In the previous article, we discussed how you can take advantage of the Ultimate Directory of Podcasters, shared by Steve Olsher, in order to create connections with top industry names. We explored the Podcast Revolution, the 1st part of the free workshop where Steve underlines all the benefits of the podcasting business model. And eventually, we discovered that podcast listenership is set to explode in the next years.

Podcasting is a medium with unlimited potential and countless benefits but it’s under-utilized at the moment, and the podcasting circle is fairly tight. This makes the perfect moment in time for aspiring podcasters to share their message with the world.

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Get Clients from Podcasts

Item: Steve Olsher - Get Clients from Podcasts
Rating: 4.5
Author: Tasos Perte

Profiting from Podcasts – Free Video Training Part 02

Steve just released the 2nd part of the free podcasting workshop, called “Get Clients from Podcasts”. Additionally, this material is accompanied by a 13-pages e-book under the same title.

Free Training & E-Book

Steve Olsher’s Podcasting Background

He has been podcasting since 2009 and got featured on over 500 shows in the past 3 years. He appeared in shows like Click Funnels Hacker Radio, the Go-Giver podcast, Mixergy, the Foundr Magazine’s podcast, and many others. He was able to convert this No-Cost visibility into over 100,000 leads and serious revenue.

He is the host of the #1 podcasting show – The Reinvention Radio, and the Best Business Podcast. Additionally, he is a New York Times bestselling author of “What is Your What?”, founder of Liquor.com, pioneer of the CompuServe launched in 1993, and creator of the New Media Summit, a live event where you can connect immediately with top podcasters and get booked on their shows on the spot.

And of course, he’s the man behind Profiting from Podcasts, the best and most comprehensive training in the world that helps people leverage the power of podcasts and turn their visibility into cash.

Proven Strategies for Turning Visibility Into Cash

The Podcasting phenomenon is revolutionizing the way entrepreneurs everywhere are connecting with ideal prospects, cultivating a loyal, borderline fanatic following and selling their products, programs, and services to customers all over the world.

Steve mentions that getting booked starts with identifying the RIGHT shows to appear on, those where you have the best chances to get booked, in order to connect with “icons of influence” who host the shows and have already built their following of loyal fans and listeners.

The key thing is to get booked on shows that share the same interests with your area of expertise. It’s way better to get booked on smaller shows in the same exact niche with yours, than getting booked on popular shows that are more generic.

How to Identify the Right Shows

Although there are many distribution channels for podcasts, the king is iTunes. The vast majority of podcasters are using this platform.

The “Riches are in the Niches”.

This expression in the world of podcasts should become your Mantra, Steve continues…

A show that focuses on your particular topic will have a VERY high percentage of listeners who fall within your target market and have a demonstrated interest in this subject matter.

These are the shows I suggest you focus on first.

Not only will you see a significantly higher response rate to your teachings and offerings, you’ll be able to cut your teeth on smaller shows and gain comfort with speaking in sound bites, interacting in an effective manner with the hosts and be ready to crush it on the larger shows when the invitations come… which they will.

Steve Olsher - Get Clients from Podcasts eBook

Step #1 – Articulate your area of focus, your Topic of Influence (TOI)

Your Topic of Influence is the 1, 2, 3 or 4-word phrase that summarizes who you are and what you specialize in. For example, Steve’s TOI is one word, reinvention.

VBV (Visibility Begets Visibility)

Visibility is the lifeblood of your business and visibility begets more visibility – the more visibility you have, the more visibility you’ll generate.

Step #2 – Search in iTunes

Let’s say for instance that your Topic of Influence is Retiring Rich. Steve suggests just typing in ‘retirement’ into the search box as this is a fairly niche subject, to begin with. Multiple relevant shows are found including Money For The Rest Of Us, Radical Personal Finance and InvestTalk. Let’s start with one of the first shows that comes up, Money For The Rest Of Us from J. David Stein

Step #3 – Look for when the last episode was released

You want shows that are active, meaning the last episode should have been released in the last 45 days. If the last episode was released over 2 months ago, Steve suggests that you continue researching shows.

Step #4 – Listen to at least 3-4 episodes

You need to understand what the show is all about, if you like the content and the host podcaster, is it a show you’d like to appear on? Moreover, you have to make sure the podcaster is open to interviews.

The Profiting from Podcasts training covers 5 different types of podcasting shows, and an interview-style show holds the highest likelihood for you to get booked on, by far.

Step #5 – Visit the podcaster’s website

Probably there’s an about page to get a sense of what the show is, and there’s contact information either on that page or on the contact page. Now it’s time for you to decide if you want to pitch the podcaster with an email about what you do and how you can benefit their audience by appearing and sharing valuable information.

Next thing is to use iTunes and search for your TOI (topic of influence) and repeat the process for other podcasters and shows.

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November 2013, the Lowest Points of Steve’s Life

Steve is sharing a story and how he was able to bypass countless major drawbacks and problems.

Monetizing your Visibility – the $1000 Funnel

You need to be an engaging guest to enroll people in your eco-system. You want to pique people’s interest so that they want to continue their conversation with you.

Unlike traditional broadcast media, podcast hosts will always invite you to share the best place for listeners to get more information about you, to connect with you or to grab one of your free resources. This is where The $1,000 Funnel begins.

Create a Free resource that furthers the discussion

This lead magnet could be anything, like eBooks, reports, blueprints, audio downloads, videos, PDFs. templates, files, free training. The resource should be simple and meet the following criteria:

1) It must be FREE and cost you nothing to deliver.
2) It must further the conversation from your interview, and
3) It must be an absolute ‘no-brainer’ to provide one’s name and email address to receive.

In other words, the listener has to feel as though the value of the freebie far exceeds the ‘price’ of providing their name and email.

Then Steve describes the whole process with examples of his $1000 funnel.

He appears on a lot of personal development related shows where he uncovers his proven framework for helping people discover their WHAT, the one thing they were born to do.

At the end of the interview, the host will always allow him to invite listeners to connect if they like more information. This is the moment he shares a free copy of his New York Times bestseller book, What is your What.

On average, 250 people provide their emails to get access to the free book.

Then, on the same page, he offers a different version of the same resource. A free hardcover copy of the book where people have only to pay for shipping, something like $7.99.

20% of those 250 people say yes, and buy the hardcover book.

And although having people to pay $8 is not exactly a business, this is a very important moment as Steve describes…

Because the most difficult thing in any business is to acquire a customer. To get people to spend one dollar with you. After this point, the next sale is exponentially easier, and every sale after the 2nd point is even easier to make.

When someone invests in you, it completely changes everything.

I have to agree on that, this is the most difficult point in selling and marketing in general. This way a passive prospect becomes an active customer, even if they only spend a dolar.

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This is when Steve offers a 3rd version of the same exact resource. In this case, the Reinvention Workshop, which is an online course that takes people through the “What is your What” process.

He says…

We recorded one of the last Workshops I did, broke it down into short-form videos, added the written materials from the live event and sell it as an online course. After someone invests in grabbing the hardcover book for $7.99, we present a one-time-only offer to invest in The Reinvention workshop online course for just $49 and approximately 25% of them do so.

And he continues…

As I said, roughly 20% of those who opt-in for the eBook choose to get a hardcover copy. This equates to 50 people. At $7.99 apiece, I generate approximately $400 in revenue.

Of these 50 people, roughly 25% invest in The Reinvention Workshop Online Course. This equates to approx. 13 people. At $49 apiece, I generate, on
average, $612 in revenue.

Add the two together and it adds up to $1,012 in immediate revenue.

This method can add up very quickly, as Steve appears in multiple interviews per week. But even if you have only a few hours to spend in a week, still, you can do miracles.

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Final Words

I really enjoyed the Get Clients from Podcasts workshop by Steve Olsher. Now the Podcasting method becomes clearer.

And I want to be completely honest with you.

If you’re just getting started, then you need to be clear on your topic of influence (TOI), and you need to be fluent enough to appear on other people’s shows or to create your own podcasting show.

To make Profiting from Podcasts course a success for you, you need to work following the training and you need to have a strong presence online.

Additionally, you need to create free resources and lead magnets in order to hook people into your content. In other words, you need to have an active sales funnel in place.

But even if you don’t have products or services to sell, appearing in podcasts and interviews will increase your authority, and help you gain high-targeted leads that you can convert them into cold hard cash shortly.

This is where I can help you with my bonuses to get recognized faster and I will guide you through the training step-by-step.

All in all, the material Steve shared are high-quality, comprehensive, and can get you booked on top podcasting shows.

You have nothing to lose in trying Steve’s methods. They are free. Grab them now when there’s still time.

Steve Olsher’s Free Resources:

Get Clients from Podcasts – Proven Strategies for Turning Visibility Into Cash (eBook)
Monetization Blueprint – Getting Paid Leveraging the Power of Podcasts
The Ultimate Directory of Podcasters – 670 of the World’s Leading Podcasters

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