Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #24.
Let’s dive right in!
Episode 24: Gain leads with pop-up messages
We discussed how to identify and reach your target audience. We discussed how to refine your messaging in order to get people’s attention effectively, the famous quote by Blair Warren, and how to create an irresistible offer on your website. We also discussed how to gain people’s trust so they’ll want to do business with you.
But I get asked questions like…how can we increase the chances of getting people’s attention on our websites? is there something we can do beyond copywriting? How can we take advantage of our current traffic?
I have very good news. There’s a way to get people’s attention, in fact, this is a way to get your message in front of them no matter what they do and read on your site.
And that is by using pop-up messages. Those annoying sometimes messages that cover your screen and you can’t help but read them. You can choose to close the message but it gets your attention.
That’s all we ever need.
As a marketer, I’m constantly testing various methods to gain leads and drive people into my world.
Out of all the lead generation tactics I tried, one stands out, pop-up messages.
Other methods work too, like forms, fly-in messages, below posts ads, locked content, widgets, and so on.
But none of these methods bring results like pop-up messages. Pop-ups outperform every other method.
Now, have in mind, that what you offer is more important. If people are not interested in your offer, getting people’s attention won’t make a big difference, but that is the point anyway, to get their attention.
Let me show you some examples.
Here I am, on my website. I am using Bloom, this is the lead generation plugin that comes with my theme, and that is Divi by Elegant Themes.
And these are the lead generation options. You can create a pop-up message, a fly-in, below post, inline, locked content, and widgets.
These are some of the messages I have created lately, and here in the conversion rate column, you can see the percentage.
The first two are not pop-up messages, the third one is a pop-up message. As you can see, 1.3%.
Anything that is above 1% is a pop-up message. As you can see, pop-up messages outperform the other types of forms or lead generation methods.
And how this works; when people visit your website, you can decide when you want to display your message. For example, I set a delay in seconds, after 60 seconds the pop-up message will be triggered and you can set where you want it to be displayed, on which pages, and then I drive people to a thank you page.
And there, on the thank you page, beyond the free offer that I’m offering with the pop-up message, I can make an upsell, I can offer something premium to people that just registered with their email addresses on the thank you page.
It’s optional, but you can do that too.
And then you need to build trust with these people, to connect with them, and eventually, turn them into paying customers.
Offer something valuable in exchange for their email address. An offer they can’t refuse or at least they would have a very hard time refusing. Offer something great, don’t worry that you are giving away too much.
What can you offer?
eBooks, other free downloads and digital goodies, templates, cheat sheets, checklists, access to exclusive content, discounts, announce live events, webinars, presentations, free training, and so on.
When you gain leads it’s time to engage with them, add value to their lives, and build trust.
We’ll dive deeper into this topic in upcoming videos, but for now, remember, make an irresistible offer, enable pop-up messages on specific pages on your site, follow up with leads and build relationships, automate some parts of your business as you are moving forward.
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