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How To Make Money With Affiliate Marketing PART 2

Even If You're A Complete Beginner

Prologue

In the previous part, we examined the affiliate marketing business model, how it works, and we discussed its advantages. Additionally, we analyzed that is crucial to connect effectively with people, and we examined various ways to accomplish it.

We referred to the niche definition, why people buy products and services, how to choose a profitable niche market based on your interests, and we presented a niche market breakdown following the niche selection 6 elements and the viable niche requirements.

We expanded on keyword research, keyword profitability, we used the search engines to better understand our customers, and we analyzed the trends. Then, we discovered products and services to tie into our content with the help of retail stores, affiliate networks, and independent affiliate programs. Furthermore, we examined if there are paid ads in the search engines and we gave some ‘Golden’ queries that you can use to help you understand the market better.

We discussed which type of niche you should choose and what else you need to get started with affiliate marketing.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Specialist, Entrepreneur

Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

We Teach

Marketing & Business

Promote other companies’ products and services for commissions, master every aspect of affiliate marketing, and become a brand by developing your own products 

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Ways to Gain Online Traffic

Now that we’ve chosen a niche of the market and we have a website up and running, we want to attract people that are looking for information, solutions to their problems, and to buy stuff online, in our area of service and expertise, in our niche.

It doesn’t matter which niche you choose, the approach is universal.

As we already mentioned, people are looking for solutions to problems, information on products and services, and they buy stuff online. We attract those people by targeting specific keywordscreating useful, unique and high-quality content based on our audience needs. The content of the website will get rankings in the search engines and will be published and advertised on various platforms and mediums.

As a result, the website will gain traffic and this is where we step in and engage with our audience by answering questions, giving advice, and solving their problems. Eventually, a part of unknown visitors will turn into subscribers and finally we will earn revenue with various methods.

It’s all about connecting with real people in the marketplace by creating unique, valuable content that helps them solve their problems and decide on products and services they’re interested in.

It’s about connecting targeted groups of people with the information they’re looking for.

Then we publish content on our website to attract online traffic and we distribute content in the market using various platforms and techniques. We build relationships with people and fans on forums, communities and social media networks.

Outbound or Inbound Marketing?

There are 2 methods we can use to attract traffic.

The Outbound or traditional marketing method is marketer centric. It relies on intruding ads, cold calling, cold emails (spam), or guerrilla techniques. There are companies to this day that use these methods. They send SMS to our phones almost every day for their new product or upgrade. They call you when you try to sleep to sell you a new innovative insurance program.

In this marketing zone, the marketer does not care what the customer wants, and more importantly when the customer wants something. They bombard millions of people with ads (in most of the times totally irrelevant to them) hoping to close a deal.

Many companies spend millions of dollars to get found on ads or billboards, but in many cases, they waste money as the majority of people doesn’t even understand why they need their products or services.

Some say these methods are still effective and they make money using them. These are risky techniques but worth mentioning for.

The 2nd route, the Inbound marketing method is all about getting found by customers. When potential customers want something, they perform online searches, and this is where we step in with our website and digital content. It’s about empowering potential customers, it’s a helpful method that people recognize and respect, it’s a method where we are part of the customers’ conversation.

In this marketing zone, we don’t interrupt people, instead, we create content so that they get exposed to it when they want to do so. It’s marketing that people love and enjoy.

HubSpot, a leading marketing organization defines…

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

 

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Inbound Methodology in a Nutshell

  1. Attract the “right” strangers with relevant content (blog posts, pages, social media) and turn them into visitors. The kind of traffic that is valuable to our business
  2. Convert visitors into leads with a more personalized experience (landing pages, optin forms, calls-to-action).
  3. Close leads into customers using a targeted lead nurturing strategy (emails, webinars, workshops)
  4. Delight current customers and transform them into brand promoters/evangelists (surveys, polls, social monitoring).
Before we start creating content it is important to refresh our memory on…

Why People Buy Products and Services?

In a nutshell, people buy products and services to solve an urgent pain, a burning desire, and to satisfy needs. They exchange money for something that will improve upon their current situation in life and business, something towards their goals.

People buy products in order to survive and thrive, to gain status, and to become a part of a greater idea or community.

They want to save money, to make money, and they have dreams and hopes for the future.

And people as we already mentioned use search engines, social media channels, forums. They get exposed to advertisements, videos, and other digital material. They read e-books, e-magazines, and visit websites. And people use ‘Keywords’. Billions of searches every single day

The Customer Purchase Lifecycle

At this point, we want to use the list of relevant keywords we created in the previous example to create content in order to attract the right people using the Inbound methodology.

Another best practice we can use in combination with the keywords is to analyze our potential customers’ buying journey, which will help us understand what customers might need at every stage of their purchasing process.

By doing so we can create relevant content tailored to every stage, thus increasing the chances of getting found by more potential customers

Customer comprehension

If we are able to determine who a potential customer is in our niche, what they often purchase, and why they’re doing so, we increase the chances of selling to those people.

Key points

  • Customers rarely buy on their first contact with a product
  • It takes 7 times on average before someone purchases something (website visits, emails, other media)
  • People buy only from people they can trust
  • They buy products and services in order to improve their current situation
  • People are researching for information online more than ever before, and they read reviews of other people that used the same products and services.

The 3 Phases

1) Research

The best approach at the ‘Research’ stage is to nurture visitors by offering general information concerning our niche and industry and get them sign on our mailing list. From there, we continue to offer additional content regarding their responses and preferences in order to help them decide.

It’s almost unlikely to make a sale during this stage, so we have to continue offering valuable content

2) Decision

Most of the people are searching for competitive and/or related products and services.

The best approach at this stage is to offer personal reviews on products and services. Not just about the product you’re selling, but offering reviews on similar, competitive, and even related or complementary products.

If you can make people trust you with your reviews, they may buy at this certain stage.

3) Purchasing/Action

At this phase, the potential customers have done their research, made the decision on a certain product, and they are ready to buy.

Our goal is to move people into this phase with our content through the other buying phases or target new people with ‘Buying Intention’ keywords and help them make buying decisions.

Keyword Examples for Each Stage

1) Research phase keywords

At this phase people might search for general information, like

  • What is product X?
  • Benefits of product X
  • What do I need to know about product X?

2) Decision phase keywords

  • Product X from company Y
  • Product X variation Y

3) Purchasing/Action phase keywords

  • Where to buy product X
  • Best place to buy product X
  • Wholesale price product X
We should target people at every stage of their buying journey. We should create relationships with customers no matter their stage, and this is how we transform our site into an authority site. Besides, a site only referring to ‘Buy Now Information’ looks spammy.

In the Digital Business Roadmap training, I analyze every stage with examples for another niche market, the ‘Matcha’ industry, which was my #2 niche market breakdown example.

Need a more in-depth training?

Researching the Competition to Gain Insights

Another best practice when we are getting started in a new market is to research the competition to gain insights into the industry.

This research should be extended, and we should extract valuable information from big brands, magazines, and other successful blogs within our selected niche. We become subscribers to those sites and we carefully examine what they do. Their emails, their ads, their social behavior, everything.

This constant monitoring will help us reach the right customers faster, and more effectively. This process will help us understand what our competition is doing, how they reach their customers. This is how you become an expert.

In the Digital Business Roadmap training, I give examples of the ‘Match’ niche market. I discover authoritative sites, I subscribe, and monitor them.

Need a more in-depth training?

Content Creation/Distribution

Now we need to create and distribute content and ad campaigns to the market. This is how we’ll build a strong foundation in order to earn traffic and people’s trust.
We produce content in various formats (Blogging, Videos & Audios, Podcasts, Commercials and other material) in order to answer specific keyword queries and attract the right visitors. As we have mentioned earlier, the content will get rankings in the search engines by implementing proper SEO techniques and will be advertised on various online networks and platforms. As a result, the website will be receiving regular traffic.

Imagine content as your online business ammunition. Imagine content on a website as stuff, equipment, and merchandise for a brick and mortar business. Just like you buy merchandise and products to sell at your offline store, with websites you are building content. The more content, the higher the authority of a site, the more traffic.

From there, we expand on marketing the content on external social networks, groups, and forums. We can even pay for advertisements in order to get in front of the right customers right away. We build relationships with other webmasters, bloggers, entrepreneurs, business owners, influencers, and fans to boost our online presence. These actions will help us build a brand name and an authoritative website and eventually will make people trust our company, which matters the most.

When people trust you they can do business with you.

Important Notice

Now, in case that you don’t want to create content on your own because you believe it’s complicated, or you believe that you have to be a writer first, there are solutions.

You can outsource content creation tasks to others. Thousands of freelancers, writers, media producers are waiting to offer their services. I know many people like me that don’t write on their own. They outsource writing.

And more importantly, there are forums, communities, and membership sites where website owners meet, chat, and interact. I visit those forums every day and whenever I need some help I chat with other people. Any problem that might occur, can be solved with the help of other people, most of the times in just a few minutes. In this business, you’re not alone.

Need a more in-depth training?

Overview of Methods to Generate Online Traffic

  • Website content in various formats get rankings in the search engines by implementing proper SEO techniques
  • Email Marketing (building a long-term relationship with our subscribers)
  • Article Marketing on Forums, Communities, Groups
  • Video marketing and channels, Live events, Workshops, Webinars, Seminars, Presentations, Vlogging
  • Social Media Campaigns / Blogging Platforms / Boards / Surveys / Quizzes / Polls / Business Pages / Public or Private Groups / Chatrooms
  • Podcasts, Audio Interviews
  • Free Services / Memberships / Lead Magnets on our site
  • Relationships / Connections (online/offline)
  • Influencer Marketing (making relationships with top industry names to expose our brand in new networks)
  • Guest Blogging (posting content on other people’s websites or letting others post content on our site)
  • Paid advertising & PPC (buying ads on search engines, social media platforms, and other sites/properties)
  • Product creation
  • Outbound or Cold techniques (cold emails, phone calls, interruptive media…)

But remember, you won’t have to implement all these methods right away, besides it’s impossible. You start with the basics, by building the initial content, and from there you take the next step, and then the next one…

Need a more in-depth training?

Website Content in Various Formats

Blogging is an essential part of this business model. By blogging, we mean creating free informational pieces of content in an attempt to attract visitors and interact with them, to invite them into a conversation.

With blogging you open windows to this digital world, you get to know people with the same interests and expand your horizons by establishing authority to the marketplace.

People and customers always look for brands that interact with them, but at the same time are their guides that help them solve their problems, and gain knowledge and status, for an ultimate successful ending that improves their current situation.

Brands that blog often get superior advantages in the digital world against their competitors, whether it is on local, offline level, or online, and because blog posts are content that helps people, those brands manage to get rankings and visibility in the search engines, on social media, on other websites and properties.
The blog post formats can vary and you can be as much creative as you want. This is what I like the most. You’re not restricted, you have the freedom to express yourself the way you want, it’s a kind of art.

Depending on the niche you target and what you’re trying to accomplish, blog posts are very flexible…

News to announce something concerning your brand or the industry, or anything else

Articles to spark a conversation or to make people interested in your industry

Discuss a movie, a book, spark a conversation

Answering a question people have (the resource can be anything, search engines, social media, on the streets where you listen to other people talking)

Guides/Pillar articles (A pillar article can also be described as epic, monumental and comprehensive. Usually a longer tutorial-style post, a pillar article goes above and beyond to provide the best and most detailed information about how to accomplish something)

In the Digital Business Roadmap training, I give more examples regarding the ‘Matcha’ niche.

Pages – Examples
Member’s area/Dashboards

Interactive pages

Polls, quizzes, contests, testimonials. People love interacting with website owners and this is your chance to start a conversation.

Visual Content
Galleries
Infographics
Bars, charts, mini graphs
  • Add visual content to improve user experience 95% 95%
  • Charts/Statistics 50% 50%
  • Graphs 50% 50%

%

Marketing Revolution

Maps
GIFs
Audio
Not everyone is enjoy reading, so you should consider adding content in audio format. You can make the audio files downloadable so that visitors can consume your content whenever they want. Or you can keep some audio files only for paying subscribers as premium content

You can create:

  • Audio lessons
  • Audiobooks
  • Article narrating
  • Podcasts
  • Interviews
  • Commercials
Video
Video is the latest ‘Trend’ and this is an area I want to expand upon in the near future. Information on videos can be consumed easier and faster.

You can create:

  • Tutorials-how-to’s
  • Product reviews
  • Announcements
  • Testimonials
  • New product releases
  • Launches
  • Promotions
  • Commercials
These are only a few examples of content to get you started.

Need a more in-depth training?

Website Content Get Rankings in the Search Engines

Creating content is not enough if you want to get found by visitors. You want to make sure that the content you produce will get rankings in the search engines because as we have already mentioned, traffic from search engines is the most targeted traffic you can get, it’s golden traffic.

This is when people are searching for specific information regarding their problems or needs, and when they want to buy products and services.

Providing relevant content that helps people find answers to their questions is Key to attract the ‘Right’ traffic, and not just any traffic.

And we already know that people use keywords when they perform online searches.

So how do we make sure that the content we produce gets rankings in the engines? 

SEO – Search Engine Optimization

What is SEO?

In a few words, SEO is the methods we use to prepare a site to get rankings in the search engines.

Proper SEO methods help us prepare a site to get rankings in the search engines. The search engines need quality content that helps people with certain keyword queries. If we have answers that both people and search engines love, and this content is unique, then we have a great chance to shine.

The higher the quality of the content, the higher the rankings, more traffic. And that equals more revenue.

SEO Best Practices
  • Use a recognized SEO plugin (I use WordPress and the All-In-One SEO plugin)
  • Optimize a page/post around a primary keyword (the one you’re trying to rank for)
  • Add this keyword to the page title and URL
  • Add this keyword to the body, headers, and image alt-texts.
  • Add the keyword in the meta-description of the page (the maximum space for the meta-description text is 160 characters, changed to 230-320 characters recently). This method does not affect SEO directly, but it improves the Click-Through-Rate (CTR). How many people click your URL on the search engines as a result of a well-defined description.
  • Do not over-repeat the keyword throughout the content of a page, try to write naturally. Having the keyword in the URL only is more than enough for the search engines to understand your intentions.
  • Do not copy/steal other people’s work, be unique (duplicate content is a high-risk)
  • Link to external, reliable, and relevant resources (optional). Don’t overdo though, unless if necessary, for example, when writing lists/guides or you want to include resources.
  • Link internally to other relevant pages on your site to help people find their answers and to make your point. Internal linking is an essential part of SEO as search engines understand your site’s structure better, and should become a habit.
  • Hyperlink text with keywords you want to rank for (anchor text)
  • Provide a good user experience, make sure your site is easy to browse and navigate
  • Use images and other visual elements (infographics, charts, maps, gifs)
  • Add audio and video
  • Optimize your site for mobile
  • Do not stuff pages with external advertisements (as you can see only a small portion of my site has external ads). Most of my pages are ads-free.
  • Do not use too many affiliate links (ideally only 10% of your overall content should have pages with affiliate links)
  • Check regularly for broken links
  • Create these primary pages before you publish any blog post/other pages (About page, privacy policy, disclaimer, terms & conditions, contact page)
  • Include call-to-action buttons to help people navigate, show them the next step you want them to take
  • Respond to people’s comments, interact with them, have a conversation
  • Create quizzes, polls, and contests
  • Promote your content on social media, emails, forums, communities without being spammy
  • Earn links to your content from other sites – link building. This will come naturally as long as you publish valuable and informational ad-free content, but you can reach out to other webmasters as well. Of course, try to add value to their sites first, instead of begging for links.
  • Build relationships with authoritative sites, industry leaders, and other bloggers.
  • Consider letting other people post their blogs on your site and vice versa
  • Setup a page on the top online directories like Yelp, yellow pages, local chambers of commerce in case of local businesses
Additionally, have in mind that every blog post and page on your website eventually will get ranked for multiple keywords. Although with every piece of content we target only a primary keyword, the search engines will pull multiple keywords from the content of a page. And that is happening with every single blog post, every single page.

That is why every page can return traffic for years, often times forever. Because every page is getting ranked for multiple keywords. Imagine having 100 pages that give rankings for 100×50 keywords. This is how traffic is getting multiplied. This is how so many websites manage to attract thousands of visitors in a day.

In the Digital Business Roadmap training, I provide some of my SEO results

Email Marketing

Email has been around for almost 40 years and still is the most valuable asset for the majority of companies, entrepreneurs, and organizations. When people subscribe to a mailing list they give permission to the owners of those lists to communicate with them on an ongoing basis. Imagine email subscribers as your fans, just like with sport team fans. Fans may promote your brand willingly with no other incentive than they love what you do and want to share it with the world.

To hook people to our mailing list we need first to offer something valuable in return. Just like I do with the Digital Business Roadmap training.

You can utilize email marketing to engage with your audience, to answer questions, and give advice. Imagine email as a way to educating your prospects about your brand and about the benefits that they get if they purchase from you.

You can use email to conduct surveys, polls, and quizzes. You can collect those data and opinions in order to create your next big product or service. You can additionally send email messages to promote your new blog posts, or to announce the launch of a new membership section. You can advertise your products, and promote other companies products, or you can share any other marketing material like newsletters, big announcements, promos, coupons, discounts.

You only have to take care of a few basic things.

You want emails to feel personal and not commercial. People hate to being sold to, they want to be educated and buy normally without any push or hard sell. If you only send out emails that are blatant promotions expect people unsubscribing from your list. Because everyone hates spamming.

Try to add value to the conversation and don’t forget to ask questions so that you know what your subscribers really want. You can even send emails that are very personal announcing important events in your life, or just to entertain your fans with photos of you with your family, or partners. Try to be social with emails, you don’t want to sound like a robot.

As your email list grows your website’s reach is growing too. No one can take your email list away from you. It’s an asset, a very valuable one, and it helps you diversify your traffic resources. You can’t just rely on search engines, social media, or forums.

But remember, email subscribers won’t happen if you don’t have a website with valuable content to attract the right people.

Article Marketing on Forums, Communities, Groups

There are forums, communities, and specialized groups in every industry, in every niche, where people are searching for information on products, services, and to solve their problems. You can become a member of these communities related to your niche market in order to answer people’s questions, share articles, and material so that you can increase your online visibility as an expert.

Moreover, there are article directories covering every niche you can imagine where you can submit your articles. This can increase your rankings and your website’s authority. Remember that every article directory has different rules so be sure to follow their guidelines.

Don’t forget to include your website URL on your profiles and signatures, if this is allowed. But one way or another you will be able to include your URL in the articles that you publish there.

Article directories are getting crawled by the search engines constantly as they always have new content added by thousands of their members.

It’s a long-term opportunity that can add up to your existing portfolio, that means you have to be consistent and publish valuable content regularly. Again, spam is a big no and people are being turned off by aggressive behavior.

Video marketing and channels

YouTube, Facebook live, Vimeo and so many other video hosting services offer an opportunity to attract people with your valuable content. Just like with email marketing you want to educate your prospects on the quality of your products and how your products are going to change their lives for the better.

You can earn trust immediately if you show up as a real person in front of the camera. People want to do business with real people, and not with commercial or impersonal brands.

Have in mind that You-Tube videos get rankings in the search engines with ease, as You-Tube is part of Google.

Additionally, with You-Tube you can make money by letting Google display ads on your videos. You can use videos for vlogging, for sponsored reviews/articles/lists. You can use them to close branded merchandising deals.

Videos get viewed, you receive traffic, and can be used as a magnet for leads/email subscribers, thus building a fan base.

According to a HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content.

Types of Marketing Videos

  • Demo videos of products, releases, and launches
  • Brand videos, commercials, mini-films, trailers
  • Live Events
  • Workshops
  • Webinars
  • Seminars
  • Presentations
  • Educational, How-Tos
  • Live streaming, live shows
  • Interviews
  • Explainer videos
  • Animated
  • Case studies
  • Product reviews
  • Customer testimonials
  • 360-degree or VR (virtual reality) videos
  • Augmented reality
  • Personalized messages
  • Thank you videos
  • Behind the scenes
  • Vlogs/Vlogging

Vlogging

Vlogging or in other words video blogging, it’s when you use video as a medium to blog instead of text.

Video has become mainstream and people spend countless hours on video platforms. Video is consumed with ease but as a producer, you need equipment, passion, confidence, and a plan

Monetizing Videos

We’ll expand upon video monetization techniques in the next part of this guide.

Social Media Marketing

Another tool we can leverage is the power of social media networks in order to bring in additional traffic to our website and pages. Every network has its own rules and terms but one thing is in common. People hate being spammed and bombarded with irrelevant ads.

The more you appear online the more people trust you. Social platforms offer an opportunity to spread your message and add email subscribers to your lists.

And this is the Top Advice I can give you on this topic, no matter which social platform you use. This tactic is the most efficient, is the one that can make you popular, and the one that gave me the best of results.

Be authentic, interactive, and share other people’s/brands content as well, whenever possible. You can easier reach more people by sharing competitor’s content but in a mutual, collaborative way of course.

By sharing other people’s content along with yours you earn followers, you earn likes and shares. You build trust and raise awareness for your brand.

Notice: Share other people’s and brands’ content only on your social personal profiles.

Expand by creating business pages or public groups for your followers, partners, and other entrepreneurs. Offer discounts, promos, prizes. Conduct surveys, quizzes, and polls, just like you do with emails and on your website. People love to participate in surveys and polls, and this kind of material gets the most shares as well, and you gain insights into what people are looking for.

Don’t forget to create special chat rooms where you invite social followers to participate in private discussions. Answer questions politely and entertain people. It’s OK to partner with competitors and other entrepreneurs on that matter.

Here are a few ideas to leverage on social media:
Independent campaigns/ads

Promote your products and services and promotional offers of affiliated merchants, usually in the form of banners with catchy headlines. Send people to landing pages on your website to signup with their email addresses.

Micro-Blogging platforms like

  • Facebook
  • Twitter
  • Tumblr
  • Reddit
  • Stumble Upon
  • Medium
  • Flipboard
  • LinkedIn
  • Ghost

can be used to raise brand awareness. People ask questions on these platforms so if you can enter a conversation showcasing your expertise you’ll gain valuable followers. Do not only post business stuff that has to do with selling. On social media people enjoy various types of content.

Other popular social platforms:

  • Instagram
  • Vine
  • QZone
  • Sina Weibo
  • Baidu Tieba
  • Snapchat
  • Line
  • Telegram
  • VK
Create boards on Pinterest and Flipboard.

Create only a few business boards on each platform. Then, create multiple boards, each one on a different topic, topics that have nothing to do with your business niche. You can add boards about your personal preferences, interests, anything that could make people interested in you as a person. Remember, on social you’re not trying to sell directly, rather than interacting and educating.

Answer questions on Quora

Quora is very popular and it’s a great place to showcase your expertise and redirect people to your website, landing pages, or offers. Share useful content, advice, link to your guides. Participate and comment on various threads to gain insights into the community.

Surveys, quizzes, polls

Our goal here is to create a buzz about our brand, and people enjoy this kind of interactive media. Redirect people to your landing pages and start collecting email addresses. Ask questions that will help you understand what people are looking for in your respective niche.

Business pages

Google+, Twitter, and Facebook can be used to create pages strictly for business. Here, we want to create a loyal fan base. We do that by educating people about our products and services. As with do with our blog on the website we share free information regarding our niche and industry and we expand by creating ads and campaigns to send people to our landing pages.

We use lead magnets in the form of discounts, promos, and special offers that only members of our pages can enjoy. We want them to feel special for being our loyal members on social.

On business pages, do not share other brands’ content, like you do with your personal profiles

Public or Private Groups and Chatrooms

Our goal is to gather business people in our niche, to share ideas and opinions on hot topics. In the case of public groups, people will see the interaction in the group and they’ll be interested in joining, to learn more about a specific industry. With these boards, we try to network with other alike entrepreneurs. These public groups act as a magnet for potential customers. Suddenly, you’re not alone, you’re not one company trying to sell to people, you are a group of companies that interact with each other.

On Facebook, many companies create private groups where people can join only via invitations. Private groups can be used to invite affiliates, merchants, and people to promote your products and services. That is why we keep them private so that others can’t join.

On Twitter, you can create lists and add people manually. Make one list for one topic, and be active, monitor their tweets, and share the most interesting. You can expand your reach by creating chatrooms.

Broadcast live/video streaming

  • Periscope
  • Facebook live
  • You-Tube
  • Skype
Messengers

  • Facebook
  • WeChat
  • QQ
  • Viber
  • BlackBerry
  • KakaoTalk
Content Formats

You can publish any type of content you want on social media, just like you do on your site:

Posts, articles, news, lists, reviews, comparisons, guides, research, case studies, landing pages, polls, quizzes, contests, testimonials, galleries, infographics, charts, maps, audio, podcasts, interviews, videos, webinars, presentations

In the Digital Business Roadmap training, I show people how I use Flipboard and Pinterest.

More Ways to Gain Online Traffic

Let’s explore some additional methods we can use to bring traffic to our website.

Podcasts, Audio interviews

Podcasts are for those that prefer speaking than writing or producing videos. I’m a subscriber to many podcasts and I record most of them as mp3 in order to learn while driving. I know many people who do exactly the same. It’s convenient, and you remain productive, and on alert throughout the day.

I monitor top industry names, experts, successful brands. Podcasts are a great way to communicate with people that enjoy listening and you can earn their trust using a microphone.

If you enjoy speaking and if you feel like a ‘radio’ personality with a warm sweet voice then podcasts might be an ideal environment to raise awareness for your brand, products, and services.

It’s OK to speak about promotions, offers, and discounts but keep it short. People want to know who you are and what’s in it for them if they decide to engage with your brand. Talk about your industry, your niche, the future, the past, tell stories, be different if possible. Be yourself!

Speak naturally as you write blog posts. The philosophy is the same, to make people trust you.

Consider joining other podcasting shows as a guest as well. Start with reaching out to low-volume shows and then scale up until you connect with top leaders and industry ‘Icons’.

Try to add value to their shows and to their audiences, and if the host agrees you can share your website URL, usually, at the end of the show.

Interviews are a great way to separate you from the competition. Can be done at your own pace and is a chance to discuss with other successful people in your industry or to share with your prospects other success stories from people that used your products

Consider interviewing other bloggers, partners, entrepreneurs, competitors, experts, leaders. They may willingly share your content with their networks.

This is how you scale a business to the top, one step at a time.

Free services, Memberships, Lead magnets

Our goal here is to build our mailing list. Just like I do with the Digital Business Roadmap training.

People won’t exchange their emails for something that does not improve their current situation. So offer something dynamic, something special, something that is very hard to confuse.

And people love to join groups and communities. They feel like an active part of a company.

Don’t be afraid to share free information, take this training as an example.

And people love to try before they buy. Offering free samples of your work is the most efficient way to make people trust you and eager for your big next product.

Example #1 – let’s say you’ve written a book regarding the ‘Hot Matcha Market’ and you spend hundreds of hours creating it. You don’t wanna give it away for free. I agree, but there is a solution. You can give away the first chapter, the introduction, or a part of the material. There are always solutions where you can give away free services, samples of your work

Example #2 – you can create a membership section on your site to make money from people that signup in order to access ‘Exclusive Premium’ content. You can create a sub-department of this membership for free. If they find your work valuable they will spend money to get more from you, willingly. The best way to increase your earnings is to offer Premium Memberships on a recurring basis.

This way you increase the chances people will do business with you. Because people feel they need to reciprocate if they receive free stuff. That is normal, you should take advantage of that.

Partner with others and offer free material to their subscribers’ list. This way you can tap into other people’s networks. Advertise your free offers on social, forums, communities, literally everywhere. Without free content don’t expect to do business at this very moment.

People are informed more than ever before and they can choose your competitor even if they have inferior products. Give a chance to your products by letting people know what to expect, give them a chance to try before they buy.

Lead magnets are free stuff we give away to catch people’s attention and their emails.

  • Free reports
  • PDFs, ebooks,
  • Infographics
  • Research, case studies
  • Powerpoint presentations
  • Free mini-courses

Relationships/Connections (online/offline)

In order to be found online, you have to tell people about your new endeavor, and the same rule applies offline. Talk with your social media contacts, with your friends, partners from older projects, former employees, colleagues, anyone that could be interested in your niche, and anyone that knows someone that could be interested.

Create business cards, speak on phone and spread the word offline. Meet up with people in live events, seminars, and summits. Go to local conferences and connect with others by adding value to the conversation. Partner with other companies and use their email lists to send out a special offer exclusively produced for those people (for free – to collect email addresses)

Don’t be shy, business means consistent actions. Ask people politely if they know anyone in their network that could benefit from your range of products and services. Let them communicate with their friends and make a connection with you if they are interested. But don’t spam or you’ll be ignored.

Influencer Marketing

Influencers, top industry names, and leaders are being followed by a large number of people. It’s all about making relationships with them to expose our brand to new networks. This task is not for beginners, and you should create a strong brand awareness first.

Here, you have to give first.

Offer interviews in order to promote their new book, product, or service. Create content for them and let them know. They may share your content with their email list, followers, and friends. This can add up very quickly to your company’s authority.

Be polite, social and authentic, and remember, top names did not start as experts either.

Guest Blogging

This is a special way to increase your authority and visibility in the market. Request to get featured on other sites in exchange for nothing. Offer value, create remarkable content and make connections. You can also let other people post content on your site. This way people will trust you sooner.

At later stages of your business, you can take advantage of this technique and charge people to get listed on your site. But that won’t happen overnight.

Guest Posting

FREE Service

Want to Get Featured On Our Blog?

We are looking for quality and unique content

Paid Advertising

We buy ads on search engines, social media platforms, and other sites/properties in order to get in front of the right people immediately.

Paid advertising is not for newbies, that is why when you are getting started you should focus on the free methods that we already analyzed. But with paid advertising, you can climb the business ladder very effectively and faster, if you know what you’re doing. Paid advertising brings immediate results, but if not done right it could mean a disaster.

Paid ads can be purchased everywhere. Search engines listings, social media ads, other advertising companies, and websites. You can even advertise on PTCs, traffic exchanges, forums, literally on any site.

And as your website authority increases, you can even charge other people to get advertised on your site.

Product Creation

If you are a beginner then product creation won’t happen just like that. You need some experience first. You need to fully understand the market, your customers’ desires, challenges, and problems. You have to be aware of the competition, how you can differentiate effectively and to create a supreme product that people will love. And you have to know how exactly you are going to promote it and how you’ll make people understand why they need it.

Product creation can drive your business to the ultimate success but is a huge chapter that needs to be examined separately.

These are the main basic ways we can gain traffic for our offers by offering value (Inbound Methodology). Remember, you won’t implement all these techniques at once right away. This is only for you to understand the potential.

Need a more in-depth training?

Outbound Marketing

Outbound marketing is marketing that aims to interrupt people, usually masses of people. Companies use those so-called ‘cold’ techniques in order to bring people in front of their work no matter if those people are interested or not.

In that category, you can find techniques like cold calling, emails to random people or companies (spam), phone call promotions, and interruptive media. Other companies use trade shows, seminar series, billboard ads, direct mail, TV and radio ads, listings on newspapers, magazines, brochures that are delivered to your door.

The marketing message, in this case, is pushed to the customers’ face, hoping it will get them to take action. Not to mention, that usually it costs a lot of money and the final ROI can’t be measured effectively.

But people are inundated and overwhelmed by all those marketing messages they receive on a daily basis and they’re trying to block them out.

Guerrilla Marketing

This type of marketing includes unconventional, unusual ways to market products in the market. Again, companies and entrepreneurs use interruptive strategies to push their message in front of random people. In most of the cases, they try to keep the budget low.

The concept here involves the marketer’s imagination, energy, and ambitions. These tactics are usually applied in public, crowded places to get the attention of the masses. Guerrilla marketers hope to create a buzz around a company so that the message will spread with the word of mouth from people exposed to the campaign to their friends.

The media in this section could be anything from flyers you leave in a bus station, under doors, inside of mailboxes, and any idea you can come up with. You can even share your business cards with strangers, buy someone a coffee, print messages in public toilets.

Or even create graffiti on the walls, ads on taxis, buses, public transportation, posters on the streets, at stations, airports, and all this crazy stuff.

Should We Use Cold Methods?

Throughout my entrepreneurial career, I have spent thousands of dollars on cold marketing tactics. The thing is that you can’t measure the effectiveness and the results of those campaigns.

All in all, I believe traditional or guerrilla tactics are most effective for local businesses. Online businesses can’t rely on these channels. But online businesses may try to include a mix of both worlds.

I have to admit it, sometimes I’m thinking of buying coffee to a stranger to let them know about my website, I get attracted by the idea, the suspense, the risk, what the outcome will be?

I know you can decide for yourself, and always you can be as much creative as you want. Creativity means progress!

How to Make Money With Affiliate Marketing

Part 3

In the next part, the MONEY part we’ll be discussing:

 

  • How affiliates are making money
  • Affiliate marketing pricing models
  • Types of affiliate websites
  • How to find affiliate products to promote
  • Affiliate and advertising networks
  • Independent affiliate programs
  • Digital content creation
  • Affiliate commissions
  • Generating leads and referrals
  • Selling advertising space
  • Sponsored posts/articles
  • Email marketing
  • Video marketing and vlogging
  • Social media campaigns/advertising
  • Podcasting
  • Paid advertising
  • Outbound/Guerilla marketing
  • Other monetization techniques
  • Affiliate/Business Forums/Communities
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Your host: Tasos Perte Tzortzis

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How to Make Money With Affiliate Marketing

How to Make Money With Affiliate Marketing

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