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“7 IDEALS” beta group revisited + Mark Miller – Smart Leadership – Book Review & Extra Bonus + UNCENSORED Crypto – Jan 18 – 9 episodes DocuSeriesReview & Bonus

You're Reading:How to Write Content for the Web?..Is there any Golden Rule?

How to Write Content for the Web?..Is there any Golden Rule?

by Tasos

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Nov 1, 2015

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Mark Miller

Smart Leadership Brand New Book

With more than a million books in print in 25+ languages, Mark is a legend in leadership. Book highlights, exclusive pre-order bonuses, and extra bonus our “7 Ideals” beta group.

Transcript

What’s most challenging for you as a leader today? Inspiring others? Applying changes in your organization? Developing a team that can fuel growth? Effectiveness in your messaging or communications? Managing stakeholders? Unlocking your full potential?

You’re not alone but there is help.

I’ve just finished reading a brilliant book. It’s all about leadership, experiencing exponential growth in your impact, and unlocking an inner power to your greatest potential in order to form a virtuous cycle of life-giving insight, energy, and vitality.

Sounds interesting?

Take this journey with me.

Mark Miller, international bestselling author, vice president at Chick-fil-A, has just released a brand new book. With more than a million books in print in 25+ languages, Mark is a legend. His work is praised by top industry leaders, executives, and entrepreneurs and he’s been encouraging and equipping leaders for over 40 years.

This brand new book is called…”Smart Leadership”.

The main slogan is this: four simple choices to scale your impact.

And these choices are:

  • Smart choice #1: confront reality to stay grounded in truth and lead from a position of strength. Mark analyzes why the best leaders choose to confront their reality.
  • Smart choice #2: grow capacity to meet the demands of the moment and the challenges of the future. Mark analyzes why the best leaders choose to grow their capacity.
  • Smart choice #3: fuel curiosity to maintain relevance and vitality in a changing world. Mark analyzes that the only smart choice is to continuously fuel curiosity.
  • Smart choice #4: create change today to ensure a better tomorrow. The ability to create change is the essence of leadership. He says for that matter…

Creating change must be one of the choices as without it, there can be no true leadership.

He explains how these Smart Choices work together to form a lifeline for you and your leadership, a virtuous cycle.

Mark is a brilliant character, author, and leader. A wise man that sees the light in the tunnel and helps you get out of there well-equipped and ready to level up your game.

Leaders face monumental challenges, deal with problems, issues, and help others find their way.

It’s not an easy task to be a leader, it’s not even a task. It’s a mission.

Mark’s writing reflects calmness and joy on me.

I learned a ton and that’s only an understatement.

There are practical strategies and tactics that we can put to use right away. There is tangible information we can take advantage of to become greater leaders.

There’s an army of methods, resources, and tools at your disposal.

But as Mark says…

Tools are interesting devices…they are full of latent possibilities waiting to be directed and their potentials released, but tools rarely work by themselves.

You must provide the intention, direction, and human touch to release their power.

Mark knows his stuff, you will immediately feel his leading power just by reading the first paragraphs.

There are troubleshooting guides and various sets of questions to help us put theory into practice.

Now, the book is in the pre-order phase. there are 2 bonuses bundled by Mark if you get the book before Jan 11th. These bonuses are not available in bookstores.

Plus, I added one bonus myself to compliment your decision to become a thought leader.

But who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014.

Some names you may recognize like Dean Graziosi, Tony Robbins, Jeff Walker, Nick Stephenson, Ray Edwards, Matt McWilliams, Aidan Booth & Steve CLayton, Jeanna Gabellini, Ryan Levesque, Steve Olsher, Kim Walsh Phillips, Revealed Films, software companies like ClickFunnels, OptinMonster, Systeme, marketplaces like EnvatoMarket, DesignModo, InkyDeals, Renderosity, Dealjumbo, Snappa, communities like HopeWriters, WealthyAffiliate, and on and on, this list is huge.

I’m also the creator of the brand new “7 Ideals” methodology that’s in beta mode. We worked with a few beta testers a while ago and we want to invite you to test our methodology to see for yourself how our secret ingredient can help your brand thrive and impact the world.

If you decide to buy the book by Mark Miller, you can be part of our “7 Ideals Revisited” beta group to work exclusively with me 1-1 to let me apply the method to your business at no cost.

Am I crazy?

Yes, most people think so, but I’m doing it anyway. For me, it’s not all about money, it’s only about impact.

And in this group, we’ll be introducing our secret weapon for the first time ever.

Here are the steps to make it work before January 11th:

#1 Get the book (pre-order) here

#2 Get the bonuses from Mark

#3 Book a 30′ video-call interview on the next page and we’ll discuss everything about the beta group in private

There’s more information about the book and the bonuses on the review page.

Pre-Order Bonuses

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SPONSORED ADVERTISEMENT

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Transcript

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And here’s the most important thing.

Even if you don’t invest in cryptocurrency, your life and the lives of your loved ones will get affected. Because this revolution affects everyone.

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It’s a documentary to answer all your questions about crypto. Inside information never revealed before by top insiders and you won’t find anything like it anywhere on the web.

It’s organized by Michael Hearne, a serial entrepreneur with 15-years of experience in taking companies to new levels with his partners, Nate Hopkins and Waldon Fenster.

These are entrepreneurs that are always at the forefront of what’s happening.

Now…the best part.

The documentary is free to watch. All the episodes are free and the first episode airs on January 18.

Every episode will be available for 24 hours and you can watch it for free. After 24 hours, this episode will be taken down and a new episode will take its place.

There are 9 episodes in total and once the free viewing period is over, all the interviews and other digital material will be available only as premium content.

So, now is the time to register for free to watch all the episodes at your convenience and…don’t forget to mark it on your calendar.

These crypto experts will reveal what is crypto in simple language, how it works, what to buy, why it can’t be stopped, what’s coming next. How they got their money, how they invested it for growth, how they plan to keep it.

And most importantly, they will explain in detail how to get started before it’s too late

And a whole lot more…

We have a lineup of billionaires, former Wall Street traders, politicians, regulators, entrepreneurs, venture capitalists, fund managers, artists, and activists to pull back the curtain of the multi-trillion dollar cryptocurrency revolution.

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This is one of the biggest, most revolutionary technologies in the history of mankind.

This is a shift that will positively disrupt almost every sector of the economy…create a more equal and free society…and unleash trillions of dollars in wealth. And, of course, our experts will detail how you can profit from the coming paradigm shift.

Who am I?

I’m Tasos. I’m a marketing consultant who helped 100’s of brands since 2014. I’m also the creator of the brand new “7 Ideals” methodology.

January 18, be there, take notes, get armored with exclusive knowledge and inside information, level up your financial game, become independent, help your loved ones, plan for the future.

I’ll see you there. There’s more information on the review page. Check out my amazing bonus as well. Don’t miss out. I can count on you.

Tasos Perte

“7 Ideals” methodology – something ‘BIG’ is coming

The Special Weapon Of The 7 Ideals

Stay tuned as we’ll be revealing our secret ingredient in an upcoming workshop and we’ll be opening up a few spots for…

I was attending a Whiteboard Friday on Moz , one of my favourite weekly escapes , where quite often interesting studies come to light.Dan Petrovic was investigating ways to improve our content’s structure and appearance in order to satisfy all types of online visitors.

The research’s results were disappointing.500 people were asked how they read online content.

  • 200 out of 500 skip the content – 40%
  • 175 just scan it through , enjoying images or titles. – 35%
  • 80 read the article – 16%
  • 40 read only the headline – 8%

I want to stay on the fact that only 80 read all the content while 40 read only the headline.

 

Now don’t get me wrong , but I am doing the same , and I bet you have a similar behaviour with me.Whenever I come across online articles I first scan the whole page till the end to understand the size , engagement metrics (comments , questions) and then if I find that information interesting I move on and read the whole post.

That is happening with new sites that I visit.With the sites I am familiar and know what to expect just from the title I know if the subject is interesting to move on.

For example when I read my mails and alerts I first scan the headlines , then I follow those that sparked me the most.

 

 

how-to-write-content-for-the-web

 

 

 

Dan had to deal with an experiment – How to Write Content for the Web?

 

 

Can we satisfy visitors that only looking for quick answers and don’t have time or they don’t want to read much?

Can we do the same with those searching for in depth information on a subject? … On the same post?

 

He applied a journalists’s technique (inverted pyramid) , he erased or removed big parts of a particular “Test Page” using plugins , working like a madman to reshape the final format of the page.He came up with a conclusion that we may follow these rules when writing

  • The first paragraphs should contain all the important information for those in a hurry
  • Then somewhere in our body content we can use the “Hypotext”…That helps people scan the content and click on any piece they find more interesting , like a link for the same page , a mini redirect.

The results after this test were somewhat satisfactory but not great either.

 

But in the comments section I found out that a lot of webmasters are not in compliance with this technique as it may interrupt search engines , causing problems in proper indexing.

 

 

Now I want to Ask you … Should we Worry so Much about all These?

 

 

Should we install plugins , mess up with Java or CSS and HTML in order to make the content suitable for All?…

Should we write 2 posts for a subject?…One short version for those who can’t read and a second part interlinked for those that are interested?

Shall we go so far?..Time is passing by anyway.

 

I believe no one can satisfy everybody.If only the 16% of people do read my whole content , I will give my best for them.They need deep information and I agree , I don’t want to write incomplete articles for the sake of writing.

I want to write free and with an open mind , if I choose the other way , I may end up frustrated and confused.When you write content this has to come naturally , not being forced by endless queries inside your mind.

No , I can’t satisfy everyone , that is a dominant rule.

We can use the first 2 paragraphs as an overview of what is going on and then we may write without worrying about any details at all.

 

What we can do Further?

 

I believe the times have changed.Technology marches on and so we are pushed to absorb high amounts of information in a blink of an eye.Written content is time consuming but at the same time it can provide the Highest Quality.

But people are looking for light speed answers.

What about in using more videos and images on our posts?…At least for the moment Video is dominating the marketing world.It is not an easy concept but if we focus and practise we can make something worthy.I have just started in experimenting with various software solutions and I hope I will publish my first video soon.

But who knows , in 2 years from now may be even Video is obsolete and new marketing trends will take its place.We have to stay updated and keep on improvising with new techniques as we progress.

Marketing constantly evolves , as we already discussed , people evolve , everything does.

 

I hope you enjoyed this article.I am waiting for your thoughts , what do you think?…Which road should we follow?..Would you suggest a proper way to approach All online visitors? … Till next time , here on Web Market Support.Your online partner.

 

 

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10 Comments

  1. Riaz Shah

    Hey Tasos,
    Cool I didn’t know you watch Moz’s whiteboard Friday, that’s one of my favourites too and man those statistics really blow me away. I know not many people read content as they usually skim through but 16% is really below my expectation.

    I was expecting maybe around 50%. Guess I really have up to add in more images to attract them. Thanks for sharing your insights with us, always enjoyed reading your articles. Cheers

    Reply
    • Tasos

      Welcome Riaz , I always enjoy your superb messages.What a great resource of information this “Whiteboard Friday” is.!..Entertaining , valuable and takes only 10-15 minutes.

      Yes , 16% might seem a little disappointing but this percentage are those who are interested the most.Sometimes we don’t have time , or we are tired or the content is not exactly what we thought it would be.Displaying more images sounds interesting if you don’t overdo it.

      Times are getting harder and the competition leaves no room for resting.We have to stay alerted.Thank you for this visit and I wish you all the best.Cheers.

      Reply
  2. Evgenia Kotsifos

    Hi, Taso. I am Greek myself and I would like to express my opinion on your blog. Good Work and keep it up, it was very informative. I am new to this and I was planning on joining WA. I need your opinion and advice. I am new to web site design and functioning. I work full time and I would like to spend most of my free time on my “web projects”. A want to build a blog, a membership site, and a classified site. I live in Montreal, Quebec. Canada. Please keep in touch, looking forward in speaking with you, thanks.

    Reply
    • Tasos

      Welcome back Evgenia , I am so happy today to meet a Greek living in Montreal of Canada.That is why I love internet.

      You are very kind and I am here to help as much as I can.If you are new to this then WA should be the ideal place to get started.Yes , you can work on your website during your free time.

      I would start with only one site at a time , and as you progress you will soon realise that even with one site the potential is endless.

      I am looking forward to your ideas and your response.Feel free to contact me whenever you want.

      Is it already very cold in Canada?…All the best.

      Reply
  3. Diana Worley

    Thanks for the interesting article. The truth is you can’t please everyone and you backed that up with stats. What’s a writer to do? I like your 2 posts in one idea. A general overview for those with a short attention span and the details to follow, for those interested parties.
    Who knows, you juust may draw in the other guy.

    Thanks for your insight and keep on writing!

    Regards,
    Diana

    Reply
    • Tasos

      Welcome Diana , good points.We can improve but yet we can’t please everyone.Besides the satisfaction of an individual relies on a lot of factors and even conditions like bad mood can play significant role.

      I believe we should keep on experimenting with a lot of different resources of material.

      Additionally that idea of 2 posts in 1 as you supported , I think it sounds like one to give it a try.Who knows?…exactly

      Thank you for visiting my blog and for your kind participation.Good luck

      Reply
  4. Jessica

    Hello Tasos,

    When I was younger, I studied a lot about how to write like a journalist. I learned to make my writing as simple as possible and get everything out of the way early on in the article. It is funny how what we learned, even just 10 years ago, is totally obsolete. I have never tried the pyramid model but maybe I should experiment with at least 1 article and see if that makes a difference in getting some traffic to my website. Otherwise, I think I would rather be like you and give people more quality content that they can trust and know it is reliable than having to cram everything right into the front and spread out as you go along.

    Reply
    • Tasos

      Welcome Jessica , I believe that model of journalist’s writing that you say it is one that looks like the inverted pyramid method.If you have such experience .. your blogging can amaze people.

      I tend to think that most of our articles should be short and we have to keep the longer for reviews or other studies.

      I am thinking also posting only short videos as posts with only a few words on.

      Generally the more variety the better , what you think?

      All of that in combination with the quality and good intention might spark the interest of an audience.

      Thank you for dropping by with these awesome observations and I wish you good luck with your writing.

      Reply
  5. RuthM

    This is a fascinating article, I love your take on content writing. I have a blog myself, and I enjoy writing. You are right in the fact that if we just write for the sake of just writing short content, we lose our enthusiasm and the interest of those 16%. Thanks for putting my thoughts into words here, and backed up by some stats!

    Reply
    • Tasos

      Welcome back Ruth , oh you are so kind , your message is very supporting.I believe we move towards a common plan , I am glad you are a fan of writing content to make something beautiful for you first and for this 16%.

      Thank you for another visit and for sharing your opinion.

      Reply

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