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Bobby Klinck Legit Online Courses Made Simple FREE Training Feb 08 + ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint Special Bonus

You're Reading:Top 3 Copywriting Books You Should Read Right Now

Top 3 Copywriting Books You Should Read Right Now

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Feb 19, 2021

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Bobby Klinck: Legit Online Courses Made Simple Feb 08

Join Lawyer Bobby Klinck in this FREE 1-hour live training designed to help course creators like you confidently build and sell your online courses without worrying about your work being ripped off or making expensive legal mistakes.

#1 Name it, #2 Create it, #3 Market it, #4 Sell it, #5 Protect it

Not just another online training. Legit Online Courses Made Simple IS a live online training… but not like you’re used to. We asked our audience what they prefer in a training: a single “give me everything I need to know” training or bite-sized action items to make sure it’s easy to digest and take action on. And the results were split… so we decided to give you the best of both worlds! Aside from the live training on Feb. 8th, Bobby will also be following up with you in the days following the training with suggested action steps for you to take to make sure you’re getting it all done.

Created by a Harvard Law Grad who is also an online business owner like you.

REGISTER FOR FREEBobby Klinck: Legit Online Courses Made Simple Feb 08.

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ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint. 

Must-attend event for:

  • Entrepreneurs
  • Coaches
  • Consultants
  • Agency owners
  • Affiliates

Join Andrew Darius, AI pioneer and founder of PitchKickstart, for a 2-day virtual live event and discover the secrets to creating lead magnets, digital products, and generating traffic using ChatGPT and the "Sensei" Method

There's an opportunity RIGHT NOW for entrepreneurs and agencies to 10X their business.

An opportunity to rapidly:

  • Build an email list
  • create lead magnets
  • create digital products
  • create course content
  • and make PROFITS

This 2-day virtual live event is hosted by none other than Andrew Darius, the founder of PitchKickstart for ChatGPT and one of the AI pioneers.

With over 8-figures in sales and recognition from JVzoo for over $6 million in sales on just one of his accounts, Andrew knows a thing or two about creating and selling digital products.

The event will be live streamed in a private Facebook group, where you'll be able to ask questions and interact with other attendees. And don't worry if you can't make the live event - there will be a replay accessible for 48-hours after the live stream.

During this 2-day event, you will learn how to use ChatGPT to create 3 different lead magnet types that will attract subscribers to your list.

But that's not all! You will also discover how to use ChatGPT to create 3 different types of digital products that you can sell for a profit.

And if that wasn't enough, Andrew will be sharing his secret Sensei Method for generating traffic to any product or affiliate offer using ChatGPT, without relying on traditional platforms like YouTube, TikTok, Facebook, Instagram, Twitter, or LinkedIn, or SEO, Blogging, Podcasting, or writing ebooks.

REGISTER FOR THIS EPIC EVENT: ChatGPT 2-Day Live Event Feb 20, 21Traffic, Bait & Product Blueprint. 

SPECIAL BONUS: Register for the ChatGPT event and get access to my amazing bonus: the next-level launch model that is part of my "7 Ideals" methodology. 

A winning formula that you will adopt for your next, and the next, and all your upcoming product launches.

The next-level launch model:

  • Putting the customer first
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  • Building anticipation and excitement before the launch
  • Positioning our brand as a leader
  • Creating scarcity
  • Ethical business practices
  • High retention rates

The Next-Level Launch Model

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2022 RECAP

2023 Predictions

"7 Ideals" methodology news

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LESSONS FROM FOREX MARKET MASTERS:

“Learn What Works From The Most Successful Forex Market Masters”

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AIOSEO: How to Use a WordPress FAQ Block to Boost SEO and Get More Traffic. Do you want to learn how to use the WordPress FAQ block to boost your SEO? WordPress FAQ blocks can increase your website traffic and click-through rates. They can even help you beat your competitors. In this tutorial, you’ll learn how to optimize WordPress FAQ blocks and use them strategically to drive real results.

Excire Foto: Are you tired of manually searching your huge photo stack, for that one photo which you edited just days ago? Is photo management hampering your productivity? Don’t worry, we hear you! Introducing Excire Foto, a revolutionary photo management software for designers and photographers. Excire is an AI-based powerful photo management software for Windows and MacOS, designed for easy photo management and quick content-based browsing. Its numerous built-in smart features will help you to get organized and find the photos you are looking for in the blink of an eye! Excire Foto is recommended by numerous photographers and professional magazines, who are enthusiastic about this innovative and intuitive photo management software. So what are you waiting for? Get this ingenious photo management software and speed up your workflow! What’s more? This software comes with an extended commercial license so that you can use it for unlimited personal and commercial projects!

NameCheap: Why ChatGPT won’t replace humans any time soon. For the past few weeks, the Internet has been all abuzz with excitement over AI writing tools, with one, in particular, going viral: ChatGPT. It’s not hard to see why. ChatGPT is an advanced chatbot tool from OpenAI, which also gave us DALL·E 2. It may be a chatbot, but it can respond to requests with surprising accuracy, generating written work like essays, stories, poems, and even software code and lecture notes. Unlike more rudimentary writing AI tools, ChatGPT often produces work that is surprisingly well-written and appears to be well-researched.

The general response has been a mix of excitement and skepticism. Similar to the recent debates surrounding AI art, writers worry that their jobs might be replaced, while businesses wonder how they can use it for their benefit. However, many experts are exercising caution to widespread adoption just yet. While it’s a fun tool to play around with, it’s far from perfect, and certainly no replacement for humans. 

Tawk: Customer service KPIs to increase loyalty in 2023. Customer Service KPIs can help you track performance and identify areas for improvement for employees, organizations, products and services. Tawk REVIEW

WealthyAffiliate - VitaliyG (49K followers): Streaming on Feb 1. Split testing is a common strategy used by marketers to compare 2 things against one another to determine which performs better. In this class we will be examining how this applies to Google Ads and specifically how to create A/B split tests with 2 ads competing against one another to determine which is better for you to use for your campaign/s. 

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Plasfy: the Easiest Graphic Designing Tool. An all-in-one easy-to-use online software that allows you to create professional graphics and designs for your business in just a few minutes. Use the preexisting templates to design your masterpiece! Add clipart and background to your designs to make them more appealing! You can create designs for Social media, Marketing strategies, Print media, Office work, and Advertising purposes or customize designs as per your use!

VideoProc: Converter: The VideoProc converter comes with a range of tools and functions that can help users cut, trim, merge, resize, convert, flip, and adjust video and audio files. You can use VideoProc to add subtitles, watermarks, and effects, and also balance shaky clips.

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DepositPhotos: creative trends 2023. 

Today's consumers crave new experiences. They look forward to engaging with brands that provide an alternative look at routine and inspire others to get going. Using creative approaches, XR technology, and more complex production techniques in 2023, content creators will have the opportunity to win over various audiences and invite them to escape.

Whether on a journey to discover new locations, explore oneself during an immersive wellness experience, or dive into old-school anime aesthetics—this year will be completely different, but no less exciting.

To share a wider perspective on where creative communication is heading, we teamed up with industry experts and the Depositphotos creative community.

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EnvatoMarket: Grab February's free items. There are always new freebies ready for you to enjoy on Envato Market. Website templates here on ThemeForest, WordPress plugins, graphic assets of all sorts, thousands of background music tracks and more. Get them while you can! 

9 Cutting-Edge Digital Marketing Trends for 2023: Gen Z, AI & Brand Advocates: What digital marketing trends will shape the coming year? From the "Gen Z effect" to AI domination, here are the top digital marketing trends we're predicting for 2023. With the ongoing growth of TikTok, the introduction of AI, and the monumental rise of the creator economy, 2023 is shaping up to be a hectic year for digital marketing. Fuelled by technology, innovation, and a consumer-driven landscape, the coming year will see big shifts in how marketers think about attracting and engaging customers online (and offline). We predict 2023 to be a year of embracing new technology, revisiting traditional marketing methods, and doing things differently.

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CutOut 8 Pro: The Best Photo Cropping Software. With CutOut 8 Pro you can perfectly crop out image motifs, flawlessly position motifs in front of new backgrounds, or remove distracting objects with a single click. You can easily swap backgrounds and lend your portraits a completely new look, so realistic as if the photo was taken in front of the new background. It works like magic! This user-friendly software has now become budget-friendly too, though not for long. Grab this deal for just $29 for a limited time only.

Dealjumbo: This Week Special 20% Off Code. ALL DEALS (fonts, mockups, graphics, photos, textures, under $10, on sale). Don't miss it and save HUGE 20% on any deal! And support freelance authors. Ending: January 27! Code: P20SD (Expiration date: 27/01/2023 23:59:59 CET - central europe time)​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Fiverr: The Secret 6: Here’s what everyone’s searching for on Fiverr. In this report, you will find everything you need to know about top trending searches on the Fiverr platform.

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Just like in any business, in any profession, education never stops. Especially, in the world of marketing, new ideas come to life, as the behavior of customers always changes. Marketers that want to stand out from the competition should read new books often to enhance their knowledge.

Now copywriting is an essential part of the marketing mix and is being used to entice people and get them to take action. With copywriting, you get people’s attention by speaking a language they can easily relate to and present your products in a way that eliminates objections and confusion.

Today, I’m sharing with you a list of the copywriting and related books I enjoyed the most.

Every author has something to say, a unique perspective, another point of view, and you can benefit ‘Big Time’ from it.

Let’s dive in!

Copywriting Books You Should Read Right Now

Donald Miller – Building a StoryBrand (2017)

HarperCollins Leadership

Author:

Donald “Don” Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a company that helps businesses clarify their messages

Main Slogans:

  • Clarify your message so customers will listen
  • Use the 7 elements of great storytelling to grow your business
  • Every day, most business leaders make a mistake that costs them thousands if not millions of dollars, they don’t explain clearly what it is their company does

Summary:

The author describes it as the book that makes marketing easy. Well, not exactly easy, but it makes marketing fun, enjoyable, and attractive. 

You, as a marketer have to take your potential customers on a journey. You have to tell a story. But not just any story. Donalda best selling American author and public speaker out of Nashville, Tennessee is teaching a powerful 7-part framework to help companies realize that the real hero in every marketing story is the customer, not the company.

Companies that are being placed as heroes will face tremendous challenges and eventually will fail. On the other hand, companies that are being presented as guides to help the heroes (customers) succeed will reap the rewards. Customers always respond to marketing stories that are customer-centric.

The book aims to help businesses and organizations clarify their marketing message so customers engage. A paradigm-shifting approach to connecting with customers can give you the ultimate competitive advantage by revealing the secret to helping customers understand the benefits of using your products, ideas, or services.

My Review:

If you read the book carefully, and you apply all the steps outlined, you will create a marketing message that is clear, one that intrigues people to know more about your brand.

I have already applied many of the SB7 principles into my marketing material and I am constantly monitoring the response. I designed a new homepage and built many landing pages based on the storytelling framework presented in this book. So far, the results are impressive. The CTA (call-to-action) buttons I created get clicked.

Reviews/Ratings Online:

  • Amazon: 257 reviews, 4.8/5*
  • GoodReads: 134 reviews, 940 ratings, 4.41/5*
  • DigitalBear: Tim Millard, 5/5*
  • PodBay.fm: 440 ratings, 4.8/5*
  • Audible: 2,480 ratings, 4.8/5*
  • Barnes & Noble: 2 reviews, 5/5*
  • Kobo: 1 review, 5/5*
  • WebMarketSupport: Tasos Perte 4.5/5*

200+

Business & Marketing Tools Collection

Work management, tracking, organizing, payments, accounting, Google, keyword, market, and competition research, SEO, analytics, and related, marketing & advertising, web development, website monitoring, domains & website hosting, coding, and related, design & multimedia, marketplaces, entrepreneurial communities, hiring & outsourcing.

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Ray Edwards – How to Write Copy that Sells (2016)

Morgan James Publishing

ray-edwards-how-to-write-copy-that-sells

Author:

Ray Edwards is a communications strategist and copywriter for many industry leaders. His clients include New York Times best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen, Jeff Walker and many more.

Main Slogans:

When it comes to marketing, there’s one important element many business owners are missing. This single element is the key to more sales, more profits, and more of the success all entrepreneurs pursue.

This is the one marketing tool that has created more multi-million dollar empires from scratch than any other.

This alchemical business ingredient: copywriting

Summary:

Ray Edwards, is my copywriting mentor and has played a pretty significant role in my marketing career. Among his passions is helping people become successful copywriters through the Copywriting Academy, a masterclass training like no other.

The book begins by identifying what is copywriting outlining a brief story in New York, back in 1904 and Ray underlines how to sell without being salesy.

Then Ray is analyzing the 15 building blocks of a sales letter (pre-head, headline, deck copy, lead, body, subheads, rapport, bullet points, credibility, testimonials, value justification, risk reversal, bonuses, call to action or explicit offer, P.S.). This part of the book looks like more with marketing training. It’s full of practical advice you can put to work right away in order to improve your results.

The next part is analyzing headlines and helps you write headlines that ‘grab readers by the eyeballs’ by extending to the 5 essential qualities of a compelling headline (grabs attention, screens and qualifies readers, draws readers into the body copy, communicates the ‘big idea’, establishes credibility). Then Ray is sharing headline templates to help you make more sales.

The next part is dealing with bullet points and how to write them in order to virtually force prospects to buy. He analyzes 21 types of bullet points with practical examples all along.

In other parts of the book, Ray helps people write emails, showing how to create irresistible offers, how to write guarantees that dissolve fear, how to write copy that closes the deal, revealing the secrets of product launch copy, how to write blockbuster copy by watching movies, and there’s a copywriting challenge to put theory into practice.

My Review:

If you want to master your ‘Sales Letter’ skills, then this book is exactly what you need. With the help of this book and other Ray’s educational material, I was able to improve drastically the performance of numerous landing pages and campaigns.

Reviews/Ratings Online:

  • GoodReads: 178 ratings, 15 reviews, 4.25/5*
  • Amazon: 96 reviews, 4.6/5*
  • Kobo: 3 reviews, 3.3/5*
  • Indigo: 4/5*
  • WebMarketSupport: Tasos Perte 4/5*

Ben Settle – Super-Villains Of Persuasion #2 (2018)

MakeRight Publishing, Inc.

ray-edwards-how-to-write-copy-that-sells

Author:

Ben Settle is an internet marketer, entrepreneur, email specialist, and author who writes about business, marketing, and selling – as well as the occasional twisted monster story.

Main Slogans:

It’s about helping you achieve anything you want.

You will have a special attribute not one in a thousand men possesses. It will give you a charisma you can use to go forth and conquer your enemies and achieve your Mission. It can help you charge more for what you sell, give you more prestige, status, and respect.

You’ll be able to attract people to you, seeking out your help, making them more open to your influence, it will make you a super villain of persuasion, too.

Summary:

The author shares quotes from books, movies, and other sources.

He explores and analyses villains like Doctor Doom, and why he is superior to four other major fantastic four villains. Lux Luthor, prince Loki, Mr. Sinister from X-Men, Alladin’s arch-enemy Jaffar, and dozens more.

He shares insights from great marketers like Dan Kennedy, Gary Halbert, and a few others.

He refers to history’s great achievers like Johnny Carson, Steve McQueen, John Singleton – Hollywood director.

He highlights parts of novels like Congo of Michael Crichton.

He talks about best-selling authors like Rober Kiyosaki in Rich Dad, Poor Dad, FJ Shark author of How To Be The Jerk Women Love.

He also mentions Dr. Larry Nassar, a depraved rapist who specialized in helping athletes for the USA gymnastics team, and molested dozens of those patients at his office and gym.

My Review:

A very powerful book that’s absolutely necessary for business owners, marketers, copywriters, salespeople, people with no confidence, people with a vision, people with dreams.

If you have big goals, I mean really big, this book will help you realize that actually your big goals are very limited. 

Reviews/Ratings Online

  • GoodReads: 58 ratings, 4.34/5*
  • Amazon: 24 reviews, 4.6/5*
  • Kobo: 3 reviews, 3.3/5*
  • WebMarketSupport: Tasos Perte 4.5/5*
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Final Thoughts

This is just the beginning of an extended catalog. I will keep the thread updated frequently.

In the meantime, check out the other related resources we have in store for you.

That’s it, another article has finished, here on Web Market Support. I’m waiting for your comments and thoughts. Which copywriting or marketing book is your favorite? Which one should I add? Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

I enjoy reading, arts, science, chess, coffee, tea, swimming, Audi, and playing with my kids.

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