Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #28.
Let’s dive right in!
Episode 28: How often you should communicate with prospects and clients
Every industry and business is different and every prospect and client is different. We can’t give a one-size-fits-all answer here.
But the thing is…we need to communicate with prospects and clients frequently. That’s what I recommended in the previous episode.
People forget, new companies enter the marketplace, new technologies are being evolved, people’s needs change, nothing stays the same, that’s why brands need to keep on advertising and branding.
Whatever channel you are using, you need to be consistent and communicate with prospects and clients, be present, be a leader, but at the same time, you need to be careful not to cross the line.
How often you should be communicating depends on what you have to say (offer, new product, plain information, updates), who you are saying it to (prospect, a new customer, best client, past client), and the situation.
Now, this is very important…don’t just communicate for the sake of sending out something, do that when you really have a message to share.
For example, you may send email newsletters even daily when you have something to say, but when you do a product launch or you organize an event, you should be sending emails and reminders more often. Sometimes we send 5 emails per day just to make sure people register for the event or that they visit our landing page, and there are brands that send even more emails, and so on.
If you are making phone calls, you want to communicate with them so that they don’t forget you exist, but also you should not harass them.
Give people time to absorb your new information and follow up to collect feedback and get answers.
Don’t forget your existing customers, marketing doesn’t stop when a sale is made.
Use both offline and online channels and media.
For example, a birthday or Christmas card to a client can make a huge difference.
You need to find the balance. Don’t offend, don’t upset, but also get your message out there.
Selling is serving and you should remind that yourself daily. If you can’t sell your product, you can’t change people’s lives.
If prospects unsubscribe or disappear because you’ve communicated too much, don’t worry, it’s a good thing. It keeps your audience responsive and receptive.
Marketing is all about attracting those we want and repelling those we don’t want.
Marketing & Business
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