“7 IDEALS” beta group revisited + Hope Writers – FREE Events Week + UNCENSORED Crypto – Jan 18-27 DocuSeriesReview & Bonus + Kibo Eclipse – Breaktrough eCommerce Model

You're Reading:Inbound vs Outbound Marketing Techniques – On the Battlefield

Inbound vs Outbound Marketing Techniques – On the Battlefield

by Tasos


Dec 17, 2015


Uncensored Crypto

A NEW Trillion-Dollar Mega-Trend bigger than Bitcoin, Ethereum and any other cryptocurrency


There’s a new trillion-dollar mega-trend bigger than Bitcoin, Ethereum, or any cryptocurrency. Did you know about the NFTs and Gaming crypto markets? and how you can get in early for potential 1,000% returns?

Here’s what they say for that matter: It’s like the early days of the internet when a lot of people thought we were crazy. The best performing asset of the decade. Crypto will generate more wealth than the internet.

How much do you know about crypto? Are you already IN?

Are you an investor? a trader? are you a beginner?

Then I have amazing news.

56+ crypto industry insiders gather together for an epic event like no other to share their stories, secrets, expertise, and strategies to pull back the curtain on what’s going on behind the scenes in the crypto market right now.

It’s a documentary series that will take the world by storm.

It’s an explosive and controversial documentary with never seen before interviews that will change the way we think of crypto and money in general once and for all.

These top crypto experts share their raw, unfiltered, and uncensored insights into the crypto revolution.

What’s working right now and what’s next, the assets they use, how they got started, the risks, dangers, traps, rewards, threats, and regulations, and how to get started if you are a complete beginner.

And they will reveal why and how we arrived in this place. And why now we live amidst a new economic paradigm shift.

And the crypto revolution is not only an economic revolution. It’s not only about the financial gains. Crypto has literally the power to transform, change, and disrupt the way we shop, trade, communicate, invest, do business, and even create art and so much more.

It has the power to revolutionize our everyday lives.

And here’s the most important thing.

Even if you don’t invest in cryptocurrency, your life and the lives of your loved ones will get affected. Because this revolution affects everyone.

And this docu-series is called…Uncensored Crypto.

It’s a documentary to answer all your questions about crypto. Inside information never revealed before by top insiders and you won’t find anything like it anywhere on the web.

It’s organized by Michael Hearne, a serial entrepreneur with 15-years of experience in taking companies to new levels with his partners, Nate Hopkins and Waldon Fenster.

These are entrepreneurs that are always at the forefront of what’s happening.

Now…the best part.

The documentary is free to watch. All the episodes are free and the first episode airs on January 18.

Every episode will be available for 24 hours and you can watch it for free. After 24 hours, this episode will be taken down and a new episode will take its place.

There are 9 episodes in total and once the free viewing period is over, all the interviews and other digital material will be available only as premium content.

So, now is the time to register for free to watch all the episodes at your convenience and…don’t forget to mark it on your calendar.

These crypto experts will reveal what is crypto in simple language, how it works, what to buy, why it can’t be stopped, what’s coming next. How they got their money, how they invested it for growth, how they plan to keep it.

And most importantly, they will explain in detail how to get started before it’s too late

And a whole lot more…

We have a lineup of billionaires, former Wall Street traders, politicians, regulators, entrepreneurs, venture capitalists, fund managers, artists, and activists to pull back the curtain of the multi-trillion dollar cryptocurrency revolution.

And as Dr. Martin Weiss says in episode 05:

This is one of the biggest, most revolutionary technologies in the history of mankind.

This is a shift that will positively disrupt almost every sector of the economy…create a more equal and free society…and unleash trillions of dollars in wealth. And, of course, our experts will detail how you can profit from the coming paradigm shift.

Who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014. I’m also the creator of the brand new “7 Ideals” methodology.

January 18, be there, take notes, get armored with exclusive knowledge and inside information, level up your financial game, become independent, help your loved ones, plan for the future.

I’ll see you there. There’s more information on the review page. Check out my amazing bonus as well. Don’t miss out. I can count on you.


Kibo Eclipse

A breakthrough eCommerce Model

Created by eCommerce veterans, Steve Clayton and Aidan Booth.

Phenomenal results for thousands of students worldwide.

Innovative software.

An untapped secret $42 billion marketplace no one is using right now 

FREE Downloads: eBook- the system + infographic


Hope Writers

FREE Events Week – Jan 21-28

#1 How to know if you’re a real writer

#2 3 secrets for writers looking for clarity

#3 How I got published

#4 17 breakthrough ideas for writers

#5 Q&A with Emily Freeman co-founder

#6 Membership tour

Get to know team members, their philosophy, and their approach to writing and publishing.

Tasos Perte

“7 Ideals” methodology – something ‘BIG’ is coming

The Special Weapon Of The 7 Ideals

Stay tuned as we’ll be revealing our secret ingredient in an upcoming workshop and we’ll be opening up a few spots for…





At the early stages of traditional marketing, there have been used techniques that are becoming less effective as time goes by. Old marketing is interruptive, intruding and forces content to the masses without building any kind of relationship.

It is based on repetition and it strongly depends on the budget of a company.


On the other hand “Inbound” marketing is focused on people and their needs. It is attractive, helpful and most importantly interactive. It is based on personal efforts and creativity but it is not expensive.

Modern consumers love this kind of marketing and they have a chance to discuss with a company before they make a purchasing decision.




Inbound vs Outbound Marketing Techniques



Larry Kim from Wordstream has presented a beautiful list in a mini-infographic


  • Search spam
  • Paid/rented email lists
  • TV, radio, print ads
  • Billboards, outdoor advertising
  • Throwaway press releases
  • Pop-Ups & Pop-Unders
  • Contextual Ads
  • Outbound sales calls
  • Interstitial pages
  • Trade show booth
  • Paid social media advertising
  • Forum, comment and UGC spam
  • Banners and display ads
  • Paid app reviews
  • Video Ads


  • SEO & PPC (keywords , targeted demographics)
  • Opt-in email lists (earned usually in return for something valuable)
  • Authoring books/print media
  • Supporting/sponsoring events
  • Press & public relations
  • Thought leadership
  • Community building
  • Influencer outreach
  • Blogging
  • Public speaking
  • Earned social media
  • Word of mouth & viral marketing
  • Content creation & marketing (research / white papers, infographics, webinars, podcasting, Q&A sites)
  • Organic app store visibility
  • Video content


Wikipedia explains that “Inbound” marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.

HubSpot analyses … Instead of the old outbound marketing methods of buying ads, email lists and praying for leads, “Inbound” marketing focuses on creating quality content that pulls people toward your company and products, where they naturally want to be.


HubSpot Defines “Inbound Methodology”


There are 4 stages of marketing and 5 types of people (depending on which stage of the buying cycle they fit)

  • In the beginning, we have the “Strangers” that we need to “Attract” (blogs, keywords, social) and turn them into “Visitors”.
  • On this 2nd stage we “Convert” visitors into “Leads” (forms , call to action , landing pages).
  • On the 3rd stage we “Close” leads into “Customers” (CRM, email, workflows).
  • On the last stage we “Delight” customers into “Promoters” (surveys, smart content, social monitoring).


…and the cycle begins again when the “Promoters” or our continuing marketing efforts bring new “Strangers”


Now that the experts analyzed everything how can I provide some additional value to this subject?



I thought to create a short video using the Pow Toon maker








Final Words


What type of marketing techniques are you using?

Do you think that some of the old methods are still effective?

How much of Inbound and how much of Outbound tactics shall we apply to our marketing efforts?

… Did you enjoy my video?


That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts as always. Till next time…





kibo eclipse the breakthrough 3-step system ebook
hope writers 17 breakthrough ideas for writers
kim walsh phillips social selling machine 2.0 banner
photovibrance announcement image 2 easy to use ui
marketing publishing mastery private training workshops featured banner
flippa marketplace
Postcards by Designmodo
fade to black joey xoto
Divi WordPress Theme
Bulletproof your Domain for $4.88 a year
roobet banner 250x250 (1)

Find a domain starting at $0.88

powered by Namecheap




  1. ChazzBrown

    I think outbound marketing still works. But only for those with the financial power to do it on a large enough scale. Ad space in the Superbowl instead of popups on a web site.

    Also some forms of outbound marketing are not necessarily interuptive. Billboards for example or giving away coffee mugs with your website url printed on them.

    I do agree that focusing on creating a “buzz” that brings in visitors to check you out is the better way to succeed.

    • Tasos

      Hi there Chazz, both methods work if done effectively. Another detail that I missed on mentioning in the article is that Outbound marketing resulted in information overload with thousands of people trying to create that “buzz” for their brands and clients.

      Do you think we move into a different era?..Where both methods mix for a better approach?

  2. JP

    It’s interesting how the times have changed, as you talked about old marketing, how it’s like door to door selling, phone calls, etc.. These days with the internet it’s a lot more subtle, and in my opinion more effective as you build relationships through social media and blogs. Great article and keep up the good work.

    • Tasos

      Times have changed JP , but for the better.Some old methods are still effective as many companies use them but the new approach is the one I like.The relationship you are building with social media and through blogging is the ultimate human technique.

      Thank you for this visit and your kind words , all my best.

  3. Viljoen

    I was a bit confused about the difference between inbound and outbound marketing, but your article did a great job in explaining the deference.

    I am a big believer in inbound marketing because I believe that people should come to you for help. I really hate it when people call or mail me just so that they can sell me a product. If I want to buy something then I will come to you.

    • Tasos

      Cannot agree more Viljoen.It is like the offline stores and shops where we buy things every day.We know what we want , know where to find it , we step inside and take it.

      Don’t bombard me with offers whenever you want.Respect my privacy.Don’t call me on the phone when I might be sleeping.

      Of course some of the outbound techniques are smoother so we may apply any of them if needed.But generally I am on the inbound side , at least 90 / 10.

      Thank you so much for another visit and for your awesome participation.Happy New Year.All my best..!

  4. Riaz Shah

    Hey Tasos,
    This is a timely article, I’ve been wondering what outbound and inbound means – there are several websites I came across talking about them like Hubspot.

    It seems that inbound is a much better and ethical approach of growing our online business and now that I think of it, it does feel much better when people come to us because they need us rather than going out chasing after them.

    • Tasos

      Welcome back Riaz , you are right.I love Inbound tactics because we have to try to attract visitors by offering the best we can.Otherwise we would have been using these old methods that are intrusive.

      I believe it is better for everybody.Thank you so much for another visit and for your participation in the comments.All my best.

  5. Boniface

    Hi Tasos,
    Traditional marketing, advertisements, ways- are quickly getting out of fashion. Like you say, they are truly intrusive, ‘interruptive’, and forceful to consumers- and many of them do not like this anymore.
    Effective marketing must turn (I liked this part most) strangers into visitors, into customers, into promoters.
    That was quite an eye opening article.

    • Tasos

      Welcome Boniface , I am glad you agree with me on this.Traditional methods are not used as in the past.That was a result of people’s need that changed and of course because marketing science has progressed.

      I am glad you found the last part interesting and thank you for visiting my blog and for your kind participation in the conversation.All my best.

  6. Tim

    I like this concept of inbound marketing it really does make a lot of sense.

    Another term for this kind of thinking is push marketing vs pull marketing. Old school methods are pushing the message onto consumers and ‘forcing’ it down their throats.

    Pull marketing is, like you say, creating value and pulling consumers towards that value. Better for everyone involved I think.

    Thanks for sharing 🙂

    • Tasos

      Welcome Tim , your definition is spot on.Push vs Pull , yes we can use these terms as well.I really enjoy new school methods as they are a progression of the old ones.

      People’s need change constantly and marketing always evolves , quality content is a must.Everyone is tired of the ad bombarding during the last decades.

      Thank you so much for this visit and for your participation in the comments.

  7. Luke

    Hi Tasos,

    Fascinating stuff, is it fair to say the advent of the online world has increased the importance of inbound marketing?

    It seems no one wants ads and pop ups in their faces anymore when they browse online! The subtler tactics of inbound marketing are much more effective and they work in with customer’s natural thought patterns.

    Thanks for the great info,

    – Luke

    • Tasos

      Welcome Luke , you are so right.Internet has changed our lives to the better , although still there are a lot of people that are afraid to use it.

      Inbound marketing is attractive and visitors have the choice to select any topic they are interested in at they own time and pace.

      I hate ads and pop ups as well , I don’t like to be interrupted with irrelevant information.

      I am so glad we agree , thank you for this visit and for your kind words.All my best.

  8. Justin

    Great piece. It is amazing how many companies are still stuck in the outbound marketing world. I happen to have my foot in both worlds currently. Outbound at my day job and inbound in my entrepreneurial venture.
    Your point is spot on. The old method is expensive and inefficient. Companies spent 80-85% of their sales cost just get a qualified lead to engage.
    Inbound is the way to go. It is a more natural approach and is not so intrusive.
    Great video. I look forward to reading you latest soon.

    • Tasos

      Welcome Justin , yes , still there are a lot of companies that are using outbound methods.Quite often I meet teams or entrepreneurs that don’t even have an affiliate program running for their products and they are paying for direct advertising.

      They are not taking full advantage of the internet opportunities , at least for the moment.

      On the other hand I have met brands that believe that Inbound tactics are not effective for them and they get better results by using traditional methods.

      I agree with you though and I am fan of Inbound methodology.But I am willing to try some old methods just to test the results.

      Thank you for this visit , your kind words and I am very glad you enjoyed the video.All my best.


Submit a Comment

Your email address will not be published. Required fields are marked *

Join Our Newsletter

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

Exclusive Access To The “7 Ideals Methodology” Only For Our Subscribers

Get HOT Updates Daily

Read More

Latest Posts

The Magic of the "7 Ideals" (beta)

The Magic of the "7 Ideals" (beta)

Now you can test our methodology and see for yourself how our secret ingredient can help your brand thrive and impact the world 

Become one of the first new-wave business owners that deliver a superior user experience due to this secret form of...

LIMITED SPOTS (we kick off in February)

Book a 30' video-call interview on the next page, to help us understand where you are at your business right now, your needs and goals, and we will give you a detailed analysis of how the beta group worls.

You have Successfully Subscribed!

Uncensored Crypto


A new trillion-dollar mega-trend bigger than BITCOIN, Ethereum, or any cryptocurrency. 

Did you know about the NFTs and the Gaming crypto markets?

And how you can get in early for potential 1,000% returns?

56+ top crypto insiders, politicians, billionaires, former Wall Street traders, regulators, entrepreneurs, venture capitalists, fund manages, artists, and even activists gather together for an epic documentary that will take the world by storm


FREE to attend

EXCLUSIVE bonus inside just for attending the event

You have Successfully Subscribed!


Hope Writers -Free Online Events

This amazing community of authors is organizing a series of live events that you can attend for free.

#1 How to know if you're a real writer

#2 3 secrets for writers looking for clarity

#3 How I got published

#4 17 breakthrough ideas for writers

#5 Q&A with Emily Freeman, co-founder

#6 Membership tour

Get to know team members, their philosophy, and their approach to writing and publishing

You have Successfully Subscribed!

Kibo Eclipse - The Breakthrough 3-Step eCommerce System


Steve Clayton and Aidan Booth, eCommerce experts have created a brand new business model with countless benefits. 

Download the free book, the infographic, and register for the free upcoming masterclass on Monday, Jan 24, where they'll be revealing secret sources of free traffic and an untapped $42 Billion marketplace no one is using right now.

You have Successfully Subscribed!

Pin It on Pinterest

Share This