Quick Marketing & Business Tips

Episode 29

Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.

This is episode #29.

Let’s dive right in!

Episode 29: The importance of marketing

So why marketing? what is marketing?

Marketing is the art and science of drawing attention to a company’s products and services and it incorporates researching, advertising, sales, branding, public relations, product design and distribution, and more.

It’s about interacting and engaging with the marketplace, nurturing prospects, converting them into paying customers by providing solutions to their problems, needs, and wants, and turning them into repeated buyers, advocates, and promoters of a brand.

In his book “Stealth Marketing”, Jay Abraham, one of the world’s most impactful marketing strategists and business innovators, says…

Marketing is the mainspring of any business. Is the science of getting people to come and try your product or service, getting them to come back again and again, and getting them to purchase more when they do come back. To put it bluntly, marketing can make the difference between the life and death of your business. Yet, is one of the least understood and most underutilized facets of business today.

In an article, I’ve identified 70+ reasons why marketing is so important and I want to emphasize a few of the reasons here to help you understand that marketing is not only about promoting and selling, it’s way more than that.

By doing marketing brands are able to identify people’s needs, problems,, wants, frustrations, and aspirations.

They discover hidden opportunities in the marketplace.

They build brand awareness, trust, credibility, authority, and community.

They develop close relationships with consumers, influencers, and other companies.

They educate their prospects and customers and help them envision a better future for themselves.

They multiply results, minimize costs, increase conversions and revenue, improve product quality, drive business growth, and so much more.

All of these things are great and marketing can help your brand grow and thrive.

But there is one thing that is even more important than marketing and this is the subject of our next episode.

Thanks for watching and if you want to learn more about marketing and business, check out our private training workshops.