You have an affiliate website and want to stand out of the crowd.It’s all about your offers.Do you have a strategy to differentiate from the High Competition?…Why should someone visit your site the minute he can find the same information everywhere on the web?…Can you imply more information or you have an alternative way to present the same information?…It is not enough to decide about a niche with high demand , it is not enough to target keywords with low competition or to pay for ads that will place your site at the top of Google.You have to give your visitors a reason to re-visit your website.And I am not talking about superb designs or expensive productions.
I feel it is time to talk about the Definition of a Unique Selling Proposition and further I will Illustrate Some Examples that you can implement or get inspiration from
Unique Selling Proposition is what makes a specific offer different from the competition.It could be a Unique Slogan.It may refer to something never offered again.Perhaps it consists of an additional offer within the primary offer.And it should be able to motivate readers and to add value.
The content on your affiliate website is the most important factor that can determine the sites progress and success.That content has to provide Real Value to the visitors and must be unique.But in the ocean of modern internet marketing world where hundreds of thousands articles are being publishing every single day how can you offer That Value.?…You have to be creative and try to approach your audience from another angle.You can not be the Best out there.Everybody’s efforts are on that mono-way.You can not be the Best unless you have hundreds of employees working for you.But if you own a small business like me you want to set new rules to the game.
If you already have an old website with a lot of content and you think that you are not Unique enough you can always Mix the current content to create beautiful new material.I have already discussed about repurposing your content in this article.
Any creative idea that you will come up can be implemented in your content.As long as you keep on working on your project you will find paths to differentiate from the competition.Then there will be no competition and you will gain a lot of fans.
Examples to Present Unique Content
Internet users are seeking for Reviews on any product they want to buy.That product could be sold online or offline , but people are using the convenient internet search to find out the details on a product or a service.What they look for is Personal Opinions of other people that used these products or services.
When you offer your own personal review on a product “that” “Instantly” makes your content unique.The information you are providing cannot be found anywhere else.You are describing the product , its aspects , characteristics , benefits , its pros and cons , the price and you usually finish writing your personal opinion and conclusion.Although may exist a lot of reviews for that same product people tend to read more than one review before they decide.It is your perfect chance to grab the peoples “Need” and supply the Real Value they want.
Express yourself , be descriptive and analyse the product.People need details , not just simple information.Found anything unusual , something worth to be mentioned.?..You Got To T E L L That..
Strategies to Avoid When Writing Personal Reviews
♦ Do not copy someone else’s review.That usual “Cheat” plan will not only won’t differentiate your review , there are great chances that you won’t even be ranked.
…Today I found a post where in the comments area someone was informing the author that another “Translated” version of his post (the one I was reading) caught up in another website… he included the complete URL of the “cheater”..
♦ When you are reviewing books or gadgets or equipment let’s say from Amazon , do not copy the short reviews written from customers or business owners inside the Amazon listings.Why should a visitor come to your website if he can find that information directly on Amazon?…You miss to target a huge opportunity.
♦ Do not try to write a review based on other reviews.A lot of marketers are deep searching the net to collect information from multiple sources about a product and then mix that information to present their own “Fake” review.At the same time that they could produce something Unique again they fail repeating other peoples point of view.If you do not have a personal experience with a product or service how can you provide your own opinion and conclusions.?… and therefore Stand Aside of the Rest
…But if you can accomplish that task The Right WAY you give your visitors a Great Reason to come back and Trust you.
..Spend some time to fully test the product.If you are promoting a book , you got to read it.The whole book.If you are reviewing a game you have to play that game till the end.If you are reviewing a marketing product you have to test it , all the way till you can jump into any conclusion.
Is there anything more Unique than Personal Stories.?…You already have discussed and heard thousands of personal stories with your friends , family members and network.Everyday you hear someone expressing his own experience on a subject.
Take Notes of everything to use them in cases you can on the articles that you publish on your website.Call your father on the phone to remind you what happened that night of 1987 as this incident details slip your mind at the moment.If you attach a personal story inside a post immediately catch your visitor’s attention.He / she is a human and like you needs to hear something personal.Needs this specific kind of communication with you.You are not a simple advertiser looking to earn money.You are a human trying to connect.
Talk to your friends frequently and share stories , use your phone as notebook and grab the moment in the first possible chance.To further connect with your visitors mix that small chat story as piece in an article.That is what humans look for.They had enough of everything.May be it is time for humanism….!
Personal Touch In Media
In order to set your website apart from the competition you have to provide multiple sources of content.People can not always digest Big Amounts of written material only.You can present your personality through your images for example.Images are very powerful , they do not say for nothing that “a photograph stands as 1000 words.”..People are visual entities they can absorb Imagery easily as that can relief them from everyday stress.You are not a graphic designer.?…I believe you have at least a phone to use for photographs.Shoot photos often , shoot everything ,or just use Free sources online like Pixabay and then Mix them with letters on Canva and other sites to put some “Quotes” on.Express yourself.
Infographics and videos stand at the top of this chain.You can not produce one.?…Out source them , offer quality to your visitors.Something strong to have a reason to share it.Play in multi-level media ground.You can even produce videos on your You-Tube channel.If you are writing reviews then it is the perfect chance to record on camera.Show to people the product , book or the service you are reviewing.Talk and let them enjoy your voice and mistakes.Do not worry.Everybody makes mistakes all the time.
You have to be creative , progressive and eclectic.Provide content that can be funny or entertaining.Communicate with people by giving the best of yourself.
You can interview people … from friends , partners , other website owners and record them in video or audio in order to add more human sources to your blog.With their permission of course.Say you are writing a review and you already have read some reviews of the same product where the author agrees with your point of view.Make a contact and let him know about your intentions.If you get an agreement produce and publish the material along with your post.You could easily record such an event on Skype….
Again with this technique you offer multiple sources while giving people the Personal Touch they need so much.Another human being with another perspective , a fresh additional material to incorporate in your website.Interviews are like Live Testimonials.Not simple format testimonials like the ones we get used to , the ones with a photo snippet and some words…You are a marketer , you are a reporter.
News , Updates
Anything remarkable that you read on the news can be transformed into an interesting post with the intention to begin a discussion with your visitors.Display the news and ask them questions.?…Offer them the chance to speak or to express themselves by writing comments on your blog.Their physical need for communication will be alerted.They want to have their own voice outside of the social media.They want to be a part of your website , which it should be a live one , an interacting one.People is your power.
Whenever a change is taken place inside your affiliated merchants organisations you have to Update your blog with the appropriate information.If the merchants you are promoting change their prices or delivery processes or any of their policies you have to let the people know.If a bonus or a special offer is announced you have to Update that information too.
Tutorials – How-To
There is a high and continuously increasing demand for tutorials on products , software , games , services.Although there is already huge material on the web the ongoing changes in those products or services feed the market with needs.When you have experience with a product it is a perfect chance to show the people how you use it.The tutorials are always unique and you want to add your personal touch again in those presentations.Your enthusiasm and your passion will be reflected on your work and your visitors will not only trust you but they will follow your blog , the one that is providing them with solutions saving them their time and money.Whenever I need information on a product function I run to my favourite You-Tube channels to watch tutorials.Most of my productions on this website are based on tutorials I have attended from people that have been in my shoes ,in a specific topic , before me.
With the How To and Tutorials you guide people to understand a difficult concept and that is sacred for them.If all these tutorials did not exist we would not be talking right now.
“Long gone are the days when 30 seconds advertisings on TV had a great impact on human lives.Now the world’s population is bombarded with so much information that alone can not be absorbed.We have seen everything , now it is time for quality and communication.Internet is providing the tools to accomplish that , now everyone has a voice.”
These are just some ideas that came through my mind for now.I hope you have enjoyed another article and that this time you are intrigued to begin a conversation with me.Do you think that these tactics can help you stand out of the masses?…Do you find value in these suggestions to differentiate your content and attract online visitors.?..What else would you have to propose.?….Are you using other techniques that you want to share with the people.?
“Progress is measured by the degree of differentiation within a society..” ∼ Herbert Read
“The freedom of thought is a sacred right of every individual man , and diversity will continue to increase with the progress , refinement and differentiation of the human intellect.” ∼ Felix Adler
You are Unique and you know it , but you have to be motivated..