Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #18.
Let’s dive right in!
Episode 18: Ideal partnerships for startups
We discussed in previous episodes the tremendous power of partnerships and that is especially true for startups.
Because when you are a startup business, you need to enter the market dynamically and the best way to do that is to partner up with another established brand so you can get access to their customers, use their assets, to speed up your results.
Let’s say you are a software startup company.
What do you do?
You want to get your software to the hands of as many people as possible in the shortest period of time.
You partner up with another established brand, you give access to your software for their customers.
Let’s say a beta group, a small group of people to test your software, they will give you feedback to improve your software, they will get discounts, and you will enter the market dynamically, you will collect feedback, you will collect testimonials that your software works and that it brings results, it does what it says it does, so everybody wins.
And this kind of beta group works really well on anything you do in any industry, for example, we are a startup in the marketing services industry.
WebMarketSupport is a startup and we want to prove that our marketing services can bring results for other businesses so we are going to be working with a small group of people, a beta group, we will apply our marketing methodology to their businesses so we can collect testimonials that we can bring results for other businesses.
And, of course, then we will take it further, we will form a partnership with an established brand so we can create a win-win-win scenario for everyone, our partner, our agency, and the final consumers.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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