Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #8.
Let’s dive right in!
Episode 08: The importance of following up
We live in a world full of distractions, a multi-dimensional environment where speed, information overload, and anxiety prevail. That’s why business owners should always follow up on their prospects and customers.
We spend an enormous amount of time, resources, and money to research the market, develop superior products that improve people’s lives and provide excellent customer service.
We spend money on ads to drive traffic to our properties and landing pages so we can show people our amazing offers and serve them.
But we often forget something extremely important. Following up. We need to follow up with prospects and customers on everything we do.
Someone signs up to your email list. What would you do? You send a welcoming email, right? And then, you follow up with a series of emails nurturing them into your brand’s ethics and vision.
You want to get in touch in order to build trust, rapport, and meaningful relationships.
Let’s say you created an information product and you drive traffic to a webinar page. The webinar starts in 3 days, and some people will register.
So what would you do? Are you waiting till the webinar starts? No.
You follow up.
Because people forget, they are busy, they get distracted, something gets in the way. They receive invitations to other events and they are not showing up at your event.
It’s one thing to get people to register and another thing to actually get them to show up.
You follow up with emails and videos reminding them how excited you are about the event and you try to increase their curiosity.
How often do you get in contact?
And during the webinar day, you send reminders, a few hours before, 30 minutes before, and when you go live.
People will appreciate it because they might have forgotten about it and the majority don’t have time to read all their emails. Some will unsubscribe, yes, but that is a good thing. It keeps your list hyper-targeted.
Let’s say you are a service provider, a consultant. You work with clients directly and you help them improve in their area of interest.
They paid for your services, you helped them, so now what?
You follow up.
You ask them if they are satisfied, if they have questions or if they need assistance.
Offer them a bonus session for free, do whatever it takes to show how much you care and that you want to see them succeed.
Following up does not always mean trying to push your offers. It’s also about caring.
You run a restaurant and most of the time you don’t know your customers by name. In fact, you don’t know anything about them.
How do you follow up with strangers?
Just before they leave, you or someone else approaches them and asks if they enjoyed their dinner and if there was anything wrong that they want to see fixed.
You hand over a flyer of your next live music event with discount coupons or you offer a meal for two for free. They will bring their friends too.
Plus, you are getting valuable feedback to improve your service.
You are a salesperson and you make phone calls to prospects.
Some of them will hang up immediately, some will discuss with you for a while and some will show interest.
You ignore the 1st group and you follow up with the rest 2 groups.
By following up, you are not necessarily pushing them. You ask questions to know more about them and how you can help them. You ask their opinion and what they want to see changed. You begin a conversation.
You become trustworthy. They take you seriously. It shows your devotion and that you believe in your product or service.
Some might get annoyed but these are not your ideal clients, anyway.
Remember this, if you don’t follow up, your competitors will, and they will get your prospects’ business.
Whether you run an offline or online business, you need to be creative. One of the most important characteristics of an entrepreneur.
Following up helps you and the customer.
If you don’t follow up, you are actually doing a disservice both to you and the customer.
Marketing & Business
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Your host: Tasos Perte Tzortzis
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