I’m reviewing Monday, a popular, highly visual, customisable work platform. It promises to replace scattered spreadsheets and emails with one organised system.
The main slogan is “Outpace everyone with the best AI work platform”. Plus, solve every work challenge with AI-powered products. Each product solves departmental needs and together, they power seamless operations across your organisation.
A complete suite of products, a whole ecosystem.
Behind the research.
This review took some time to complete.
I analysed almost all distinct sources representing over 40,000 user reviews.
I categorised every finding by theme: pricing, billing, customer support, missing features, mobile experience, reliability and deceptive practices. I tracked which complaints appeared across multiple sources and which appeared only in incentivised reviews.
I cross-referenced claims. When G2 said one thing and Trustpilot said another, I investigated why. That investigation led me to discover that 91% of the G2 reviews I examined were incentivised — meaning users received rewards for writing them.
I identified traps that casual researchers would miss (all laid out below).
I verified patterns. When a complaint appeared on Trustpilot, Reddit, Quora and a competitor’s analysis, I marked it as confirmed. When a positive claim appeared only on G2 or affiliate blogs, I marked it as suspicious.
This was not easy.
Collecting sensitive data means reading hours of angry customer stories. It means sifting through fake reviews. It means separating genuine user frustration from competitor attacks and paid promotions. It means holding contradictory information in your hands and asking: Who benefits from this version of the truth?
I did that work, so you do not have to. It’s a very popular platform and has been reviewed by thousands of people. This makes it extremely difficult to understand the real value.
What follows is the most complete, cross-referenced, bias-aware review of Monday.com available anywhere.
This is the truth. As best as 40,000 users could tell it.
Let’s get started!
Monday.com Review
What The Company Says vs What 40,000+ Users Report
An analysis of Monday.com across 30+ sources, including Trustpilot, Reddit, G2, Quora and customer reviews.
Quick Navigation
Video Walkthrough
The Promise (Overview)
Before examining user experiences, it is important to understand what Monday claims to deliver. The company positions itself as more than a project management tool.
The Core Message.
Monday describes itself as an “AI-first work platform” that helps teams execute faster and scale their business impact. The company states that its platform provides “exponential execution” and expands what teams can deliver.
In simple terms: Monday promises to be a single system where teams can manage almost any type of work — projects, sales, software development, customer service and even email marketing — all in one place with artificial intelligence built throughout.
The Products.
Monday is not one tool. It’s a suite of products.
- Work Management: Project tracking, task management, portfolio management, goals and strategy
- Dev: Software development, sprint planning, bug tracking, release management
- Service: IT, HR, customer support, facilities, legal and other service teams
- CRM: Sales pipeline management, customer relationships
- Campaigns: Email marketing and customer communications
Each product is designed to work within the same platform, allowing teams across a company to share data and workflows.
Key Features.
- AI tools: Sidekick AI (assistant), Vibe AI (build apps from text), Agents AI (automated workers)
- Automations: Code-free triggers that send notifications, assign tasks, update statuses and more
- Dashboards: Real-time visibility into performance, progress and resource use
- Integrations: Connections to 850+ other tools including Slack, Google Drive and Microsoft Teams
- Enterprise security: IP restrictions, single sign-on, HIPAA compliance (on Enterprise plan only)
Pricing Struture.
Monday offers a free plan for up to 2 users with limited boards. Paid plans start at €9 per user per month for Work Management Basic, with higher tiers (Standard, Pro, Enterprise) adding more features. Separate products like CRM and Dev have their own pricing, generally starting higher than Work Management.
All-In-All.
Monday presents itself as a comprehensive, AI-powered work operating system suitable for teams of all sizes across nearly any industry. The company emphasises flexibility, visual clarity, automation and the ability to replace multiple tools with one platform.
Work Management
Connect everyday work to business goals across projects and processes.
- Project management
- Task management
- Client projects
- Business operations
- Resource management
- Portfolio management
- Goals & strategy
- Requests & approvals
- Create your own
This is the Monday product I’m using.
Dev
Plan roadmaps, manage sprints and release products fast – on one flexible platform.
- Feature request
- Product roadmap
- Sprint management
- Bug tracking
- Incident management
- Sprint retrospectives
- Release management
The process: Plan → Execute → Release → Monitor → Manage.
- Plan: Feature prioritisation, roadmap visualisation, hierarchies, capacity planning, customer feedback.
- Execute: Scrum and Kanban boards, GitHub, GitLab & CircleCI integrations, sprint automations, AI daily standups.
- Release: Shareable release plan, roadmap tracker, product documentation.
- Monitor: Bug reporting flow, incident monitoring, bug tracking.
- Manage: Burndown charts, sprint retrospectives, velocity charts, AI sprint summaries.
A system built for innovation, based on the features.
Service
Deliver personalised, on-demand service with AI agents you can trust.
- Unlimited capacity, on-demand.
- Instant service, around the clock.
- Accurate and on-policy, every time.
- Smart escalation with full context.
- Service portal, self-service, all in one place.
- Smart intake & triage, every request, solved instantly.
- Automated service workflows.
- All teams: IT, HR, procurement, customer support, facilities, finance, marketing, legal, learning & development.
- Expert enterprise solutions: Premium implementation, enterprise-grade security, advanced permissions, 24/7 premium support.
- Proactive service, powered by data, AI that operates on your terms, instant insights with Sidekick, adaptable to the speed of your business.
A sophisticated system.
CRM
Grow revenue faster with an intuitive CRM built on code-free automations and intelligent workflows.
- Professional services
- Real estate
- Software & IT
- Media & advertising
- Financial services
- Healthcare services
- Construction
- Other
AI sales agents source, qualify and prioritise leads and even book the meetings for you, right from your CRM, 24/7.
AI pulls data from calls, emails and files, updates files and logs activities, auto-assigns reps and sets alerts.
AI Notetaker listens in on your calls and summarises key points, suggests next steps, drafts follow-ups and more.
Ask AI about your pipeline, performance, team or competitors and get instant, context-aware answers.
Spot every risk, priority and sentiment before it’s too late, so you can act fast and forecast with confidence.
Practical and intuitive.
Campaigns
Build, launch and optimise on-brand email campaigns, straight from your CRM.
- Welcome emails
- Newsletters
- Nurture flows
- Event invitations
- Winback campaigns
- Customer updates
- Customer feedback
There are:
- Templates
- Drag-and-drop editor
- Segmentation via the CRM
- Automate workflows from CRM updates and customer behaviour to deliver personalised messages
- Connect campaigns directly to sales results, track leads from first touch to closed-won and optimise with real-time analytics.
- Sync sales and marketing on one platform
- Turn campaigns into revenue engines with AI
It follows a popular direction found in other marketing automation tools.
AI Sidekick
Accelerate your execution with an intelligent, context-aware AI assistant who thinks, recommends and runs work for you at scale.
- Research online
- Analyse data
- Schedule meetings
- Build an app
- Brainstorm ideas
- Notify teammates
- Generate images
- Plan work
- Work on the go
- Enterprise-grade security
- Private by default
- Controlled by you
- Full visibility
AI Vibe
Turn your words into work apps
Describe whatever you need and Vibe will add secure, custom work apps to your workspace in moments.
Templates: Presentation, inventory app, documentation page, recruiting app, time tracker, event portal, memory game.
You can build apps for:
- Projects
- Marketing
- Sales
- Operations
- Human Resources (HR)
AI Agents
Your unlimited workforce.
Expand what you can achieve with ready-made or custom AI agents that act where you already work.
- Ticket assignment
- Lead scorer
- Meeting summariser
- Reference collector
- Sentiment detector
- Risk analyser
- RSVP manager
- Vendor researcher
- Custom agents
Describe what you need, make it yours, see it in action.
AI Trust Center
They say…
We’re committed to making AI accessible for everyone. Regardless of technical skills, we’re empowering everyone to harness powerful intelligent capabilities at work, while ensuring secure, transparent and ethical AI across our platform and product suite.
MCP
Connect your AI tool to Monday with MCP.
Empower AI tools like Claude and Cursor to securely work on your behalf while you stay in control.
- Projects
- Sales
- Marketing
Connect securely, ask AI to act, get instant results.
- Claude
- Microsoft Copilot
- ChatGPT
- Cursor
Dashboards & Insights
Turn work data into real-time clarity and shorten the path from signal to action.
- Custom dashboards
- Proactive AI analysis
- Executive summary reports
- Business-wide workflows
- Live dashboards and automated reporting
- High-level overviews
- Detailed team graphics
- Consolidate work data from across teams, tools, and products
- AI-powered summaries
- Portfolio reports
- Risk alerts
- Scheduling
- Chart
- Numbers
- Battery
- Gantt
Integrations
850+ integrations and apps to centralise work,
enhance collaboration and drive better business results faster.
- Bring all your tools together
- Automate every workflow
- Drive results with full visibility
- Sales tracking
- Customer support management
- Code alignment
- Team collaboration
- Campaign optimisation
- AI assistants
- Marketplace
- Connect via no-code platforms
- Create custom solutions: build your own integrations, join as a marketplace partner
Automations
Code-free automations.
- Notifications
- Date reminders
- Auto-assign tasks
- Task creation
- Custom automations
- Ready-made automations
- Handover tasks
Company Overview & Key Statistics
*This data comes directly from Monday’s official channels (website and LinkedIn profile). As with all vendor-provided information, these statistics represent the company’s own claims and should be understood as marketing context, not independent verification*
The Company
Monday was founded in 2012. On June 10, 2021, the company became publicly traded on Nasdaq. Today, it has evolved from a project management tool into a multi-product company offering work management, CRM, dev, service and campaigns.
Key Statistics
- Year founded: 2012
- Headquarters: Tel Aviv, Israel
- Product launched: 2014
- Became public: 2021
- Employees: 2,900
- Countries & territories: 200+
- Customers: 250,000, including over 60% of the Fortune 500
- Board daily actions: 2M
Notably, 70% of their customers work in traditionally non-tech industries — suggesting the platform is designed for accessibility, not just technical users.
Solutions
Company size: Enterprise and SMB.
Teams:
- Marketing
- Sales
- Product
- R&D
- PMO
- Operations
- IT
- HR
Industries:
- Retail
- Media
- construction
- Goverment
- and so much more
Other Departments
Learning Center: About, what’s new, blog, get certified, customer stories.
Support: help center, 24/7 support, partners.
Build: template center, app development.
MondayDB: Built for speed. The new data infrastructure behind the work OS. A glimpse into the future.
Use cases: Marketing, project management, sales, developers, HR, IT, operations, construction, education.
Company: Careers, press, sustainability & ESG, partners, emergency response, investor relations, community, academy, global events, Monday space, startup for startup, app development, find a partner, hire an expert, compare.
My Personal Experience
*I’m using the platform all alone*
Context
I’m a solo entrepreneur and I’m already using various tools for organisation, product and project management and related operations.
Additionally, I’m an old-school practitioner and I enjoy writing down on paper more than using digital tools.
My needs are pretty simple. Task tracking and management.
I find the platform intuitive, well-functioning and capable. The dashboard is well-organised and the available features are more than enough for my objectives.
I never run into any problems. I am more than satisfied.
But… as I said, my expectations are low. As a solo user working alone at a desk, I never encountered the problems other users and teams mention.
My personal experience is not a representative sample because the platform has extended capabilities that I don’t need.
That is why I did not write this review based on my own limited use. That would be misleading. Instead, I spent my time researching what actual teams experience. I analysed 40,000+ reviews across 30+ sources. I dug into the complaints, the patterns, the traps and the deceptive practices that solo users like me never see.
This review is not just my story. It is the story of thousands of users who used Monday in ways I never have.
I remain neutral because my own stake is small. I have an affiliate relationship, which I disclose. Monday is a platform that has worked well for thousands of members since 2014. That’s why I’m supporting it regardless of the complaints other users reported.
My research methodology — cross-referencing sources, identifying incentives, categorising complaints — is designed to overcome my own limited perspective.
Read the findings. Decide for yourself.
The Dashboard
The platform is visually appealing and pleasant. A focused environment.
On the top bar, there’s a message if you want to enable notifications on your computer.
Top left: Monday Work Management (my current work OS selection).
Top right bar:
- Notifications.
- Update feed.
- Invite members.
- Marketplace (apps and AI tools)
- Apps: discover, featured, for you, trending, editor’s choice, new, favourites, solutions, CRM, integrations, marketing, project management, software development, team management, collaboration, reporting and analytics, import & export, design & creative, HR, finance, views by monday.
- AI tools: i.e. Time tracking Tracket, Microsoft 365 sharepoint, Mailchimp plus, etc.).
- Autopilot hub (health, usage, workflows, connections).
- Search everything (all, cross boards, updates, files, people, tags, docs).
- Help (center).
- Monday Vibe (build a custom app in minutes), products switcher (right now I have work management selected, but I can choose more work OS products:
- CRM – manage all aspects of sales cycle and customer data in one central place.
- Dev – it gives product development teams everything they need to plan, build and launch new products.
- Service – transform service operations with streamlined cross-departmental collaborators, connected projects and AI automations.
- Campaigns – create, automate and optimise email campaigns that drive engagement and conversions.
- Account settings: My profile, import data, developers, trash, archive, AI usage, administration, teams, log out.
- Explore options: App marketplace, mobile app, monday labs, shortcuts.
- Plus: invite members, get help, change theme. Working status: do not disturb, on, off, more (working from home, out sick, on break, out of office, working outside, family time).
Left sidebar:
Home
My work: Here’s everything assigned to you in one single place. You can customise it. Two main tabs: table and calendar. Table: past dates, today, this week, next week, later, without a date. Calendat: month, week, day.
More: quick search, templates center, docs hub, recents, autopilot hub, personalise menu.
Template center: all, recommended for you, created by your team, created by me. General templates categories: AI-powered, start from scratch, marketing, content production, project management, docs, forms, sales & CRM, freelancers, design, software development, product management, HR, manufacturing, operations, startup, education, real estate, venture capital, construction, nonprofits, from our experts. The recommended for me at this time are: Contacts, Monday dev enterprise, monday projects enterprise, enterprise marketer product, project management, digial asset management, project portfolio management and more.
Docs Hub: You can create docs with AI or start with a template (meeting notes, project brief, employee onboarding guide, weekly status update, retrospective).
Monday AI section (left sidebar).
AI Sidekick: Ask AI anything. Create a board, write a doc, research online, analyse data, brainstorm ideas, generate an image, build a Vibe app, learn about.
Vibe: Build your ideas with Vibe. Task tracker, project hub, sales pipeline, content calendar, help desk, OKR manager, event planner. There are ready-made options. Some examples: sales forecasting app, account portfolio tracker, sales commission calculator, social media content calendar, OKR monitoring app, campaign health tracker and so much more.
AI Workflows: Describe any work process and watch it become a workflow in seconds. For example, when a new employee is added, use AI to create a personalised onboarding plan. You can start from scratch or use a template: i.e. meeting summariser, feedback sentiment, tickets routing, bi-weekly competition news, lead qualification, customer churn risk alert and so much more.
AI Agents: Build your own workforce in minutes. Expand what you can achieve, get faster, better results – all managed from one place, with full control and visibility. Examples: Nathan – Bendor Sourcing, a specialised procurement specialist who identifies top-tier suppliers. Maya – Customer Support, a customer support specialist who analyses incoming tickets…
AI Notetaker: Turn discussions into results. Automatically records, transcribes and summarises your meetings so you never miss details and always know the next steps. There’s a recorded demo that you can watch.
Left sidebar (continue).
Favourites.
Recently viewed.
Admin (my current project).
Daily open tasks digest.
Dashboard and reporting: all tasks, in progress, stuck, done, tasks by status, tasks by owner, overdue tasks, tasks by due date. You can add more widgets. You have a total of 30. Some examples: chart, numbers, battery, Gantt, files gallery, apps and more. It shows how many boards are connected. You can add filters by typing them in. You can enter text to save search. You can filter by people. You can filter the dashboard by anything. You can export to PDF or schedule it. You can invite team members. Also: upgrade to new dashboard engine, present mode, live data, change type to private, rename, duplicate, delete, help, give feedback.
The center of the canvas is the main dashboard, where all the work is happening.
Bottom right: Contact support. Search for helping articles, essential articles, AI support assistant, knowledge base, academy, community, contact CEO, support history, API documentation.
Work Management
Currently, I’m using Monday for work management.
Center of canvas – top left. Admin (the name of the canvas). Manage any type of project, assign owners, set timelines, keep track of where your project stands.
Center of canvas – top bar. Sidekick, AI suggestions, integrate, automate (explore, AI-powered, recommended, productivity, dates, communication, sync, connected and mirror columns, created by me), Agents, start a board discussion, view activity log, invite, copy link, board options (power ups, AI suggestions, activity log, discussion, notifications, permissions, settings, save as a template, build a report from board, export board to Excel, import tasks, duplicate board, full screen), archive board, delete board, view archive/trash, give feedback.
Underneath the top bar. Main table. You can add views. Board views: table, Gantt, chart, calendar, Kanban, doc, file gallery, form, dashboard, apps and more.
Underneath, there’s a horizontal line. Underneath that line, these main tabs: new task (new group of tasks, import tasks), search, person, filter, sort, hide, group by, pin columns, item height, conditional colouring, default item values.
Center of the main canvas.
My board.
It’s a project management board.
A list of To-Do items (tasks).
- 6000P Storm
- CML
- Numismatic Shows
- KE W#15
- KE W#16
- TCTWSTW
- Digital Learning Webinar
You can rename tasks, wrap text, sort, add column to the right status, text, people, timeline, date, tags, numbers.
Next tab: Owner.
Next tab: Status. Working on it, not started, stuck, done, etc.
Next tab: Due date.
Next tab: Priority. low, medium, high.
Timeline.
Last updated.
Notes.
Files.
Budget.
Underneath the to-do tasks, completed tasks.
At the bottom, there’s a button to add new group.
That is how I view my board right now but any board is highly customisable and you can watch an entirely different view than I do when working.
CRM
A dedicated sales platform with essential features for any pipeline.
Most popular use cases:
- Sales pipeline
- Contact management
- Lead management
- Lead capturing
- Customer projects
- Marketing activities
- Customer onboarding
- Team tasks & projects
There’s an optimisation process, you answer a few basic questions and the tool provides recommendations based on your situation and goals.
AI Agents: Use it to find new leads. Automatically discover high-quality prospects and enrich them with the details you need – without manual research.
The activity timeline for one specific lead, a name in the list. It displays the contact’s full engagement history – emails, meetings, calls and notes, all in one place.
Track engagement and take action: See who opened or clicked your emails, review past conversations and send new emails or log activities – all without leaving this deal.
Move deals forward: Update the stage as conversations progress. This keeps your pipeline accurate and shows you what needs attention next.
You can customise your sales pipeline. There’s a setup wizard.
You can import existing contacts; csv, .xlsx and .xls file types.
Main canvas.
Two main tabs. Active and inactive contacts.
Options in columns.
Contact name and details, email, activities timeline, accounts, deals, deals value, phone, title, type of partnership, priority.
I find the design of CRM helpful and well-organised. It’s much better than the spreadsheets and custom files I create.
For me, right now, importing contacts from many sources and starting to learn the platform will actually hurt my operations.
As I explained in the previous section, I use Monday only for work management at the moment.
I will definitely come back at a later time.
Dev
Get everything you need to build and launch new products. Stay connected to your entire organisation as you plan your sprints, view progress, track and report bugs, manage your product roadmap and more.
They promise agile workflows for product, design and R&D teams such as product roadmaps, features backlog, sprint planning and execution, bug tracking and more.
You can integrate it with other tools such as Jira, Slack, PagerDuty, GitHub, GitLab or Gmail.
Main canvas, top bar.
- Sprints overview
- Sidekick
- Integrate
- Automate
- Agents
- Invite
- Copy link
- Board options: same as the other tools, work management and CRM.
Main canvas, underneath.
Backlog, Kanban, Active Sprint, All Sprints.
Underneath.
New task, create sprint, search, person, filter, sort, hide, group by, and more options, the same as the other tools.
Sprint options (columns): Task and details, owner, status, priority, type, task ID, estimated SP, actual SP, unplanned? Epic.
Backlog options, the same.
Again, I find the dashboard very well-organised and intuitive. A modern way of getting things under control. There are so many features and tools that I believe it covers the needs of most businesses.
Service
Accelerate your organisation’s performance with an easy-to-use service platform that connects ticketing, projects and cross-department teams. Enhance agent productivity, delight customers, visualise all service metrics and customise every aspect of your operation with powerful AI automations.
Capabilities:
- Ticket management
- Routing & SLA
- Analytics
- CSAT
- AI copilot
- Multichannel support
- Knowledge management
- Portal
They promise holistic management.
You can integrate it with Slack, Gmail, Outlook, Docusing, Teams or Azure DevOps.
Top bar.
Main table, form, add view. Top bar, on the right. Board permissions, Sidekick, automate, activity log, invite, copy link and options (the same).
Underneath. Mian tabs: unassigned tickets, open tickets, waiting for response, resolved tickets.
Options (columns): Ticket, description, employee name, agent, AI status, status, priority, request type, creation date, email, participants, resolution date, attached files. You can add more columns.
I find the service platform practical and straight to the point. A well-organised and designed, focused area for doing serious business while taking care of your customers in a professional manner.
Can’t wait to test the platform further in the near future.
Campaigns
Easily manage and optimise your email campaigns with automation, personalisation and real-time insights.
Drag and drop email editor, target your audience with advanced segmentation (received email, did not receive, opened or unopened email, clicked or unclicked button, etc.), boost engagement with personalised emails (email, first and last name, full name, city, etc.), optimise performance with analytics.
I find the AI-driven assistant pretty annoying at this time. I just want to use the platform and it moves through a standard, boring process, which I don’t want.
It is trying to set me up a campaign using assets it discovered on its own, wrong assets by the way. Nio option to participate in the setup by saying for example, these are wrong assets.
I finally got inside.
Guided setup.
Send a test campaign, setup sender domain, create a segment, send your first campaign. Add contacts, add address, invite members.
Campaigns. Plan, launch and track all your email campaigns in one place.
AI suggestions: Product launch (7 IDEALS Empowers Ambitious Owners
Web Market Support has launched the ‘7 IDEALS’ brand to personally shield and empower ambitious small business owners through its strategy and…).
Well, it got that right.
Another suggestion. Market Trend. Remote Coaching Demand Surges Post-Pandemic
Gartner forecasts continued growth in remote business coaching services through 2026, ideal for WMS’s personalized workshops and training.
That was a good one, too.
Another market trend suggestion. AI-Driven Marketing Trends Accelerate
Recent McKinsey reports emphasize AI’s role in personalizing digital marketing strategies, boosting customer engagement for consulting agencies.
The AI tool seems very capable, after all.
Underneath, you can create a campaign. There are also filters and a search option.
Options (columns): Campaign name, created by, status, date created, recipients, opened, clicked, unsubscribed.
Let’s move to workflows.
Automate your email journeys, segmentation and contact management.
Workflows tab: filters, search, name, created by, status, date created.
Emails tab: The same.
Next, marketing contacts.
Top bar: Import from CRM, Sidekick, automate, agents, activity log, copy link and the same with other tools options.
Underneath.
New contact button, search, filter, group by, more (same with other tools).
Main tab: Marketing contacts.
Options (columns): contact name and details, first name, last name, company name, email, phone, subscription, marketing contact, legal basis.
You can add more columns.
Essentials: status, text, people, dropdown, date, numbers.
Super useful: files, monday doc, connect boards, timeline, checkbox, formula, extract info, priority.
More features can be added with a button.
Next, segments.
Create and manage your segments to deliver more targeted and personalised campaigns.
A create segment button.
Options (columns): segment, created by, date created, last modified.
Brand and assets.
Logos, colour palette, images.
AI tried to load my assets. Got my logo wrong, maybe because on the homepage there are many logos of clients in a dedicated section.
It got my brand colours almost correctly. I can edit them or delete them.
You can uplaod your assets.
I have used numerous email marketing and automation platforms. I believe Monday follows a popular direction.
The thing is… Everything looks great but what really happens when I use it? Will my emails arrive at their destination without errors and problems? Will the analytics give me a complete picture of what is going on in my business?
Many questions here.
At this point, I will not be importing any contacts as I am pretty satisfied with the other marketing tools I use. It would be counterproductive. I need to focus on other projects right now.
But it is a platform worth exploring. Definitely.
All-In-All
All in all, there is hard work done in the background.
So many features, so many capabilities, integrations, AI assistance.
The design is pleasant and I can focus on my work.
Every platform, work management, CRM, dev, service and campaigns is well-organised and exceeds my current expectations, by far.
I will keep on using the work management platform so that I learn some shortcuts and then, I’ll be moving on with the rest of the tools.
I am very satisfied with Monday.
The Reality
What users report across 40,000+ reviews.
In this section, I summarise findings from Trustpilot (3.1 stars, 3,353 reviews), Reddit discussions, Quora independent users, the tl;dv competitor analysis and other sources. Where G2 (4.7 stars, 17,891 reviews) is mentioned separately, its incentivised nature is noted.
Billing & Pricing
What Monday promises: Transparent pricing with plans for every team size.
What users report: A different picture emerges across multiple platforms.
The 5-seat block problem. Several users report that Monday sells subscriptions in blocks of 5 seats. When a team grows from 5 users to 6, they are billed for 10 seats. One Trustpilot user wrote: “When we had 5 users and added a 6th one, we got billed for 10 onwards ($120 per month). Disgusting company, leaving it right now.”
Overcharging is common. One user reported being overcharged by $8,500. It took a long time to receive refunds, though Monday eventually provided two months free for the inconvenience. Multiple other users describe similar experiences.
Automatic upgrades but no automatic downgrades. Users report that when they exceed their seat limit, Monday automatically bills for additional seats. However, when they reduce users, the billing does not automatically decrease. One 5-star reviewer (who otherwise liked the product) noted this left a “bitter taste.”
Feeling trapped. Multiple users across Trustpilot and Reddit describe feeling unable to leave Monday after building their workflows on the platform. As one review stated: “Existing customers often report feeling trapped. They’ve built their workflows around Monday and now the price is increasing and they can’t leave without redefining their entire system.”
Small business setup costs. For small businesses requiring customisation, setup costs reportedly range from $14,000 to $20,000. One Reddit user said the cheapest quote they received from six different consulting companies was $14,000 and implementation took six months instead of the promised two months.
Summary: Users consistently describe billing practices as aggressive, confusing and designed to maximise revenue from existing customers rather than provide fair value. The 5-seat block minimum affects small teams significantly.
Important Notice:
Here’s the whole truth. Some people are confused and getting annoyed by the platform’s team seats policy but I believe that Monday is very clear.
When you visit the pricing plans page, you can choose your team size.
It starts with 3 seats, then goes to 5 seats. All the available options are these:
- 3
- 5
- 10
- 15
- 20
- 25
- 30
- 40
- 50
- 100
- 200+
I recommend that you thoroughly investigate the pricing plans before you purchase any software, not just Monday.
Customer Support
What Monday promises: Help when you need it.
What users report: This is one of the most consistent complaints across Trustpilot, Reddit and Quora.
Difficulty reaching humans. Users report long wait times, AI bots that cannot solve problems and difficulty escalating to real people. One Trustpilot user described spending an average of 2 hours per support issue for “simple linking board questions.”
Unhelpful advice loops. A detailed Reddit post described a business that spent $20,000 on Monday implementation only to encounter a bug where connections between boards kept breaking. Customer support advised clearing the connections and starting again — an 8-hour manual process. When the problem persisted, support transferred the user to another agent who gave the same advice without reading the previous conversation. The issue remained unresolved for a week.
Support exists primarily for sales. Multiple users report that when they need technical help, support agents encourage them to hire expensive “Certified Partners” rather than solving problems directly.
Exceptions exist. A small number of users report positive support experiences, often mentioning specific agents by name. However, these positive reports are significantly outnumbered by negative ones on Trustpilot and Reddit.
Summary: When the platform works as expected, users rarely need support. When problems arise, support is consistently described as slow, unhelpful and difficult to access. This matches the pattern of a company that has invested heavily in sales and marketing rather than customer service infrastructure.
Missing Features And Product Gaps
What Monday promises: A complete work OS for everything.
What users report: Several basic features are missing or locked behind higher tiers.
Portfolio management. Users on Reddit and Quora report that portfolio management — the ability to group and track multiple projects together — is not available on Pro plans. It requires Enterprise. One user analogised: “Selling a project management service without Projects and Portfolios is like selling a car without wheels.”
Recurring tasks. Unlike competitors such as Asana or Trello (where recurring tasks take three clicks), Monday requires users to build automations using an “if this then that” logic. Users find this unnecessarily complicated. One Reddit user developed a paid app to solve this gap.
Item limits. Boards have a limit of 10,000 items. For teams with large amounts of data, this becomes a problem. The solution — splitting boards — creates messier workflows. The improved database (MondayDB) that raises these limits is only available on Enterprise plans.
Permissions. Pro plan users report that they cannot restrict access to specific items on a board. This is a basic security feature that many teams require.
Time tracking. Despite being mentioned in marketing, time tracking is only available on Pro plans and above.
Summary.
Monday offers a wide surface area of features, but depth is often missing. Users who need functionality beyond basic task tracking frequently discover that required features are either absent entirely or locked behind Enterprise pricing.
Mobile Application
What Monday promises: Work from anywhere.
What users report: The mobile app is significantly weaker than the desktop version.
Users across Reddit and the tl;dv review describe the mobile experience as limited and frustrating. Managers who want to see what their team is working on today cannot easily filter by person. The “My Tasks” section provides a simple view but lacks customisation options.
One Reddit user who wrote a detailed one-year review noted: “The mobile app isn’t great. It’s improved since the first time I used it but it lacks flexibility. The desktop experience is much better.”
Summary: Users who work primarily at desks report good experiences. Users who need to update tasks from phones or tablets in the field consistently report frustration.
Performance & Reliability
What Monday promises: A platform you can trust.
What users report: Mixed experiences.
Some users report no performance issues even with large amounts of data. One G2 user (incentivised) wrote: “I use it everyday without fail and have a lot on it and never have any problems with speed or it lagging.”
However, other users report regular problems. One Reddit user stated: “It’s slow, glitchy and at least twice a quarter has a complete system failure.” Another Trustpilot user described the platform as “buggy, clunky and often unusable.”
The tl;dv review noted that the Vibe AI feature (which claims to build apps from text descriptions) did not work at all during testing, returning an error that a paid subscription was required despite the feature being described as free during its alpha phase.
Summary: Experiences vary significantly. Some users never encounter problems. Others describe regular failures. The pattern suggests that reliability may depend on how intensively the platform is used.
The G2 Review Incentive Problem
This finding requires separate attention because it affects how potential buyers interpret review scores.
Across the G2 reviews examined, 21 out of 23 (91%) were marked as “incentivised” — meaning the reviewer received a reward such as a gift card, discount, or free subscription for writing the review. Many were also marked “seller invite,” meaning Monday asked the user to write a review.
By contrast, Trustpilot reviews are not incentivised. The Trustpilot score is 3.1 out of 5. The G2 score is 4.7 out of 5.
| The G2 Review Incentive Problem | ||||
| Platform | Score | Review Count | Incentive Structure | |
| TrustPilot | 3.1/5 | 3,353 | No incentives (organic) | |
| G2 | 4.7/5 | 17,891 | Heavily incentivized | |
The difference is not explained by product quality. It is explained by who is writing the reviews and why.
What this means for you: When you see a 4.7-star rating for Monday, ask whether those reviews were incentivised. The available evidence suggests most were.
What Users Actually Like
Not all findings are negative. Across all sources, users consistently praise the following.
Visual interface. The boards, colours and drag-and-drop functionality make task tracking more pleasant than spreadsheets or older project management tools.
Ease of setup for basic use. Individual users and very small teams report they can start using it within minutes.
Notifications. The automated notification system helps workflows progress without constant manual follow-up.
Customisation options. Teams can build boards that match their specific processes rather than forcing their processes into rigid templates.
API and integrations. Technical users appreciate the GraphQL API and the ability to connect the platform to other tools via Zapier and native integrations.
Free plan for solos. Freelancers and teams of two report the free plan meets their needs adequately.
Summary: Monday delivers genuine value for simple, desktop-based, small-team use cases. The problems emerge when teams grow, need support, require missing features, or attempt to cancel.
External Sources (Deep Research)
In this section, I examine not the product itself, but how information about the product is shaped, filtered and sometimes fabricated across different channels. These findings come from Reddit moderator statements, competitor analysis and comparison of review patterns across platforms.
Astroturfing On Reddit
Astroturfing means creating fake grassroots support — in this case, fake positive reviews that appear to come from ordinary users but are actually paid or coordinated by the company.
In a Reddit thread titled “We are being astroturfed by Monday,” a user reported receiving notifications about obvious bot accounts posting positive content about the platform. One specific account was named as a recent offender.
A moderator of that subreddit confirmed the problem:
“It’s a big problem. Not just with Monday, but with multiple others. As mods, we don’t have great tools to deal with it. We have to rely on Reddit’s account summaries, which only occasionally highlight problems.”
The moderator further noted that the named account had already been banned. When another user asked about competing products doing similar practices, the moderator confirmed that Monday and another company “constantly bombard this sub.”
Positive posts about Monday on Reddit may not come from genuine users. Checking the posting history of accounts that highly praise the product is advisable.
Affiliate Content Disguised As Reviews
Across the web, content that appears to be independent reviewing is often affiliate marketing — the author earns a commission when readers click links and sign up.
Characteristics of affiliate reviews:
- Multiple “try for free” links: The author earns money when you click and buy.
- Generic pros and cons lists: No personal experience was involved.
- No mention of known problems: Billing issues, support failures and missing features are omitted.
- Vague praise: “Highly customisable” with no specific examples.
- Published on blogs with “best of” lists: The business model is affiliate commissions, not honest reviewing.
One forum post analysed earlier contained two “Try Monday for Free” links, presented pricing as starting at $13 per month (failing to note the 5-seat block minimum) and did not mention any of the common complaints from Trustpilot or Reddit. It also claimed “excellent user reviews (5 stars, 10,000+ reviews)” while ignoring the 3.1-star Trustpilot score.
Before trusting a review, check if the author earns money when you sign up. Affiliate reviews are not designed to help you decide — they are designed to make you click.
G2’s and other platforms (Capterra, Gartner, SoftwareAdvice) Incentivised Review Ecosystem
As documented earlier, 91% of the G2 reviews examined were incentivised. This is not necessarily illegal or hidden — G2 discloses when a review is incentivised. But the cumulative effect on the platform’s average rating is significant.
- Does G2 tell you a review is incentivised? Yes, with a badge.
- Does the average score (4.7) include incentivised reviews? Yes, they are counted equally.
- Are users searching for software likely to notice the badge? Unclear — most users scan scores, not fine print
- Does Trustpilot allow incentivised reviews? No — their model is different.
The result is that Monday has two public scores: 4.7 (G2, where reviews are rewarded) and 3.1 (Trustpilot, where they are not). A potential customer searching for “Monday review” will see the higher number first.
When comparing software, check multiple review platforms. If scores vary significantly between incentivised and non-incentivised platforms, trust the non-incentivised one.
Competitor “Reviews” That Are Actually Sales Pages
Some content that appears to review Monday is published by competitors. The SmartSuite article analysed earlier is a clear example.
Characteristics of competitor “reviews”:
- Published on competitor’s domain: XYZ.com
- Gives Monday a reasonable score (8/10): Builds credibility.
- Then spends 3x more space on their own product: The actual goal
- Includes a low score on one dimension (security: 5/10): Creates doubt without requiring evidence.
- Ends with multiple calls to action to try their product: “Get started with XYZ for free today”.
The SmartSuite article is not factually incorrect about Monday’s security concerns — a Reddit user did report a security loophole. But the article’s structure is designed to make readers question Monday and then try SmartSuite.
Check who published the review. A review on a competitor’s website is not an independent review — it is a sales page.
Google AI Overview: The Surface Layer
When users search “monday.com review” on Google, an AI-generated summary appears at the top of the results. This summary cites G2 and TrustRadius (both platforms where reviews are incentivised or less critical) and presents a 4.7-star average.
The AI overview mentions that Monday is “expensive” and has a “steep learning curve” for complex setups, but does not mention:
- Billing nightmares or overcharging
- The 5-seat block minimum
- Poor customer support
- Weak mobile app
- Missing portfolios on Pro plan
- Astroturfing
- Setup costs of $14,000 to $20,000 for small businesses.
- The gap between G2 (incentivised) and Trustpilot (organic) scores
The AI overview is not wrong — it is incomplete. It summarises the surface-level consensus without assessing the deeper problems that only emerge after purchase or attempted cancellation.
What The Official Website Does Not Say
Monday’s own marketing materials are not deceptive in the traditional sense. They describe the product as the company wants it to be. However, reading them alone would leave a potential customer unaware of:
- The 5-seat billing block
- The difficulty of cancelling or downgrading
- The state of customer support
- Which features are missing from Pro and require Enterprise
- The mobile app limitations
- The item limit of 10,000 per board
Company marketing is useful for understanding what a product aims to do. It is not useful for understanding risks, limitations, or real-world performance.
Summary
Monday’s own marketing materials are not deceptive in the traditional sense. They describe the product as the company wants it to be. However, reading them alone would leave a potential customer unaware of:
- The 5-seat billing block
- The difficulty of cancelling or downgrading
- The state of customer support
- Which features are missing from Pro and require Enterprise
- The mobile app limitations
- The item limit of 10,000 per board
Company marketing is useful for understanding what a product aims to do. It is not useful for understanding risks, limitations, or real-world performance.
| Summary of Section 3 | ||||
| Channel | Primary bias | Trust level for decision-making | ||
| Official website | Sell the product | Very low | ||
| Affiliate reviews | Earn commissions | Very low | ||
| Competitor reviews | Steal customers | Very low | ||
| G2 (incentivised) | Reward positive reviews | Low | ||
| Google AI overview | Incomplete (surface only) | Low | ||
| Reddit (organic users) | No financial incentive | Highest | ||
| Trustpilot (organic) | No financial incentive | High for problems | ||
A complete understanding of Monday requires consulting multiple source types and being aware of each channel’s incentives.
Who Should Actually Use Monday
*Based on evidence from 30+ sources and 40,000+ user reviews*
In this section, I synthesise all findings into practical guidance. No single tool is right for everyone. The question is not “Is Monday good?” but rather “Is Monday good for your specific situation?”
User Types That Report Positive Experiences
The following profiles consistently report satisfaction with monday.com across multiple sources.
Solo freelancers or teams of 2 using the free plan.
- Working alone or with one partner: Free plan accommodates 2 seats
- Simple task tracking needed: Basic boards are sufficient
- Desktop-only work: Mobile limitations don’t apply
- No complex automations required: Free plan lacks automations anyway
What users say: The tl;dv reviewer, testing as an individual, found onboarding “a breeze” and the workspace “fairly good.” The free plan met their needs without requiring payment.
Small creative or marketing teams (desktop only).
- 3-10 team members: 3-10 team members
- Visual task tracking is sufficient: Boards and colours work well for creative workflows
- No advanced portfolio management needed: Missing features don’t affect daily work
- Team works at desks: Mobile weaknesses are irrelevant
What users say: A Trustpilot reviewer described Monday as “a marketer’s best friend” for tracking advert artwork, internal communications and statistics. A G2 user in construction said it makes “marketing and projects effortless.”
Teams that never need customer support.
- Platform works as expected: Support never required
- Internal expertise exists: Someone on the team can solve problems
- Simple setup only: No complex integrations or automations needed
What users say: This is an inference from the pattern of complaints. Users who report positive experiences rarely mention customer support. Users who need support consistently report negative experiences.
User Types That Report Mixed Experiences
These profiles may find Monday adequate but with significant frustrations.
Growing teams (11-25 users).
- The challenge – 5-seat billing blocks. Why? Adding 1 user costs 5 seats.
- The challenge – Missing portfolio management. Why? Cannot track multiple projects together without Enterprise.
- The challenge -Automation limits on Standard plan. Why? 250 automations per month may be insufficient.
- The challenge – Setup costs scale with complexity. Why? ustomization requires consultants $14k-$20k.
What users say: A Reddit user noted: “We have the PRO plan, which is basically their highest plan before Enterprise and we still can’t get the ability to restrict access to specific items on a board and we don’t get simple things like Projects and Portfolios.”
Teams that need recurring tasks.
- The challenge – No native recurring tasks. Why? Requires automations (complex) or paid apps.
- The challenge – Asana and Trello do this in 3 clicks. Why? The platform’s approach is unnecessarily complicated.
What users say: The one-year Reddit reviewer noted: “In other tools like Asana or Trello, you can set up recurrent tasks in literally like three clicks, but on Monday, it requires you to use automations. It’s complicated and it takes too long to set up.”
Teams that need mobile access.
- The challenge – Mobile app lacks filters. Why? Cannot see what team members are doing today
- The challenge – Desktop experience is much better. Why? Field workers cannot update tasks easily.
What users say: The same Reddit reviewer: “The mobile app isn’t great. The “my tasks” section doesn’t allow us to easily add filters to see what we want. I’m a manager so sometimes I want to see what my team is going to do that day but I can’t filter per person.”
User Types That Report Negative Experiences
These profiles consistently report frustration and recommend avoiding Monday.
Product Managers.
- Reason – Built for project management, not product management. Evidence – Reddit PM thread: “It’s a ‘Project’ management tool and has nothing to offer the typical ‘Product’ manager”.
- Reason – Missing product-specific features. Evidence – Roadmapping, feature prioritisation, customer feedback loops are absent.
- Reason – Competitors (Asana, Jira) are preferred. Evidence – “Asana is superior in every way”.
What users say: The top post in the Reddit PM thread simply states: “Monday sucks, and the only notable thing about them is how much they spent on marketing” (233 upvotes). Another user: “I’m currently pushing for Monday because we lack any sort of work management at scale. What are other recommendations?” — implying even those considering it want alternatives.
Small businesses with tight budgets.
- Reason – 5-seat blocks force payment for unused seats. Evidence – 6 users cost for 10 seats.
- Reason – Setup costs $14k-$20k. Evidence – Not feasible for many small businesses.
- Reason – Billing surprises are common. Evidence – Overcharging complaints across Trustpilot.
- Reason – Difficulty cancelling. Evidence – Users report being charged after cancellation.
What users say: A Trustpilot reviewer wrote: “Inquired about their products but apparently their sales team can’t be bothered unless you want 25+ licenses. With service like that up front to get your business, I can only imagine how bad it is after they get you. Better options out there.”
Teams that need reliable customer support.
- Reason – Support is slow (reported 2+ hours for simple issues). Evidence – Trustpilot and Reddit.
- Reason – AI bots cannot solve problems. Evidence – Cannot reach humans easily.
- Reason – Support loops with same unhelpful advice. Evidence – Reddit horror story.
- Reason – Certified Partners are expensive. Evidence – Support encourages hiring external consultants.
What users say: A Trustpilot reviewer: “If you need any support with your Monday.com boards expect simple questions to take considerable time or AI bot to divert you to unhelpful/unrelated links. On average 2 hours per issue has been incurred by our team for ‘live’ chat support for simple linking board questions.”
Teams that need to migrate existing data.
- Reason – Migration can destroy history and permissions. Evidence – Quora user report
- Reason – Unable to fully backup and restore data. Evidence – Cannot reverse changes, only restore deleted items.
- Reason – Data can be held “hostage”. Evidence – Users feel trapped by the platform.
What users say: A Quora user described a migration from US server to European server performed “extremely unprofessionally, manually by them, destroying any history of the notes and tasks.” Permissions were not updated, leaking boards to other departments.
Software development / agile teams.
- Reason – Built for general project management, not agile. Evidence – Competitor (Freshrelease) notes: “monday.com does not cater to agile software teams”.
- Reason – Jira is preferred for robustness. Evidence – Reddit: “Jira may have terrible UX but at least it’s robust and configurable”.
- Reason – Missing sprint-specific features. Evidence – Not designed for software development workflows.
What users say: A Reddit user: “I’ve come from a product called Podio, which may not be as pretty, but man is it way more flexible and capable than Monday.com is.”
Organisations needing HIPAA compliance.
- Reason – HIPAA compliance only available on Enterprise. Evidence – Not confirmed to be fully implemented.
- Reason – No clear public documentation. Evidence – A HubSpot community user asked about HIPAA; no answer was provided.
What this means: If your organization handles protected health information, verify HIPAA compliance directly with Monday in writing before considering the platform.
| Who Should Consider Monday | ||||
| User type | Verdict | Key reason | ||
| Solo freelancer (free plan) | Good fit | Free, easy setup, basic needs met | ||
| Team of 2 (free plan) | Good fit | No cost, visual task tracking works | ||
| Small creative team (3-10, desktop) | Consider carefully | Works well but watch for billing traps | ||
| Team needing mobile access | Poor fit | Mobile app is significantly limited | ||
| Team needing recurring tasks | Poor fit | Unnecessarily complicated | ||
| Team needing portfolio management | Poor fit | Requires expensive Enterprise plan | ||
| Product Manager | Poor fit | Tool is not designed for product work | ||
| Software development team | Poor fit | Jira or specialized tools are better | ||
| Small business on tight budget | Poor fit | 5-seat blocks and setup costs are prohibitive | ||
| Team that needs reliable support | Poor fit | Support is consistently rated poorly | ||
| Enterprise organisation | Test thoroughly | Mixed evidence; high stakes | ||
How To Spot Fake & Reliable Monday Reviews
Based on patterns identified across various sources, I provide a checklist for evaluating any Monday review you encounter. The same principles apply to reviews of other software products.
The Four Types Of Unreliable Content
Before reading a review, identify which category it likely belongs to.
Affiliate review.
Looks like a blog post with “try for free” links. How to spot it? Multiple links to sign up; published on a site that also reviews vacuums and credit cards.
Incentivised G2, Capterra, Gartner, SoftwareAdvice review.
Short, positive, vague. How to spot it? Badged “incentivised review” or “seller invite” on G2.
Competitor fake review.
Negative rating with deep detail, then pivots to another product. Published on a competitor’s domain; spends more time on alternative than on Monday.
Astroturfing (Reddit).
Positive post from new account with no history. Account age is days or weeks; only posts about Monday.
The Red Flags Checklist
Ask these questions about any review.
About the reviewer.
Does the reviewer disclose any relationship to monday.com? Red flag = No disclosure + extremely positive = suspicious.
Is the reviewer a verified user on the platform? Unverified + perfect score = suspicious.
Does the reviewer have a history of reviewing many products? Only reviews monday.com = possible paid or fake account.
On Reddit, is the account more than 6 months old with varied activity? New account + only monday.com posts = probable astroturfing.
About the content.
Does the review mention specific, personal experiences? Generic praise only (“great interface,” “love it”) = low value.
Does the review acknowledge any limitations? Perfect score with no cons mentioned = likely biased.
Does the review mention billing, support, or mobile? Omits these entirely = surface-level or paid review.
Does the review include a “try for free” link? Yes = affiliate content.
About the platform.
Is the review on G2 and marked “incentivised”? Yes + glowing = the reviewer was paid.
Is the review on Trustpilot? Trustpilot does not allow incentives; more reliable for complaints.
Is the review on a competitor’s domain? Yes = sales page, not a review.
Is the review an AI-generated search summary? Yes = surface level only; incomplete information.
Capterra
Capterra reviews are more reliable than G2, but they still have the same fundamental flaw — incentivised reviews.
Capterra, owned by Gartner, has a legitimate verification process.
- Real people verify that reviewers are actual users.
- They use software to detect plagiarism and AI-generated reviews.
- Software Research team confirms vendor data.
- They openly disclose their methodology and sponsorship model.
Capterra has verified over 2.5 million reviews using this process. That is not nothing.
The critical flaw (same as G2).
Capterra offers incentives for reviews. According to multiple sources, users receive gift cards (typically $10−40) for submitting reviews.
Capterra states that incentives do not influence their moderation. But the problem is not that fake reviews get through — it is that users who have a negative experience are less likely to spend time writing a review for a $10 gift card.
The result: Capterra’s 4.6-star average for Monday reflects the opinions of users who were motivated to write a review, often because they were offered something in return. Users who are angry or frustrated are more likely to write reviews on platforms with no incentives, like Trustpilot.
Despite the incentive problem, Capterra reviews are still useful for understanding future strengths, identifying common complaints and getting a baseline.
A 4.6-star score tells me that most incentivised users are satisfied.
Capterra reviews are not good for trusting the absolute score, identifying billing and support problems and making a final decision alone.
Capterra’s 4.6-star rating for Monday is not a lie — but it is not the full truth either. It represents the opinions of users who were incentivised to write reviews. The real user satisfaction score, based on non-incentivised platforms like Trustpilot, is closer to 3.1 stars.
Gartner
Gartner Peer Insights has the same fundamental incentive problem as Capterra and G2.
Gartner offers incentives for reviews. One vendor community post explicitly states: “Gartner has an active incentive: leave a review, get a $25 gift card”. While Gartner has a rigorous verification process for reviewers, the presence of gift card incentives creates the same positivity bias documented with Capterra and G2. Reviews are helpful for understanding features but should not be trusted for absolute scores.
It has a legitimate, multi-step verification process.
- The corporate email must match the stated employer.
- Professional verification – it is confirmed via LinkedIn or the company’s website.
- Role validation – must be an IT professional or a technology decision-maker (no students or freelancers).
- They check conflict of interest – cannot be a vendor employee, competitor or exclusive partner.
- Content screening – no AI-generated or plagiarised reviews are allowed.
Gartner also displays “favourable” and “critical” reviews separately, and the “willingness to recommend” score is calculated based on actual responses.
The critical flaw.
Despite the verification process, Gartner offers gift card incentives for reviews.
One critical review from Gartner’s own comparison page states: “Monday.com overpromises and vastly under-delivers. Bugs lurk everywhere and outside the standard list view, it is difficult to trust the tool working as you would expect it. Naturally, there is an element of upselling to a more expensive version. Our current experience is not good enough to warrant that”.
This matches the complaints I documented from Trustpilot and Reddit — suggesting that even on incentivised platforms, critical voices sometimes break through.
Gartner is not an exception to the incentive problem. It has rigorous verification but still offers gift cards for reviews. As one industry analysis noted, “Gartner is best for enterprise-level software buyers”.
SoftwareAdvice
SoftwareAdvice displays the same 4.6-star rating (5,800+ reviews) as Capterra because both pull from the same review catalog.
The platform offers free 15-minute advisor consultations and filters vendors against 500+ criteria before making matches.
The key limitation is that it does not collect its own reviews. All data is syndicated from Capterra, meaning the ratings face the same incentive bias.
Like Capterra and G2, Software Advice offers gift cards for reviews, so apply the same caution when interpreting scores.
Software Advice is a B2B software review and advisory platform. It claims to have over 2.5 million verified reviews, has covered 150 industries and has helped nearly 900,000 businesses find software.
In Q1 2026, G2 completed its acquisition of Capterra from Gartner. Software Advice — which operated within the Gartner Digital Markets network — now shares the same owner as G2 and Capterra.
None of these platforms is a truly independent alternative to the others.
Numerous users mention that advisors listened and understood their requirements, saving research time by providing options upfront that they wouldn’t have found on their own.
Some vendors report paying per lead, but half never answered calls. Information collected during consultations sometimes didn’t match what the leads actually said when contacted. Leads are shared across multiple vendors, so buyers may get overwhelmed by the time a specific vendor reaches out.
A review from a verified user in Education Management (Feb 26, 2026) notes: “Some automations and integrations are available only on higher-tier plans. Complex workflows can take time to set up and performance may slow down if boards have many items.”
Another user (Kenneth, April 12, 2022) commented on customer service: “The customer service is weird. You do not get to work with just one person and your issue is handed off to the next person with every reply.”
These complaints match what I documented from Trustpilot and Reddit — confirming that even on incentivised platforms, critical voices sometimes break through.
Software Advice adds no new data. It simply repackages Capterra reviews with an advisory service layer.
FindStack
Findstack displays a 4.7 rating from 10,000+ reviews but is not an independent review platform. The site runs on an affiliate model, meaning they earn commissions when users click through to vendors and buy products.
Their reviews are syndicated — they do not collect their own data. The “expert review” includes false claims (e.g., “no free version” — false). This is a classic affiliate content site, not a trustworthy source for unbiased ratings. Treat Findstack the same as any affiliate blog, useful for feature lists, not for ratings.
Findstack is a B2B software comparison website founded in 2019. The site makes money through affiliate commissions and sponsored listings.
It has a team of editors and researchers who produce reviews. They claim to have helped over 2 million businesses find software.
The critical flaws.
It’s the affiliate model. There’s a strong incentive to drive clicks, not to provide critical analysis.
Syndicated reviews. They are pulled from an unspecified catalog. The ratings are not original or verified by Findstack.
Factual errors in reviews suggest shallow research.
The site’s methodology page is generic and the review contains no date of testing.
Unclear data source. The review claims “We’ve used Monday for years” without transparency about who “we” are.
Despite the flaws, the Findstack review does acknowledge some limitations of Monday.
- “Can be expensive for large teams”
- “You might need more guidance on how each view works”
- “It can be pricey for larger teams”
- “Limited when creating task dependencies” (requires automations vs. 1-2 clicks in Asana)
- “Steep learning curve” mentioned by users
These match the complaints I documented from Trustpilot and Reddit.
Findstack displays user-submitted reviews, but it is unclear how users are verified (if at all), whether users are incentivised or where these reviews are sourced from.
One sample review (Feb 08, 2024) says: “I don’t dislike anything! I enjoy using monday.com” — a perfect score with no cons is a classic red flag for low-quality or incentivised reviews.
Findstack is not a review platform in the same category as G2 or Capterra. It is an affiliate marketing site that repackages syndicated data to earn commissions. The 4.7 rating is not independently verified or trustworthy for decision-making.
Other Sources
Glassdoor (Employee Reviews).
You might discover this source while reading Monday’s reviews.
Let me give you an overview.
Glassdoor captures how employees feel about working at Monday, not how customers feel about using it. The 4.1-star rating (760+ reviews) reflects opinions on culture, compensation, work-life balance and management quality.
While useful for job seekers, these ratings have minimal relevance to buying decisions. A happy employee does not guarantee a happy customer — and the complaints employees report are unrelated to the customer complaints documented in this review.
I mention Glassdoor only for completeness. For product decisions, prioritise customer sources like Trustpilot, Reddit and the analysis below.
How To Find Reliable Reviews
Step 1: Check multiple platforms.
Do not rely on any single source. Compare:
- Trustpilot (organic, good for identifying problems)
- Reddit (organic, good for detailed user experiences)
- G2 (incentivised, good for features but adjust for bias)
- YouTube comments on tutorial videos (often contain honest frustrations)
Step 2: Look for specific, verifiable details.
A reliable review includes details like:
- We have 6 users and pay for 10 seats because of the 5-seat block”
- “I tried to set up a recurring weekly task and it took me an hour to figure out the automation”
- “The mobile app cannot filter by team member”
Vague praise like “great for collaboration” or “highly customisable” without examples is low-value information.
Step 3: Notice what the review leaves out.
If a positive review does not mention:
- Price
- Customer support
- Mobile experience
- Cancellation or billing
… the reviewer may not have used the product extensively, or may have been incentivised to omit negatives.
Step 4: Read the negative reviews first.
On Trustpilot, read the 1-star and 2-star reviews. They are more detailed and specific than positive reviews. They tell you what actually goes wrong. Then decide whether those problems would affect your specific use case.
Step 5: Check the date.
Monday.com changes over time. A review from 2022 may describe problems that have been fixed — or features that have since been removed. The tl;dv review noted that a quotes feature was retired without notice, causing disruption for users who relied on it.
PeerSpot
PeerSpot gives a 4.7 rating (237 reviews) but differs from G2/Capterra in three ways.
No gift card incentives (they donate to charity instead), enterprise buyer focus and detailed peer research reports with analysis of both pros and cons.
Critical reviews highlight weak AI compared to Airtable/Smartsheet, difficult subitem number calculations and poor mobile usability. PeerSpot is more trustworthy than incentivised platforms but less comprehensive than Trustpilot.
PeerSpot (formerly IT Central Station) is a buyer intelligence platform founded in 2012. It focuses on enterprise technology buyers — IT professionals, not general business users. The platform claims to have helped over 892,000 peers since 2012 in making purchasing decisions for software, infrastructure and security solutions.
Buyer’s guides. Downloads available for category comparisons (Project Management, CRM, etc.)
Peer research reports. Synthesised iCharity incentive. nsights from verified user reviews.
Comparison tools. Side-by-side analyses (Monday vs Jira, Asana, Workfront).
Mindshare tracking. Measures market engagement over time (Monday mindshare dropped to 3.7% from 6.5% previous year).
How it differs from G2 and Capterra.
The incentive is charity donations (no direct user payments).
The target audience is enterprise IT buyers, not all business owners.
Review depth? Detailed and structured responses, not short or vague, like I discovered on the majority of review platforms.
Verification. Corporate email and role verification, not just email validation.
There is no syndication of data. It’s their own review catalog.
PeerSpot is more trustworthy than G2/Capterra because they remove the direct financial incentive to write positive reviews.
Positive reviews of Monday.
“We’re able to save approximately 80% of our time through automation”.
“I love that I can see both my communications and the communications of my coworkers”.
“Different departments are able to collaborate within one project, completing many projects on time”.
“Our clients have become very happy over time since we started using Monday”.
Negative reviews of Monday.
“Competitors such as Airtable and SmartSheet have worked on their AI and generative AI roadmap… Their AI is more sophisticated than what monday.com has released thus far”.
“There is a steeper learning curve to learn monday.com compared to Airtable, Asana and others”.
“Limitations in vertical calculations and subitem formulas make budget tracking and financial workflows more complex”.
“It’s harder to generate high-level program views when projects are managed as items within a single board rather than separate boards”.
“Users desire more automation options and better mobile usability”.
“We run into technical issues a lot with monday.com, where certain errors just pop up randomly”.
“Integration with Outlook and other services needs enhancements for seamless data transfer”.
PeerSpot’s data shows Monday is most popular among:
- Large enterprises (42% of users researching the solution)
- Construction companies (10% of views)
- Manufacturing (10% of views)
The platform also reveals that Monday’s mindshare in Project Management Software dropped from 6.5% to 3.7% year-over-year — suggesting competitors (Jira at 3.9%, Asana at 2.7%) are gaining ground.
Despite being more reliable than incentivised platforms, PeerSpot has limitations.
Small review count. 237 reviews vs. 17,900 on G2 — less data.
Enterprise bias. Reviews skewed toward large companies (240 large enterprise reviewers).
Still an incentive, just not personal — may still skew positive.
Self-selected reviewers. Users who seek out PeerSpot may have stronger opinions.
No public verification details. Unlike Gartner, PeerSpot does not fully disclose verification methodology.
All in all, PeerSpot is more reliable than G2 because they donate to charity instead of paying reviewers — but its small sample size and enterprise focus limit its usefulness for small business buyers.
TrustRadius
TrustRadius gives a 4.2 rating (4,800+ reviews). It is more reliable than G2/Capterra for three reasons.
Verified reviewers (LinkedIn or work email), long-form reviews (average 400+ words) and B2B-only focus. However, TrustRadius does offer gift card incentives ($25) for reviews.
On the other hand, users can donate to charity instead. This creates some positivity bias, but less than G2. The 4.2 rating sits credibly between G2’s 4.7 (highly incentivised) and Trustpilot’s 3.1 (unincentivised).
It is a B2B software review platform founded in 2012. It focuses exclusively on business-to-business technology buyers. Key features include:
- Verified reviewers. Users authenticate via LinkedIn or corporate email.
- Long-form reviews. Average review length exceeds 400 words.
- Research boards. Collaborative insights from multiple buyers.
- trScore. Proprietary scoring algorithm (7.5+ required for top rated awards).
- Trusted seller program. Recognises vendors that are transparent about review sourcing.
TrustRadius is among the platforms that source real user reviews through its “Trusted Seller Program”, which requires vendors to disclose review sourcing methodology and use of incentives.
This transparency is better than platforms that obscure their incentive practices.
A positive review (10/10) from January 2025 highlights time tracking and ease of use.
“We use monday.com to track hours for our strategic services team. This allows us to track revenue per head and ensure staffing optimally. The UI is so much easier for our teams to leverage compared to TaskRay.”
A more balanced review (7/10) from October 2025 notes flexibility but also limitations.
“Intuitive user interface. Flexible and can be applied to any process or workflow. Campaigns module in BETA. Some essential basics still on development roadmap. Can only embed forms as an iframe.”
The reviewer concluded.
“Easy to get up and running, but like any platform, it can handle very complex problems and processes. Still, you may need to work with customer success managers to find workarounds.”
Reviews of TrustRadius as a platform reveal both strengths and frustrations.
Positive feedback.
“TrustRadius content is verified and value user’s feedback and create a space for new discoveries”
Negative feedback.
“Overall this has been a frustrating journey where at the end you will say I don’t want the rewards because of their not so required lengthy process for reviewing a software”.
They give fake screenshots and fraud information in the reviews which make user in dilama state of mind”.
These critiques suggest that while TrustRadius reviews are generally trustworthy, the review submission process can be cumbersome, and some users question the platform’s authenticity.
The 4.2 rating is notable because it is lower than G2/Capterra despite also offering incentives. This suggests TrustRadius’s verification process may filter out some low-quality positive reviews, or their audience is more discerning.
TrustRadius employs multiple verification layers.
- Identify verification – LinkedIn profile or corporate email.
- Content screening – Human moderators review each submission.
- Tech analysis – Detects plagiarism and AI-generated content.
- Conflict check – Screens for competitor or employee conflicts.
According to TrustRadius guidelines, they may remove reviews that are written by competitors or employees with conflicts, describing a different product, containing provable false claims or including hate speech, threats, or confidential information.
Not removable: “Low rating or harsh tone,” “frustration with onboarding or support,” “buyer regret or poor fit” — these are considered legitimate opinions.
The limitations.
It still offers incentives ($25 gift cards). This creates some positivity bias.
The smaller review count gives less comprehensive data.
It has a B2B-only focus. It may not reflect solo freelancer experiences.
Some users report poor support. The platform itself has service issues.
All in all, “TrustRadius (4.2 stars, 4,800+ reviews) offers verified, long-form B2B reviews with a charity donation option instead of gift cards — making it more reliable than G2, though still not fully unincentivised like Trustpilot.”
Example: Evaluating A Sample Review
Sample review:
“Monday has transformed how our team works. The interface is beautiful and intuitive. We love the automations and templates. Customer support is always helpful. Highly recommended!”
Evaluation using the checklist:
- Specific personal experience? No — generic claims only. Verdict: NO.
- Any limitations mentioned? No — perfect score. Verdict: NO.
- Mentions billing, support, or mobile? Mentions support (positive) but no detail. Verdict: Vague.
- Verified user? Unknown. Verdict: NO.
- Incentivised? Possibly. Verdict: NO.
Conclusion: Low-value review. May be genuine but provides no useful information for decision-making.
Example: Evaluating A Trustpilot Review
Sample review (from actual Trustpilot):
“Great until you need support. If you need any support with your Monday boards expect simple questions to take considerable time or AI bot to divert you to unhelpful/unrelated links. On average 2 hours per issue has been incurred by our team for ‘live’ chat support for simple linking board questions.”
Evaluation.
- Specific personal experience? Yes — 2 hours per issue. Verdict: YES.
- Any limitations mentioned? Yes — support is slow. Verdict: YES.
- Mentions billing, support, or mobile? Yes — support in detail. Verdict: YES.
- Verified user? Trustpilot verified. Verdict: YES.
- Incentivised? Trustpilot does not allow incentives. Verdict: YES.
Conclusion: High-value review. Provides specific, actionable information about a known problem.
What To Do If You Suspect Astroturfing On Reddit
If you see a suspiciously positive post about Monday on Reddit…
- Click the user’s profile
- Check account age (days or weeks? = suspicious)
- Check post history (only monday.com? = suspicious)
- Check comment history (generic praise? = suspicious)
- Report the post to subreddit moderators
Moderators of relevant subreddits have confirmed they rely on user reports to identify and ban astroturfing accounts.
Trust Hierarchy For Monday Information
From most trustworthy to least trustworthy.
- Reddit (organic user with history, specific complaints)
- Trustpilot (detailed 1-star)
- Quora (independent user)
- G2 (incentivised but discloses)
- Google AI overview
- Affiliate blog
- Competitor “review”
- Monday official website
Alternatives Mentioned By Real Users
Across Reddit, Quora, Trustpilot and the tl;dv review, users consistently named several alternatives. In this section, I summarise those recommendations without endorsing any particular tool. The right alternative depends on your specific needs.
Asana
It’s the most frequently mentioned alternative across all sources.
What users say:
- Reddit (multiple threads): “Asana is superior in every way”
- Reddit (user Comparison): “Good balance of ease of use vs power. Stable and performant. Easy to move and link tasks between teams and projects.”
- Reddit (recurring tasks): Asana handles recurring tasks in “literally like three clicks” — unlike Monday.
- Quora (former Asana employee): “With Asana, my entire team has a central source of truth so they know exactly who’s doing what by when.”
When users recommend it.
For teams that need a balanced combination of ease of use and powerful features. Particularly recommended over Monday for recurring tasks and stable performance.
When users do not recommend it.
For teams needing unique issue numbers or keys per task (Jira is better for this). For software development workflows.
ClickUp
It is mentioned frequently, usually as “more features but less polished”.
What users say:
- Reddit (user): “Finally got too frustrated with Monday and found ClickUp. It’s not as intuitive or pretty, but man it’s so much better on all the cons you listed.”
- Quora (SaaS founder): “If you are in SaaS I would recommend looking into ClickUp. They built the solution to manage sprints, multiple team members, and developers with the ability to track time spent on tasks.”
- tl;dv review: “Monday, like many other project management tools nowadays (cough, ClickUp, cough), is trying too hard to fill every boot possible”
When users recommend it.
For teams that need more features than Monday offers and are willing to accept a less polished interface. Particularly for software teams needing sprint management and time tracking.
When users do not recommend it. When visual polish and ease of use are top priorities. When the team is already overwhelmed by feature choices.
Jira
It is mentioned frequently, specifically for software development teams.
What users say:
- Reddit (user): “Jira may have terrible UX but at least it’s robust and configurable”
- Reddit (user who cancelled monday): “We’ve cancelled our corporate subscription and have gone all in on Jira”
- Quora (user): “At the time we were using Jira. Some people liked it. I thought it was duplicative of features in Jira.”
When users recommend it.
For software development teams that need robust issue tracking, sprint management and enterprise-grade configuration. For teams already using other Atlassian products.
When users do not recommend it.
When user experience and visual appeal matter. For non-technical teams. For small teams without dedicated administrators.
Trello
It is mentioned occasionally, usually for simpler use cases.
What users say:
- Reddit (user): Recurring tasks take “literally like three clicks” (implying easier than monday)
- tl;dv review: “If you’ve ever used Trello, Notion, or Asana, Monday is firmly in the same ballpark”
When users recommend it.
For very simple kanban-style task tracking. For teams that found Monday too complex or expensive.
When users do not recommend it.
For teams needing Gantt charts, advanced reporting, or complex automations. Trello is intentionally simpler.
Airtable/Notion
It is mentioned occasionally, usually for flexibility.
What users say:
- Reddit (PM thread): “You can do the same things with Airtable, Notion, etc.”
- Quora (independent user): Not mentioned directly, but SmartSuite competitor positioned itself against both
When users recommend it.
For teams that need database-like flexibility. For organisations already using these tools for other purposes.
When users do not recommend it.
When the team needs dedicated project management features out of the box (these tools require more setup).
Podio
It is mentioned rarely, but with strong opinions.
What suers say:
Reddit (user): “I’ve come from a product called Podio, which may not be as pretty, but man is it way more flexible and capable than Monday is.”
When users recommend it.
For teams that need extreme flexibility and are frustrated with Monday’s limitations.
Excel/Spreadsheets
It is mentioned notably, several users suggested returning to simpler tools.
What users say:
- Reddit (user): “Do you remember all the tools we made in spreadsheets before dashboard software was the norm? Was it just me, or was the admin burden for everyone else’s organisation lower, too?”
- Another Reddit user: “Monday requires 6 other apps to do what Excel did in 2003”
When users recommend it.
When the team’s needs are simple and the overhead of learning and maintaining a dedicated tool exceeds the benefits.
| Comparison Summary | ||||
| Tool | Best for | Trade-off compared to Monday | ||
| Asana | Balanced ease of use and power | Less visual, but more stable and better for recurring tasks | ||
| ClickUp | Feature-rich, software teams | Less polished, more complex | ||
| Jira | Software development, enterprise | Poor user experience, powerful | ||
| Trello | Simple kanban tracking | Too simple for complex needs | ||
| Airtable/Notion | Database flexibility | Requires more setup | ||
| Podio | Extreme flexibility | Less pretty, less known | ||
| Spreadsheets | Simplicity, low overhead | No automation, manual updates | ||
The variety of alternatives mentioned — from simple spreadsheets to enterprise Jira — suggests that Monday occupies an uncertain position in the market.
Users switch to both simpler (Trello) and more complex (Jira) tools. Why? Monday may not have a clear niche.
Asana is the most common positive comparison and direct competitor.
Spreadsheets are mentioned as a viable alternative. For some users, Monday adds more complexity than value.
No single alternative dominates. Different users need different tools.
Related tools: BizHub Catalog, Organisation/Administration.
Final Verdict
*A synthesis of all findings from 30+ sources and 40,000+ user reviews*
What Monday Does Well
Based on user reports across multiple platforms, Monday delivers genuine value in these areas:
- Visual task tracking: Users state that the boards, colours and drag-and-drop interface make work more pleasant than spreadsheets.
- Desktop experience: For users who work at desks, the platform is responsive and feature-rich.
- Free plan for solos: Freelancers and teams of 2 can use the platform indefinitely at no cost.
- Notifications: Automated alerts keep workflows moving without manual follow-up.
- Customisation: Teams can build boards that match their specific processes.
- API and integrations: Technical users can connect Monday to many other tools.
The bottom line on strengths.
For a solo freelancer or a very small team working at desks on simple tasks, Monday works well and costs nothing on the free plan.
What Monday Does Not So Well
Also based on user reports across multiple platforms, Monday has problems in these areas:
- Billing practices: 5-seat blocks, overcharging, automatic upgrades but no automatic downgrades, difficulty cancelling.
- Customer support: Slow (2+ hours for simple issues), AI bots, unhelpful advice loops, encourages paid consultants.
- Mobile app: Limited functionality, cannot filter by team member, significantly weaker than desktop.
- Missing features: Portfolios, proper recurring tasks, item-level permissions — all locked behind Enterprise or missing entirely.
- Recurring tasks: Requires complex automations instead of simple setup (unlike Asana or Trello).
- Setup costs for small business: $14k to $20k for implementation, 6 months instead of 2 months promised.
- Transparency: G2 reviews are 91% incentivised; Trustpilot score (3.1) differs dramatically from G2 (4.7).
- Astroturfing: Moderator-confirmed fake positive reviews on Reddit.
- Feeling trapped: Users report being unable to leave after building workflows on the platform.
The bottom line on weaknesses: For any team that needs support, advanced features, mobile access, or fair billing, Monday presents notable risks.
The Information Problem
One of the most important findings of this analysis is not about the product itself — it is about how the product is presented online.
| The Information Problem | ||||
| What potential buyers see first | What they discover later (if at all) | |||
| 4.7 stars on G2 | 91% of G2 reviews are incentivized | |||
| "Excellent customer support" (affiliate reviews) | Trustpilot: support is broken | |||
| "Highly customisable" | Missing features require paid workarounds | |||
| "Scales with your business" | 5-seat blocks and $20k setup costs | |||
| Google AI overview (4.7 stars) | Omits billing, support, mobile, and Trustpilot score | |||
The bottom line on information.
A potential buyer who reads only Monday’s website, G2 reviews, affiliate content, or Google’s AI summary will receive an incomplete and misleading picture. The full picture requires consulting organic sources like Trustpilot and Reddit.
Final Recommendation Framework
Based on your specific situation, here is the most honest guidance I can provide.
Consider Monday if:
- You are a solo freelancer or team of 2 using the free plan
- You work exclusively on desktop
- You have simple task tracking needs (no portfolios, no complex recurring tasks)
- You don’t need customer support often
- You probably don’t have to cancel or downgrade your plan
- You have enough budget for setup if you are a small business requiring customisation
Do not consider it if:
- You have more than 5 users (you will pay for unused seats, the plans upgrade 5 seats at a time)
- You need reliable customer support
- You need features like portfolios, proper recurring tasks, or item-level permissions
- You work on mobile (field workers, on-site updates)
- You have a tight budget
- You are a product manager
- You are a software development team (Jira or ClickUp are preferred)
- You need HIPAA compliance (unconfirmed; verify directly)
- You want a CRM (use a dedicated CRM tool)
Test it before committing if:
- You are an enterprise organisation (pilot with your own data)
- You need to migrate existing data (test migration thoroughly)
- You require specific integrations (verify that they work with your stack)
A Note On The Review Landscape
I analysed and reviewed 30+ sources representing over 40,000 users. The findings converge on a consistent picture.
Monday works well for simple, desktop-based, small-team use cases. It fails for teams that need support, advanced features, mobile access, or fair billing.
The 4.7-star rating on G2 and the 3.1-star rating on Trustpilot can both be true — they simply measure different populations. One measures users who were rewarded for reviewing. The other measures users who were not.
A complete understanding requires looking at both.
Final Opinion
Monday is a visually appealing desktop tool for simple task tracking that works adequately on the free plan for solo users, but its billing practices, support failures, missing features and heavily incentivised review ecosystem make it a risky choice for growing teams — and the information landscape around it requires active effort to see clearly.
Details/Sources
Analysis completed across 30+ sources.
Summary Of Findings
I researched and analysed the whole web. Forums, review platforms, affiliate sites, Q&A threads, social media, competitors’ reviews, aggregation platforms, employee review sites, AI-generated content on search engines and the official Monday website.
Total Research Sources & Reviews Counted
Sources Reviewed (Websites & Platforms).
- Monday.com official website. Vendor marketing.
- Trustpilot. Review platform. Unincentivised.
- Reddit (multiple threads, neutral and product manager communities). Social media (organic users).
- Quora (independent user discussions). Q&A platform (mixed bias).
- HubSpot Community (practitioner insights).
- SmartSuite (competitor analysis).
- tl;dv (transparent competitor research).
- G2. Review platform. Incentivised.
- Google AI Overview. Search aggregate.
- ProjectManagement. Duplicate of SmartSuite. Not counted as new.
- Capterra. Review platform. Incentivised.
- Gartner Peer Insights. Review platform. Incentivised.
- Glassdoor. Employee review site. Not product reviews. Employee satisfaction reviews.
- SoftwareAdvice. Review aggregator. Syndicated.
- FindStack. Affiliate review site.
- Other affiliate marketing sites.
- PeerSpot. Review platform. Charity incentives.
- TrustRadius. Review platform. Verified, mixed incentives.
- Other review sites, mostly independent reviewers or teams of two.
- Forum discussions.
Analysis (Platform, Review Count, Trust Indicator, Short Overview)
- G2 Rating 4.7 stars out of 5 94%
≈ 18,000 reviews
Probably Misleading
91% of reviews are incentivised (users received something in return). Usually gift cards.
- TrustPilot Rating 3.1 stars out of 5 62%
≈ 3,500 reviews
Mostly Reliable
Most reviews are organic, not incentivised. Still, keep in mind that some of the reviews might belong to competitors, disguised as real users.
- Capterra Rating 4.6 stars out of 5 92%
≈ 6,000 reviews
Probably Misleading
Many reviews are incentivised (users received something in return). Usually gift cards.
- Gartner Rating 4.5 stars out of 5 90%
≈ 600 reviews
Probably Misleading
Many reviews are incentivised (users received something in return). Usually gift cards.
- SoftwareAdvice Rating 4.6 stars out of 5 92%
≈ 6,000 reviews
Probably Misleading
Many reviews are incentivised (users received something in return). Software Advice adds no new data. It simply repackages Capterra reviews with an advisory service layer.
- FindStack Rating 4.7 stars out of 5 94%
≈ 10,000 reviews
Probably Misleading, Untrustworthy
It is an affiliate marketing site that earns commissions when you click through and buy — their syndicated ratings are not independently trustworthy.
- PeerSpot Rating 4.7 stars out of 5 94%
≈ 250 reviews
More Reliable Than Others
It is more reliable than others because they offer different incentives but still, there are limitations.
- TrustRadius Rating 4.2 stars out of 5 84%
≈ 5,000 reviews
More Reliable Than Others
It offers verified, long-form B2B reviews with a charity donation option, along with gift cards — making it more reliable than others, though still not fully unincentivised.
- PCMag Rating 3.5 stars out of 5 70%
1 review, 2 contributors
Mostly Reliable
They articulated pros and cons, not incentivised. Verdict: An Approachable, Competent Work Management App.
- TechRadar (2019) Rating 4 stars out of 5 90%
1 review
Surface-Level
TechRadar gave a positive verdict, praising its attractive interface, visualisation tools and integrations. Cons included high cost for large teams and a lack of advanced features. The review is from December 2019 — before the AI push, before many pricing changes and before the major complaints documented on Trustpilot and Reddit emerged.
- My Rating Free Plan 4.4 stars out of 5 88%
1 review
My Personal Experience
Not a very representative sample, as I am a solo entrepreneur with basic needs. I am pretty satisfied with the platform. It has me covered.
My Special Bonus
Now, let me reveal my special bonus, but first, let me introduce myself very briefly.
I’m the founder of WebMarketiSupport. It started as a blog and it became an agency. Throughout my journey, I’ve helped hundreds of brands, including top leaders and business icons.
I’m also the creator of the “7 Ideals” methodology, a system for innovation and business success. A holistic approach for improving every department and business operation.
Monday and the 7 Ideals methodology share a philosophy — structured, customisable, process-oriented. There’s an alignment.
Phases of the 7 Ideals & how Monday can fit
- #1 7ID ZONE (research, validation) – Tracking research projects, validating ideas
- #2 BIG IDEAS (strategy, action plans) – Planning campaigns, tracking goals
- #3 IDEOLOGY (product development) – Managing product roadmaps
- #4 IDENTITY (live experiences) – Event planning, customer tracking
- #5 THE 7 IDEALS MACHINE (market storming) – Campaign management, automation
- #6 IDIOSYNCRASY (community building) – CRM for community members
- #7 THE 7 IDOLS (scaling, partnerships) – Portfolio management, enterprise features
I use Monday in my consulting practice and to keep my projects organised.
It may not be the best tool for every team. Rarely is one tool.
But… It’s a tool that works; it has been working for thousands of users across the globe since 2014.
Behind it, giant pockets.
However, the most important thing is that Monday is built for innovation. And my methodology is exactly that.
I support Monday with my services. Contact me to discuss the details in private. Depending on your Monday plan, I will craft a custom bonus package for your specific needs and goals, including non-stop support, guidance and feedback.
Don’t miss this, it’s huge.
Epilogue
This research examined over 40,000 user reviews across 30+ sources. Behind every rating is a real business — some thriving, some trapped, some relieved they left.
Monday is a modern work OS with extended capabilities for teams ready to innovate. But power comes with complexity and complexity comes with risks that I have documented honestly.
Read these findings with an open mind. Ask questions. Leave comments. And if you decide Monday is right for your business, I am here to help you navigate the platform, avoid the traps and make it work for your specific needs.
On top of that, I will boost your brand’s presence and visibility in the market through my consulting services when you sign up.

Tasos Perte Tzortzis
Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology
Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands. Founder of WebMarketSupport, Muvimag, Summer Dream.
Reading, arts, science, chess, coffee, tea, swimming, Audi and family comes first.
Some of the links on this page are sponsored. For more information, I refer you to the disclaimer.
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