Quick Marketing & Business Tips
Welcome to our video series “quick marketing and business tips” where we’re giving you actionable advice, tips, and recommendations, to grow your business today.
This is episode #2.
Let’s dive right in!
Episode 02: Pay Attention to your customers and their needs
One of the most basic principles in marketing and business is to get customers’ attention.
And sometimes, although we get customers’ attention we may forget another basic principle, and as a result, we lose the customer, probably forever.
But let’s take a look at this from the eyes of the customer.
Let me share a story with you.
I was walking with my wife downtown and we were looking for a place to eat. At some point, I came across a restaurant where he had dinner once. And it was a decent place as far as I remembered.
She agreed and we headed towards the restaurant. It seemed crowded and I could spot only one free table on the outside, on the pavement.
A man came, I remembered him, he was the owner.
He said, we only have one table on the floor, let me show you.
I said, can we take this one outside?
He said, this one is much better, let me walk you.
He had a waiter walking us upstairs.
There, on the floor, the atmosphere was somehow “negative”. Almost no lighting, only 2 tables, a couple eating their lunch, no view, very little space.
Not the best conditions to enjoy a dinner, at least for me and my wife.
We said, no thanks, we’ll go downstairs.
Then, the owner said we can take the table outside.
But when we sat down, I realized that this spot was not better either.
There was a problem.
The table was next to some garbage bins. These huge dirty bins you don’t want to even come close.
Obviously, this was not a spot to place a table for a restaurant.
Anyway, we looked at each other and we agreed to sit down, not to be rude.
We chose the chairs on the inside of the pavement, to stay as far as we can from the bins.
Man, it was stinky!
For the next 10 minutes, no one showed up. No waiter, no owner, no new customer. It was as if time was frozen.
I could see waiters come and go on the inside, the owner doing things and wandering around, looking outside for a bit, but that was it.
No one was coming to lay a cloth on the table or to take our order.
We looked at each other one more time and we decided to leave the place once and for all.
That happened 4-5 years ago. We never returned to this place and whenever we come across it, we always laugh and discuss it.
Remember that day? Of course, I do.
We can learn a lot from this experience.
#1 If you run a restaurant, don’t place tables next to garbage bins, it’s common sense, not rocket science.
#2 Do not configure extra space for just 2 tables and do not decorate it like a prison.
#3 Pay attention to your customers and their needs. Do not ignore them. They won’t come back. They won’t bring their friends. They might discuss your brand negatively with their network.
#4 If you don’t have any space left for new customers to get more business, it’s way better to let them know or to find them a place to eat, even a competing restaurant.
And this last tip is the subject of our next video.
Marketing & Business
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