Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #15.
Let’s dive right in!
Episode 15: Information as a currency
So what is information when you are a business owner? It should be your currency!
When I expanded my business online, I realized that information was the most valuable asset.
People are looking for information online for everything.
And marketing professionals use any kind of information to their own advantage.
We use information to create ads, get people’s attention, help businesses sell more, we create a cycle of exchange.
Information is being exchanged for everything and especially for money and information products are being developed to help businesses grow.
Information is helpful, solves problems, releases from pain, fixes something broken, transfers knowledge and wisdom, elevates status, is the fuel that keeps the market going.
Now let’s get to the juice.
The information industry, in which the main currency is information, is an industry that is growing exponentially even during those unprecedented times.
It’s an industry that attracts more and more people that want to become entrepreneurs. Because they know that information is being exchanged for everything.
It’s an industry I am so proud I am part of because I help consumers and brands at the same time.
In another episode, we’re going to be discussing information products.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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