In the previous article, we discussed how you can take advantage of the Ultimate Directory of Podcasters, shared by Steve Olsher, in order to create connections with top industry names. We explored the Podcast Revolution, the 1st part of the free workshop where Steve underlines all the benefits of the podcasting business model. And eventually, we discovered that podcast listenership is set to explode in the next years.
Podcasting is a medium with unlimited potential and countless benefits but it’s under-utilized at the moment, and the podcasting circle is fairly tight. This makes the perfect moment in time for aspiring podcasters to share their message with the world.
Get Clients from Podcasts
Profiting from Podcasts – Free Video Training Part 02
Steve Olsher’s Podcasting Background
He has been podcasting since 2009 and got featured on over 500 shows in the past 3 years. He appeared in shows like Click Funnels Hacker Radio, the Go-Giver podcast, Mixergy, the
He is the host of the #1 podcasting show – The Reinvention Radio, and the Best Business Podcast. Additionally, he is a New York Times bestselling author of “What is Your What?”, founder of Liquor.com, pioneer of the CompuServe launched in 1993, and creator of the New Media Summit, a live event where you can connect immediately with top podcasters and get booked on their shows on the spot.
And of course, he’s the man behind Profiting from Podcasts, the best and most comprehensive training in the world that helps people leverage the power of podcasts and turn their visibility into cash.
Proven Strategies for Turning Visibility Into Cash
Steve mentions that getting booked starts with identifying the RIGHT shows to appear on, those where you have the best chances to get booked, in order to connect with “icons of influence” who host the shows and have already built their following of loyal fans and listeners.
The key thing is to get booked on shows that share the same interests with your area of expertise. It’s way better to get booked on smaller shows in the same exact niche with yours, than getting booked on popular shows that are more generic.
How to Identify the Right Shows
The “Riches are in the Niches”.
This expression in the world of podcasts should become your Mantra, Steve continues…
A show that focuses on your particular topic will have a VERY high percentage of listeners who fall within your target market and have a demonstrated interest in this subject matter.
These are the shows I suggest you focus on first.
Not only will you see a significantly higher response rate to your teachings and offerings, you’ll be able to cut your teeth on smaller shows and gain comfort with speaking in sound bites, interacting in an effective manner with the hosts and be ready to crush it on the larger shows when the invitations come… which they will.Steve Olsher - Get Clients from Podcasts eBook
VBV (Visibility Begets Visibility)
Visibility is the lifeblood of your business and visibility begets more visibility – the more visibility you have, the more visibility you’ll generate.
The Profiting from Podcasts training covers 5 different types of podcasting shows, and an interview-style show holds the highest likelihood for you to get booked on, by far.
Next thing is to use iTunes and search for your TOI (topic of influence) and repeat the process for other podcasters and shows.
November 2013, the Lowest Points of Steve’s Life
Monetizing your Visibility – the $1000 Funnel
Unlike traditional broadcast media, podcast hosts will always invite you to share the best place for listeners to get more information about you, to connect with you or to grab one of your free resources. This is where The $1,000 Funnel begins.
1) It must be FREE and cost you nothing to deliver.
2) It must further the conversation from your interview, and
3) It must be an absolute ‘no-brainer’ to provide one’s name and email address to receive.
In other words, the listener has to feel as though the value of the freebie far exceeds the ‘price’ of providing their name and email.
He appears on a lot of personal development related shows where he uncovers his proven framework for helping people discover their WHAT, the one thing they were born to do.
At the end of the interview, the host will always allow him to invite listeners to connect if they like more information. This is the moment he shares a free copy of his New York Times bestseller book, What is your What.
On average, 250 people provide their emails to get access to the free book.
Then, on the same page, he offers a different version of the same resource. A free hardcover copy of the book where people have only to pay for shipping, something like $7.99.
20% of those 250 people say yes, and buy the hardcover book.
And although having people to pay $8 is not exactly a business, this is a very important moment as Steve describes…
Because the most difficult thing in any business is to acquire a customer. To get people to spend one dollar with you. After this point, the next sale is exponentially easier, and every sale after the 2nd point is even easier to make.
When someone invests in you, it completely changes everything.
I have to agree on that, this is the most difficult point in selling and marketing in general. This way a passive prospect becomes an active customer, even if they only spend a dolar.
We recorded one of the last Workshops I did, broke it down into short-form videos, added the written materials from the live event and sell it as an online course. After someone invests in grabbing the hardcover book for $7.99, we present a one-time-only offer to invest in The Reinvention workshop online course for just $49 and approximately 25% of them do so.
And he continues…
As I said, roughly 20% of those who opt-in for the eBook choose to get a hardcover copy. This equates to 50 people. At $7.99 apiece, I generate approximately $400 in revenue.
Of these 50 people, roughly 25% invest in The Reinvention Workshop Online Course. This equates to approx. 13 people. At $49 apiece, I generate, on
average, $612 in revenue.
Add the two together and it adds up to $1,012 in immediate revenue.
This method can add up very quickly, as Steve appears in multiple interviews per week. But even if you have only a few hours to spend in a week, still, you can do miracles.
I really enjoyed the Get Clients from Podcasts workshop by Steve Olsher. Now the Podcasting method becomes clearer.
And I want to be completely honest with you.
If you’re just getting started, then the Profiting from Podcasts course might not be the best solution, at the moment. You need to be clear on your topic of influence (TOI), and you need to be fluent enough to appear on other people’s shows or to create your own podcast show.
If you don’t have a strong presence online, I suggest that you continue working in this direction.
Then, when you manage to gain your first followers, subscribers, and fans it will be the right time to invest in such a program. Additionally, you need to create free resources and lead magnets in order to hook people into your content. In other words, you need to have an active sales funnel in place.
But even if you don’t have products or services to sell, appearing in podcasts and interviews will increase your authority, and help you gain high-targeted leads that you can convert them into cold hard cash in the near future.
All in all, the material Steve shared are high-quality, comprehensive, and can get you booked on top podcasting shows.
You have nothing to lose in trying Steve’s methods. They are free. Grab them now when there’s still time.
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