Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #22.
Let’s dive right in!
Episode 22: Express empathy and authority
We discussed how to identify and reach your target audience. We discussed how to refine your messaging in order to get people’s attention effectively, the famous quote by Blair Warren, and how to create an irresistible offer on your website.
Now that you are driving people into your world, you need to gain their trust so they can do business with you.
How do you gain trust?
Empathy and authority.
When we visit a business property we expect that they understand our problems and desires and to have our questions answered.
So imagine this scene…you visit a doctor because of back pain and he stares at you without knowing what questions to ask and without telling you what to do. How would you feel? Disappointed, right?
Show your customers that you care about their situation and that you are competent. Show them that you know how they feel and how you are the go-to brand for their case.
Your brand should be leading, your brand should express authority so people will follow.
Use testimonials, statistics, numbers, facts, guarantees, awards, images and videos of happy people using your products and services. If you are a B2B company display logos of your clients on your homepage.
There are more ways to gain trust in the marketplace and become extremely competent but that is subject for another discussion.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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