Consumer Behaviour #03: Consumer’s Involvement & Marketing Test 🙂

You're Reading:24 Tips To Succeed In Your Own Business

24 Tips To Succeed In Your Own Business

by Tasos


Sep 8, 2016


Prize ending on December 01, 2023, at 03 pm GMT+2. laughing


MindMovies: Ultimate Success Formula

Register for the Masterclass and receive a FREE Law of Attraction Planner, along with a powerful ‘Manifesting Check.’

ElegantThemes: $800,000 in FREE PRIZES and 50 Divi AI memberships for free. Join 881,346 Empowered Web Design Professionals & Business Owners Who Are Shaping the Future of WYSIWYG.

DesignRush: A B2B Marketplace to Find Top Agencies.

Brevo: Award-Winning Emailing Software. 50% Off Annual Marketing Plans. Code BREVOFRIDAY50 Valid until Nov 27.

Prezentar: 50% OFF. Amazing presentations, videos & eBooks in minutes. Stunning slides in a snap!

DesignModo: 40% OFF 89 Coupons LEFT. Build amazing websites, email newsletters, and marketing campaigns with the most sophisticated design platform ever.

This is an area for advertising & partnerships.

People often ask me how to succeed in business. I know that statistics are not on our side. Many of them are afraid to start a business adventure and most of the start-ups fail.

Is it because of the new financial situation or is it the result of a wrong mentality?

There is no simple answer to these questions because if we could offer a specific solution that applies to all cases and manage to point out the secret of success, then all entrepreneurs would be successful.

While there are tips and rules you can follow, the key to success ultimately lies within you.

For this reason, some people succeed, and rightly so, but you can be one of them.

24 Tips To Succeed As An Entrepreneur


To start a business on your own you have to be prepared for a constant battle, this journey is not easy. Being an entrepreneur is much harder than being an employee, it is a risky model, but the rewards are much greater in the long run.

But let me ask you a question now…

Do you have the dream?

Do you dream of achieving something important for you and your family? Do you want to embark on an endless adventure? Do you want to create products and services that people will enjoy and remember forever?

If you answered “yes”, go ahead and read the article, if you answered “no”, come back when you feel ready for action.

Basic rules and tips for business success

Focus on your target audience

What specific market segment do you serve? Who are your ideal customers? What do you know about them?

What problems and difficulties do they face in their daily lives? What are their goals? What are their ambitions?

What products do they use besides yours? How do they buy them? What channels do they use?

If you have answers to these crucial questions, then you can more easily offer solutions and products to your audience.

We define our target audience by creating customer avatars or in other words, buyer (consumer) personas.

We use characteristics and attributes like age, gender, location, occupation, level of income, goals, values, challenges, problems, needs, and others.

Market and competition research

It’s time to analyze the market.

What are the latest trends? What products are in high demand and why?

What keywords do online shoppers use to find solutions and products?

Additionally, we need to consider…

Are there new opportunities locally? Are there areas that are in bloom and others that are under-functioning? Can you understand the reasons why this happens?

What products does the competition offer? How are they different from yours? Is it the price, the quality, the design, the advertising, the way they communicate with buyers?

Can you spot deficiencies and cover them with new products?


Can you differentiate your products from the competition? Where will you focus? At the price? quality? market experience? customer service?

You also need to diversify your advertising messages and campaigns to attract more people and help shoppers understand how your products differ.

Give several reasons to prefer you over your competitors.

High-Quality Products

The quality of products and services is the #1 factor of building awareness in the competitive market.

It is the reason why people choose specific companies and products.

It is the reason why they share their shopping experiences with people in their circle.


Do not “drop” your prices. The low price does not mean more sales.

The low price in most cases is perceived as low quality. Of course, not all buyers react in the same way, but the majority choose products that are quality and are usually willing to pay more for something better.

Excellent service

In addition to high-quality products, you should also offer an unparalleled shopping experience.

For example, I prefer companies and stores that offer a very satisfying shopping experience compared to other companies that offer better products but a lower experience.

Give your audience reasons to prefer your brand over and over again.

It is much easier to retain our existing customers than to acquire new ones.


Problems are inevitable in all work environments.

A balanced entrepreneur solves problems, does not create them.

He is ready to deal with difficult situations, dissatisfied customers, unfortunate events, and disasters.

He does not protest but only has his “eyes” open and moves forward.

Also, this is very important, an entrepreneur listens to the problems of potential and existing customers, he’s deeply interested and tries to find solutions to them.


All businesses carry risk. That is the rule, and it is inviolable.

But if you do not take risks, you will never grow.

Try creating a new product. Okay, it may fail, but the process itself will be extremely rewarding. You will learn something new, you will test the audience’s reaction to change. You will gain experiences and new ideas for future quests.

If you already have a successful product line, now is the time to try to open up to new markets with the same or new products.

But always be careful, there is no need to take risks that could harm our business, you, and the people who rely on you. Calculate the risk carefully and consistently.

Only invest as much as you can easily afford to lose.

About 1 in 5 business plans and ideas eventually succeed. Before you get frustrated with the seemingly small 20%, look at it from another angle.

1 of the 5 plans will succeed and there is a chance to become a huge success with impressive results for your business and its future.

What are 4 small failures in front of a big success?

So look for new solutions.


We live in times when everything is changing around us, very fast.

We can not rest. Something that works today may be a thing of the past.

That is why we must constantly look for innovative ideas and anticipate market trends.


A successful entrepreneur is not taking a rest and is constantly experimenting with new ideas to create exciting products, services, and shopping experiences.

Success takes time

If you are a young entrepreneur do not rush. Success does not come overnight.

It takes patience, hard will, and willingness not only to work but also to face the difficulties and the many problems that will arise every day.

If you are already an entrepreneur and you have just created something new, give time to the market and the world and they, in turn, will give you valuable data and metrics which you will be able to analyze and proceed accordingly.

Prepare for stress and lack of sleep

If you are a beginner you should prepare for difficult days and sleepless nights.

If you are still an active entrepreneur you know the rules of the game.

The way a new idea, a new product, an extension to new markets, audiences, or regions overwhelms you.


Is there anyone who is infallible?

Mistakes will occur, every day. The issue is how you deal with them, how you react to them.

Do you see them as a failure or as an opportunity to get better and enrich your knowledge?

Familiarize yourself with the mistakes and assimilate them. You learn from them. Mistakes are a sign that you are doing something right. It means you are trying.

Do not be afraid to expand on new horizons, mistakes will be made, and you will just move on. Spread your wings.


To be successful as an entrepreneur you need to focus on your goals and increase your productivity.

Always start your day with the most difficult task, the one you can not entrust to others and which is the most important for your business.

Take frequent breaks to refresh yourself and take care of yourself and your family.

A balanced entrepreneur who enjoys life beyond work is more likely to succeed.


Pay attention to your customers’ problems, needs, and aspirations, of your potential customers, partners, and suppliers, but also of the people who work for you.

A good businessman is a very good listener and pays attention to his every communication.


Take care of your associates and employees. They are the people who walk with you on this eternal journey to the top and success.

Reward good performance, behavior, productivity, ethics, dedication, creativity, and insight.


Entrepreneurs do not stop learning and training. They like to read and study other successful leaders and personalities.

Every day is an opportunity for something new. Enrich your knowledge and expand into various sciences beyond business management and administration.

To understand how consumers behave and why they buy products, you need to study marketing, advertising, and psychology.

You will also need to devote some time to your personal development as a person and entrepreneur.


Highly successful entrepreneurs associate with people who share the same values.

They hang out with other successful people, businessmen or not.

They “use” them as an incentive to climb even higher. But also as an example to imitate.

Add Value

Try to improve the life of your customers and add value.

Money is not everything.

There are other values ​​that deserve your attention.

Successful entrepreneurs contribute to more than just making a profit.

They act like magnets and create communities of loyal fans.

Only then will we be able to deliver the world better than we received it.

Think of it this way. You are not in the product business. You are in the people business.


Entrepreneurs believe in something before they see it and have a very strong imagination. They do not care if people think they are crazy, they move on regardless of what is happening around them.

They are creative and know that there is always room for improvement.

They do not need to copy, only to be inspired and cultivated.

New Environment

An entrepreneur does not just adapt to the environment. Creates space. New environments where it can offer tremendous value to the world.

Leadership skills

The businessman is followed, he does not follow.

He is a leader and he is the one to whom others turn when they are in need. He is the one they invoke in difficulties, problems, damages, and disasters.

He is the “captain” who faces the storms and the waves.

Team of partners

Choose to work only with people who share a common vision with you, as much as possible.

Creative people with an insightful spirit.

With people who thirst for something more.

Marketing, Advertising, Sales

I left the most important for last.

Successful entrepreneurs are constantly trained or invest in marketing, advertising, and sales.

Without promotion, the products are not promoted on their own.

If people do not hear or read the right words, they do not buy. 

Unless they see something to convince them, they do not spend money.

Consumers buy based on emotions but they also justify their actions with logical arguments.

Marketing is the mainspring of any business. It’s the difference between brands that thrive and brands that get forgotten.

Marketing incorporates researching, advertising, demand generation, traffic acquisition, lead generation and nurturing, sales, branding, product design, public relations, customer engagement, delight, loyalty, and retention, and much more. It’s the difference between failure and success. Without it, we lose customers, without customers, we lose business.

Marketing, advertising, and sales will give you momentum, will help you reach your target audience, and convert them into leads, and then paying customers and customers for life.

Once we’ve identified and defined our target audience and researched the market, the competition, and keywords people use to discover related to our brand products, it’s time to reach out to them.

And first, we need to invest in creating useful, relevant, and informational content to attract people our way.

It’s a marketing strategy we use to attract, educate, nurture, and retain a targeted audience by planning, producing, and distributing relevant and valuable content in various formats through multiple channels, platforms, and media on a consistent basis.

The goal is to build awareness, trust, credibility, and authority and drive customer action by adding value at every stage of the buyer’s journey and convert prospects into customers, loyal fans, advocates, and promoters of a brand.

We communicate our brand’s standards, values, expertise, and vision and address customers’ problems, needs, and wants.

Content is the basis for the majority of other marketing channels we use and there are various formats we can use.

  • Search engine optimization and marketing
  • Paid advertising
  • Social media marketing
  • Email marketing
  • Guest posting
  • Comment marketing
  • Influencer marketing
  • Public Relations
  • Affiliate marketing
  • Sponsorships
  • Local marketing
  • Guerrilla marketing
  • and more
We Teach

Marketing & Business

Live on Zoom

Your host: Tasos Perte Tzortzis

Schedule an interview so we can evaluate where you are right now, your needs and goals, and we'll give you a detailed analysis of how the workshops work

*30-Day Free Trial


I believe in you and your innovative ideas.

The world needs a lot more successful entrepreneurs, it is the driving force of this planet.

You are the ones who will create a new generation of unparalleled products and services and you are the ones that others will remember forever.

This is a short list of tips and basic rules. But there is so much more you can do to boost your business and sales.

Need help growing your business? Need help creating great products and services that your audience will love? Want to explore the amazing world of marketing?

You can schedule a video-call interview to help us understand where your business is now, your needs and goals, and we will give you a detailed analysis of how we work. Then we will create the first campaign for free to prove to you that we can deliver results.

Another article has finished, here on WebMarketSupport. I am waiting for your comments and thoughts. Till next time.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Business Organisation & Administration, Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, Summer Dream.

Reading, arts, science, chess, coffee, tea, swimming, Audi, and family comes first.



Submit a Comment

Your email address will not be published. Required fields are marked *

  • TheMitPressReader: Will AI Render Programming Obsolete?
  • Forbes: About That Mysterious AI Breakthrough Known As Q* By OpenAI That Allegedly Attains True AI Or Is On The Path Toward Artificial General Intelligence (AGI)
  • AmericanMediaGroup: US Military and SHARP Unveil 120 Million Quantum Phones and Quantum Voting System – The End of the Spy Phone Era (video)
  • WealthyAffiliate: 46% of Big Publishers Are Using AI Writing
  • ContentMarketingInstitute: Clueless Execs? Solve the Content Marketing Mystery for Them
  • NewsWeek: Donald Trump Files Lawsuit Against 20 Media Outlets—Full List
  • SproutSocial: 16 influencer marketing platforms to boost your campaigns in 2024
  • TechCrunch: Siena AI raises $4.7M to develop an empathic AI customer service agent
  • AnalyticsInsight: 10 AI Tools That ChatGPT Says Every Consultant Should Know
  • Facebook is going down: Subscribe to use your Facebook account without ads, starting at €9.99/month (inclusive of applicable taxes). Your info won’t be used for ads. [They beg for money! What I predicted in September 2022 may become a reality]surprised
  • AIOSEO: Discover Trending Websites. Learn how websites with exploding traffic use SEO to rank quickly. Join our email list to be updated as soon as a new case study comes out.
  • WealthyAffiliate: How to Start a Profitable Food blog
  • BusinessInsider: Getting emotional with ChatGPT could get you the best outputs
  • CNBC: The CEO of a $2.2 billion tech startup—who’s sold companies to Yahoo and Google—shares the common mistake he’s avoided
  • VentureBeat: Iterate introduces AppCoder LLM, allowing enterprises to build AI apps with natural language
  • YahooNews: Adobe Caught Selling AI-Generated Images of Israel-Palestine Violence
  • Nature: ChatGPT detector’ catches AI-generated papers with unprecedented accuracy
  • DailyTimesNigeria: Ponzi Alert: How emerging online affiliate marketing platforms are defrauding Nigerian youths
  • CNBC: 50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research
  • SalesScripter: How to Use ChatGPT to Write a Sales Script
  • SearchEngineLand: Google rolls out generative AI tools for product images in the U.S.
  • NameCheap: Seeing dollar signs: Sam Altman’s Worldcoin
  • ElegantThemes: Quillbot AI Review: Everything You Need to Know (2023)
  • UseMotion: The Timeboxing Technique - a Comprehensive Guide
  • TechCrunch: Why startups should start preparing now for a potential founder breakup. [Excerpt: she started the company to help creators, not ride industry trends to make the most money.]
  • Dev: Top 5 Github repositories to achieve system design mastery
  • SearchEngineJournal: New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
  • NewScientist: ChatGPT wrote code that can make databases leak sensitive information
  • SearchEngineLand: How to use Google Bard for better SEO
  • InVideo: How To Find Your YouTube Niche In 2023: Complete step-by-step Guide
  • Jeffrey Gitomer: Value On-Hold. Seize the Silence.
  • ElegantThemes: 8 Best AI Copywriting Tools in 2023 (Reviewed & Rated)
  • WealthyAffiliate: 5 Steps to Unlocking Peak Affiliate Commissions
  • TechXplore: Artificial intelligence predicts the future of artificial intelligence research
  • OptinMonster: 29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
  • WealthyAffiliate: The Coaching Scam is Alive and Well. (and costing folks $1,000's)
  • AnalyticsIndiaMag: 6 Must-Know Autonomous AI Agents
  • SciTechDaily: Hologram Breakthrough – New Technology Transforms Ordinary 2D Images
  • TheSun: Huge pharmacy chain and Boots rival sells all 1,054 branches after string of closures – is your local affected?
  • ZeroHedge: 64 US Bank Branches File To Shut Down In A Single Week
  • [Bank branches are dropping like flies: Wells Fargo, Bank of America, PNC, NatWest, RBS, Lloyds Banking Group, Barclays... The FIAT dollar and the fake economy have collapsed - Time for a replacement after the HAPPENINGS - dark mode]
  • TASS: Pakistan applies for BRICS membership in 2024 — ambassador to Russia
  • NewsTarget: 1.8M fraudulent transactions led banks to close accounts of innocent customers without warning or explanation
  • TheGoldObserver: Dutch Central Bank Admits It Has Prepared for a New Gold Standard
  • Reuters: China, Saudi Arabia sign currency swap agreement
  • USDebtClock: Transition from the Federal Reserve System to the US Treasury 1776 has begun [no more FIAT slavery]
  • DailyReckoning: Wall Street’s Dishonest Accounting
  • Gazetteller: The Iraqi Dinar’s Quantum Financial Leap Is Here – Redefining Money and Power in the Global Economy!
  • ChrisHedgesReport: French whistleblower Stephanie Gibaud exposes worldwide banking fraud [VIDEO].
  • AMGNews: QFS NEWS: All Banks are Transitioning Over Into the QFS – Start Getting Hold of the ISO 20022 XLM and XRP – 7 Billion People Will Inevitably Transition to the QFS.
  • WatcherGuru: Dubai Incorporates XRP Into Special Economic Zone
  • CoinDesk: Coinbase Ending Support for Bitcoin SV. [I predict the future of crypto among other things in this video].
  • TheDailyStar: Prime Minister Sheikh Hasina today launched local currency card TakaPay to reduce dependency on international card schemes like Visa and Mastercard and save much-needed US dollars. [Welcome multipolar - goodbye monopoly].
  • CNNBusiness: WeWork files for bankruptcy
  • TheCryptoBasic: UAE’s Al Maryah Bank Selects Ripple ODL Partner for Cross-Border Transfers
  • GlobalTimes: Yuan-clearing bank launched in Pakistan as Chinese currency gains momentum in internationalization push
    Internationalization of Chinese currency gains momentum amid de-dollarization
  • BRICS currency is almost ready, confirms Economist
  • TVBRICS: Argentina starts the process of joining the BRICS Bank
    Text copied from https://tvbrics.com/en/news/argentina-starts-the-process-of-joining-the-brics-bank/
  • Mining: Caledonia explores funding options to build Zimbabwe’s biggest gold mine
  • Reuters: US SEC drops claims against two Ripple Labs executives
  • FiNewsAsia: Singapore’s money laundering scandal extends beyond the city-state to Hong Kong’s banking industry, reportedly involving UBS and two Chinese state-owned giants.
  • CoinDesk: FTX Used Billions in Customer Funds to Buy Back Binance Stake
  • YahooFinance: 11 Best Quantum Computing Stocks To Buy Now
  • GoldTelegraph: Many people are warning that artificial intelligence could trigger a financial crisis. Hilarious. Do you know what really creates a financial crisis? Years of ZERO interest rates and burying the world in debt.
  • BeforeIt'sNews: Biggest Banks at Risk of Collapse This Winter as Massive Failures Begun! - Epic Economist
  • SaudiGazette: Saudi Arabia calls for collective efforts to effectively implement Common Framework on debt relief
multimedia/web development 
  • It'sFossNews: An Open Source Web-Based AI-Powered Vector Graphics Editor: Wait, What?
  • InVideo: How To Make YouTube Shorts: Create YT Shorts Using AI
  • Vecteezy: Graphic Design Trends
  • Videvo: What You Need to Know About Aspect Ratios
  • ThemeForest: Merchandiser - WooCommerce Theme for Wordpress Block Editor. FREE when you signup with a free account.
  • Videvo: Think Like a Director: How to Use the Medium Shot
  • Placeit: Font Pairing Made Easy. A Guide for Non Designers.
  • VidToon: #1 Top Video Animation Software To Make Explainer, Marketing, Animated Videos Online. HD Background Images and Music Files-Automated Voice Overs-Smart Timeline-Social Media-Animate Text-FHD Export-Camera Zoon In/Out-GIFs & Icons-Transitions, and more.
  • Dev: 10 Exceptional Developer Tools Launched in 2023
  • MotionElements: FREE background music for video. MotionElements is the best online stock music site to download free background music. Choose from free stock music to free sound effects to free stock video.
  • Deeezy: 14 FREE Bakery Store Illustrations
  • ThemeForest: Up to 50% OFF selected items. 27 website templates from $7 sorted by best sellers. Beautiful website templates from our creative community, reviewed one by one by our staff.
  • DesignModo: 19 Top Tools & Resources for Web Designers in 2023
  • CraftWork: FLASH SALE. Save up to 45% on illustrations, UI kits, Framer and Figma templates, and Pro Access subscription plans. Use discounts before 22 September.
  • PlaceIt App: Boost Your Business From Everywhere. Easy access to our entire library of designs, mockups, logos & videos. Download your designs directly on your device and share in seconds to your social media.
  • VentureBeat: Microsoft unveils ‘LeMa’: A revolutionary AI learning method mirroring human problem solving
  • ThePeople'sVoice: Elon Musk: Ventilators Euthanized MILLIONS Globally, Not COVID
  • Phys: Scientists manipulate quantum fluids of light, bringing us closer to next-generation unconventional computing
  • Decrypt: Global Powers Sign International Declaration on AI Safety
  • TheConversation: We built a ‘brain’ from tiny silver wires. It learns in real time, more efficiently than computer-based AI
  • NDTV: Time Travel Possible? What Scientists Found Out With Latest Experiment
  • NeuroScienceNews: Is AI Mimicking Consciousness or Truly Becoming Aware?
  • LosAngelesTimes: Stanford scientist, after decades of study, concludes: We don’t have free will
  • Online Education Resources - Books, programs, courses, training, and so much more. I'll be adding many brands in the upcoming days and weeks. Check it out!
  • BizHub: The Ultimate Resource Catalog for Ambitious Businesses.The ultimate business collection by categories: organisation-administration, marketing, production-supply chain, financial management-economics, human resources management, IT &web development, legal & regulatory compliance, social image & responsibility, design & multimedia, business development, education, innovation. An upgraded version of the 200+ tools collection.


DAILY BREAKING NEWS: Marketing, Business, Economy, Multimedia + The "7 IDEALS" Methodology FINISH LINE 85% 🙂

Some of the links on this page are “sponsored”. For more information, I refer you to the Disclaimer page.


Wealthy Affiliate BLACK: Nov 24-27. Marketing and WebDev Multi-Platform and Community. Marketing management, SEO, site ranks, market and keyword research, niche finder and trends, AI-powered content production, website platform (builder, free SSL hosting, email, spam blocker, site speed, security, statistics, feedback, domains, tech 24/7 support), education (expert classes, classrooms, live training, bootcamps, certifications, support), community (live chat, social, private messaging, blogs, members’ training, Q&As).

Join the platform today to take advantage of the free trial and be ready to upgrade on Nov 24th. HUGE Discounts. When you join, I’ll welcome you there!


“Here, we honour and reward the most valuable contributors to the blog.” #2 position Amanda Jerelyn: author page. A passionate blogger from the UK with Master from the University of London. Visit Amanda’s Website.

TOP Quote

Life is a discovery process where the mind is given to us to mirror everything we observe to the divine.

the consumer decision-making journey unveiling the process eBook 333
The role of the business owner featured 666
marketing publishing mastery private training workshops featured banner
Divi WordPress Theme


Find a domain starting at $0.88

powered by Namecheap


Marketing, Business, Economy, Multimedia

Get access to marketing and business training, sales secrets and personal stories from the entrepreneurial world, downloads, exclusive discounts and bonuses, and the newsletter to scale your business

The “7 IDEALS” Methodology EARLY ACCESS

be part of the upcoming movement

Read More

Latest Posts

the consumer decision-making journey unveiling the process eBook 333

The Consumer Decision-Making Journey Book


Uncover how your choices are influenced and make smarter decisions with this FREE 232-page eBook.

Explore real-life examples, problem-solving strategies, and actionable insights to enhance your buying habits and boost your business success. 

Download now and take the first step towards becoming a conscious consumer and a savvy marketer!

You have Successfully Subscribed!

Pin It on Pinterest

Share This