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You're Reading:Marketing & Sales Funnels For Membership Sites Announcement

Marketing & Sales Funnels For Membership Sites Announcement

by Tasos

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Apr 29, 2021

Following our membership site discussions and the 3 training workshops hosted by Stu McLaren this week, we rescheduled our live training for May 03 at 6 pm GMT+3.

The reason for the reschedule is the fact that we’re in the middle of Easter right now.

I totally forgot about it when I scheduling this training 3 weeks ago but hopefully,  Manina reminded me.

Here’s what we are going to cover!

“Membership Sites” Evolution

Live Training Monday, May 03 @ 6 pm GMT+3

Marketing & sales funnels for membership sites live training Tasos Tzortzis Monday May 03

What we’ll cover

  • Customer avatars and niche markets
  • Market, competition, and keyword research
  • Direct response marketing
  • Copywriting
  • Content creation
  • SEO
  • Email marketing
  • Guest posting
  • Social media
  • Paid advertising
  • Sales funnels
  • other marketing channels and strategies

Overview

Customer avatars

We’ll define our target audience by creating customer avatars or in other words, buyer (consumer) personas.

We’ll start understanding our target audience better, we get insights into the way they think and behave and their interests

Market, competition, and keyword research

Latest trends, demand, keywords people use, what kind of membership solutions the competition offers, price, quality, differences, and more.

By researching and analyzing this data we may be able to discover hidden opportunities in the marketplace, recognize unsatisfied groups of people, and we are gaining insights into the competition.

Direct response marketing

Direct response marketing is about asking for a response from consumers in contrast to branding, where we communicate a brand’s values, beliefs, standards, and building its image over time.

Copywriting

Copywriting is about writing persuasive marketing messages, materials, and advertisements that motivate and propel people to take action.

We need to get people’s attention.

Content creation

Everything starts with creating useful, relevant, and informational content that educates, inspires, and entertains.

We’ll communicate our brand’s standards, values, expertise, and vision and address customers’ problems, needs, and wants.

SEO (search engine optimization)

Search engine optimization complements and amplifies content production.

People use these engines to identify solutions to problems, cover their needs, and also compare brands, products, and services.

Email marketing

You can utilize email marketing to engage with your audience, answer questions, and give advice. Imagine email as a way to educating your prospects about your brand and about the benefits that they get if they purchase from you.

Guest posting

When we guest post on other websites, we expand our reach, become more credible, trustworthy, and authoritative.

We may also earn links, get our brand name mentioned, and our guest content shared and distributed by others.

Social media

Our target audience spends time on social media, who does not really these days?

They are members of special groups and sub-communities, they discuss with their friends and network, they share ideas, experiences, and exchange gossip about brands, products they tried, and so on.

Paid advertising

It’s when we pay for ads in order to push our content inf front of the right people. We use search engines, social media, and other platforms and networks. 

To make content and paid advertising work, you must create compelling ads that speak to the groups of people you’re targeting and also take into consideration the channel that is going to be used.

Sales funnels

Building sales funnels is an effective way of getting your visitors on a journey and helping them move further into the buying cycle.

Our goal is to convert visitors into leads and prospects, customers, and loyal fans of our brand that not only buy again and again but willingly promote our products and services.

The best way to get the results we want is to tailor our marketing and sales messaging to fit our audience’s needs depending on the stage they are in the buyer’s journey (awareness, interest, desire, action). 

Are you ready to take your membership site to the next level?

I can’t express how excited I am about this training. My main goal is to help you understand the tremendous importance of marketing for any business, not just for membership sites.

Marketing is the “oxygen” that keeps businesses alive.

Related:

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

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