Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #14.
Let’s dive right in!
Episode 14: A partnership example
In the previous episode, we discussed the tremendous power of partnerships and what they can do for any business in any industry.
Partnerships are becoming extremely important in 2021 and beyond due to the rise of advertising costs and the vast plethora of marketing messages that people are bombarded with on a daily basis.
In that episode, I described how we helped a travel agency by partnering up with some companies.
And today I want to discuss another case. This time, we helped a lighting director.
Our client, the lighting director, was operating in the local market for years but when he moved to another country, he had to start all over again. He had no connections and he could not make any deal with local companies.
When I researched his case, I had an idea…the lighting director would approach a few selected local companies with a unique proposal. He would be offering his service for one event for free. The idea was to build brand awareness, showcase expertise instantly, and make connections at the event for the future.
The client was not very excited about this plan, not at all. He did not like the idea of his team working for free with the hope of making valuable connections for the unknown future.
But I analyzed his position. He had experience in the field but he was working in another country, his prospects could not easily verify his expertise. He had no friends, no connections, and time was passing by. No company was willing to hire an “unknown” lighting director for their event even if his pricing was competitive.
He had to demonstrate his expertise.
Long story short…the client agreed to do it.
He made a deal to present his work for 2 hours at a local “youth festival”. His team had an excellent performance that night and he booked a couple of important deals on the spot. He made connections, he was able to enter this hostile new market elegantly.
When it’s hard to enter a new market dynamically, think of ways you can partner up with other companies to showcase your expertise for free in exchange for popularity. You won’t regret it!
Marketing & Business
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Your host: Tasos Perte Tzortzis
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