fbpx

Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:Marketing | The Wish & The Curse

Marketing | The Wish & The Curse

by Tasos

}

Feb 9, 2021

TODAY'S SPONSORS

MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: Join 881,346 Empowered Web Design Professionals & Business Owners Who Are Shaping the Future of WYSIWYG.

DesignRush: A B2B Marketplace to Find Top Agencies.

Brevo: Award-Winning Emailing Software. 

Prezentar: Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

Marketing, the promotion of goods and services, is now an integral part of our lives. We are all consumers and we receive thousands of marketing messages in one day. We can choose between millions of products and solutions to satisfy our ever-growing needs.

The competition in any industry is enormous and brands keep bombarding us with countless ads. 

Thus, advertising campaigns are the subject of criticism, which can be well-intentioned or ill-intentioned, free or biased.

So the various questions that arise are reasonable.

Does marketing promote human well-being?

Does it contribute negatively or positively to our lives?

Is it a wish or a curse for our modern and technologically advanced world?

But bearing in mind that each person is possessed by different economic, political, philosophical, worldview, but also religious beliefs and that his or her preferences and actions are influenced by his/her personality, character, and experiences, but also by the social environment in which is an active member, we conclude that marketing criticism is basically subjective.

After all, how could it be objective and unaffected? We judge everything through our beliefs and experiences, through our own point of view.

In this article, we will try to examine marketing as objectively as possible to answer the key question.

Wish or curse?

Will I succeed or will I be influenced by my own beliefs?

Marketing | The Wish And The Curse

Marketing - the wish and the curse

Banner created with Canva

Attack on marketing

President Kennedy: Consumer Rights, March 15, 1962.

The President writes in the United States Congress: Consumers, by definition, include us all.

The Federal Government – by nature the highest spokesman for all the people – has a special obligation to be alert to the consumer’s needs and to advance the consumer’s interests.

The march of technology—affecting, for example, the foods we eat, the medicines we take, and the many appliances we use in our homes—has increased the difficulties of the consumer along with his opportunities;

Marketing is increasingly impersonal. Consumer choice is influenced by mass advertising utilizing highly developed arts of persuasion.

The Federal Government has to meet its responsibility to consumers in the exercise of their rights. These rights include:

(1) The right to safety
(2) The right to be informed
(3) The right to choose
(4) The right to be heard

The anti-marketing policy began to expand a little later, in the 1970s, a period marked by enormous economic achievements.

Basic Argumentation Against Marketing

Negative marketing criticism focused on the following points:

  • It promotes materialism, hedonism, and bliss as dominant social values
  • Consumers are increasingly anxious to acquire natural or non-natural goods
  • Contributes to the pollution and destruction of the environment
  • Accelerates the consumption of limited natural resources
  • Waste of resources for the development of its activities and increase of the cost of production of goods paid by the consumer
  • It requires the production of complex products that are not always safe. The consumer has to pay for it
  • Displays minor or imaginary differences in product quality and thus deceiving buyers
  • Consumers are tempted to buy products and services that they do not really need
  • Its specific activities such as advertising, packaging, label, deceive the whole set or some disadvantaged subsets
  • Distributes the majority of products to rich areas, degrading the poorest to a lower standard of living
  • There are many ads that offend morals, are creatures of low intelligence, and bad taste
  • Product distribution is complex, there are many intermediaries, and it increases final prices
  • Product prices are set and controlled by the largest companies in each industry, thus distorting full competition between producers
  • Retailers provide low-quality services to consumers
  • Personal selling is usually burdensome and oppressive, and the consumer does not make decisions freely and unaffectedly

Supporters of marketing

As we have pointed out in a previous post, marketing is responsible for exploring and identifying the needs, desires, and aspirations of people (consumers).

In this way it facilitates businesses in their operation, meeting the needs of consumers. Businesses that adopt marketing strategies are able to produce goods and services that people really need.

Also, marketing is the science that discovers hidden opportunities in the marketplace, helping businesses to penetrate segments that were inaccessible.

Ongoing market research identifies dissatisfied groups of people who need specific goods that are not provided.

In addition to the myriad benefits of marketing for the business side, this science plays a crucial role in empowering wealth-producing, social, fiscal, and other sectors.

It generates revenue because, in order to create products that are either not available on the market or should be improved to meet the needs of the consumer public, the use of factors of production and their remuneration is required.

It contributes decisively to the economic development not only of individual companies but of entire countries. Through this development, a country’s real per capita income increases over a long period of time.

It contributes to the increase of supply through production and demand through income.

Bearing in mind that consumer needs are theoretically unlimited and change over time, marketing guidance is an ongoing process that paves the way for achievement and innovation to meet the ever-changing needs of the buying public.

In this way, technological research is strengthened, which improves the living standards of people by offering solutions that once seemed like a distant dream.

As a result, new businesses are established and created on a continuous basis. Competition intensifies and economies are liberalized, creating new jobs and setting in motion the exchange of capital, income, and goods.

Public revenues are rising through taxation, which is able to take advantage of the growing number of companies that employ billions of people.

So the economies do not remain stagnant and progress in all areas is inevitable.

Undoubtedly, societies are rejuvenating and their members are in the majority productive and constantly looking for new ways to improve their standard of living.

The variety of goods and their quality is increasing due in part to the great competition. Businesses that do not offer high-quality products are outsourced and replaced by new ones run by ambitious entrepreneurs.

The consumer public can now be informed about products and services that interest them through innumerable channels and thus make better decisions by first comparing relevant and related products.

Marketing paves the way for information and communication, businesses are no longer impersonal and alienated as consumers are not only part of the production process, but also a pole of attraction and an object of research. Thriving businesses are those that trade daily with their buying public, exchanging views, messages, and ideas, and whose ultimate goal is not financial gain but the ultimate satisfaction of consumer needs.

These are the companies that listen to the problems and complaints of the consumers and set in motion mechanisms that will contribute to the improvement of the offered goods and services.

I could cite marketing advantages all day but in this case, I will be accused of bias.

I urge you to read the post about the importance of marketing and the other links below.

Resources

  • Berkeley – President Kennedy: Consumer Bill of Rights, March 15, 1962
  • WebMarketSupport – 70+ Reasons On Why Marketing Is So Important
  • Petros Malliaris PhD (Professor at the University of Piraeus) – Introduction to marketing (book)
We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Epilogue

Marketing was one of the sciences that played a key role in improving and maximizing people’s standard of living. Now we have set the bar very high, in fact, needs that were once a luxury are now taken for granted.

The science of marketing has succeeded in revitalizing and upgrading businesses, societies, and public bodies.

It is responsible for integrating the consumer public with the business potential and perfectly complies with the rules and restrictions set by US President Kennedy.

Consumers are no longer passive recipients but active members of market research, the production process, and the disposal of the final product.

Unfortunately, the enemies of marketing, instead of focusing on the general contribution of science to society, proceeded to an individual evaluation and harsh critique of certain marketing functions and processes.

I do not deny it, the marketing messages that bombard consumers’ daily influence and often urge people to make purchases that they do not need, but let us not forget that only through marketing was it possible to identify and then meet those needs.

As with every industry and science, there are good practitioners and unethical ones that care only for money, let us not judge marketing blindly.

Marketing has contributed not only to the empowerment of businesses that have adopted it but also to buyers who now have not only a voice but also influence and decisively determine the future of the societies in which they are active members.

Another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • BusinessInsider: AI is the great equalizer. Studies show that the rise of tools like ChatGPT is good news for employees who suck at their jobs
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
  • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
  • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
  • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
  • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
  • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
  • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
  • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
  • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
  • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
  • SalesScripter: How to Use ChatGPT to Write a Sales Script
  • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
  • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
  • UseMotion: The Timeboxing Technique - a Comprehensive Guide
  • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
  • Dev: Top 5 Github repositories to achieve system design mastery
  • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
  • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
  • SearchEngineLand: How to use Google Bard for better SEO
  • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
  • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
  • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
  • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
  • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
  • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
  • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
  • AnalyticsIndiaMag: 6 Must-Know Autonomous AI Agents
economy/politics
  • NewAmerican: Small Businesses Are the Backbone of the American Economy
  • LiveMint: Gold Standard hinted by the US Debt Clock
  • Gold Standard hinted by the US Debt Clock
  • Reuters: China's state banks seen supporting yuan as Moody's cuts outlook - sources
  • GoldTelegraph: BIS is warning that central clearinghouses that hold over $1 Trillion in liquid assets may exacerbate periods of financial stress
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
  • DailyReckoning: Wall Street’s Dishonest Accounting
  • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
  • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
  • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
  • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
  • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
  • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
  • CNNBusiness: WeWork files for bankruptcy
  • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
  • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
    Internationalization of Chinese currency gains momentum amid de-dollarization
  • BRICS currency is almost ready, confirms Economist
  • TVBRICS: Argentina starts the process of joining the BRICS Bank
    Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
  • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
  • Reuters: US SEC drops claims against two Ripple Labs executives
  • FiNewsAsia: Singapore’s money laundering scandal extends beyond the city-state to Hong Kong’s banking industry, reportedly involving UBS and two Chinese state-owned giants.
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

MindMovies: Get FREE Instant Access To Natalie Ledwell’s Introspection Process & The 7 Morning Success Rituals PDF!

#3 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #3 position Evelina Brown: author page. A digital marketer with more than 10 years of experience and a contributor to Content Marketing Institute. 

TOP Quote

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the consumer decision-making journey unveiling the process eBook 333
The role of the business owner featured 666
marketing publishing mastery private training workshops featured banner
roobet-july-2023-250x250
wealthy-affiliate
Divi WordPress Theme

Archives

Find a domain starting at $0.88

powered by Namecheap

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

the consumer decision-making journey unveiling the process eBook 333

The Consumer Decision-Making Journey Book

 

Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

You have Successfully Subscribed!

Pin It on Pinterest

Share This