fbpx

Consumer Behaviour: Workshop – Market Segmentation Example 🙂

You're Reading:Improve Your Business Email Writing Skills | Essential Tips

Improve Your Business Email Writing Skills | Essential Tips

}

Mar 27, 2021

7 IDEALS METHODOLOGY DOCUMENTARY

I’m filming the last part. The finish line (Feb 02). 

TODAY'S SPONSORS

Law for AI MASTERCLASS by Peter Nieves: Award-Winning IP Attorney FEB 28.

The Traffic Syndicate: Mike Filsaime, Jesse Doubek, and Groove Digital 🚀 Unlimited Unstoppable TRAFFIC. 

Insane BONUS: Join the Traffic Syndicate and let me apply the “7 IDEALS” methodology to your business. Plus, get 1-year access to the private 1-on-1 business coaching program. Contact me for the details.

Secret Money by The Wholesale Formula eCommerce Experts.

Join any event from the above and get booked for a 3-session 1-on-1 coaching experience with me (at no cost). Get ongoing email support, guidance, and feedback throughout the events. Let me know more about you, ask specific questions about your business or business ideas,  and let me walk you through the revolutionary “7 IDEALS” methodology with which I help small business owners innovate and change the world. Complete the short questionnaire and schedule a video-call meeting to discuss the details in-person. 🚀

This is an area for advertising & partnerships. NEW option: Pay-per-Click.

Researches confirm that every dollar you invest in email marketing campaigns can potentially bring you $42. However, without proper email writing skills, reaching those results will be impossible.

Of course, you can always hire a writer that will complete the job instead of you. But, why would you do something like that when the improvement of writing skills does not require a lot of effort and time?

There are a couple of stages you will need to go through to improve your business email writing skills and achieve the goals you have.

Let’s find them out!

Improve Your Business Email Writing Skills

improve your business email writing skills featured banner

Illustration by stories/Freepik

Research Your Target Audience!

You need to know who your email recipients are. How old are they? Where do they live? Which interests and concerns they exactly have? These are all the questions that you will need to answer.

The good news is that there are many tools that can help you identify your target audience. For instance, if you are using Instagram as an advertising tool, Instagram insights will provide you with some useful data. You will get some information that you can use in your emails.

So, why exactly are these insights important? They will help you determine the appropriate style and language that will boost the engagement rate of your emails.

For instance, if your target audience is mostly millennials, a hard-selling type of business email is not going to help at all. Instead of that, your content should focus more on the value that the products/services you offer can bring to them and the entire society.

Related:

Entertaining and Engaging Headlines

The headline is the first thing people will see when they receive an email. That is why you need to write in a way that will convince them to open the mail and start reading it.

The headline needs to be short, but it also needs to explain why exactly people should open the mail and which benefits they will get from reading it.

For instance, if you want to offer a discount, then the headline should be something like “Get 15% for all our products until the end of the week”.

In case you want to educate people, how-to email headlines can be an excellent option, for example, “How to get 1,000 people to follow you on Facebook in 3 days”.

Whichever method you use, ensure the headline is related to the content!

Keep Things Short and Simple

You are not writing a novel or e-book. Emails need to be short, direct, and simple. Get to the point as quickly as possible.

There is no ideal length of the emails, and checking a few different types of research may help you find a solution.

For instance, Boomerang’s research says that emails between 75 and 100 words have a 51% response rate. That can be valuable pieces of information for business email writers that struggle to boost their engagement rate.

But, what if the message you want to send requires longer content?

In that case, the design of the email plays a key role. You need to make it eye-pleasing with different visuals, infographics, and other elements.

To level up your email design game and to create professional emails that look great on any device you need beautiful and responsive templates to choose from and intuitive drag n drop builders to ease the process and save tons of time.

We compiled a list of the most reliable resources, for that matter.

Related:

Use Active Voice as Much as You Can

Before everything, it would be good to explain the difference between passive and active voice.

Active voice refers to a grammatical voice where the subject acts upon its verb. On the other hand, in passive voice sentences, the subject is a recipient of the verb’s action.

An example of active voice would be “We used eco-friendly materials to develop this product”.

On the other hand, the example of passive voice would be “This product is made of eco-friendly materials by us”.

You won’t manage to always avoid passive voice, and using it sometimes is okay. However, there are two reasons why active voice is essential for every type of content (especially emails).

First of all, passive voice requires the usage of more words and it can be challenging to keep the content short in that case. Despite that, an active voice keeps the energy of the email and makes it more interesting and engaging.

Using different readability score calculators will tell you the reading grade level of your email content. These tools mark all hard-to-read sentences and you will know which ones you exactly need to change.

The easy-to-read content will clearly explain the benefits and features of your products and convince people that your business deserves their attention.

Expand Your Vocabulary

Let’s imagine that you applied all the rules we talked about. Your sentences are short, you are using active voice, etc. Will that be enough to convince someone to purchase a product, visit your website, etc?

You need to learn how to express yourself properly if the content you share requires the involvement of a different set of emotions. Despite that, you need to know how to clearly explain some pieces of information that will be useful for the reader. If you don’t know how to do these things properly, the writing rules you applied won’t mean anything.

That is the reason why you need to improve your vocabulary. Reading physical books and eBooks, blog posts, newspapers, magazines, research, case studies, and other textual pieces of content can help you reach your goal.

You can also subscribe to the newsletters of your competitors and check out how they are doing it.

Reading is the only sure way to improve your skills and enhance your vocabulary in the shortest period of time.

Proofread the Email before You Send It

Why would you do things in a hurry? Before you send the email to your target audience, you should double-check everything you previously wrote and check whether your business emails require some edits.

For instance, a small grammar or spelling mistake might occur while writing. These small mistakes can make you look silly or even unprofessional.

Checking out short emails is not going to take a lot of your time. However, if the content you share is long, you can always use some online grammar checker tools such as Grammarly, Scribens, Reverso, Slick Write, Linguix, and others.

With a couple of clicks, your emails are going to be free of any grammar and spelling mistakes.

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Final Thoughts

Researching your target audience will help you cover relevant topics and use appropriate language in your emails.

Don’t use confusing terms, wordy sentences, and passive voice.

The point of the emails is to convince a customer to purchase a product or visit a website with a couple of short, simple, and direct sentences.

In case the content you share is longer than that, use professional email newsletter templates and builders that meet the style of your business and/or add visuals, videos, and infographics to make the content more entertaining.

Jessica Fender

Jessica Fender

Copywriter and Blogger

Jessica Fender is a copywriter and blogger at GetGoodGrade with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.

MARKETING | ADVERTISING | SALES

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

LATEST NEWS
business/marketing/sales/tech
  • SearchEngine Journal: Google Announces Gemma: Laptop-Friendly Open Language Model
  • WealthyAffiliate: UPDATE: Old Training Has Been Sunset.and Our NEW Approach to Training!
  • SearchEngineLand: Report: OpenAI working on web search product
  • Reuters: EU opens formal investigation into TikTok over possible online content breaches
  • FirstPost: 'Ghosts' in Google Gemini, OpenAI GPT-4: Experts believe AI Models more sentient than the studios let on
  • TheIndianExpress: How to replace Google Assistant with new Gemini AI on Android smartphones
  • WealthyAffiliate: First Steps With My New Business
  • I stopped using Zoom. They can legally use your recordings for anything they want... Even to make money off of them. Excerpt from their terms page: You grant Zoom a perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license and all other rights required or necessary for the Permitted Uses.]
  • I have updated the Affiliate Marketing Statistics catalog with new entries (top-rated networks by mThink).
  • HubSpot: The Future of Web & SEO and How Web Analysts Should Prepare
  • Futurism - TheByte: AS AI DESTROYS SEARCH RESULTS, GOOGLE FIRES WORKERS IN CHARGE OF IMPROVING IT
  • Tom'sGuide: ChatGPT finally has competition — Google Bard with Gemini just matched it with a huge upgrade
  • Forbes: New Google Release Exposes AI Upgrade For Messages Users
  • SearchEngineJournal: Why Google May Rank AI-Generated Content Over Original News
  • WealthyAffiliate: Las Vegas 2024. Big Ideas, Big Changes!
  • TheVerge: Meta will let EU users unlink their Instagram, Facebook, and Messenger info ahead of DMA
  • SearchEngineLand: LinkedIn launches sponsored articles
  • SalesScripter: Whatever You Do, Do Not Ask This Sales Question
  • Emerge: The Most Powerful Generative AI Text Tools of 2023
  • Wired: Generative AI Learned Nothing From Web 2.0
  • ZDNET: How LangChain turns GenAI into a genuinely useful assistant
  • ISP: Google Launches Bard Advanced: The Future of Conversational AI
  • AIOSEO: What is Cornerstone Content? Plus Tips and Examples
  • SearchEngineJournal: Beyond SEO: John Mueller On AI-Generated Images & Stock Photography
  • TimesOfIndia: Microsoft corrects the mistake it made while investing billions in ChatGPT maker.
  • TechRadar: Researchers build AI that can replicate and alter itself and I'm pretty sure that's an opening line from the original Terminator script
  • CNNBusiness: Google users will share $630 million in a Play store settlement
  • BusinessInsider: I asked ChatGPT and Google's Gemini to answer 10 questions. Gemini has an edge on current events — but makes mistakes.
  • SearchEngineLand: Google’s shifting approach to AI content: An in-depth look
  • BusinessInsider: AI is the great equalizer. Studies show that the rise of tools like ChatGPT is good news for employees who suck at their jobs
  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
economy/politics

The Quantum Financial System (QFS) Infographic:

Quantum Financial System (QFS) infographic 333

  • CNBC: Amazon terminates iRobot deal, Roomba maker to lay off 31% of staff
  • CNNBusiness: UPS is cutting 12,000 jobs
  • YourMoney: Bleak January as Barclays flags 40 bank branches for closure. [I like it when banks are closing, don't you?]
  • Axios: Scoop: Wall Street Journal plans layoffs, restructuring in D.C.
  • CNBC: Evergrande shares halted after Hong Kong court orders liquidation. [This brings down BTC, Eth, USD].
  • [Taxation is a process of crime and fraud against the people, and in a privileged society, it should be greatly limited. It started in Canada. Enter the new financial system.]
  • [A group of House Republicans, led by Scott Perry have introduced the Defund Davos Act, seeking to halt federal funding to the World Economic Forum (WEF).]. About time...
  • TheQuantumInsider: India Announces $740 Million (US) National Quantum Mission, Plans Tech Hubs
  • Investing: Breaking: US Banks Adopt Ripple’s XRP for International Payments
  • TheStreet: Forget Spirit, another major airline eyes Chapter 11 bankruptcy
  • Adaderana: Sri Lankan President backs debt relief for Africa
  • WatcherGuru: India to Ban 9 Crypto Exchange URLs Including Binance & Kraken
  • AmericanMediaGroup: New List of Banks That are Connected to The QFS System or are Being Connected – QFS + RTGS Trust The Plan!
  • BusinessInsider: The Chinese yuan's share of global payments climbs to a record high while US dollar's share dips
  • TrulyNet: Major Swiss Bank Admits to Tax Evasion Scheme, Agrees to Substantial Penalty
  • NewAmerican: Small Businesses Are the Backbone of the American Economy
  • LiveMint: Gold Standard hinted by the US Debt Clock
  • Gold Standard hinted by the US Debt Clock
  • Reuters: China's state banks seen supporting yuan as Moody's cuts outlook - sources
  • GoldTelegraph: BIS is warning that central clearinghouses that hold over $1 Trillion in liquid assets may exacerbate periods of financial stress
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
science/world
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
BRAND NEW CATALOGS:
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.

........................

DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.

TODAY'S SPONSORS

ERC Guaranteed: #1 Rated Tax Firm Since 2017. Get up to $26,000 per Employee.

AIOSEO: What is Google E-E-A-T? Understanding Google’s Secret Sauce for Creating Effective Content

Riverside: All-In-One Podcast and Video Platform.

DreamHost: Web hosting with purpose for businesses of all sizes. 

RovenThemes: Free WordPress Themes & HTML Website Templates.

ConvertPods: A new era of marketing automation. An online platform that allows entrepreneurs to upload their audio and video content to create virtual experiences (called “PodSpaces”), that capture their audience’s attention and convert them into action-takers.

Fotor: Online photo editor and design maker for everyone. 

Coolors: A super fast colour palette generator. Used by 5M+ designers and top companies.

#5 CONTRIBUTOR

“Here, we honour and reward the most valuable contributors to the blog.” #5 position Gregory V. Chapman who is passionate about researching new technologies in mobile, web, and WordPress. Also, he works on writing service review websites Online Writers Rating. Gregory is in love with stories and facts, so he always tries to get the best of both worlds.

TOP Quote

Slavery was legal. Segregation was legal. War is legal. Never use legality as a guide to morality.

law for ai masterclass banner 333
wealthy-affiliate
wealthy-affiliate
7ideals methodology - Market Parallax info-book page 01
marketing publishing mastery private training workshops featured banner
wealthy-affiliate
Divi WordPress Theme

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts