Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #23.
Let’s dive right in!
Episode 23: Inspire and drive people to take action
We discussed how to identify and reach your target audience. We discussed how to refine your messaging in order to get people’s attention effectively, the famous quote by Blair Warren, and how to create an irresistible offer on your website. We also discussed how to gain people’s trust so they’ll want to do business with you.
Now you’ve reached a point where you’ve done all the hard work but still, a big percentage of people won’t take action unless you inspire them to do so.
Many business owners complain that they can’t ask their customers to buy their products.
This is a subject for another discussion but for now have in mind, that selling is actually serving.
You’ve done all the work to identify your target audience, understand their needs, get their attention, gain their trust, and now it’s time to inspire your customers to take the next step you want them to take whether it is a purchase, filling up a form, closing an appointment, booking a phone call, downloading files, a free consultation session, a giveaway, anything at all.
Most people won’t move forward unless you clearly show them the next step.
Not every customer will take action immediately and that’s OK. And not every customer will know what to do when they visit your website or landing page unless you tell them.
We use call-to-action buttons on our websites, landing pages, and paid advertisements on social media, search engines, and other properties.
It’s what we want our customers to do. It’s the next step we want them to take.
CTA buttons should stand out from the rest of the design elements on a page. We need contrast in color and to repeat them often.
Place these buttons everywhere. Especially on the homepage and on landing pages, we need customers to move forward with their decisions.
Don’t worry that you will cross the line. It’s better to have them rather than waiting for people to take action on their own.
We also use call-to-action copy, words. We suggest what step people should take next if they want to achieve the results they want.
Your copywriting should inspire people and drive them to take action.
Help your customers to make a well-informed decision throughout your copy and answer as many objections and questions as you can.
We’ll dive deeper into this topic in upcoming videos, but for now, remember, drive people to take action and do that in all your marketing communications.
Marketing & Business
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