fbpx

“7 IDEALS” beta group revisited + Hope Writers – FREE Events Week + UNCENSORED Crypto – Jan 18-27 DocuSeriesReview & Bonus + Kibo Eclipse – Breaktrough eCommerce Model

You're Reading:9 Reasons Why Market Research Is Important

9 Reasons Why Market Research Is Important

by Tasos

}

Sep 7, 2021

SPONSORED ADVERTISEMENT

Uncensored Crypto

A NEW Trillion-Dollar Mega-Trend bigger than Bitcoin, Ethereum and any other cryptocurrency

Transcript

There’s a new trillion-dollar mega-trend bigger than Bitcoin, Ethereum, or any cryptocurrency. Did you know about the NFTs and Gaming crypto markets? and how you can get in early for potential 1,000% returns?

Here’s what they say for that matter: It’s like the early days of the internet when a lot of people thought we were crazy. The best performing asset of the decade. Crypto will generate more wealth than the internet.

How much do you know about crypto? Are you already IN?

Are you an investor? a trader? are you a beginner?

Then I have amazing news.

56+ crypto industry insiders gather together for an epic event like no other to share their stories, secrets, expertise, and strategies to pull back the curtain on what’s going on behind the scenes in the crypto market right now.

It’s a documentary series that will take the world by storm.

It’s an explosive and controversial documentary with never seen before interviews that will change the way we think of crypto and money in general once and for all.

These top crypto experts share their raw, unfiltered, and uncensored insights into the crypto revolution.

What’s working right now and what’s next, the assets they use, how they got started, the risks, dangers, traps, rewards, threats, and regulations, and how to get started if you are a complete beginner.

And they will reveal why and how we arrived in this place. And why now we live amidst a new economic paradigm shift.

And the crypto revolution is not only an economic revolution. It’s not only about the financial gains. Crypto has literally the power to transform, change, and disrupt the way we shop, trade, communicate, invest, do business, and even create art and so much more.

It has the power to revolutionize our everyday lives.

And here’s the most important thing.

Even if you don’t invest in cryptocurrency, your life and the lives of your loved ones will get affected. Because this revolution affects everyone.

And this docu-series is called…Uncensored Crypto.

It’s a documentary to answer all your questions about crypto. Inside information never revealed before by top insiders and you won’t find anything like it anywhere on the web.

It’s organized by Michael Hearne, a serial entrepreneur with 15-years of experience in taking companies to new levels with his partners, Nate Hopkins and Waldon Fenster.

These are entrepreneurs that are always at the forefront of what’s happening.

Now…the best part.

The documentary is free to watch. All the episodes are free and the first episode airs on January 18.

Every episode will be available for 24 hours and you can watch it for free. After 24 hours, this episode will be taken down and a new episode will take its place.

There are 9 episodes in total and once the free viewing period is over, all the interviews and other digital material will be available only as premium content.

So, now is the time to register for free to watch all the episodes at your convenience and…don’t forget to mark it on your calendar.

These crypto experts will reveal what is crypto in simple language, how it works, what to buy, why it can’t be stopped, what’s coming next. How they got their money, how they invested it for growth, how they plan to keep it.

And most importantly, they will explain in detail how to get started before it’s too late

And a whole lot more…

We have a lineup of billionaires, former Wall Street traders, politicians, regulators, entrepreneurs, venture capitalists, fund managers, artists, and activists to pull back the curtain of the multi-trillion dollar cryptocurrency revolution.

And as Dr. Martin Weiss says in episode 05:

This is one of the biggest, most revolutionary technologies in the history of mankind.

This is a shift that will positively disrupt almost every sector of the economy…create a more equal and free society…and unleash trillions of dollars in wealth. And, of course, our experts will detail how you can profit from the coming paradigm shift.

Who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014. I’m also the creator of the brand new “7 Ideals” methodology.

January 18, be there, take notes, get armored with exclusive knowledge and inside information, level up your financial game, become independent, help your loved ones, plan for the future.

I’ll see you there. There’s more information on the review page. Check out my amazing bonus as well. Don’t miss out. I can count on you.

SPONSORED ADVERTISEMENT

Kibo Eclipse

A breakthrough eCommerce Model

Created by eCommerce veterans, Steve Clayton and Aidan Booth.

Phenomenal results for thousands of students worldwide.

Innovative software.

An untapped secret $42 billion marketplace no one is using right now 

FREE Downloads: eBook- the system + infographic

SPONSORED ADVERTISEMENT

Hope Writers

FREE Events Week – Jan 21-28

#1 How to know if you’re a real writer

#2 3 secrets for writers looking for clarity

#3 How I got published

#4 17 breakthrough ideas for writers

#5 Q&A with Emily Freeman co-founder

#6 Membership tour

Get to know team members, their philosophy, and their approach to writing and publishing.

Tasos Perte

“7 Ideals” methodology – something ‘BIG’ is coming

The Special Weapon Of The 7 Ideals

Stay tuned as we’ll be revealing our secret ingredient in an upcoming workshop and we’ll be opening up a few spots for…

We already discussed how important marketing is for any business

Marketing is the art and science of drawing attention to a company’s products and services and it incorporates researching, advertising, sales, branding, public relations, product design and distribution, and more.

t’s about interacting and engaging with the marketplace, nurturing prospects, converting them into paying customers by providing solutions to their problems, needs, and wants, and turning them into repeated buyers, advocates, and promoters of a brand.

And we also discussed that everything in marketing starts with research.

Every marketing approach, methodology, and strategy that brings results starts with research. Whether you want to start a new business, scale an existing one, expand upon new audiences, create new products or improve your current product line, research is the ultimate weapon.

We also analyzed why keyword research is so important for brands of all sizes in any industry. 

And lately, we referred to what happens when we develop products without performing thorough market research and we gave an example.

Unfortunately, the vast majority of business owners do not invest time in conducting market research. Many of them believe that market research is a luxury that only giant companies enjoy. Of course, many of them believe that market research is also a very expensive process.

It’s not always expensive and any brand can benefit from it. There are many things you can do on your own as well.

So, let’s dive right in!

The Importance Of Market Research – 9 Reasons

group-professionals-analyzing-international-map-with-pointers-charts-team-doing-global-business-research

Illustration by pch.vector/freepik

Why Market Research – Overview

Market research is a multi-dimensional process that helps brands get a deeper understanding of people’s needs, wants, frustrations, problems, and aspirations.

It helps us identify gaps and hidden opportunities in the marketplace, analyze the competition, and improve our current product line.

It’s also about exploring our own business’ assets in order to define room for improvements and lay the ground for growth.

We research:

  • The market: groups of people, demographics and psychographics, keywords, trends, social behavior, and more
  • The competition and the industry as a whole
  • The business itself

Market research helps brands make well-informed decisions in order to develop and design products that the market needs, improve their current product line, validate business ideas, reduce production costs, gain insights into the competition, and so much more.

More importantly, research helps us craft a unique selling proposition that caters to our target audience and so we gain a competitive advantage.

Don’t focus on your business needs. Focus on the end consumers. Focus on what the market needs. Listen carefully and monitor people’s behavior.

If you don’t listen to the market and what people have to say, you might not be able to launch a successful product.

Market research helps us develop products that solve people’s problems, add value to their lives, and meet their needs.

People don’t really need beautiful products that can’t solve their problems or frustrations. They don’t need shiny objects. They need products that fulfill their promises. They need services that can make their lives better and help them save money, time, and resources.

Don’t be the business owner that develops products based only on intuition. Your ideas are great and as we mentioned countless times, successful entrepreneurs are innovators. without innovation, we can’t make the world a better place.

But we also discussed that successful entrepreneurs take calculated risks. They check things out.

Evaluate your business idea. Your soon-to-be-developed product might only seem revolutionary to you and your team members.

Test the market and people’s reactions. Collect valuable feedback before you invest heavily in product development and design.

It’s crucial to perform thorough market research before we develop new products, otherwise, we run the risk of developing something that is great and beautiful but people don’t really want and need it.

What The Market Needs

We are not in the business of developing products to satisfy our ego, ambitions, or family and friends.

We are in the business of developing products that people need.

We have to meet their needs with our products and exceed their expectations.

We are in the business of filling gaps in the market.

People are looking to solve specific problems and searching for information on products and services. They want to improve their lives and their current situation. They want to overcome challenges and obstacles. They want to learn new things, educate, and entertain themselves.

Market research helps us get a deeper understanding of people’s needs, wants, problems, aspirations, and goals.

We might discover new and unmet needs and untapped opportunities we can capitalize on.

People’s needs always change over time. When we study keywords and research the market frequently, we stay updated and we are aware of those changes.

We might discover unsatisfied groups of people. I can’t stretch its importance.

When we are able to define an unsatisfied group of people and meet their needs with our product and our messaging, we become an authority brand, a leader that people follow.

An unsatisfied group of people is a unique chance to build a community of raving fans that will praise our brand forever.

Product Development/Improvement

Product development should always start with market research. When we know what people want and need, it’s way easier to design and develop products tailored to their specific needs.

We are also in a position to improve our current product line and enhance our product features according to the market needs. We may discontinue some features or make other quality adjustments to better meet people’s needs.

By knowing what is missing and what needs of people have not yet met, we create quality products and services everyone loves.

The Competition

We gain insights into the competition, analyze competitive products and how they are different from ours, how they position themselves in the market and how people respond.

When we are analyzing our competitors’ messaging, we are able to determine key factors that influence people’s decisions and ways to differentiate our brand.

We are able to distill our messaging and approach groups of people using a variety of angles.

This gives us a competitive advantage.

If we don’t know how our competitors produce content or create advertisements we may sound like a copycat.

But we want our brand to be perceived differently in order to get heard in this noisy world.

Specific Groups Of People/Hot Sub-Markets

When we perform market research and examine the trends we may spot hot sub-niches and sub-markets that we may enter dynamically.

In a previous article, I gave an example of how a luxury hotel owner in Beverly Hills would discover that only people from New York want to visit California for their vacation.

We can target specific groups of people and refine our messaging by region, geographical location, age, status, gender, interests and hobbies, and so many other variables and parameters.

We can present our products and services differently to certain groups and we can test and measure the results in order to improve our messaging even further.

We are also able to pick the language people use so we can create ad campaigns and marketing collateral that gets people’s attention and responses.

With tools like Google Ads, Bing Ads, Facebook Ads, and so on, where targeting people is a science, I can target only “athletic men between 23-24 living in Hungary with kids watching football” to promote my product and service.

Or I can target people who viewed products on my Facebook page, people who viewed shops collection on my Instagram, and people who added products to their cart on my Facebook page. 

Then I can start targeting different groups of people using different messaging and ads according to the new audience’s needs.

Ideal Location

Market research plays also a big role in deciding the location for our business in the case we run a traditional one.

There had been so many examples of companies that failed just because there was not enough foot traffic in their area.

Some businesses are doing great no matter where they are placed but others rely heavily on foot traffic.

Some businesses are doing great while operating next to competing companies, other businesses don’t.

This is a tough decision but it’s a very important one.

If we proceed with extreme caution and examine as many variables as we can, we increase the chances of picking up a place that both inspires us and attracts customers non-stop.

Constant Monitoring

Not only do people’s needs change, but there are other external factors that affect buying decisions.

For example, a bad economic downturn, a pandemic crisis, a global event, changes in society’s culture, new competitors entering the market, new laws and restrictions, and so many other reasons.

The coronavirus pandemic caused a series of problems, restrictions, and lockdowns. As a result, people’s needs changed and they use the internet more than ever before to stay updated with the news.

When you conduct market research frequently, you’ll be able to discover new needs and changes in the market, you might also be in a position to forecast changes and other reasons that affect buying decisions.

Just like in life learning never stops, in marketing, monitoring never stops.

Leverage/Growth

It’s not enough to research the market and the competition.

We need to examine and investigate thoroughly our business’ assets as well.

Is our business doing well right now?

What can we do to improve in all areas? What are we missing?

Do we have a list of all our current and past customers?

Current customers can bring us new customers and referrals, and we can communicate with past customers to announce the launch of a new product or a solution that better meets their needs.

What about our past marketing campaigns and their results?

We can learn a ton by researching what happened in the past and improve our current marketing strategy.

When we know our business’ assets we can easier approach other companies and form partnerships and joint ventures to maximize our reach.

When we take advantage of our assets and of other companies’ assets (our partners) we get leverage and we lay the ground for growth.

Marketing Strategy

With market research, we set the basis for every other marketing channel we use: content marketing, SEO, direct response marketing, copywriting, lead generation, email marketing, paid advertising, sales funnels, video marketing, social media, influencer outreach, local marketing, outbound marketing, partnerships, and so on.

To attract traffic online and get people’s attention we use a variety of marketing and sales channels.

We won’t be able to move forward with confidence if we are not aware of the market needs and what the competition is doing.

Increased Conversions

When we have a solid understanding of the market’s needs, we are able to develop a great marketing strategy that will affect our conversion rates.

By targeting specific groups of people that are very interested in our products and services and by creating content to answer certain questions and to address product issues, we are increasing the chances of conversions. 

By using a language people can relate to, we get traction and visibility in the market and our conversion rates increase. More eyes on our offerings, more people clicking on our ads, more sales, more revenue.

A brand that knows its customers inside out is a brand that no one can stop.

We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial

Final Words

There you have it. A multitude of reasons why your brand should invest in marketing research not today, but yesterday.

If you need help with your marketing schedule a free consulting call or request a free demo of our “7 Ideals” methodology.

That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. What’s your point of view on marketing? 

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

MARKETING | ADVERTISING | SALES

Entrepreneurship

kibo eclipse the breakthrough 3-step system ebook
hope writers 17 breakthrough ideas for writers
sidebar-roobet250x250-christmas
kim walsh phillips social selling machine 2.0 banner
photovibrance announcement image 2 easy to use ui
marketing publishing mastery private training workshops featured banner
VIDDYOZE THE $50 PRODIGY SIDEBAR
hot-marketing-and-business-news
flippa marketplace
Postcards by Designmodo
fade to black joey xoto
wealthy-affiliate
Divi WordPress Theme
Bulletproof your Domain for $4.88 a year
roobet banner 250x250 (1)
relaythat

Find a domain starting at $0.88

powered by Namecheap

Categories

Archives

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Join Our Newsletter

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

Exclusive Access To The “7 Ideals Methodology” Only For Our Subscribers

Get HOT Updates Daily

Read More

Latest Posts

4 Major Announcements

4 Major Announcements

What’s happening today and during next week and how the “7 Ideals” methodology works, how it works as a bonus, how it works for subscribers and non-subscribers and more.

read more
The Magic of the "7 Ideals" (beta)

The Magic of the "7 Ideals" (beta)

Now you can test our methodology and see for yourself how our secret ingredient can help your brand thrive and impact the world 

Become one of the first new-wave business owners that deliver a superior user experience due to this secret form of...

LIMITED SPOTS (we kick off in February)

Book a 30' video-call interview on the next page, to help us understand where you are at your business right now, your needs and goals, and we will give you a detailed analysis of how the beta group worls.

You have Successfully Subscribed!

Uncensored Crypto

 

A new trillion-dollar mega-trend bigger than BITCOIN, Ethereum, or any cryptocurrency. 

Did you know about the NFTs and the Gaming crypto markets?

And how you can get in early for potential 1,000% returns?

56+ top crypto insiders, politicians, billionaires, former Wall Street traders, regulators, entrepreneurs, venture capitalists, fund manages, artists, and even activists gather together for an epic documentary that will take the world by storm

 

FREE to attend

EXCLUSIVE bonus inside just for attending the event

You have Successfully Subscribed!

icon-bookshelf-edited

Hope Writers -Free Online Events

This amazing community of authors is organizing a series of live events that you can attend for free.

#1 How to know if you're a real writer

#2 3 secrets for writers looking for clarity

#3 How I got published

#4 17 breakthrough ideas for writers

#5 Q&A with Emily Freeman, co-founder

#6 Membership tour

Get to know team members, their philosophy, and their approach to writing and publishing

You have Successfully Subscribed!

Kibo Eclipse - The Breakthrough 3-Step eCommerce System

 

Steve Clayton and Aidan Booth, eCommerce experts have created a brand new business model with countless benefits. 

Download the free book, the infographic, and register for the free upcoming masterclass on Monday, Jan 24, where they'll be revealing secret sources of free traffic and an untapped $42 Billion marketplace no one is using right now.

You have Successfully Subscribed!

Pin It on Pinterest

Share This