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Unique Selling Proposition – Definition & Examples

by Tasos

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Jun 29, 2015

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Nov 29:

[Don't ask me how can I sell more of my product first.
Ask yourself instead how can I improve my product.]

[What happened with #Balenciaga?
It's a pattern.]

[Ένας Ρώσος δισεκατομμυριούχος έγινε ο τρίτος επιχειρηματίας κρυπτονομισμάτων που χάνει τη ζωή του κάτω υπό μυστηριώδεις συνθήκες μετά τη συντριβή του ελικοπτέρου στο οποίο επέβαινε κοντά στο Μονακό ενώ οι καιρικές συνθήκες ήταν πολύ καλές.]. [A Russian billionaire has become the third cryptocurrency entrepreneur to die under mysterious circumstances after his helicopter crashed near Monaco in fine weather.]

[BRICS vs old = 2-0]

economictimes: Eurasian Economic Union explores common payment system with BRICS. According to the media report, citing the EEUs regulatory body, the plan also envisages the issuance of a single payment card within the two trade blocs. That

finance yahoo: Bank of America sees stocks going nowhere in 2023. Roughly a year from today, the S&P 500 will trade at a level little-changed from current levels, Bank of America projects.

[Credit Suisse looking for saviour]

bankingnews: Δυο deals στις τράπεζες που παρουσιάστηκαν ως δεδομένα… και χαλάνε – J P Morgan με Viva Wallet και...
Για ορισμένους η συνολική αξία της Viva Wallet δεν υπερβαίνει τα 700 εκατ ευρώ οπότε το πωλούμενο 48,1% δεν αξίζει πάνω από 350 εκατ και σίγουρα. Two deals in the banks that were presented as facts... and break down - J P Morgan with Viva Wallet and...
For some, the total value of Viva Wallet does not exceed 700 million euros, so the sold 48.1% is not worth more than 350 million and certainly

newstarget: “Science” group spent $40 million censoring free speech on social media
As millions of Americans are struggling just to make ends meet, the National Science Foundation (NSF) under fake

[Switzerland buried gold 🪙]

[280 ακίνητα και €10 εκατ. έχει η οργάνωση του π. Αντωνίου.]. Fr. Antonio's organization has 280 properties and €10 million

[A birdie told me we're going back to 1955 prices (after the STORM).]

[

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searchengineland: Black Friday sales up nearly 12% from 2021. Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.

documentonews: Αποκαλύπτουμε τη λίστα των παρόχων του Predator - Documento. 498 URL, 285 ονόματα, δύο διευθύνσεις και το edolio5.com πίσω από μία διεύθυνση στη διαδρομή της φάκας των παρακολουθήσεων Το Documento. We reveal the list of providers of Predator - Documento. 498 URLs, 285 names, two addresses and edolio5.com behind one address in the path of the tracking lens The Documento

capital: Δέσμευση λογαριασμών 47 ατόμων για απάτη γνωστής ελληνικής εταιρείας σε βάρος της ΕΕ. Ζημία πάνω από 20 εκατ. ευρώ. Freezing the accounts of 47 people for fraud of a well-known Greek company at the expense of the EU. Damage over 20 million euros

[και το ξεσκαρταρισμα μόλις ξεκίνησε] [and the scrapping has just begun]

[

]

[

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cnn: Irish regulator fines Meta $275 million for violations of Europe's data privacy law. Meta has been fined roughly $275 million by Ireland's data privacy regulator for failing to prevent hackers from siphoning off personal information from more than 500 million Facebook users in a 2019...

[as said... companies that don't respect users]

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unique-selling-proposition--stand-off-the-crowd

 

You have an affiliate website and want to stand out of the crowd.It’s all about your offers.Do you have a strategy to differentiate from the High Competition?…Why should someone visit your site the minute he can find the same information everywhere on the web?…Can you imply more information or you have an alternative way to present the same information?…It is not enough to decide about a niche with high demand , it is not enough to target keywords with low competition or to pay for ads that will place your site at the top of Google.You have to give your visitors a reason to re-visit your website.And I am not talking about superb designs or expensive productions.

I feel it is time to talk about the Definition of a Unique Selling Proposition and further I will Illustrate Some Examples that you can implement or get inspiration from

 

unique-selling-proposition-competition

 

Unique Selling Proposition is what makes a specific offer different from the competition.It could be a Unique Slogan.It may refer to something never offered again.Perhaps it consists of an additional offer within the primary offer.And it should be able to motivate readers and to add value.

The content on your affiliate website is the most important factor that can determine the sites progress and success.That content has to provide Real Value to the visitors and must be unique.But in the ocean of modern internet marketing world where hundreds of thousands articles are being publishing every single day how can you offer That Value.?…You have to be creative and try to approach your audience from another angle.You can not be the Best out there.Everybody’s efforts are on that mono-way.You can not be the Best unless you have hundreds of employees working for you.But if you own a small business like me you want to set new rules to the game.

If you already have an old website with a lot of content and you think that you are not Unique enough you can always Mix the current content to create beautiful new material.I have already discussed about repurposing your content in this article.

Any creative idea that you will come up can be implemented in your content.As long as you keep on working on your project you will find paths to differentiate from the competition.Then there will be no competition and you will gain a lot of fans.

Examples to Present Unique Content

 

Personal Reviews

 

Internet users are seeking for Reviews on any product they want to buy.That product could be sold online or offline , but people are using the convenient internet search to find out the details on a product or a service.What they look for is Personal Opinions of other people that used these products or services.

 

unique-selling-proposition-personal-reviews

 

When you offer your own personal review on a product “that” “Instantly” makes your content unique.The information you are providing cannot be found anywhere else.You are describing the product , its aspects , characteristics , benefits , its pros and cons , the price and you usually finish writing your personal opinion and conclusion.Although may exist a lot of reviews for that same product people tend to read more than one review before they decide.It is your perfect chance to grab the peoples “Need” and supply the Real Value they want.

Express yourself , be descriptive and analyse the product.People need details , not just simple information.Found anything unusual , something worth to be mentioned.?..You Got To T E L L  That..

Strategies to Avoid When Writing Personal Reviews

 

♦ Do not copy someone else’s review.That usual “Cheat” plan will not only won’t differentiate your review , there are great chances that you won’t even be ranked.

…Today I found a post where in the comments area someone was informing the author that another “Translated” version of his post (the one I was reading) caught up in another website… he included the complete URL of the “cheater”.. 

 

unique-selling-proposition--do-not-copy-others

 

♦ When you are reviewing books or gadgets or equipment let’s say from Amazon , do not copy the short reviews written from customers or business owners inside the Amazon listings.Why should a visitor come to your website if he can find that information directly on Amazon?…You miss to target a huge opportunity.

♦ Do not try to write a review based on other reviews.A lot of marketers are deep searching the net to collect information from multiple sources about a product and then mix that information to present their own “Fake” review.At the same time that they could produce something Unique again they fail repeating other peoples point of view.If you do not have a personal experience with a product or service how can you provide your own opinion and conclusions.?… and therefore Stand Aside of the Rest

…But if you can accomplish that task The Right WAY you give your visitors a Great Reason to come back and Trust you.

..Spend some time to fully test the product.If you are promoting a book , you got to read it.The whole book.If you are reviewing a game you have to play that game till the end.If you are reviewing a marketing product you have to test it , all the way till you can jump into any conclusion.

 

Personal Stories

 

Is there anything more Unique than Personal Stories.?…You already have discussed and heard thousands of personal stories with your friends , family members and network.Everyday you hear someone expressing his own experience on a subject.

 

unique-selling-proposition--personal-stories

 

Take Notes of everything to use them in cases you can on the articles that you publish on your website.Call your father on the phone to remind you what happened that night of 1987 as this incident details slip your mind at the moment.If you attach a personal story inside a post immediately catch your visitor’s attention.He / she is a human and like you needs to hear something personal.Needs this specific kind of communication with you.You are not a simple advertiser looking to earn money.You are a human trying to connect.

Talk to your friends frequently and share stories , use your phone as notebook and grab the moment in the first possible chance.To further connect with your visitors mix that small chat story as piece in an article.That is what humans look for.They had enough of everything.May be it is time for humanism….!

 

Personal Touch In Media

 

unique-selling-proposition-personal-touch

 

In order to set your website apart from the competition you have to provide multiple sources of content.People can not always digest Big Amounts of written material only.You can present your personality through your images for example.Images are very powerful , they do not say for nothing that “a photograph stands as 1000 words.”..People are visual entities they can absorb Imagery easily as that can relief them from everyday stress.You are not a graphic designer.?…I believe you have at least a phone to use for photographs.Shoot photos often , shoot everything ,or just use Free sources online like Pixabay and then Mix them with letters on Canva and other sites to put some “Quotes” on.Express yourself.

infographic-affiliate-websites-examplesInfographics and videos stand at the top of this chain.You can not produce one.?…Out source them , offer quality to your visitors.Something strong to have a reason to share it.Play in multi-level media ground.You can even produce videos on your You-Tube channel.If you are writing reviews then it is the perfect chance to record on camera.Show to people the product , book or the service you are reviewing.Talk and let them enjoy your voice and mistakes.Do not worry.Everybody makes mistakes all the time.

You have to be creative , progressive and eclectic.Provide content that can be funny or entertaining.Communicate with people by giving the best of yourself.

 

Interviews

 

You can interview people …  from friends , partners , other website owners and record them in video or audio in order to add more human sources to your blog.With their permission of course.Say you are writing a review and you already have read some reviews of the same product where the author agrees with your point of view.Make a contact and let him know about your intentions.If you get an agreement produce and publish the material along with your post.You could easily record such an event on Skype…. 

Again with this technique you offer multiple sources while giving people the Personal Touch they need so much.Another human being with another perspective , a fresh additional material to incorporate in your website.Interviews are like Live Testimonials.Not simple format testimonials like the ones we get used to , the ones with a photo snippet and some words…You are a marketer , you are a reporter.

 

unique-selling-proposition--interviews

 

News , Updates 

 

Anything remarkable that you read on the news can be transformed into an interesting post with the intention to begin a discussion with your visitors.Display the news and ask them questions.?…Offer them the chance to speak or to express themselves by writing comments on your blog.Their physical need for communication will be alerted.They want to have their own voice outside of the social media.They want to be a part of your website , which it should be a live one , an interacting one.People is your power.

 

unique-selling-proposition--news-updates

 

Whenever a change is taken place inside your affiliated merchants organisations you have to Update your blog with the appropriate information.If the merchants you are promoting change their prices or delivery processes or any of their policies you have to let the people know.If a bonus or a special offer is announced you have to Update that information too.

Tutorials – How-To

 

There is a high and continuously increasing demand for tutorials on products , software , games , services.Although there is already huge material on the web the ongoing changes in those products or services feed the market with needs.When you have experience with a product it is a perfect chance to show the people how you use it.The tutorials are always unique and you want to add your personal touch again in those presentations.Your enthusiasm and your passion will be reflected on your work and your visitors will not only trust you but they will follow your blog , the one that is providing them with solutions saving them their time and money.Whenever I need information on a product function I run to my favourite You-Tube channels to watch tutorials.Most of my productions on this website are based on tutorials I have attended from people that have been in my shoes ,in a specific topic , before me.

 

unique-selling-proposition-tutorials

 

With the How To and Tutorials you guide people to understand a difficult concept and that is sacred for them.If all these tutorials did not exist we would not be talking right now.

“Long gone are the days when 30 seconds advertisings on TV had a great impact on human lives.Now the world’s population is bombarded with so much information that alone can not be absorbed.We have seen everything , now it is time for quality and communication.Internet is providing the tools to accomplish that , now everyone has a voice.”

 

These are just some ideas that came through my mind for now.I hope you have enjoyed another article and that this time you are intrigued to begin a conversation with me.Do you think that these tactics can help you stand out of the masses?…Do you find value in these suggestions to differentiate your content and attract online visitors.?..What else would you have to propose.?….Are you using other techniques that you want to share with the people.?

 

“Progress is measured by the degree of differentiation within a society..” ∼ Herbert Read

“The freedom of thought is a sacred right of every individual man , and diversity will continue to increase with the progress , refinement and differentiation of the human intellect.” ∼  Felix Adler

 

unique-selling-proposition-differentiation

 

You are Unique and you know it , but you have to be motivated..

 

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12 Comments

  1. Gloria

    Hi Tasos,
    I found your article interesting and informative. I know exactly what you are talking about. I see websites that are basically re-writes of something I have already read before. I know as a reader looking for information I want to find stuff I haven’t read before. Thanks for the article.

    Reply
    • Tasos

      Exactly Gloria , although sometimes the subjects we read are the same , a different point of view does not hurt anyone.And of course if you can sell your ideas in a different and unique way people will follow you.

      Thank you for this visit and for your comment.

      Reply
  2. Oscar

    Remarkable article Tasos.
    Standing above the average takes a lot of work and creativity. I constantly look for ways to do it and from time to time I find little jewels like this article of yours, it surely gave me a couple of interesting hints like the one on personal stories. I also like to write technical articles in everyday language, a kind of technical spreading.
    Do you believe that could help?
    Best wishes.

    Reply
    • Tasos

      Hello Oscar , I really like the way you are thinking and your approaches.Having an open mind and trying new things it always helps.That is how can someone stands out of the crowd.

      Really , you think this article is worth like a jewel?…That is very kind of you.And I do exactly the same.I am not only blogging.In fact most of my time goes into reading other people’s articles and get informed on the latest trends of the market.

      I think I know what you mean by saying technical articles in everyday language.People are getting frustrating with technical terms and they need to read friendly posts to understand the problems easier.That is a brilliant idea and I suggest you will expand on that.I did have a hard time when I started with computers and I was in need of technical solutions.That was a long time ago and all the articles followed a tech approach , not so easy to understand.That could be your unique proposition.

      I wanna thank you for the visit , for sharing your thoughts and concerns here with me.Good luck with your projects.I am very interested to take a visit to your website as well.Would you matter if I ask you to leave your URL in my contact page or even here in the comments?..I could note it down and then delete it , not to spam anyone.

      Reply
  3. Lynne

    Brilliant post Tasos! I have just started reviews on my website and I came across a company that looked brilliant according to all the reviews I read online. I subscribed and went along to see if I could make money easily doing surveys and tasks as stated in all these reviews. What I found was shocking.
    Obviously a few of these people are affiliates, but I am sure a lot of them just copied others reviews!
    Thank you for sharing this valuable info.

    Reply
    • Tasos

      I think I know what you mean Lynne.A lot of these survey and other kind of sites that are not so legitimate have one tactic.They build a website for the surveys first , usually it is a landing page or a website with a few videos and the policy documents.What they do next is to create multiple sites with relevant domain names to the original and they host there reviews about their survey site.Not only these reviews are copies from the original content , they are all coming from the same place , but that is something not recognisable from online visitors.They see all these positive reviews and they are tempted to join.Some of the review sites belong to affiliates , the other belong to the owner of the original site

      If you are now starting with your own reviews it is a great chance to stand out of the competition by providing thorough and unique point of view to your readers.This is what your visitors will respect and that can make your website personal and interesting.

      I wanna thank you for taking the time to visit my blog , for sharing your experience and of course for your beautiful comments.

      Reply
  4. Jerry

    Hi Tasos, I very much appreciate the Unique Selling Proposition, which set me to think immediately. I agree with you that you have to offer something different from what the competition offers, even as a slogan. This is a matter that people, including myself, sometimes forget. Therefore this is valuable stuff! Cheers, Jerry

    Reply
    • Tasos

      Hi there Jerry , I am glad you agree with me on that.Every business should try at least to differentiate from the competition.There is huge competition in any niche out there so that it is not an easy task to accomplish.

      Thank you for stopping by and sharing your ideas.

      Reply
  5. brandon

    great post! I’m currently building a website and reading this post gives me a better perspective on how I can reinvent my content to be more unique than it already is. what you explained definitely is different from other places that I have read information from and much more unique. let me ask this question though. When you think about scams you want to let people have a good insight on why it’s a scam. But you say you should experience the product yourself before writing a review. If somebody already knows it’s a scam, why should they purposely join anyway for the experience? I like hearing from first hand experience but at the same time if I were to write a review about a known scam I wouldn’t want to join knowing I’m paying for a scam. can you enlighten about the best way to go about this?

    Reply
    • Tasos

      Welcome Brandon and it feels great that you found my article useful and that it can help you define the importance of being unique and original.

      Now as concerns your questions about the reviews I will display what I do in cases of a scam product.First of all no matter if you already know that the product is a scam attempt , perhaps due to other reviews you have read , it is essential that you test the product yourself.May be the author of the review you were reading might missed some points of the product.May be the owner of the product is offering something new or other changes might take place on the website.There could be numerous reasons for testing the product from your own perspective and point of view.

      What I do in that cases is to visit the website and note down everything.If at some point the product proved scam and the owner is asking for money up front in order to participate I stop.I won’t pay money to scams anymore.I have lost money in the past and I am not falling in the same traps.

      Then I inform my visitors of what I experienced inside that website.I let them decide on their own if they will give their money or if they stop.You test the product , you evaluate it and you won’t have to pay if you think that the money will be lost.If the amount of money that is been asked is affordable you may want to discover a little further.There are times that I do pay if I am not sure what is going on but only when I can easily afford losing that money.That is how I work and may be my method is different from others.

      I hope that can help you answer your queries.Thank you sharing your concerns here and I wanna wish you good luck with your website.

      Reply
  6. Todd

    Some really good points you make here. I think it is really important to write quality reviews based on your opinion only. There’s no point just copying someone else, or as you say, your website will lack originality and credibility. I never thought about doing interviews. Great article. Keep up the good work.

    Reply
    • Tasos

      Welcome to my blog Todd and I am glad we agree.Yes , the most important thing to consider when writing reviews is to be original.This is the greatest chance to stand out of the competition and offer your visitors a review that they won’t read anywhere else.Because it is based upon your personal experience and unique point of view.

      Interviews is an alternative way to differentiate and at the same time to deliver more “voices” and opinions on your website.I have not started yet as I have to practise on my accent.

      Thank you for sharing your thoughts here and good luck with your projects

      Reply

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