You're Reading:Inbound vs Outbound Marketing Techniques – On the Battlefield

Inbound vs Outbound Marketing Techniques – On the Battlefield

by Tasos


Dec 17, 2015

#7IDEALS – Next… Consumer Behaviour (Part 2). The most critical aspect of doing business – knowing how consumers behave. STAY TUNED!

The Entrepreneurial Brain

Achieve monumental success without sacrificing your health, relationships, or sanity. A FREE 9-day event exclusively for aspiring and established entrepreneurs. Slammed with 27 bonafide legends who’ve experienced failure, burnout, bankruptcy, divorce, infinite stress overload, and working 24/7/365. 

You don’t have to make those mistakes. Failure is not an option, the only way out… is through.


SPECIAL WEBINAR: Create Incredible 3D Animated eCovers In Just 5 Minutes! Brand New AI. Powered Tech Gen 3.

Natasha Lane

#1 Contributor to the Blog

This is an area for advertising & partnerships.





At the early stages of traditional marketing, there have been used techniques that are becoming less effective as time goes by. Old marketing is interruptive, intruding and forces content to the masses without building any kind of relationship.

It is based on repetition and it strongly depends on the budget of a company.


On the other hand “Inbound” marketing is focused on people and their needs. It is attractive, helpful and most importantly interactive. It is based on personal efforts and creativity but it is not expensive.

Modern consumers love this kind of marketing and they have a chance to discuss with a company before they make a purchasing decision.




Inbound vs Outbound Marketing Techniques



Larry Kim from Wordstream has presented a beautiful list in a mini-infographic


  • Search spam
  • Paid/rented email lists
  • TV, radio, print ads
  • Billboards, outdoor advertising
  • Throwaway press releases
  • Pop-Ups & Pop-Unders
  • Contextual Ads
  • Outbound sales calls
  • Interstitial pages
  • Trade show booth
  • Paid social media advertising
  • Forum, comment and UGC spam
  • Banners and display ads
  • Paid app reviews
  • Video Ads


  • SEO & PPC (keywords , targeted demographics)
  • Opt-in email lists (earned usually in return for something valuable)
  • Authoring books/print media
  • Supporting/sponsoring events
  • Press & public relations
  • Thought leadership
  • Community building
  • Influencer outreach
  • Blogging
  • Public speaking
  • Earned social media
  • Word of mouth & viral marketing
  • Content creation & marketing (research / white papers, infographics, webinars, podcasting, Q&A sites)
  • Organic app store visibility
  • Video content


Wikipedia explains that “Inbound” marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention.

HubSpot analyses … Instead of the old outbound marketing methods of buying ads, email lists and praying for leads, “Inbound” marketing focuses on creating quality content that pulls people toward your company and products, where they naturally want to be.


HubSpot Defines “Inbound Methodology”


There are 4 stages of marketing and 5 types of people (depending on which stage of the buying cycle they fit)

  • In the beginning, we have the “Strangers” that we need to “Attract” (blogs, keywords, social) and turn them into “Visitors”.
  • On this 2nd stage we “Convert” visitors into “Leads” (forms , call to action , landing pages).
  • On the 3rd stage we “Close” leads into “Customers” (CRM, email, workflows).
  • On the last stage we “Delight” customers into “Promoters” (surveys, smart content, social monitoring).


…and the cycle begins again when the “Promoters” or our continuing marketing efforts bring new “Strangers”


Now that the experts analyzed everything how can I provide some additional value to this subject?



I thought to create a short video using the Pow Toon maker








Final Words


What type of marketing techniques are you using?

Do you think that some of the old methods are still effective?

How much of Inbound and how much of Outbound tactics shall we apply to our marketing efforts?

… Did you enjoy my video?


That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts as always. Till next time…






  1. ChazzBrown

    I think outbound marketing still works. But only for those with the financial power to do it on a large enough scale. Ad space in the Superbowl instead of popups on a web site.

    Also some forms of outbound marketing are not necessarily interuptive. Billboards for example or giving away coffee mugs with your website url printed on them.

    I do agree that focusing on creating a “buzz” that brings in visitors to check you out is the better way to succeed.

    • Tasos

      Hi there Chazz, both methods work if done effectively. Another detail that I missed on mentioning in the article is that Outbound marketing resulted in information overload with thousands of people trying to create that “buzz” for their brands and clients.

      Do you think we move into a different era?..Where both methods mix for a better approach?

  2. JP

    It’s interesting how the times have changed, as you talked about old marketing, how it’s like door to door selling, phone calls, etc.. These days with the internet it’s a lot more subtle, and in my opinion more effective as you build relationships through social media and blogs. Great article and keep up the good work.

    • Tasos

      Times have changed JP , but for the better.Some old methods are still effective as many companies use them but the new approach is the one I like.The relationship you are building with social media and through blogging is the ultimate human technique.

      Thank you for this visit and your kind words , all my best.

  3. Viljoen

    I was a bit confused about the difference between inbound and outbound marketing, but your article did a great job in explaining the deference.

    I am a big believer in inbound marketing because I believe that people should come to you for help. I really hate it when people call or mail me just so that they can sell me a product. If I want to buy something then I will come to you.

    • Tasos

      Cannot agree more Viljoen.It is like the offline stores and shops where we buy things every day.We know what we want , know where to find it , we step inside and take it.

      Don’t bombard me with offers whenever you want.Respect my privacy.Don’t call me on the phone when I might be sleeping.

      Of course some of the outbound techniques are smoother so we may apply any of them if needed.But generally I am on the inbound side , at least 90 / 10.

      Thank you so much for another visit and for your awesome participation.Happy New Year.All my best..!

  4. Riaz Shah

    Hey Tasos,
    This is a timely article, I’ve been wondering what outbound and inbound means – there are several websites I came across talking about them like Hubspot.

    It seems that inbound is a much better and ethical approach of growing our online business and now that I think of it, it does feel much better when people come to us because they need us rather than going out chasing after them.

    • Tasos

      Welcome back Riaz , you are right.I love Inbound tactics because we have to try to attract visitors by offering the best we can.Otherwise we would have been using these old methods that are intrusive.

      I believe it is better for everybody.Thank you so much for another visit and for your participation in the comments.All my best.

  5. Boniface

    Hi Tasos,
    Traditional marketing, advertisements, ways- are quickly getting out of fashion. Like you say, they are truly intrusive, ‘interruptive’, and forceful to consumers- and many of them do not like this anymore.
    Effective marketing must turn (I liked this part most) strangers into visitors, into customers, into promoters.
    That was quite an eye opening article.

    • Tasos

      Welcome Boniface , I am glad you agree with me on this.Traditional methods are not used as in the past.That was a result of people’s need that changed and of course because marketing science has progressed.

      I am glad you found the last part interesting and thank you for visiting my blog and for your kind participation in the conversation.All my best.

  6. Tim

    I like this concept of inbound marketing it really does make a lot of sense.

    Another term for this kind of thinking is push marketing vs pull marketing. Old school methods are pushing the message onto consumers and ‘forcing’ it down their throats.

    Pull marketing is, like you say, creating value and pulling consumers towards that value. Better for everyone involved I think.

    Thanks for sharing 🙂

    • Tasos

      Welcome Tim , your definition is spot on.Push vs Pull , yes we can use these terms as well.I really enjoy new school methods as they are a progression of the old ones.

      People’s need change constantly and marketing always evolves , quality content is a must.Everyone is tired of the ad bombarding during the last decades.

      Thank you so much for this visit and for your participation in the comments.

  7. Luke

    Hi Tasos,

    Fascinating stuff, is it fair to say the advent of the online world has increased the importance of inbound marketing?

    It seems no one wants ads and pop ups in their faces anymore when they browse online! The subtler tactics of inbound marketing are much more effective and they work in with customer’s natural thought patterns.

    Thanks for the great info,

    – Luke

    • Tasos

      Welcome Luke , you are so right.Internet has changed our lives to the better , although still there are a lot of people that are afraid to use it.

      Inbound marketing is attractive and visitors have the choice to select any topic they are interested in at they own time and pace.

      I hate ads and pop ups as well , I don’t like to be interrupted with irrelevant information.

      I am so glad we agree , thank you for this visit and for your kind words.All my best.

  8. Justin

    Great piece. It is amazing how many companies are still stuck in the outbound marketing world. I happen to have my foot in both worlds currently. Outbound at my day job and inbound in my entrepreneurial venture.
    Your point is spot on. The old method is expensive and inefficient. Companies spent 80-85% of their sales cost just get a qualified lead to engage.
    Inbound is the way to go. It is a more natural approach and is not so intrusive.
    Great video. I look forward to reading you latest soon.

    • Tasos

      Welcome Justin , yes , still there are a lot of companies that are using outbound methods.Quite often I meet teams or entrepreneurs that don’t even have an affiliate program running for their products and they are paying for direct advertising.

      They are not taking full advantage of the internet opportunities , at least for the moment.

      On the other hand I have met brands that believe that Inbound tactics are not effective for them and they get better results by using traditional methods.

      I agree with you though and I am fan of Inbound methodology.But I am willing to try some old methods just to test the results.

      Thank you for this visit , your kind words and I am very glad you enjoyed the video.All my best.


Submit a Comment

Your email address will not be published. Required fields are marked *

  • TotalRetail: What Makes a Best-in-Class Retail Media Network [the author says it's first-party data. I analysed this topic 1,5 years ago, it's also zero-party data along with first-party]
  • HarvardBusinessReview: The Questions Every Entrepreneur Must Answer [this article dates back to 1996, but I recommend that you read it]
  • Wired: How to Use ChatGPT’s New Image Features
  • DigitalMarketer: Striking The Right Balance Between Business Branding Vs. Personal Branding
  • WealthyAffiliate: Plotting Your AI-Driven Social Media Odyssey. Streaming Oct 5.
  • TechCrunch: Mistral AI makes its first large language model free for everyone
  • FashionDive: Consumers plan to spend more on luxury: report
  • WealthyAffiliate: Google is Full of Low Quality Content (and that is about to change).
  • HarvardBusinessReview: Using Technology to Improve Supply-Chain Resilience
  • VentureBeat: Enterprise workers gain 40 percent performance boost from GPT-4, Harvard study finds
  • InsiderPaper: US says Amazon running illegal monopoly in online retail
  • SearchEngineLand: Has Google Ads lost all credibility? Why one advertiser says it’s time to leave. "There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
  • ElegantThemes: 5 Best AI Story Generators in 2023 (Reviewed and Ranked)
  • SalesScripter: Common Cold Call Objections and How to Respond
  • SearchEngineLand: Links are not a top 3 Google Search ranking factor, says Gary
  • HubSpot: The Expert Edge: Exclusive Interviews with Sales, Marketing, and Service Professionals
  • TheWallStreetJournal: Marketers Maintain Focus on Diversity Despite Outside Pressures
  • MarketingDive: Pinterest focuses on possibility in new global ad push
  • WealthyAffiliate - CountessCtry: Affiliate Program Secrets: Picking Profitable Opportunities
  • WPforms: How to Create an Expense Approval Form (With Templates)
  • WealthyAffiliate: How to Create Profitable Affiliate Funnels Using "Best Categories"
  • MarketingDive: Brand interactions evolve on social media: Here’s what the numbers say
  • CyprusMail: List of top 10 affiliate link tracking platforms [Pros & Cons]
  • Forbes: Affiliate Marketing: Predictions And Strategies For Success
  • SearchEngineLand: Google quietly increases ad prices to meet targets, claims exec. The search engine reportedly raises prices by up to 10% without informing advertisers. [More of a 10X, not just 10%: Speak the truth]
  • SearchEngineJournal: Google Gemini: What We Know So Far
  • YahooFinance: Affiliate Marketing Platform Market Size ($ 38352.89 Billion by 2030 at CAGR of 15.44% CAGR) - which is Booming Strong Growth in the Globe till 2030
  • WealthyAffiliate: A World of Possibilities - ChatGPT at Work and Home. upcoming Training with magistudios. Streaming Sep 23. Wrap up the course by exploring a myriad of ways to integrate ChatGPT in your professional and personal life. From business proposals to personal blogs, ChatGPT can be your intelligent partner in all walks of life.
  • SearchEngineLand: How AI is changing the game for PPC account managers
  • SearchEngineJournal: The Three Pillars Of Content Marketing Strategy
  • WealthyAffiliate: After 18 Years at Wealthy Affiliate, We Breathe Innovation
  • SearchEngineLand: When your business doesn’t need SEO. Discover five reasons why SEO might not be the best fit for your business, from budget limitations to the need for immediate results.
  • YahooFinance: 30 Low Cost Business Ideas With High Profit
  • BusinessInsider: HustleGPT: Generative AI will boost income and help millions of workers take on second and third jobs, Morgan Stanley predicts. 
  • Entrepreneur: Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands
  • YahooFinance: Stocks pummeled, bond yields surge amid hot jobs data: Stock market news today
  • [A new BRICS report says: “Existing international organizations are controlled by Western countries, which manipulate them and impose sanctions. It is necessary to carry out a fundamental reform of the entire architecture.” This is what a splitting world looks like. Change. ]
  • [BRICS planning SWIFT competitor]
  • [Income tax revenue, US Federal tax revenue, excise tax are going down.]
  • [Evergrande stopped trading yesterday afternoon session and has not started Friday. The Events are about to start. #DropTheReports. General Michael re-enters. Kobe Pre-recorded testimony. Worldwide Mandatory Sitdown Event approaching]
  • [Binance cryptocurrency exchange to sell its Russian business to CommEX will cease operations in the country.]
  • BusinessInsiderAfrica: Egypt and UAE enter $1.4 Billion local currency swap agreement
  • Nippon: Tokyo stocks down in morning as U.S. gov’t shutdown looms
  • SchiffGold: The end of the road for the dollar [the paper dollar, not the gold that is running in the background already] 🙂
  • MacroBusiness: Australian dollar hammered by Evergrande
  • MoneyControl: First ever filming of Singapore’s Gold Reserves in secret vault: What did it discover?
  • WatcherGuru: China: Billionaire Chairman of Evergrande Arrested [the domino is near]
  • TOSHIBA delisting is going to drag many others down with it.
  • RISK OF LIQUIDATION: Remember this Defaults Tether, USD, Bitcoin & Ethereum. Defaulting USD Defaults all currencies Worldwide. This causes the Global Housing Market to collapse>[1955 prices]
  • Kitco: Tanzania has started domestic gold purchases to boost forex reserves
  • Search4Dinar: Central Bank of Iraq approves new system for external transfer
  • Reuters: Evergrande debt setback, Oceanwide blow rattle China property stocks
  • TheDailyHodl: $18,900,000,000 in US Treasuries Dumped by BRICS Members China, Brazil, India and UAE in One Month
  • TheEastAfrican: Somalia on track for full debt relief in December, IMF says
  • Express: Stock markets hit ‘puke point’ as high interest rates set to trigger 'violent' 50% crash
  • MarketsInsider: The de-dollarization drive is spreading wider - Indonesia is the latest nation to join the anti-buck movement
multimedia/web development
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • ElegantThemes: How to Create a Landing Page with AI
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.


DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂


All-in-ONE Marketing & Sales CRM. Grow Your Revenue 5X.


Create anything, make it stand out. Your all-in-one platform for creating Presentations, Documents, Data Visualizations, Videos and other branded content. Used by 23,625,288 people in 133 countries and counting.


Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.


Connections that spark growth. Marketing automation platform: email marketing, SMS, automation. Sales platform: people, pipelines, leads, deals. Transactional email: API. Conversations: 1-on-1 chat tools. BrevoPlus: all-in-one digital marketing platform.


You get 30% off for the first 6 months if you upgrade by October 31st, both for Sales and Phone plans. You can use the code BREVOLAUNCH23 at checkout.


“Here, we honour and reward the most valuable contributors to the blog. #1 position Natasha Lane.

Natasha’s Author Page – web designer, lady of a keyboard and one hell of a geek. You can find Natasha on her website.”

Quote of the Week

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the entrepreneurial brain 666 banner
ecoverly gif cover
The role of the business owner featured 666
All-in-One CRM & Marketing Automation Software
marketing publishing mastery private training workshops featured banner
Divi WordPress Theme


Find a domain starting at $0.88

powered by Namecheap


Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

I’m celebrating the release of the “7 Ideals” methodology, be part of the movement!

The “7 Ideals” Methodology Beta Group & CONTEST

There’s a contest as the time for the opening has almost come. Submit your product/service for review and get the chance to win a phenomenal prize. The winner gets free access to the whole methodology – not just access to the beta group. DETAILS SOON 🙂

Only 1 brand will be rewarded

Read More

Latest Posts

the 7 ideals blueprint featured

The 7 IDEALS Methodology

A revolutionary methodology - a systematic and structured approach to developing and implementing custom-made strategies, models, frameworks, processes, and campaigns for small businesses and startups. 

We penetrate any market under any competitive conditions and in any social, political, economic, fiscal, insurance, international, etc. environment.

A formula that I follow to design, manage, and grow your business from an initial idea to a leading name in your respective industry and beyond.


The 7 IDEALS motto:


The end result of 30+ years in business & marketing, and I've been working on it since 2021


GET ACCESS to the upcoming BLUEPRINT (before I release it publicly). it's a detailed guide that explains the methodology step-by-step, and get the chance to have the methodology applied to your business at no cost (there are certain criteria and requirements).

PLUS get exclusive access to THE "7ID Amalgam" concept (HOT), various bonuses and events, the newsletter, and more

You have Successfully Subscribed!

Pin It on Pinterest

Share This