Playing it safe is the most dangerous strategy a startup can choose. Enduring war lessons, Sun Tzu, Polybius, Herodotus, Airbnb vs the hotel industry and a strategic manifesto.
Business Battlefield: War Lessons For Modern Startups
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Startup
The 131 Strategy: A Startup Playbook
Most founders fear failure. But in 1826, 131 Ellines proved that a ‘heroic defeat’ can be more profitable than a quiet victory. They lost the battle, but their ‘brand’ was so powerful it forced a global intervention that changed history.
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