are that people will experience your work as too dry. That will lead them to drop the text altogether.

There is also a chance that they will forget what they read. 

The best storytelling technique is the Hero Journey technique. The hero is the target audience who is on the quest to conquer the giant. Your role is to be a wise person who will teach them how to do it. 

Copywriting

We are living in a consumerist world, and the fact is that advertising plays a critical role in it.

That said, we have to admit that a tremendous amount of content is being published every day.

So here is the thing!

Your job is to produce content that will be more attractive to the clients and customers than the one your competitors are producing.

For this, you need to develop excellent copywriting skills

One of the best ways to do that is to mirror what other successful content marketers did.  While reading something, ask yourself what makes you continue reading. Then apply that to your texts. 

Strategic Planning

If your goal is to deliver the best content, you need to develop a good strategy.  That is because every company has a unique branding.

That will dictate what kind of content you will have to publish and for which target audience.

A good content marketing strategy implies that you need to understand which marketing channels the company wants to use and where they can reach out the most of their target audience.

Project Management

Project or let’s say content management is the process of collection, delivery, and overall management of information needed.

In this case, it implies that you need to combine the knowledge and skills with various tools and techniques, so you can complete the task in time and with the prospect of good results.

You need to develop your workflow process to make sure that everything goes as planned.  Managing your projects means that you need to be time conscious of the tasks you could delegate to some other members of the team. 

Collaboration Skills

Speaking of the team, we must not forget to mention that besides being someone who provides quality content, every content marketer needs to be a team player.

Believe it or not, research shows that many projects fail because of the lack of collaboration in the workplace.

What does it mean in practice?

You need to take it upon yourself to learn about the background and values of the people you will be working with.

You also need to be an active listener and give people space and time to express their ideas, desires, etc. 

Why Businesses Need Content Marketing

It Builds Trust

Creating and publishing attractive new content regularly is something that inspires trust in your audience.

Here is the thing.

When people come to your website and see that there are new exciting texts about new products or a guide on using a certain product, they get the impression that you care about them.

Apart from that the more cohesive content generation there is, the more you will seem like an expert in your field.

And people love to hire experts, don’t they?

You Can Take Advantage of Organic Search

Most of us are using the Internet when we are deciding on whether or not to buy something, right? 

That means that we heavily rely on search engines, such as Google, to find what we need. 

A good content marketing strategy is designed in a way to enable your business to be high-ranked in those searches. 

Simply put, it means that if you hire a good content marketer, he or she will provide you with the content that will make your pages appear first. 

It Attracts Ideal Buyers

By now, you understand that good content attracts plenty of readers, right?

But maybe you are thinking…

“My goal is not just to publish texts for free so people can read!”

Fortunately, this is not what it is about. 

Not only that it attracts readers and makes them come again, but it also turns them into ideal buyers.

Content marketing will make your business available for new clients who are actively searching for it. 

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Bottom Line

Today’s business world is more competitive than ever. That is why if you want to be successful, you need to present yourself as super credible and reliable, and there is no better strategy than content marketing for it.

Of course, every content marketer will tell you that there isn’t such thing as an overnight success. 

But if you start now, before you know it, your audience will start looking at you as someone who has the solution for all of their problems!

Have you thought of becoming a content marketer? Maybe you want to hire one? 

Arthur Rowley

Arthur Rowley

Freelance Writer

Arthur Rowley is a freelance writer. He mainly specializes in the design and the game industry. He works with 777spinslot.com  and likes everything to do with design and video games. He looks into the future of technology and is very excited about its daily metamorphosis and hopes in the future for what lies behind the curtain of technological development.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
  • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
  • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
  • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
  • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
  • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
  • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
  • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
  • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
  • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
  • SalesScripter: How to Use ChatGPT to Write a Sales Script
  • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
  • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
  • UseMotion: The Timeboxing Technique - a Comprehensive Guide
  • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
  • Dev: Top 5 Github repositories to achieve system design mastery
  • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
  • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
  • SearchEngineLand: How to use Google Bard for better SEO
  • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
  • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
  • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
  • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
  • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
  • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
  • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
  • AnalyticsIndiaMag: 6 Must-Know Autonomous AI Agents
  • SciTechDaily: Hologram Breakthrough – New Technology Transforms Ordinary 2D Images
economy/politics
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
  • DailyReckoning: Wall Street’s Dishonest Accounting
  • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
  • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
  • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
  • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
  • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
  • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
  • CNNBusiness: WeWork files for bankruptcy
  • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
  • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
    Internationalization of Chinese currency gains momentum amid de-dollarization
  • BRICS currency is almost ready, confirms Economist
  • TVBRICS: Argentina starts the process of joining the BRICS Bank
    Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
  • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
  • Reuters: US SEC drops claims against two Ripple Labs executives
  • FiNewsAsia: Singapore’s money laundering scandal extends beyond the city-state to Hong Kong’s banking industry, reportedly involving UBS and two Chinese state-owned giants.
  • CoinDesk: FTX Used Billions in Customer Funds to Buy Back Binance Stake
  • YahooFinance: 11 Best Quantum Computing Stocks To Buy Now
  • GoldTelegraph: Many people are warning that artificial intelligence could trigger a financial crisis. Hilarious. Do you know what really creates a financial crisis? Years of ZERO interest rates and burying the world in debt.
  • BeforeIt'sNews: Biggest Banks at Risk of Collapse This Winter as Massive Failures Begun! - Epic Economist
  • SaudiGazette: Saudi Arabia calls for collective efforts to effectively implement Common Framework on debt relief
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

Wealthy Affiliate BLACK: Nov 24-27. Marketing and WebDev Multi-Platform and Community. Marketing management, SEO, site ranks, market and keyword research, niche finder and trends, AI-powered content production, website platform (builder, free SSL hosting, email, spam blocker, site speed, security, statistics, feedback, domains, tech 24/7 support), education (expert classes, classrooms, live training, bootcamps, certifications, support), community (live chat, social, private messaging, blogs, members’ training, Q&As).

Join the platform today to take advantage of the free trial and be ready to upgrade on Nov 24th. HUGE Discounts. When you join, I’ll welcome you there!

#2 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #2 position Amanda Jerelyn: author page. A passionate blogger from the UK with Master from the University of London. Visit Amanda’s Website.

TOP Quote

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the consumer decision-making journey unveiling the process eBook 333
The role of the business owner featured 666
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

the consumer decision-making journey unveiling the process eBook 333

The Consumer Decision-Making Journey Book

 

Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

You have Successfully Subscribed!

Pin It on Pinterest

Share This