According to SocialFlow, 1 trillion content assets are created and consumed across the world in just one year. They have been used over 2 billion devices, there have been monitored 12+ billion consumer clicks, 50M+ posts, and 10,000+ social pages in the same year alone.

It’s a busy world!

That’s why we need to keep up with the rapidly changing environment of our digitally established planet.

We create and publish content like maniacs, curate other people’s content while at the same time we want to know which social media posts drive the best engagement and have a higher impact on our businesses.

We examine analytics and insights, hashtags, followers, impressions, clicks, and all these metrics that we deal with on a daily basis.

We need tools to ease our workflow and automate some processes.

We compiled a list of the best social media tools that you can use to become more efficient and improve dramatically your performance.

Let’s dive right in!

Hootsuite

Main slogan: social is your superpower. Easily manage all your social media and get results with Hootsuite.

Platform:

• Light up your channels: Plan (View and manage all your social content in a single
  collaborative calendar), Create (Make it easy for your entire team to create beautiful, engaging posts for every social network), Schedule (Keep your social presence active 24/7 by automatically scheduling posts to fill the gaps in your calendar)
• Make the connections that matter: Inbox (Engage with customers across public and private social channels—in one place), Streams (Monitor activity and engage at scale across all your social networks), Content library (Save time and improve response quality with a shared library of on-brand social content and assets)
• Align your stars: Teams (Align and secure your social organization with smart, secure, team management and permissions), Assignments (Boost response times and efficiency by assigning tasks to the right team or region), Academy (Stay ahead with industry-leading training and certification)

Trusted by: employees at 800+ of the Fortune 1000 choose Hootsuite

• Amway, Nokia, Unesco
• TheBritishMuseum, GeorgiaStateUniversity
• and so much more

Features:

• Create and schedule posts
• Manage all of your channels
• Plan upcoming campaigns
• Stay on top of incoming messages
• Analyze your results

Tools:

• Amplify
• Insights
• Impact
• Ads

Integrations: 20+ social networks.

• Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest
• and so much more

App directory: a few examples

• Panoramiq insights, Google My Business, Canva
• Adobe Stock, Shopview for Shopify, Zendesk Pro
• Instagram grid, SalesForce

Other departments:

• Solutions
• Industries
• Academy
• Educational resources
• Blog
• Webinars
• Careers
• Leadership
• Newsroom

Plans:

• Free: 3 social accounts, schedule up to 30 posts,
• Professional: €39/mo, 10 social accounts, reporting, $500 monthly boost spend, and more
• Team: €109/mo, 20 social accounts, 3 users, and more
• Business: €599/mo, 35 social accounts, 5-10 users, publishing approvals, 24/7 priority support, and more
• Enterprise: Get tailored solutions and exclusive tools to deliver real results through social media with Hootsuite Enterprise. Request a demo.

About: In 2008, Ryan Holmes started building the idea for Hootsuite with a small team at his agency. Growth came fast, with Hootsuite soon being the center of how everyone—from small businesses to Fortune 500s—built winning brands with social.

Hashtags.org

Main slogan: Hashtag Analytics for your Brand, Business, Product, Service, Event or Blog.

Departments:

• Analytics
• Articles: business, entertainment, featured, government, how-to, news, platforms, religion, research
• Dictionary: show definitions, add definitions, recently added
• Support
• Featured resources
• Hashtags: featured article, trending, popular, definitions, tracking, verified

Plans:

• Free
• Individual: $49/mo, track 2 hashtags, 1 month data storage, and more
• Business: $99/mo, track 8 hashtags, 6 months data storage, and more
• Enterprise: $189/mo, track 20 hashtags, 12 months data storage, and more
• Agency: $349/mo, track 40 hashtags, 12 months data storage, and more

About: At LOGIKA Corporation, when it comes to finding better ways to make information available…The Search is ON!

200+

Business & Marketing Tools Collection

Work management, tracking, organizing, payments, accounting, Google, keyword, market, and competition research, SEO, analytics, and related, marketing & advertising, web development, website monitoring, domains & website hosting, coding, and related, design & multimedia, marketplaces, entrepreneurial communities, hiring & outsourcing.

FollowerWonk

Main slogan: find, analyze, optimize. Find influencers. Optimize your social profile. Build and engage a community. Grow a brand.

Platform:

• Find: search Twitter bios to connect with anyone, compare Twitter accounts to find overlaps and target new influencers
• Analyze: breakout your followers by location, bio, who they follow, and more, contrast your relationships with your competitors and friends
• Optimize: match your activities to gains and losses in followers to give your followers what they like best, follow and unfollow in-app to hone your social graph like a razor’s edge

Features:

• Social authority rankings
• See followers and their locations
• Compare follows/followers
• Follower losses and gains
• Maximize times to tweet
• Know when followers are active
• See what tweets engage
• Follow/Unfollow

Plans:

• Free: 1 profile, limited access
• Target: $29/mo, up to 3 profiles, more access
• Multitask: $79/mo, 20 profiles, loads of access

Buffer

Main slogan: Simpler social media tools for authentic engagement. Tell your brand’s story and grow your audience with a publishing, analytics, and engagement platform you can trust.

Trusted by: more than 75,000+ companies. Examples: Shopify, HuckBerry, Burrow, Spotify.

Stats:

• 10 years in business
• 100K+ monthly blog readers
• 1.2M+ social media followers

Platform:

• Publish: Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand. Craft the perfect post for each social network. Direct scheduling, first comment, shop grid, reminders, plan and prepare your stories, collaborate on content with your team, tailored posts, calendar
• Analytics: Measure social media performance, create gorgeous reports, and get recommendations to grow reach, engagement & sales. Track performance and create reports for Instagram, Facebook, Twitter, and LinkedIn. Boosted post insights, account analytics, stories and post analysis, audience demographics, custom reports, daily updates, white label reports, PDF and image exports, best time to post, best type of post, best posting frequency
• Engagement: See all of your comments, stay on top of important interactions, and turn followers into fans using Buffer. Never miss a comment. Prioritize important conversations. 

SocialFlow

Main slogan: level the playing field. We help publishers extract more revenue from their best content on social platforms.

Trusted by biggest names in media. CNN, BBC, TheWashingtonPost, and so much more.

Products:

• Publishing: get your content out, quickly and efficiently. Workflow – integrated RSS feeds, engagement scores, editorial controls, posts surfaced for recycling. Security – centralized access control, two-factor authentication, recycle messages, downloadable reports.
• Subscriptions: turn content into a powerful churn reducer. The Content Engine surfaces the best-performing and most relevant content, from hundreds or even thousands of your social media posts. Audience manager, interest map
• Advertising: leverage social to increase your margins. Sponsored editorial – Identify the best-performing content, filter it for performance, relevance, and brand safety; and construct narratives that highlight the value of adjacency with your content. Native content – meet and exceed clients’ advertiser expectations, and outperform standard benchmarks. Interest map – inform your advertising products, on social and across your digital footprint to give your brand partners smarter placements with better results.

Other departments:

• In the media
• Blog
• White papers
• Case studies
• Newsletter

Plans: Request a demo.

About: Jim Anderson – CEO. Guru Hathwar – CPO.

Final Thoughts

This is just the beginning of an extended catalog. I will keep the thread updated frequently.

In the meantime, check out the other related resources we have in store for you.

That’s it, another article has finished, here on Web Market Support. I’m waiting for your comments and thoughts. Which tool is your favorite? Which one should I add? Till next time.