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Quick Marketing & Business Tips – Episode 09

by Tasos

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Jun 19, 2021

Quick Marketing & Business Tips

Episode 09

Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.

This is episode #9.

Let’s dive right in!

Episode 09: Testing (Part 1)

Prologue

The power of “testing” and what it can do for any business. This is going to be a long series, it’s all about testing, and testing applies to everything on marketing. So, this is a huge topic, we’ll go very deep.

So, I had a project. I was working with a client. 

He had a landing page, where he was driving traffic, and he had an image. It was an image for a webinar.

We were driving traffic with Google Bing, and Facebook, for this specific campaign, and it was not converting so well.

So, I decided to change something. We changed the headlines, the descriptions, all this stuff…we had some success with some changes. 

We left the better converting elements on the page, but I was expecting something more. 

So, at some point, I…changed the image on the page. 

I changed the image and BOOM.

The conversions went through the roof, as they say, we had almost, double the conversion rates. We went from 5 something percent to 11 or 12%. I think.

Double and more. 

2X the conversion rates just because I changed the image. 

What image was that?

What was the content of the page?

What was the webinar about?

I won’t reveal it of course.

I will leave that hanging.

That’s it for now.

Thanks for watching and if you want to learn more about marketing and business, check out our private training workshops.

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