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You're Reading:Podcasting & Social Audio Revolution | Webinar – Marketing & Planning

Podcasting & Social Audio Revolution | Webinar – Marketing & Planning

by Tasos

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Apr 16, 2021

We discussed podcasting and social audio a lot lately as a frame for our upcoming live training that is happening tomorrow.

Podcasting has seen tremendous growth during the last tears as medium and social audio is an emerging trend and we analyzed what that means for business owners, agencies, brands, marketers, and people that want to share their message online.

When we say “Social Audio” we refer to social media platforms and apps where we can use audio as a means of communication. We all use text, videos, emojis, GIFs, graphics, images, and other visuals to get in touch with people and brands on various social networks.

And audio is the new big thing.

On April 11, we broadcasted the 1st live training session. We discussed the tremendous opportunity associated with podcasting and social audio and why now is the best time for brands, entrepreneurs, and people that want to share their message to invest in these mediums.

And most importantly, we helped clarify what an ideal audience is, how to identify your own niche market, your target audience, and we gave numerous examples.

Targeting the right people is critical for any business and it’s the first step towards success.

And we have a new webinar…Let’s dive right in.

“Social Audio” Revolution

Webinar | Marketing & Planning

Prologue

We had planned to broadcast this training live on Wednesday but due to internet connection problems, we had to postpone it. 

I recorded the session later that day and we will go live again hopefully on Sunday for the 3rd training. 

More details will be announced soon.

What we cover

In this webinar, we discuss:

  • How to plan and prepare for your show
  • Publishing, hosting, distribution and platforms
  • Social audio presence and platforms
  • How to proceed when you have a podcast and you’re active on social audio mediums
  • Marketing channels and strategies that you can use to increase your visibility and authority online
  • What is direct response marketing and branding

so you can grow your show, appearances as a guest on other podcast shows, and social audio discussions, and online presence.

%

Clubhouse global downloads as of February 16, 2021

People that will listen to a podcast each month in 2022

Marketing & Planning

In the 1st training, we discussed why now is the perfect moment in time to invest in social audio and podcasting.

We defined what an ideal audience is and we gave numerous examples.

Targeting the right people is crucial for any business, because if your message is not received by people that actually care, you are wasting time, money, and resources.

The next step is to prepare your show and define your style.

Then, you need to start publishing your episodes, distribute them, and get active on social audio platforms.

But this is just the beginning.

What happens if you just wait for your audience to grow by itself?

You will gain some kind of visibility and people will download your episodes and will find you on audio platforms.

But is that enough?

No, it’s not.

If you want to be found, you gotta move the needle. You need to make things happen.

If you need to attract high-qualified leads, sponsors, and businesses that want to co-operate with you you need something more than just going social with your voice or recording podcast episodes.

This is what this training is all about.

We discuss marketing channels and strategies that you can use even if you don’t have any experience at all.

At the end of the webinar, we make an introduction to advanced marketing strategies like direct response marketing and branding that we are going to explore in later trainings.

What’s Next

In the next training, we are going to share other marketing channels and strategies to enhance your authority and status, monetization strategies, sales funnels, and how you can combine social audio and podcasting together to explore your reach online.

Stay tuned.

Downloads

We share the slides of the webinar so you can follow along with the training and get access to the resources inside. You also get access to the live training’s worksheet and slides that we broadcasted on Sunday and all the upcoming material.

Broadcast your brilliance

Your voice is an incredible tool that you can use to attract an ideal audience, build brand awareness, credibility, trust, and authority and monetize your online presence in numerous ways.

Register for the free live training series where we’ll build a solid foundation for a brilliant podcasting & social audio career. By registering you get access to all the free material we release, the videos and webinars, the live trainings, the worksheets and slides, and so much more.

If you are already subscribed, we shared with you a direct link to access the training webinar and all the downloads.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

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