Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #35.
Let’s dive right in!
Episode 35: Offer vs marketing vs design
Marketing professionals and designers quite often debate whether marketing or design is more important for a product.
Now here’s the thing:
Both are important. But there are more factors to be considered here and we need to examine some possible scenarios.
Let’s imagine this:
You create a new product that is appealing, beautifully packaged, a state-of-the-art end result.
Great, but what happens if you don’t market the product to the right people? It flops. What happens if the product is something people don’t want? It flops. What happens if the after-sales service or customer service is awful? Bad reputation.
Now let’s imagine this:
You create a product with inferior design and you market it to the right people at the right time with the right message. What happens? Some will buy because your marketing is great. Some won’t buy because the design is bad.
Now let’s imagine this:
You create a product after thorough market research, a product that the market needs desperately and you take it one step further and you create an irresistible offer, a package no one can refuse (extended guarantees, discounts, early-bird access), and so on. You market it on a low budget and the design is not supreme. What happens? Most people will buy the offer.
Now, let’s recap.
Everything matters in business. Every department, marketing, sales, product design, customer service, etc.
But everything starts with market research.
What do people want? Give it to them but create an irresistible offer, add urgency, give bonuses, offer guarantees, and you’ll have sales pouring in.
If you create something people don’t want, you will be wasting time, money, and resources.
Even the best marketing and design can’t save a product that is destined to fail.
But there’s one more thing.
If you create a product that the market needs desperately and you market it effectively, without having a superior design, the product will sell.
If you create a product that the market needs and the design is excellent but you don’t market it effectively, the product won’t sell that much.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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