Awesome news today!
A live 3-day event to help entrepreneurs grow their businesses and future-proof them.
It’s back by popular demand as at the first virtual event earlier this year, over 5,000 people were registered and the success stories shared were astonishing.
Plus attendees were shocked by:
- The strategies shared by the speakers
- The valuable connections they were able to make
- The secrets shared from other Funnel Hackers
Everyone loved this first virtual event so much, that Russell had to do it again.
Let’s dive in!
Two Comma Club Live June 16-18, 2021
Russell and Click Funnels Background
ClickFunnels is a website and funnel builder company that helps existing businesses sell their products and services online via sales funnels.
Over the past 19 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
A sales funnel is a marketing model that illustrates the various stages of a customer journey. The number of stages varies depending on the theory or marketing approach. The goal here is to convert unknown visitors into leads and subscribers, paying and repeat customers, and ultimately raving fans of a brand.
At every stage of the buying journey, there are opportunities for brands to communicate with prospects and customers, and depending on their actions to provide them with the next step they want them to take.
In most cases, marketers divide a funnel into 3 major sections, the top, middle, and bottom of the funnel.
The top of a funnel is centered on people’s needs and wants and is being used to drive brand awareness and generate leads. Brands use a multitude of channels and methods (blogs, reports, case studies, free downloads and material, eBooks, checklists, social media, paid ads, SEO, videos, podcasts, influencer marketing, or even cold tactics like phone calls, cold emails, guerrilla tactics like street advertising and so on) to get people’s attention and drive them into their world by providing valuable, interesting, and engaging content.
People that are interested in a brand move further down the funnel, from the top to the middle. At this stage, brands communicate with acquired leads to further engage with them, nurture and educate them, and monitor their behavior. Email campaigns, webinars, workshops, training, live events, and other methods are being deployed to prove a brand’s value and inform leads and prospects about the quality of its products and services.
The bottom of the funnel is where brands try to convince and persuade prospects into doing business with them. Here, we try to eliminate objections, position our brands as superior, communicate our products and services’ unique advantages and benefits in order to inspire action. Brands use salespeople or automation, phone calls, CRM, the power of communities, and other channels to close the sale.
As we can see, a variety of marketing and sales channels and methods can be deployed but we can also automate parts of the process by using online tools and marketing automation software and by providing content tailored to a prospect/customer’s needs depending on the stage of the funnel they are in.
But marketing does not stop there, in fact, it never ends.
Even when brands have successfully converted unknown visitors into leads, prospects, and customers, they keep on engaging and delighting paying customers to turn them into repeat buyers and ultimately raving fans and promoters.
We use sales funnels extensively on this website. In fact, there are over 500 active funnels right now. We use a variety of lead magnets, call-to-action buttons, banners, and other media.
We use sales funnels for our clients as well.
How Brands Use Sales Funnels
History: In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase. St. Elmo Lewis’s idea is often referred to as the AIDA model, an acronym that stands for Awareness, Interest, Desire, and Action. This staged process is summarized below:
- Awareness – the customer is aware of the existence of a product or service
- Interest – actively expressing an interest in a product group
- Desire – aspiring to a particular brand or product
- Action – taking the next step towards purchasing the chosen product
During the last years, sales funnels have gone mainstream, especially when ClickFunnels, a software company offering automation tools in an easy-to-use platform, entered dynamically the industry in 2014.
There are many different marketing theories and approaches to sales funnels but the idea behind them is to attract visitors, convert them into subscribers and leads, and paying customers.
The purpose of this event
It’s all about marketing and business strategies, connections, sharing powerful stories, experiencing a motivational boost to secure and scale your business.
It will help you:
- Sell your products and services online
- Find your voice, and get your message out to the world
- Build deeper relationships with your audience
- Adjust to the new economy
Who is it for:
- Those who feel their business is a calling
- Those who know they need to grow their company, impact their customers’ lives, provide for their loved ones
- Those who get excited to learn about marketing, personal development, and modelling what success looks like
- Those who want to win a two comma club award…and have two comma’s worth of impact
They will be streaming it from their offices in Boise, Idaho.
You’ll get to watch presentations from experts like:
- Prince EA
- Tom Bilyeu
- Alex Charfen – The Billionare Code
- Heather Quisel
- Myron Golden – 4 Levels Of Value
- Stacey Martino – Your Customers Yellow-Brick Road
- Kathryn Jones – Design Hacks
- Bailey Richert – Virtual Summit Funnels
Day #1 Ignite: how to turn your spark into a fire.
You’ll spend most of day 01 with Russell, working on who you are and who you want to work with, what products you want to sell, how to find your voice, how to get people to actually find you.
Other speakers: Alex Charfen, Stacey Martino, Kathryn Jones, Myron Golden, Bailey Richert.
Day #2 Nail It: how to master the 4 funnels that drive 98% of your sales.
If you want to become an ultra-successful online marketer you need to master these 4 funnels:
- Lead funnels
- Unboxing funnels
- Presentation funnels
- Phone funnels
Speakers: Russell Brunson (hook, story, offer & presentation, and phone funnels), Caleb Maddix (two comma’s of value).
Bonus session #1 – the private screening of the two comma club documentary
Bonus session #2 – the special live presentation called “the 1% crazy”. It’s the 1% of people who are crazy enough to think that they can change the world.
Day #3 Scale It: the secret to going from 6-figures to 7, and from 7-figures to 8.
It all comes down to mastering two skills:
- How to drive more traffic
- Your own personal development
Speakers: Heather Quissel (how to navigate through the dark days when you’re struggling the most…and use your pain to propel your business forward), Myron Golden (breaking the chains of false beliefs), Tom Bilyeu (your fails don’t make you a failure), Prince EA (find your voice, and make your message go viral), Garrett J. White (strip away the complexity of your business…and find power and profitability in simplicity).
On top of the training, you will have access to world-class networking. Breakout sessions to network with like-minded entrepreneurs.
- Create new partnerships
- Find potential JV partners
- New affiliate relationships
- Lifelong friendships
- and more
Come join me tomorrow in this live world-class event. It’s free to attend and you’ll get to see how sales funnel and funnel hacking work, the power of funnels for any business in any industry, you’ll experience funnels that convert like crazy and numerous examples, and you’ll discover what funnels can do for your business.
That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.
Tasos Perte Tzortzis
Marketing Consultant, Creator of the "7 Ideals" Methodology
Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.
I enjoy reading, arts, science, chess, coffee, swimming, Audi, and playing with my kids.