Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #13.
Let’s dive right in!
Episode 13: Partnerships as the ultimate weapon in business
So, I hear a lot from business people and entrepreneurs that they have problems with the economy, all these downturns, the pandemic, all these bad things that are happening in our world right now and because of the costs of advertising that are rising and due to other facts and its…I admit it, it’s harder than ever before to acquire customers.
Many companies have problems in this area.
So whenever you think of these bad things that are happening you can think of how you can grow your company and how you can take advantage of partnerships.
And why partnerships?
Because when you are able to partner up with a company that is established in a market and exists, they have their own clients, they have a presence, they have traffic on the website, people know about them and they buy products from them.
If you can take advantage of their assets, all that they have…and you can somehow partner up with these companies, you help your business grow, even during these very hard times.
And let me give you an example…
We had a client, it was a travel agency, they were booking hotels and trips for customers. And they wanted to enter a specific country, in an area that they had never been active in before, so we made a deal.
We made a deal with a music production company, and we organized an event where they would create something very unique, like a festival with music, with music producers, and music people and their customers, their fanbase.
So, there were a lot of people, there were over 5,000 people.
And we also made a deal with another company in another country and it was a hotel and other local businesses and we made deals for this travel agency.
So, they would give a discount on a special trip and people would have the chance to attend this music event and travel to this hotel, these beautiful locations, and other local businesses, restaurants and local stores and shops.
And the travel agency would a discount off their trip tickets, the music production company would get a percentage of these profits, there were music producers that made money, the hotels, the local stores, and people enjoyed VIP treatment at the event and in other locations, so they had a special experience and a discount, and the travel agency took advantage of other company’s customers, the hotel also took advantage of these customers and it was a win-win-win scenario for everyone.
So, next time you think that the economy is bad or these things are happening think of ways that you can partner up with other companies, companies that are not competitive to your company.
That’s it for now.
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