Quick Marketing & Business Tips
Welcome, this is a brand new video series, where we’ll be giving you actionable advice, tips, and recommendations, to grow your business today.
These episodes are very short, 1 or 2 minutes long.
We hope you’ll enjoy!
Episode 01: Educate your customers about the unique advantages and benefits of your products and services
It’s not enough to describe your products and services in a compelling way that propels people to take action. Customers don’t know the unique advantages of YOUR products and services, you need to describe them.
Let’s say you run a fashion store. Don’t just say we have these amazing brands…that offer high-quality clothes, modern and beautiful designs. Say and name all those manufacturers and other brands that you rejected and refused to co-operate with because they did not meet your high-quality standards.
Customers will appreciate it!
Educate your customers about the unique advantages and benefits of your products and services, describe what makes your products different than competing products.
Describe your guarantees, your refund policy, your quality, and lifetime support.
For example; here, on WebMarketSupport, we clearly say…
Customers pay only for results
Don’t take your knowledge about your products and services for granted, customers may not know.
Is your guarantee longer than your competitors’? Say it.
Are you the cheapest restaurant in town? Say it.
Or are you the most expensive restaurant in town with the best and quality food? Say it.
Don’t just say there’s no risk on your part. Describe what exactly happens. For example; you might say…return any defective product and we’ll replace it as soon as possible.
Marketing & Business
Live on Zoom
Your host: Tasos Perte Tzortzis
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