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Ryan Levesque – Choose Ask Build Challenge June 7-11, 2021 Review

by Tasos

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May 31, 2021

More awesome news today!

Ryan Levesque, the Inc. 500 CEO of The ASK Method Company and the Quiz Funnel Masterclass, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year, and his team are hosting a 5-day highly interactive live challenge.

The challenge is called “Choose Ask Build” and it will help you choose the right market and business, find out exactly what your market wants, and gain immense traction immediately.

The event is free to attend and is scheduled for June 07 through June 11.

Let’s dive in!

Ryan Levesque – “Choose Ask Build” Free Challenge

June 07-11, 3 pm CT

Ryan Levesque’s Background

My goal is to transform the lives of 100,000 entrepreneurs in the next 5 years. And eventually, to see every online business in the world using the ASK Method. 

Ryan Levesque

Founder and CEO, ASK Method

Ryan is the Inc. 500 CEO of The ASK Method Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, Business Insider, The Huffington Post, Los Angeles Times, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io, a leading marketing funnel software for entrepreneurs.

The ASK Method Company is a 3-Time Inc. 5000 Fastest Growing Company Honoree – 2017, 2018, 2019.

The Live Challenge

Main slogan: choose your market, ask what they want, build your funnel.

More and more people are thinking of starting an online business. But with the world still in an uncertain place, you want to know that the business you are building has a great chance for success and it’s built on a super solid foundation.

In 2008, in the middle of the financial crisis, Ryan was starting his first online venture and he discovered that there are few important keys to building a thriving business no matter what the economy is, no matter what situation is going on with the world.

And this is what he’ll be sharing during this 5-day live event.

If you ever dreamed of starting a business and you’re wondering if now is finally the right time to do it, or if you already run a business and you want to scale it and take it to the next level, this challenge is for you.

Ryan will help you implement the “Choose Ask Build” process

You can choose the right market and business for you, find out exactly what people want to buy in that market, and build your automated marketing machine to get people to know, like, trust, and buy from you over and over again.

Inside this live interactive challenge, you will discover:

  • Who to serve if you don’t already have a business with a simple 5-second test to validate your business idea online.
  • You’ll identify where your ideal customers are spending their time online.
  • Ryan will also share his free tools for creating killer-eye-opening marketing research.
  • You’ll identify the biggest pain points and problems in your market, the most important buckets that are the hungriest segments of your market, and how to put it all together to create a marketing machine that is going to acquire new leads, new customers, new sales, every day all on auto-pilot.
  • How to create powerful sales funnels on the back of quizzes, questionnaires, surveys, and related methods

Ryan is using a holistic and proven approach that starts with research, which is the most important step in any marketing approach. Getting to know our prospects and the market better.

He then identifies problems, untapped opportunities, people’s needs and wants, and builds an automated machine that serves his ideal customers, provides solutions, and satisfies their needs.

He builds sales funnels based on a series of questions to automate the whole process and create multiple income streams.

A sales funnel is a marketing model that illustrates the various stages of a customer journey. The number of stages varies depending on the theory or marketing approach. The goal here is to convert unknown visitors into leads and subscribers, paying and repeat customers, and ultimately raving fans of a brand.

At every stage of the buying journey, there are opportunities for brands to communicate with prospects and customers, and depending on their actions to provide them with the next step they want them to take.

A variety of marketing and sales channels and methods can be deployed but we can also automate the process by using online tools and software and by providing content tailored to a prospect/customer’s needs and the stage they are in.

Ryan will go live every day between June 07 and June 11, with a 30-60 minute training that is going to have specific action steps you will need to take.

There are also live Q&A calls to get your questions answered.

The challenge is completely free to join, and as a bonus when you register, you’ll also get free access to a quiz funnel workshop that Ryan is hosting immediately after the challenge. 

This is the next step after the challenge and will help you dive deeper into your market and people’s needs. 

What to expect

If you never attended an event with Ryan Levesque, I strongly encourage you to do so. 

His marketing strategies and methods are working, I’ve used many of them in my business and for my clients.

Ryan is an expert in asking the right questions to prospects and converting them into paying customers. 

I use his quizzes, surveys, and other question-based methods to acquire qualified leads that convert at much higher rates than other methods.

His live events are interactive, detailed, straight to the point, and you’ll get into action immediately. I attended countless live training sessions with Ryan.

I also attended last year’s quiz funnel bootcamp, a 3-day event where Ryan and his expert guests analyzed the hook, the questions, the bridge, the offer, pages, traffic, and optimization.

It was all about building irresistible quizzes that get people’s attention with high response rates. 

Ryan’s strategies work for any market and he coached tens of thousands of entrepreneurs. He uses advanced research tactics that when implemented right give you a ton of valuable data you can use later in your marketing and business.

You’ll get to understand your ideal audience better, serve people better, and improve your overall performance.

I am so excited about this brand new challenge.

Every day there will be a new assignment to move you forward in your business.

There’s also a “pre-work” assignment so that you’re ready to dive in when Ryan kicks off the Challenge live.

I can’t wait to discover his updates and improvements on his unique methodologies that have taken the world by storm.

The power of quiz funnels

Quiz funnels can be used in any business, industry, or niche. They work for physical and digital products, services like coaching and consulting, for local businesses. 

The main benefits of a quiz funnel:

  1. Cheaper leads (business were able to cut their costs, often 1/3rd to 1/1oth the cost)
  2. Faster results (less than 30 days, like Jamal Miller who used a quiz called “why are you still single? to generate 10,000 opt-ins in less than 14 days). Quizzed=s often go viral as people are loving them and they share them on their networks, and so you are getting traction pretty quickly. 
  3. Higher conversion (customize your copy and offer, can often 2-3X conversion rates)
  4. High volume – people love quizzes, quizzes are getting completed at higher rates than other marketing forms, people share them with their network
  5. Incredibly valuable data 
  6. Better sell and better serve

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

Who is it for

The challenge will help you make the most important decision in your business before you launch your quiz funnel. 

It’s all about choosing the right market, figuring out what problems you’re going to be solving in this market, and how to build a quiz funnel to solve those problems.

  • Beginners
  • Those who start over
  • Anyone starting an online business from scratch
  • People that are making a pivot in their business and want to test out the phenomenal power of quizzes and funnels
  • Those who shift from an offline to an online business model
  • Retirees that want to do something new
  • Brands and entrepreneurs
  • Marketers
  • Bloggers
  • Coaches
  • Consultants
  • Copywriters
  • Wannabe business owners
  • Digital products
  • Physical products
  • Services
  • Brick & mortar
  • Agencies
  • eCommerce
  • Software (SaaS)
  • Membership site owners

Challenge Bonuses

By joining the challenge, you’re also getting access to a report Ryan compiled. It’s a list of the 101 most profitable niches for 2021.

These are markets taken by what Ryan calls the “sweet spot markets”.

The sweet spot is where you market to be. Ryan discovered this method after entering niche after niche in 23 different markets.

Beyond the 101 most profitable niches, Ryan is sharing a list of 20 “too broad” niches, 20 “too narrow” niches, 9 “trending down” niches, and 9 “fads”.

If you subscribe with your mobile phone, Ryan will be sending you out more bonuses and goodies to improve your learning experience throughout this challenge. 

Facebook Group

A private Facebook group is where Ryan is hosting this live event. This is where the live training is happening, the live Q&A calls, and you’ll have the chance to interact with over 10,000 like-minded entrepreneurs that participate in this challenge, and you get feedback on your work so you can progress with confidence.

Day 01 – June 07 – You

More than 25,000 people attended the first session. An amazing experience that left people excited about the second day. 

There were over 1,900 comments, and this was something expected because online challenges are interactive, people love them and they take massive action.

The “Choose Ask Build” methodology is all about choosing a niche market you want to serve, then asking people what they need help with and what they want, so that you can build your quiz funnel to solve those problems, serve the market, to give people exactly what they want and need in your business. 

Ryan invited people to share their “WHY” using the hashtag #MyWhy.

What’s your big reason why? Why you do what you do? What’s your primary motivational force? Is it because you want to leave a legacy for your grandchildren? Is it because your family and close environment is not supporting you right now? Does no one believe in you? Do you want to prove the world wrong? Do you want to prove what it takes? Do you want to provide a better life for your family and kids? Or maybe you want to take care of your parents and help them live a better life and enjoy their retirement. 

People responded – here are a few examples:

#mywhy to build a dream of owning my own business. Wanting to work from home and live a financial freedom life that my and my family deserve to experience. No more working for the BOSS.

#MyWHY To create a life I love! One where I get to travel when I want to, work when I want to and have the freedom to choose!

#MyWHY I want to provide for my children as a single mother it’s been hard also I want to give others permission to dream and find their purpose

Today’s focus – YOU:

Why you are here, who you are, your identity, and based on that information, getting clarity on answering the first important question..what is your entrepreneur business type?

There are 4 types of entrepreneurs

  • MB – Mission-based: the type of person who wants to “right” some wrong in the world, a cause they want to support, some type of evil in the world that you want to eliminate to help and serve people. It’s a mission that you’ve been called to, you’ve been drawn to, it’s what drives you, it’s part of your through-line, it’s why you are here. An example – Christy Kennedy is a student of the ASK Method and she uses quiz funnels. She is a mom whose son was born autistic. And when her kid grew up and went to elementary school, her son was bullied in the schoolyard. And like any mon, she stepped in, she got involved, she intervened, she talked to the teachers, to the principals, and she made her a mission to eliminate bullying not just of her son but of all kids in the school. One thing led to another and the school asked her for her help to extend her work to the entire school district. Then, she was invited to extend her work to the entire state. Fast forward today, Christy’s mission is to eliminate school bullying across the entire country.
  • PB – Passion-based: this type of entrepreneur is in contrast to the mission-based entrepreneur. This type of entrepreneur does not move the world away from something evil. They want to move the world toward something they love and are passionate about. It can be art, sports, a hobby, a subject that you absolutely love, something that you want to introduce to the world and share because it is your life’s passion. An example: Charlie Wallace was a traveling musician living in the back of his van, playing the guitar to share his passion, music with the world. But he had a problem, he was a broke musician like many are. He had to make some money so he decided to build an online business using the ASK Method and the power of a quiz funnel and in less than 9 months, grew his business completely from scratch, making $2.2 million per year by sharing his passion, teaching other people how to play the guitar.
  • OB – Opportunity-based: is the type of person that sees opportunities everywhere, they don’t have a through-line passion or a mission that draws them. But when they look around them they ask themselves…how is it that nobody has ever solved this problem? They have a million ideas in a million days. They are pulled into a million different directions, trying to discover the next opportunity to pursue. An example – Dana and her husband Michael, were new parents, had their first child, and they struggled as newborn parents getting their infant to sleep through the night. Things got rough and no one was sleeping at all. And Dana performed some serious medical research. She found a solution. Later that month, she had dinner with some of her neighbors that were struggling with the same problem, and she helped them. One thing led to another and soon she became the go-to solution for moms across her city. She never thought of building a business around this topic but she decided to pursue this further. 10 years later, Dana and Michael have created a training program called “Sleep Tense that helped over 100,000 parents worldwide to this day. She never intended of doing this, it was just an opportunity knocked at the door, but she was open-minded to discover the hidden potential.
  • U – Undecided: they know they want to start a business, they know they want to be their own boss, they want to control their own destiny, to have control of when they work, where they work, and for how long. They just don’t know what kind of business they want to start. If you are undecided, this is perfectly OK. An example – Ryan Levesque, your host was in your place once. In this case, you should begin with a practice business. You just pick something, doesn’t has to be something you will do for the rest of your life, it doesn’t have to be your legacy business, it’s something to get you off the ground. You will learn the process of evaluating demand in your market, identifying a hungry group of people online who will pay money to solve a problem. It’s what Ryan did when he got started when he tried the scrabble-tile jewelry market. It was not his passion, it was not his mission, he just decided to pick something so he can learn the process. And in that process, he was able to build a massively successful business. After all those years, Ryan has built many businesses and now one of them has become his mission, to help as many entrepreneurs as he can to adapt the ASK methodology.

The dark/shadow side of each type of entrepreneur

You have to be aware that each type of entrepreneur has a dark side and you need to prepared for when this creeps in. So you can recognize it and push it away without letting it take control. 

  • A mission-based entrepreneur is so drawn to the mission, that in many cases they walk away broke. They are so consumed by the mission, consumed by helping people, and they end up making no money at all. 
  • A passion-based entrepreneur often struggles with what was once a passion, now becomes a J O B. A job. And they end up losing their passion. 
  • An opportunity-based entrepreneur often has to deal with the feeling of being “empty” inside. They may have built a business that fills their bank account, but it does not fill them inside simultaneously. It does not fuel their soul, they wake up one day and ask themselves…why did I spend the last 25 years of my life doing this? what was the point?
  • The undecided entrepreneur often struggles with what we call “Analysis Paralysis”. One more idea, not this one, one more and they never get off the ground. They stay in this undecided state forever. This is where the practice business comes in.

The 4 types of online businesses

  • PF – product-focused business: here you are reaching a large audience selling digital or physical products. You are serving a large number of people in a relatively small way. If you run an eCommerce store, if you are writing books, if you an affiliate marketer, you probably don’t know the names of your individual customers and readers. You are not working with them on a close 1-on-1 basis. In these cases, you don’t have a close relationship, your customers are only names in an order receipt. 
  • CF – client-focused: here, you are serving a relatively small number of clients in a deep way. You know your customers by name, you may provide coaching or consulting services, or you are a freelancer, or an agency working with clients directly. You may not have millions of clients but you serve your clients in a deep and profound way. You have the chance to change their lives. 
  • MF – membership-focused: This lies somewhere between the previous 2 zones. You create some form of membership or online community, where you are serving a group of people on an ongoing regular basis. You have an ongoing recurring relationship with those people. You might not calling them on phone, you might not interact with them on a 1-on-1 basis, but your customers are not just numbers in an order receipt. They are members of your community. Your community might start small and grow over time. 
  • EF – event-focused: here, there is a starting and an endpoint. You do things for a concentrated period of time, and then you have an end to that. For example, this challenge is an event-focused type of business. It has a starting and end date. 

As you are evaluating these different types of businesses, you can mix things up. But Ryan suggests that if you are just starting out, focus on one of those types. Don’t try to do all things at once. It’s OK to be a serial entrepreneur, but take things one step at a time. 

A product-focused and a membership-focused business are most suitable for introverted personalities. You are not interacting with people on a 1-on-1 basis, If you are very introverted, then a product-focused business is the perfect fit for you. If you are less introverted, then a membership-focused business is the best fit. 

A client-focused and event-focused business is a better fit for extroverted personalities. If you are very extroverted you might want to pick the event-focused business and if you are less extroverted you may choose the client-focused type.

There are no hard rules, if you are introverted and you are drawn to a client-focused business, it’s OK to pursue your dream. 

Then Ryan invited people to leave their feedback and give a 4 letter acronym describing what type of entrepreneur is the best fit for them and what type of online business mostly attracts them.

People responded – here are a few examples:

Start as PBPF moving into PBMF

UCF/EF

PFEF

and all sorts of mixed answers. 

My entrepreneurial type and type of business:

As I am a very advanced entrepreneur with years of experience, I probably fit into all those categories. 

First of all, I am an introverted personality, very introverted. 

I started out with a product-focused business, my family’s manufacturing company. We were selling women’s clothes abroad but some of our clients were visiting us and we had dinner with them. So it was like a client-focused business as well.

I run a hotel which is a client-focused business. I run other local stores which are all client-focused and product-focused businesses. 

Now, when I got started online, it was a product-focused business, an affiliate business where I was selling other people’s products and services. I still do, this is part of my business, but only a small one. Even this side of business turned to be client-focused as I was helping people with marketing and extra bonuses, sometimes 1-on-1 or in groups.

Then, it was transformed into a client-focused business. Now I provide marketing and other services directly to clients as an agency and I work on a 1-on-1 basis with them. 

I provide private training workshops, another client-focused business. 

I did events and I had built a membership section on this website as well.

I was an undecided entrepreneur when I expanded online, but I quickly decided to pick up a practice business that later became my mission.

I’m also an opportunity-based entrepreneur that jumps from idea to idea.

But I got started doing 1 thing only. When your business grows, and you run multiple businesses, you will be able to expand upon new types.

Day 02 – June 08 – Who

Another amazing session that left people excited about what’s coming next.

There were over 2,200 comments, and this shows the tremendous power of online challenges that are highly interactive, people love them and they take massive action.

Ryan started out by sharing the results of the 1st assignment where people were voting what type of entrepreneur best describes them and what type of online business they are most attracted to. The assignment was completed by half a million people. This number covers people that participated in the challenge (around 25,000) and those who took the same quiz Ryan built years ago.

  • MB – mission-based entrepreneurs – 14.3%
  • PB – passion-based entrepreneurs – 40.9%
  • OB – opportunity-based entrepreneurs – 21.8%
  • U – undecided entrepreneurs – 22.9%
  • PF – product-focuded business – 36%
  • CF – client-focused business – 16.2%
  • MF – membership-focused business – 28.7%
  • EF – event-focsed business 19%

There are 16 possible combinations based on the type of entrepreneurs and the type of business. Here are some examples and their statistics:

  • MBMF – a mission-based entrepreneur with a membership-focused business – 3.6%
  • PBPF – a passion-based with a product-focused business – 16.1%
  • MBCF – a mission-based entrepreneur with a client-focused business – 2.8%

Here’s why quizzes are so powerful:

Ryan explained that having access to this data gets you in a vantage point. Over 500,000 people completed this assignment, and now Ryan knows so much about this market. 

Now he can customize his marketing and messaging, products and services.

For example, if Ryan is talking to a membership-focused business entrepreneur he will illustrate examples of other membership site owners. 

Example: A free quiz to find out what type of business to start:

Questions:

  1. Is the business you are thinking of starting…a brand new business or an extension of an existing business?
  2. When it comes to financing your new business, which of the following best describes your situation…I am funding the business myself or I am funding the business myself with a little bit of help or I have already raised millions in venture funding
  3.  If you had to pick one, which of the following best describes you?…Champion a cause (you are looking to champion a cause you would die on the hill for) or transform a hobby (you want to transform your hobby, passion, or interest into a business that makes money) or pursue an opportunity (there is one or multiple opportunities you’ve stumbled upon that you are interested in possibly pursuing) or undecided (you are unsure what type of business to start)
  4. Right now, if you had to pick just one, what’s driving you more than anything else?…freedom (financial freedom, time freedom, freedom to travel and choose) or impact (it’s more than making money – it’s more about making an impact) or legacy (making my mark and leaving the world in a better place) or all of the above
  5. Which of the following best describes how much time you will have for your business…side hustle (something I will do on the side working another job, studying or caring for family etc or full-time (something I will do full-time as my main focus)
  6. Which of the following best describes the business you see yourself creating…lifestyle (creating a $100K – $1M business that provides you with a great lifestyle) or empire (creating a billion-dollar empire that takes all of your time and focus – lifestyle can wait)
  7. Which of the following best describes you…I love talking on the phone or I love being in my room writing all day or I love being on Facebook and connecting with friends or I love starting a party
  8. What type of business should you start? enter your email address to get a custom report plus a video explaining your results and what to do with that information today

Today’s focus – WHO:

Who are you going to serve? Who is your potential customer? The most important question before building a quiz funnel and your business. 

Yesterday, was all about you and why you do what you do. An introspection. 

Today is all about the market, our prospects. 

Why is this decision about the market so important? 

Because choosing the wrong market can be proved devastating for your efforts, morale, and your business.

You need to spot a market that has potential and where people are looking for products and services to satisfy their needs and they are actually paying money to accomplish their goals.

What is a market?

Ryan asked people what is a market and people responded.

Here are some answers:

  • A place to sell your goods
  • A group of people with a need
  • People who want what you’re providing
  • Potential customers
  • Willing people ready to make a purchase 
  • People with a problem that needs to be solved

All these are great definitions.

Ryan defines a market this way: A market is a group of similar people who have a common conflict in their life.

Examples:

  • CEOs that want to become better leaders
  • Actors who struggle to memorize their lines
  • Aspiring entrepreneurs who want to start their own business
  • Parents who are looking to get their children to sleep through the night

Sometimes, some markets are similar on a demographic basis.

For example…if you are serving women going through menopause, these women are all of the same age. If you are service Christian singles who are looking to find the one, their partner for life.

In other cases, markets can be geographically specific.

For example…you might be serving vegetarians who line in Austin, Texas. Or it could be ex-patriots who live in China.

In other cases, people inside a market are demographically and geographically spread out. Like people in the community of the “Choose Ask Build” challenge.

What makes a good market – The 5 market must-haves

Ryan underlines that everyone starts from the base. Million-dollar businesses require million-dollar budgets. If you are just starting out, you need a vehicle to get your business going and take it to the next level.

Ryan has built businesses in all sorts of obscure niche markets, from orchid care to scrabble tile jewelry to memory improvement and beyond.

The 5 market must-haves:

  1. Evergreen – relevant today, and it’s going to be relevant 10 years from now,. Don’t choose a fad market that is super popular today but it’s not going to stand the test of time. Like for example, when Ryan immersed himself in the scrabble tile jewelry market, he got some traction and he was making some good money, but one day everything stopped. 
  2. Enthusiast – this kind of market is in contrast to a market where people want to solve a specific problem and when they do, they stop spending money in that market. An enthusiast market is one where people keep spending money for years or even decades to come. They remain consumers for a very long time. Like the dog market, where pet owners spend money on insurance, food, supplies, toys, collars, and so on. 
  3. Urgent problem – a market where people are looking for a solution to a burning problem right now. Like in the orchid market, you buy a flower, you bring it home, you are taking care of it, and then, all of a sudden, a morning you wake up and all the blooms have fallen off. Or like in the dog market, if you bring a new puppy home and it messes up your house, you need to solve that problem right away. 
  4. Future problems – After you’ve solved that first initial problem in that market, you want to make sure it’s a market that gives you the opportunity to continue supporting your clients and solve problems for them. Like in the dog market, once you’ve reached someone how to train their puppy not mess the house, the next step might be to train their puppy to stop barking or biting. Like in the orchid market, after you’ve reached people how to keep orchid blooms you might teach them how to grow other variants of orchids, or how to grow orchid in a greenhouse and so on. We are looking for customers for life.
  5. Players with money – you can’t serve broke people. You want to make sure people can afford your solutions, products, and services. And that people are willing to spend money in that market. Like dog owners spend money on organic dog food, insurance, operations.

Evaluating markets live with Ryan

Ryan invited people to suggest a market for a live review. 

Weight loss

Is it an evergreen market? Yes, people are looking to lose weight for as long as they exist. 

Is it an enthusiast market? Yes, people buy all sorts of things over and over again. 

Is it an urgent problem market? This problem is conditional, but it can become an urgent problem under some circumstances. For example, when people have to go to a wedding. Or when weight threatens your health. 

Is it a market with future problems?  Absolutely. People may lose weight but they may go extra skinny. Clothes don’t fit the way they expected. They might wanna change their lifestyle. It opens up doors to other activities for people.

Is it a market with people willing to spend money? Of course, people spend money in this market for decades. 

Drumming: drumming has a very long learning curve to master this specific skill. It checks all 4 must-haves but how exactly do you create urgency in this market? It’s very difficult to speak with confidence, so it’s a market that checks 4 out of 5 boxes.

Senior-living: it checks all 5 boxes.

How do you decide if the market you want to pursue is worth it?

A market that checks all 5 boxes is a green-light market. It’s worth pursuing it.

A market that checks 4 out of 5 boxes is a yellow-light market. Proceed with caution.

A market that checks 3 or less out of 5 boxes is a red-light market. It’s a market you do not want to pursue. It’s hard to accept it, but it’s all about the logic here. It means you may have to shift, pivot, and change direction until you find a 5/5 market. 

Then Ryan invited people to leave their feedback and give a 4 letter acronym describing what type of entrepreneur is the best fit for them and what type of online business mostly attracts them.

Today’s assignment:

Take some time to think about the market you want to pursue. Ask yourself if the market checks all 5 boxes. And post your answer inside the Facebook community. 

And if you are undecided and have not yet picked up a market, then Ryan has you covered with his “101 profitable niches for 2021” list. It’s a list of green light markets that check all 5 boxes. You can evaluate 1 of these markets as an exercise. 

My marketing agency business evaluation:

It’s a market that checks all 5 boxes, absolutely.

It’s an evergreen market, there are always new brands and aspiring entrepreneurs that want to start or scale their businesses.

It’s an enthusiast market, brands spend money on all sorts of services and products. Lead generation, traffic acquisition, branding, direct response marketing, SEO, social media, influencer outreach, video marketing, multimedia production, etc.

It’s an urgent problem market, brands want to get off the ground as fast as possible because they want to make money, they probably invested in their business and want to break even and become profitable, and aspiring entrepreneurs want to become independent as soon as possible.

It’s a market with future problems. Startups that get some traction and attention, need conversions, then they need to retain their customers and gain fans for a lifetime.

It’s a market with people that are able and willing to spend money. There are brands that spend billions of dollars on marketing and advertising services.

Day 03 – June 09 – Where

Another amazing session that left people excited about what’s coming next. Over 27,000 have joined the private community.

There were over 1,400 comments, and this shows the tremendous power of online challenges that are highly interactive, people love them and they take massive action.

Ryan started out by sharing the results of the 2nd assignment where people were evaluating markets.

  • Stacy Liddell: #MyWho – people who want to improve their health and fitness. All 5 boxes checked.
  • Robert D. Lee: niche/market – blogging/cultural arts tours, type PBPF, all 5 boxes checked.
  • Laura Bohling: helping people become the absolute authority on their big dreams. All 5 boxes checked.
  • Judy Jordan: success coaching kingdom entrepreneurs leaders, all 5 boxes checked.
  • Stanley Young: helping introverted professionals and executives set the pay promotion and recognition they deserve, all 5 boxes checked.
  • Rachel Woods: she tested 3 different markets. 1 proceed with caution, 1 green light, and 1 for future reference.
  • Joey Lai Pei Yen: 3 boxes checked, needs help with the 2 boxes though.

Today’s focus – WHERE:

Where do we find our ideal customers online?

On Monday, it was all about you and why you do what you do. An introspection.

Yesterday, it was all about the market, our prospects.

Answering the question “Where” will show us if the market is active and if people are looking for solutions and if they are willing to spend money.

5 places where your market is online

  • Facebook (groups): FB groups are places where people share a common goal, interest, or conflict. Are there people in related groups in your market that are actively engaged and having conversations right now? We are looking for evidence that people in these groups have questions, problems, and challenges so we can solve those struggles as entrepreneurs. Ryan uses FB to search for the term “orchids”. then he filters by groups. He discovered a ton of active groups with hundreds of posts per day. 
  • Google (forums): Ryan uses Google to search for the term “orchid forum”. The “OrchidBoard” forum is active. Total number of members – 43,000, active members today – 648. The “Orchid” forum is not so active. The “Houzz” forum is not so active either. The “OrchidTalk” forum is not so active. The “GardeningAssociation” forum is active. The “SlipperTalk” forum is very active as well.
  • LinkedIn (groups): a great place for B2B businesses. Ryan searches for the term “business consulting and consultant”. He is not using the term “orchid” because this is a hobby for consumers mainly. He filters by groups. There are active groups but most of them require us to join them to track their activity. They are not public groups.
  • Quora (topics): this is a Q&A forum. We are looking for people’s problems, struggles, challenges, and needs and if they are willing to spend money in this market. Ryan searches for the term “orchids”. He then chooses the topic filter. There are 14,000 people. One asks my orchid needs help…Is it possible for an orchid…what is the best way to…How long can orchids go without water? Quora also provides spaces related to this search term. 
  • Meetup (groups): a great tool for local businesses and people that meet up locally. Ryan searches for the term “orchids”. In the area of Austin, Texas, there are no groups available. He expands the radius to 100 miles, still nothing. He expands the radius to any distance and finds some events, but not very specific to orchids. He then searches for events in Miami, Florida. No great results here either. That tells us that the orchid market is not a great candidate for a local business, people prefer to meet up virtually.

Live examples

Ryan invited people to share some ideas for markets to evaluate. 

  • #1 home brewing: on FB – groups: there are many active groups. Google – there are active forums.
  • #2 zero waste living: by searching on FB for the term “zero waste” Ryan discovered other interesting keywords. The keyword “homestead” revealed a group with over 110 posts a day. Ryan explained that we need to be flexible. We can’t negotiate our destination, but we may change the vehicle that helps us reach our destination. There are a million ways to make a million dollars. You have to pick one and in the way, you might change. 
  • #3 python coding: Ryan search on Google for the term “coding forum”. He also searched for the term “coding for kids forum”. It’s hard to discover forums for kids as most websites protect this kind of content. It would make sense to search for adult forums where parents discuss about their children. Sometimes, you have to dig a little deeper. He used FB to search for the term “coding python” and filtered by groups. There was some activity going on. 

Today’s assignment:

Find and identify at least 3 groups of people online in your market. Groups that represent your ideal customer and that are active. We’ll use these communities in tomorrow’s training, it is the 2nd layer of research where we’ll try to spot people’s struggles, problems, and questions. We’ll also discover the hyper-responsive segment of your market that most needs help with today. This is the key to find an opportunity in your market where you can build a quiz funnel to solve people’s needs and problems. Make sure that you join these groups as well.

Tomorrow is all about the “WHAT”. What people want to buy in your market, what is the one thing that people would buy without second thought?

My marketing agency business forums & groups research:

My ideal clients are startups.

The FB group “Small Startups business” has 30,000 members and 230 posts a day. Many of the posts inside this group are spam ads but there are some questions people ask. I clicked to join this group. 

On Google, I discovered a forum that is coming soon. The StartupNowForum in Greece. I bookmarked it.

I joined “Startup Nation”, a forum I had reviewed in the past.

I requested to join the “Startup Specialists Group” on LinkedIn, 618,000 members.

I also requested to join the “OnStartups” group on LinkedIn, 838,000 members.

I followed the topic “Startup Founder” on Quora, 313,000 followers. 

There are no startup-related events on the “Meetup” website in Greece.

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    That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

    Tasos Perte Tzortzis

    Tasos Perte Tzortzis

    Marketing Specialist, Entrepreneur

    Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

    He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

    Some of the links on this page are affiliate links. For more information, I refer you to the disclaimer page.

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