fbpx

Black Friday + The Next-Level Launch | Webclass REPLAY

You're Reading:How to Write Content for the Web?..Is there any Golden Rule?

How to Write Content for the Web?..Is there any Golden Rule?

by Tasos

}

Nov 1, 2015

SPONSORED ADVERTISEMENTS

LATEST NEWS

Black Friday/Cyber Monday Deals:

.........................................................................

*Support our brand new social channels:

.........................................................................

Launching Products like a Pro:

A full guide on product launches with various examples. A winning formula that I and thousands of other business owners are using to launch products successfully in all kinds of markets – in contrast to the awful statistics of the majority of brands.

WEBCLASS TRAINING 

The Next-Level Launch | Webclass – Sat Oct 29 @ 10 pm GMT+3 (replay)

Tasos Perte | “7 Ideals” methodology

Let’s rock your first or next launch!

The Next-Level Launch Model | Webclass

PLUS

Free Quiz | Product Launch Strategy - Web Market Support | Strategy & Consulting
1,000’s of brands use product launches but only those who apply a winning strategy get massive results

.........................................................................

Nov 29:

[Don't ask me how can I sell more of my product first.
Ask yourself instead how can I improve my product.]

[What happened with #Balenciaga?
It's a pattern.]

[Ένας Ρώσος δισεκατομμυριούχος έγινε ο τρίτος επιχειρηματίας κρυπτονομισμάτων που χάνει τη ζωή του κάτω υπό μυστηριώδεις συνθήκες μετά τη συντριβή του ελικοπτέρου στο οποίο επέβαινε κοντά στο Μονακό ενώ οι καιρικές συνθήκες ήταν πολύ καλές.]. [A Russian billionaire has become the third cryptocurrency entrepreneur to die under mysterious circumstances after his helicopter crashed near Monaco in fine weather.]

[BRICS vs old = 2-0]

economictimes: Eurasian Economic Union explores common payment system with BRICS. According to the media report, citing the EEUs regulatory body, the plan also envisages the issuance of a single payment card within the two trade blocs. That

finance yahoo: Bank of America sees stocks going nowhere in 2023. Roughly a year from today, the S&P 500 will trade at a level little-changed from current levels, Bank of America projects.

[Credit Suisse looking for saviour]

bankingnews: Δυο deals στις τράπεζες που παρουσιάστηκαν ως δεδομένα… και χαλάνε – J P Morgan με Viva Wallet και...
Για ορισμένους η συνολική αξία της Viva Wallet δεν υπερβαίνει τα 700 εκατ ευρώ οπότε το πωλούμενο 48,1% δεν αξίζει πάνω από 350 εκατ και σίγουρα. Two deals in the banks that were presented as facts... and break down - J P Morgan with Viva Wallet and...
For some, the total value of Viva Wallet does not exceed 700 million euros, so the sold 48.1% is not worth more than 350 million and certainly

newstarget: “Science” group spent $40 million censoring free speech on social media
As millions of Americans are struggling just to make ends meet, the National Science Foundation (NSF) under fake

[Switzerland buried gold 🪙]

[280 ακίνητα και €10 εκατ. έχει η οργάνωση του π. Αντωνίου.]. Fr. Antonio's organization has 280 properties and €10 million

[A birdie told me we're going back to 1955 prices (after the STORM).]

[

]

searchengineland: Black Friday sales up nearly 12% from 2021. Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.

documentonews: Αποκαλύπτουμε τη λίστα των παρόχων του Predator - Documento. 498 URL, 285 ονόματα, δύο διευθύνσεις και το edolio5.com πίσω από μία διεύθυνση στη διαδρομή της φάκας των παρακολουθήσεων Το Documento. We reveal the list of providers of Predator - Documento. 498 URLs, 285 names, two addresses and edolio5.com behind one address in the path of the tracking lens The Documento

capital: Δέσμευση λογαριασμών 47 ατόμων για απάτη γνωστής ελληνικής εταιρείας σε βάρος της ΕΕ. Ζημία πάνω από 20 εκατ. ευρώ. Freezing the accounts of 47 people for fraud of a well-known Greek company at the expense of the EU. Damage over 20 million euros

[και το ξεσκαρταρισμα μόλις ξεκίνησε] [and the scrapping has just begun]

[

]

[

]

cnn: Irish regulator fines Meta $275 million for violations of Europe's data privacy law. Meta has been fined roughly $275 million by Ireland's data privacy regulator for failing to prevent hackers from siphoning off personal information from more than 500 million Facebook users in a 2019...

[as said... companies that don't respect users]

200+ business & marketing tools collection 72x90 banner
black friday cyber monday banner 728x90

I was attending a Whiteboard Friday on Moz , one of my favourite weekly escapes , where quite often interesting studies come to light.Dan Petrovic was investigating ways to improve our content’s structure and appearance in order to satisfy all types of online visitors.

The research’s results were disappointing.500 people were asked how they read online content.

  • 200 out of 500 skip the content – 40%
  • 175 just scan it through , enjoying images or titles. – 35%
  • 80 read the article – 16%
  • 40 read only the headline – 8%

I want to stay on the fact that only 80 read all the content while 40 read only the headline.

 

Now don’t get me wrong , but I am doing the same , and I bet you have a similar behaviour with me.Whenever I come across online articles I first scan the whole page till the end to understand the size , engagement metrics (comments , questions) and then if I find that information interesting I move on and read the whole post.

That is happening with new sites that I visit.With the sites I am familiar and know what to expect just from the title I know if the subject is interesting to move on.

For example when I read my mails and alerts I first scan the headlines , then I follow those that sparked me the most.

 

 

how-to-write-content-for-the-web

 

 

 

Dan had to deal with an experiment – How to Write Content for the Web?

 

 

Can we satisfy visitors that only looking for quick answers and don’t have time or they don’t want to read much?

Can we do the same with those searching for in depth information on a subject? … On the same post?

 

He applied a journalists’s technique (inverted pyramid) , he erased or removed big parts of a particular “Test Page” using plugins , working like a madman to reshape the final format of the page.He came up with a conclusion that we may follow these rules when writing

  • The first paragraphs should contain all the important information for those in a hurry
  • Then somewhere in our body content we can use the “Hypotext”…That helps people scan the content and click on any piece they find more interesting , like a link for the same page , a mini redirect.

The results after this test were somewhat satisfactory but not great either.

 

But in the comments section I found out that a lot of webmasters are not in compliance with this technique as it may interrupt search engines , causing problems in proper indexing.

 

 

Now I want to Ask you … Should we Worry so Much about all These?

 

 

Should we install plugins , mess up with Java or CSS and HTML in order to make the content suitable for All?…

Should we write 2 posts for a subject?…One short version for those who can’t read and a second part interlinked for those that are interested?

Shall we go so far?..Time is passing by anyway.

 

I believe no one can satisfy everybody.If only the 16% of people do read my whole content , I will give my best for them.They need deep information and I agree , I don’t want to write incomplete articles for the sake of writing.

I want to write free and with an open mind , if I choose the other way , I may end up frustrated and confused.When you write content this has to come naturally , not being forced by endless queries inside your mind.

No , I can’t satisfy everyone , that is a dominant rule.

We can use the first 2 paragraphs as an overview of what is going on and then we may write without worrying about any details at all.

 

What we can do Further?

 

I believe the times have changed.Technology marches on and so we are pushed to absorb high amounts of information in a blink of an eye.Written content is time consuming but at the same time it can provide the Highest Quality.

But people are looking for light speed answers.

What about in using more videos and images on our posts?…At least for the moment Video is dominating the marketing world.It is not an easy concept but if we focus and practise we can make something worthy.I have just started in experimenting with various software solutions and I hope I will publish my first video soon.

But who knows , in 2 years from now may be even Video is obsolete and new marketing trends will take its place.We have to stay updated and keep on improvising with new techniques as we progress.

Marketing constantly evolves , as we already discussed , people evolve , everything does.

 

I hope you enjoyed this article.I am waiting for your thoughts , what do you think?…Which road should we follow?..Would you suggest a proper way to approach All online visitors? … Till next time , here on Web Market Support.Your online partner.

 

 

tasos-bio-banner

 

 

 

 

 

 

 

New Customer Needs Resulted In a Modern Marketing Definition

 

 

modern-marketing-definition-02

 

 

marketing publishing mastery private training workshops featured banner
roobet-Nov-2022-250x250jpg
wealthy-affiliate
Divi WordPress Theme
Bulletproof your Domain for $4.88 a year

Find a domain starting at $0.88

powered by Namecheap

Archives

10 Comments

  1. Riaz Shah

    Hey Tasos,
    Cool I didn’t know you watch Moz’s whiteboard Friday, that’s one of my favourites too and man those statistics really blow me away. I know not many people read content as they usually skim through but 16% is really below my expectation.

    I was expecting maybe around 50%. Guess I really have up to add in more images to attract them. Thanks for sharing your insights with us, always enjoyed reading your articles. Cheers

    Reply
    • Tasos

      Welcome Riaz , I always enjoy your superb messages.What a great resource of information this “Whiteboard Friday” is.!..Entertaining , valuable and takes only 10-15 minutes.

      Yes , 16% might seem a little disappointing but this percentage are those who are interested the most.Sometimes we don’t have time , or we are tired or the content is not exactly what we thought it would be.Displaying more images sounds interesting if you don’t overdo it.

      Times are getting harder and the competition leaves no room for resting.We have to stay alerted.Thank you for this visit and I wish you all the best.Cheers.

      Reply
  2. Evgenia Kotsifos

    Hi, Taso. I am Greek myself and I would like to express my opinion on your blog. Good Work and keep it up, it was very informative. I am new to this and I was planning on joining WA. I need your opinion and advice. I am new to web site design and functioning. I work full time and I would like to spend most of my free time on my “web projects”. A want to build a blog, a membership site, and a classified site. I live in Montreal, Quebec. Canada. Please keep in touch, looking forward in speaking with you, thanks.

    Reply
    • Tasos

      Welcome back Evgenia , I am so happy today to meet a Greek living in Montreal of Canada.That is why I love internet.

      You are very kind and I am here to help as much as I can.If you are new to this then WA should be the ideal place to get started.Yes , you can work on your website during your free time.

      I would start with only one site at a time , and as you progress you will soon realise that even with one site the potential is endless.

      I am looking forward to your ideas and your response.Feel free to contact me whenever you want.

      Is it already very cold in Canada?…All the best.

      Reply
  3. Diana Worley

    Thanks for the interesting article. The truth is you can’t please everyone and you backed that up with stats. What’s a writer to do? I like your 2 posts in one idea. A general overview for those with a short attention span and the details to follow, for those interested parties.
    Who knows, you juust may draw in the other guy.

    Thanks for your insight and keep on writing!

    Regards,
    Diana

    Reply
    • Tasos

      Welcome Diana , good points.We can improve but yet we can’t please everyone.Besides the satisfaction of an individual relies on a lot of factors and even conditions like bad mood can play significant role.

      I believe we should keep on experimenting with a lot of different resources of material.

      Additionally that idea of 2 posts in 1 as you supported , I think it sounds like one to give it a try.Who knows?…exactly

      Thank you for visiting my blog and for your kind participation.Good luck

      Reply
  4. Jessica

    Hello Tasos,

    When I was younger, I studied a lot about how to write like a journalist. I learned to make my writing as simple as possible and get everything out of the way early on in the article. It is funny how what we learned, even just 10 years ago, is totally obsolete. I have never tried the pyramid model but maybe I should experiment with at least 1 article and see if that makes a difference in getting some traffic to my website. Otherwise, I think I would rather be like you and give people more quality content that they can trust and know it is reliable than having to cram everything right into the front and spread out as you go along.

    Reply
    • Tasos

      Welcome Jessica , I believe that model of journalist’s writing that you say it is one that looks like the inverted pyramid method.If you have such experience .. your blogging can amaze people.

      I tend to think that most of our articles should be short and we have to keep the longer for reviews or other studies.

      I am thinking also posting only short videos as posts with only a few words on.

      Generally the more variety the better , what you think?

      All of that in combination with the quality and good intention might spark the interest of an audience.

      Thank you for dropping by with these awesome observations and I wish you good luck with your writing.

      Reply
  5. RuthM

    This is a fascinating article, I love your take on content writing. I have a blog myself, and I enjoy writing. You are right in the fact that if we just write for the sake of just writing short content, we lose our enthusiasm and the interest of those 16%. Thanks for putting my thoughts into words here, and backed up by some stats!

    Reply
    • Tasos

      Welcome back Ruth , oh you are so kind , your message is very supporting.I believe we move towards a common plan , I am glad you are a fan of writing content to make something beautiful for you first and for this 16%.

      Thank you for another visit and for sharing your opinion.

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Newsletter

Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

I’m celebrating the release of the “7 Ideals” methodology, be part of the movement!

Exclusive Access & Lifetime Bonuses

“7 Ideals” Methodology

Read More

Latest Posts

Black Friday Cyber Monday

Black Friday Cyber Monday

Marketing, business, economy, multimedia: Huge discounts, early-bird prices, amazing prizes, epic announcements, and hot deals. WebMarketSupport plus our amazing partners and contributors.

read more
Podcast New Episode

Podcast New Episode

Ξημερώνει μια εποχή δόξας και μεγαλείων όχι μόνο για την οικονομία αλλά γενικά για το ανθρώπινο είδος. Όλα θα ξεκινήσουν από την οικονομία, θα γίνει πρώτα μια οικονομική επεναφορά και στη συνέχεια τεράστιες αλλαγές θα επέλθουν σε όλους τους τομείς της ζωής και της κοινωνίας.

read more
The Magic of the "7 Ideals" methodology (beta)

The Magic of the "7 Ideals" methodology (beta)

I'm opening up a beta group so you can test a part of our methodology at no cost!

With my value-driven customer-centric strategy and proprietary frameworks, the marketplace is going to change.

 

The main framework of the method is explained in detail

I also released the basic principles that are infused in everything we do, the most important part, and

I shared the story of how I got here.

 

I'm introducing a special form of live events that no one is using and that will help your brand thrive and impact the world.

Plus I have developed a revolutionary funnel strategy. 

 

Become one of the first new-wave business owners that deliver superior user experiences due to our secrets.

LIMITED SPOTS (we kick off this month)

 

UPCOMING WEBINAR this Sunday Oct 23 @ 10 pm GMT+3

LAUNCHING PRODUCTS LIKE A PRO

You have Successfully Subscribed!

Pin It on Pinterest

Share This