Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #12.
Let’s dive right in!
Episode 12: An example from the tourism industry
Today I’m at the beach, a place that this time of the year should have been crowded but the situation here is disappointing, to say the least. Only a few people, the beach is empty.
2021 is a better year than 2020 but still, this is not what it was used to be.
So the tourism industry got hit very hard and there are so many businesses that suffer right now, bars, restaurants, hotels, and even transportation.
So what can we do to help those businesses that are in this position right now? What can we do to help them survive this economic crisis?
So what can you do as an owner of such a business that suffers right now in the tourism industry?
Are you going to stand still and wait for things to get better or is there anything you can do?
Of course, you will need to act fast.
There are strategies that you can use and follow to increase your business even during those hard times.
And one of those ways is through partnerships and joint ventures.
What we did for a bar like this, a beach bar.
We made a deal, we contacted some magazines and we made an exclusive deal for their subscribers. We could organize an event for the subscribers of the magazine and the beach bar owner would treat those people as VIP at the event.
And it was a win-win-win scenario for everyone. For people that came at the event, for the magazine, and for the beach bar owner.
And at a time that they had not so much foot traffic, they made a good deal and this event helped their business get some cash that was necessary for the business at this time.
So, you can think of ways think of other companies that can help you in your cause.
With who can you partner to create something for everyone, so you can earn some money, and your partner, and of course, you have to think of your people and the people of your partner.
There are things you can do, so have your eyes open and always try to innovate.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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