Following up my previous articles on Ray Edwards, the $2 billion sales letter and the free video course Part 1, I will give you an overview of the rest teaching lessons. Those video sessions surpassed my expectations as it was hard to believe that a professional like Ray would reveal so much free information.
But as Mr Edwards is highlighting greed won’t get you far in business, being generous is the best way to approach prospects, clients and fans.
Why CopyWriting Can Change Your Business Today!
Free Video Course Part 1 Summary
The video series is in order, you can’t watch video 2 without watching the first one. So here is a short description of Part 1.
Why Marketing Fails and How to Fix It
What is the key factor that differentiates businesses?…why other entrepreneurs struggle just to make ends meet while others thrive?
Ray’s unique approach to sales copy, that “special” copy producing sales virtually for any business is Empathy.
He is uncovering the 5 emotional motivators that make people do what they do. And how we can use these motivators for our business to make more sales. He busts the 5 myths of modern marketing that keep many entrepreneurs of being really successful. At the end of the course he is offering one of his copy sales tactics, the Unique Core Thesis.
This Unique Core Thesis is a sentence describing your business, the problems it solves and how it can benefit your customers. He is showing how to write a Unique Core Thesis on our own and he is giving templates to help this procedure.
Why Every Business Needs a Sales Letter, and How to Write a Killer One.!
Writing copy that persuades people to take action is more important than ever before. The competition out there is enormous and somehow you have to stand out of the crowd, be noticed and make money of course.
Hopefully copywriting works for any kind of business, online or offline. Whether you are in a corporate job, or you are working in the Real Estate market, or you are a freelancer, physician, doctor, lawyer, speaker, author, spiritual trainer, marketer or blogger, it really does not matter. The words that trigger people’s emotions are the same.
and copywriting is based on the principles of human Psychology and the reasons why people do what they do
The first steps of Ray Edwards as a copywriter
Even Ray had failed dramatically, at a sales presentation in front of 100 people. As he says, he was humiliated because no one bought anything. Zero sales. Then his mentor, helped him understand that the words he used were fine, the only thing missing was the right order. To Ray’s surprise, a 2nd sales presentation one week later in front of 100 people again blew his mind away. He managed to make over $50,000 in sales by using the same words in a different order this time.
Use the right words, in the right order, in front of the right people, at the right time. Do these things and you will…make money..!
Additionally, Ray explains that you do not need any special advantage to make copywriting work for you. No need to have a gift for writing, not even to be a good writer after all.
Reasons Why Every Business Needs a Sales Letter
- Your sales letter is your Mission & Meaning Manifesto and why the first person you need to sell to is You
- Crystalizes your Purpose, Vision and Mission
- Gives you and your team on-purpose language
- The alignment before the assignment…and how a consistent message can be used in any form of communication
- Gives your customers language to be your evangelist
The P.A.S.T.O.R Framework
This framework is the body of the sales copy and is what makes your message crystal clear for those that are truly interested. It helps you describe the problem of your customers in a way that relates to them so they can trust you.
Moreover, the Framework reveals to your readers/customers the consequences of not solving their problem and is what motivates people mostly.
This is the point when you have to tell the “Story” and how it can fix your customer’s problem.
The PASTOR framework goes in-depth but I won’t analyse it on that article. The main point though is this…
If you apply the principles of being a Pastor / Shepherd to your readers/customers and follow the sequence of this formula you will make more sales, and you will have happier customers…more often
The Path to Pre-Eminence in Your Market and Prosperity in Your Life
What is pre-eminence?…the fact of surpassing all others, superiority. A mindset that might seem very hard to take but is the one focused on your clients in their best interest. It can change your attitude from ‘I am not here to sell you’…to…’I am here to serve you.’
Free Video Course – Part 3
How to Use your Great Sales Copy to Actually Make Money
There are 2 ways to build a business. Strategically or tactically. A strategy is the overall approach and tactics the specific actions you take, that are aligned with the strategy.
For example, in direct sales, some tactics might be…Sales training, sales quotas, standardized sales pitches, closing techniques
While most business owners focus mainly on tactics Ray suggests a way to use your growing copywriting skills to adopt a new strategy for your business. One that unleashes the full power of copywriting techniques he has been describing in the previous video sessions.
How to Build (or Re-Build) Your Business on the Foundation of Copy
Religions, philosophies, the civil rights movement and even the United States were built on copy. Almost every great business you can name starts with copy.
Then Ray is analysing, again in-depth, how a Copy-Centric Business can be approached and developed to actually make money. The video illustrations help us to understand everything and of course the free material attached to the videos, the MP3s and PDFs are handy and can be used anytime.
Free Video Course – Part 4
How to Take Your Copy from “Good” to “Stack the Cash” Great
Ray is analysing how to write the words that sell without being salesy or sleazing and underlines that…
Anyone can write heart-centered, yet persuasive sales copy, if they follow the principles of the carefully constructed CopyWriting Academy system
Sections on this video include
- How to manufacture cash flow on command
- Write copy without selling your soul
and many more…
No matter what your business is sales copy can take you to the next level. This is what differentiates thriving businesses from those that struggle.
Ray Edwards is a real mentor, and you will enjoy listening and watching his videos. Go on and subscribe for the free video series, it will be taken down in a few days. It would be a “Crime” to lose that opportunity.
P.S You can additionally sign up for the free webinar edition entitled …“How to Write 7-figues Sales Copy”.. (including free templates, a workbook and more…)
That’s, another review has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.
I am promoting Ry Edwards as an affiliate. For more information, I refer you to the disclaimer page