Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #30.
Let’s dive right in!
Episode 30: What is even more important than marketing
In the previous episode, we discussed how important marketing is for any business and that it can literally mean the difference between the life and death of a business.
Marketing can’t do miracles on its own.
But what do I mean by that?
If we try to sell a product, service, or offer people don’t really want, no matter how hard we try, how aggressive our marketing campaigns are, and how many endorsements and testimonials we present, we are doomed to fail.
We need to create products and services that serve our target audience, not products that serve our business.
We need to be focused on the end consumer.
That’s why we need to solve people’s problems, add value to their lives, and meet their needs with our products.
People don’t really need beautiful products that can’t solve their problems or frustrations. They don’t need shiny objects. They need products that fulfill their promises. They need services that can make their lives better and help them save money, time, and resources.
We need to create valuable products that serve our customers and irresistible offers and packages that add enormous value to their lives.
This is the first and most important step in business and this is when marketing can do miracles.
Throughout history, there had been examples where even giant and well-established brands failed to deliver a good user experience and all their marketing efforts flopped.
We need to keep the end consumer at the heart of our product design and development process and create bonds of trust.
Because all customer relationships are built on trust.
So, in essence, we need to create products that deliver massive value and actually help people move forward.
When we design and offer these kinds of products, suddenly our product becomes our marketing.
This is the base, this is where we should start.
And this goes back to what we shared in episode #6. Everything starts with research.
Your target audience and their needs.
It’s not about us, the brand, it’s about them and what we do to help them.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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