Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #9.
Let’s dive right in!
Episode 09: Testing (Part 1)
The power of “testing” and what it can do for any business. This is going to be a long series, it’s all about testing, and testing applies to everything on marketing. So, this is a huge topic, we’ll go very deep.
So, I had a project. I was working with a client.
He had a landing page, where he was driving traffic, and he had an image. It was an image for a webinar.
We were driving traffic with Google Bing, and Facebook, for this specific campaign, and it was not converting so well.
So, I decided to change something. We changed the headlines, the descriptions, all this stuff…we had some success with some changes.
We left the better converting elements on the page, but I was expecting something more.
So, at some point, I…changed the image on the page.
I changed the image and BOOM.
The conversions went through the roof, as they say, we had almost, double the conversion rates. We went from 5 something percent to 11 or 12%. I think.
Double and more.
2X the conversion rates just because I changed the image.
What image was that?
What was the content of the page?
What was the webinar about?
I won’t reveal it of course.
I will leave that hanging.
That’s it for now.
Marketing & Business
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