Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #5.
Let’s dive right in!
Episode 05: How to sell your ideas effectively example
I was watching the very 1st episode of the movie series “Money Heist”.
And there’s a very powerful message hidden in the first 4-5 minutes.
The female protagonist starts sharing her story. She is a robber and wanted for murder. She was hiding for days and finally, she decided to step out and make a phone call to her mother, to say goodbye as she now has plans to work in a Chinese ship as a cook and leave the country.
She is using a public phone on the street.
Her mother is very happy that she called, she heard the news on TV and asks if she is going to see her again.
The female named Tokyo, says that she is going to see her again. She will buy her a ticket to come to visit her in the near future.
But her mother is afraid that her daughter will end up dead.
Then, Tokyo decides to meet her mother before she leaves the country.
She hangs up the phone and starts walking.
But she is approached by a man driving a car that asks if he can chat with her for a minute.
She refuses his offer and keeps on walking.
The man insists and says…”Cooking in a Chinese ship has only one advantage, you don’t have to wash the dishes”.
Tokyo believes she’s in danger because this man was spying on her.
She approaches his vehicle and suddenly enters inside and points a gun to the man.
She asks…”Who are you? a policeman? what do you want?”
The man named “Professor” says…”Wait, wait, I want to help you, you’re going to the slaughterhouse, there’s a squad waiting for you, there’s a car outside your mother’s house for six days”.
Tokyo responds…”Why would I believe you?”
Professor shows Tokyo some photographs he took with his camera, showing the cops monitoring her mother’s house.
He continues…”I came here to help you and propose you a business, a robbery, a singular one, I’m looking for people that don’t have much to lose, what do you think? It’s about €2.4B.”
Tokyo thinks about it. No one has ever done such a job, not here, neither in New York, nor in London, nor in Monte Carlo.
And she agrees!
What can we learn from this scene?
The professor is trying to sell his idea, to recruit Tokyo for the robbery he’s planning. He knows that Tokyo is a perfect match for his product, the robbery.
Tokyo is an ideal customer.
He spies on his prospect and does his research. He collects data, valuable information that he may use during his proposal, his pitch.
He is waiting for a chance and when Tokyo steps out of her hideout and uses the public phone to discuss with her mother, he is close and listens carefully.
Then he makes his move, he believes this is the perfect moment for his pitch.
When Tokyo rejects his first attempt, he does not give up. He insists.
He then shares the data he collected, the facts, and makes an irresistible offer that Tokyo has a very hard time refusing.
This is a compelling sales pitch.
The salesperson targets an ideal prospect that is very interested in his product, at the right time, with an offer that is a no-brainer.
The salesperson explains to the prospect that what she’s going to do won’t get her far. The job in the Chinese ship gets her only a salary. It’s not a quality product.
He also helps the prospect avoid a huge trap by sharing valuable data, that can’t be questioned, the facts, the photographs. The 2nd product that the prospect is thinking of buying, visiting her mother in this case, is even worse than the first one.
He then makes an offer, his product (the robbery) is going to help the prospect experience something she never had. A chance to become a millionaire in an instant. He clearly demonstrates the benefits of his product that comes almost at no cost. The prospect only has to invest in time and effort.
The salesperson is not selling anything to her, he’s helping her.
When we’re selling a product, we need to be prepared for a battle. We perform research and target an ideal prospect that we know is interested in our product. Of course, we can sell using cold methods, but a hot prospect has higher chances of converting than a cold contact.
We wait for the perfect moment to make our presentation.
We showcase data, facts, we explain the benefits of the product, we compare it to other inferior products that cost a fortune and are dangerous, and demonstrate that our product costs almost nothing, because of its huge perceived value and the beautiful outcome for the prospect in the case they trust us with their business.
So, in essence, we are helping the prospect make a well-informed decision and choose the very best product for their situation.
Marketing & Business
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