fbpx

Hope*Writers Open $1 Trial + FREE Workshop Sep 22 8 pm ET | Claire Zammit Free Seminar Sep 25

You're Reading:Quick Marketing & Business Tips – Episode 27

Quick Marketing & Business Tips – Episode 27

by Tasos

}

Aug 31, 2021

Quick Marketing & Business Tips

Episode 27

Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.

This is episode #27.

Let’s dive right in!

Episode 27: Lead generation for offline businesses

Just because your business is offline, that does not mean you can’t use the internet and online marketing strategies to communicate with prospects and clients.

The vast majority of store owners have no idea who their customers are. They offer their services and sell their products to people passing by, to strangers.

But the thing is, how do you collect email addresses or contact details in your store, office, or facilities from your existing customers? And how do you generate leads offline to start sending foot traffic to your location?

Let’s examine the first case, collecting data from existing customers.

For some businesses collecting existing customers’ contact details is easy.

If you sell equipment, electrics and electronics, or if you are a doctor, gym owner, or a service provider with an office, your customers will share their details during the checkout process.

But what happens when you run a restaurant, a cafe, a bar, a theater, a bakery?

You need to be creative here and take advantage of your facilities to inspire and motivate people to share their data.

Let’s give an example:

You run a restaurant. People visit your place and enjoy your meals.

Create a member’s card with special prizes, discounts coupons, and other perks.

Create a special webpage where people can become members, give feedback, make complaints, and communicate with your business. Organize events and other special treats with exclusive services and discounts for members.

How do you let people know about this webpage?

Create a questionnaire that people can fill out before they leave the restaurant. You will be collecting valuable feedback about your services and you may entice some of them to share their data by offering them an overview of your members-only services that they can access by visiting your easy-memorable URL.

Place the URL everywhere in your restaurant.

Build a Facebook group or page where you’ll be interacting with people to answer questions, make announcements, offer your food and diet advice, share recipes,  and so much more.

Let people know about your FB page when they visit your restaurant.

What are we trying to do here? Drive people online so we can deploy amazing marketing strategies and communicate with them on an ongoing basis.

When you have online traffic, it’s way easier to collect email addresses.

You can take it one step further and create a blog where you’ll be showcasing your expertise, photos of your beautiful events, news about the industry, and on and on.

You can take it 2 and 3 steps further by creating a podcast show, video channel, and more.

Now, let’s examine the 2nd case, generating leads offline to start sending foot traffic to your location.

You can use direct mail (old-school but very effective if done right), create print ads, cold calling, organize events, guerrilla marketing tactics.

We have a whole guide with guerrilla marketing strategies and tactics to give you a ton of ideas you can implement to send unlimited traffic to your locations.

Running an offline business is only half the battle. To gain exposure and authority and to be able to generate hot leads, you need an online presence and to communicate with your existing customers frequently.

Thanks for watching and if you want to learn more about marketing and business, check out our private training workshops.

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*14-Day Free Trial

hope writers $1 trial membership
claire zammit - free online seminar
kim walsh phillips social selling machine 2.0 banner
photovibrance announcement image 2 easy to use ui
marketing publishing mastery private training workshops featured banner
VIDDYOZE THE $50 PRODIGY SIDEBAR
hot-marketing-and-business-news
flippa marketplace
Postcards by Designmodo
fade to black joey xoto
wealthy-affiliate
Divi WordPress Theme
Bulletproof your Domain for $4.88 a year
roobet banner 333
relaythat

Find a domain starting at $0.88

powered by Namecheap

Categories

Archives

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Join Our Newsletter

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

Exclusive Access To The “7 Ideals Methodology” Only For Our Subscribers

Get HOT Updates Daily

Read More

Latest Posts

5 Increases In Risk Levels For High Return Investments

5 Increases In Risk Levels For High Return Investments

The introduction of the risk management system into the practice of enterprises makes it possible to ensure the stability of their development, increase the validity of decision-making in risky situations, and improve the financial situation through the implementation of all types of activities in controlled conditions.

read more
The "7 Ideals" Marketing Methodology

The "7 Ideals" Marketing Methodology

 

SEP 20: We are so excited to announce a new series of daily workshops.

 We'll be showing you the power of our methodology when it comes to building and growing businesses.

Market research, competition analysis, assets evaluation, creating info-products, sales funnels, paid advertising, social media, video channel, podcast, social audio, and so much more

 

*Exclusive free bonuses, resources, services, and discounts for our subscribers for a lifetime

 

You have Successfully Subscribed!

Pin It on Pinterest

Share This