Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #11.
Let’s dive right in!
Episode 11: Your target audience
As we mentioned in previous episodes, everything starts with research.
We research the market, the competition, and the business itself.
Your target audience is part of the market and consists of people interested in your offerings, solutions, products, and services. These are your potential customers.
Reaching out to your target audience should be your #1 goal.
It doesn’t matter if you create the best products or offer the best services in the world. Unless someone is interested in your offerings, listens, watches, and reads what you do, say, produce, and write, you can’t expect to be successful in the highly competitive marketplace.
If you are not targeting the right kind of people that actually need your solutions and offers you will be wasting time, energy, resources, and money.
We can’t target the whole population. We can’t sell everything to everyone.
Here are some of the questions you should be answering regarding your potential customers before you create any marketing campaign:
What problems and difficulties do they face in their daily lives? What are their goals? What are their ambitions, aspirations, needs, and wants?
What makes those types of people happy? what makes them sad?
What makes them scared? What are they afraid of losing?
What makes them relieved?
How can we make their lives better? How can we make their lives easier?
What are they looking for related to our products and services?
What problems are they trying to solve?
How your target group of people discovers products in your niche and industry? Where do they hang out (online and offline)? Are they members of special groups, networks, forums, and communities? Who do they follow? Who are they influenced by?
You need to conduct market research and take a look at your competition. You need to research for ‘Keywords’ they use when they are searching for products, services, and solutions related to your brand.
When you know who you are targeting and what they are looking for, it’s easier to use a language they understand and get their attention.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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