For many years now, I wanted to get in front of the camera and show up in the world. To explain what I do, my services, to share my message.
But I couldn’t. I struggled, big time.
It happens that I’m Greek.
I hate my English accent.
I hate my voice generally (when I hear it in recorded audio for example).
I hate my presence in the mirror
I hate myself in photos and in videos recorded by others.
How The Knowledge Industry Helped Me Scale My Business
I tried to overcome this obstacle but nothing worked.
I discussed it with friends, partners, other business owners, everyone.
They all encouraged me and I’m very grateful for that. But it wasn’t just enough!
I read about it, I watched videos, listened to audios and podcasts. Still nothing.
And here we are, 4 years later, and not only have I been producing videos, but I feel unstoppable. Now, I want to shoot videos all the time.
Crazy or what?
It all started last year when a new training program was launched in the market. One that meant to change not only me but the whole world. It turned the industry upside down. It broke records and quickly became a massive movement.
I’m talking about the Knowledge Business Blueprint. A masterclass created by Dean Graziosi, Tony Robbins, and Russell Brunson. All 3 are legends.
It’s a step-by-step blueprint to help students extract their current knowledge or report on the knowledge other people have acquired, identify their best clients, and transform this knowledge into products and services that can be sold in the marketplace. Masterminds and workshops (virtual and in-person), live events.
A New Me
All I needed to change was 2 video modules, 2 inner-circle broadcasts, and 5 FB group videos by Dean, 4-5 videos, 3 podcasts, and a book by Tony, a few videos and a book by Russell Brunson.
How much time did I spend in total to educate myself?
Let’s say 40-50 hours.
Did it worth it?
Let me show you what happened next…
I was able to get motivated like never before, I stood in front of the camera and pushed the “rec” button.
And people responded.
I was able to gather my knowledge and create private training workshops. At first, I organized a few workshops locally.
For the first 3 sessions, I did not charge any money. It was an experiment, a test. I wanted to be sure that I was delivering value to my audience. Everyone had a great time.
Then, I started selling. I sold 2 workshops in total. You may think this is not something so great, but I can tell you, this is just the beginning of a new business, a new income stream.
Now the time has come, and I launched these private training workshops with the whole world. They’ve gone live.
And…this is huge.
I even organized a mini-mastermind. 2 friends of mine, successful business owners, 1 partner from the past, and me.
OK, it’s was not a huge event. But for me, just organizing the whole thing was like a resurrection.
All 3 had a great time as we were discussing ‘hot’ business and marketing topics.
They shared insights from their industries, I shared marketing and advertising secrets.
Again, I did not charge any money, these are people I know. But the thing is that the process of the Knowledge Business Blueprint works.
Now, I’m not ready yet to organize masterminds online, but I’ll see how it goes with these workshops, and yes, the reasonable next step is hosting masterminds.
Can You Do What I Did?
Of course, you may think, this guy had an already established marketing business. He has a following, traffic, he is somehow visible.
Well, yes and no.
I had a marketing business running for 4+ years, but I was not that visible. Real visibility comes when you get in front of the camera.
And you have to envision the ‘big picture’.
You gotta see the potential, which is huge.
None starts with a list, no one has a following, everyone starts from ground zero.
The Knowledge Business Blueprint (KBB), is a masterclass with an “M”.
Tony, Dean, and Russell have a unique teaching style that I admire.
What they say and write motivated me as nothing did for so long.
I have other mentors and people who inspire me and learn from them, but nothing is so close to KBB.
It was this program that changed me.
The way Dean was presenting his lectures with so much enthusiasm, energy, and confidence.
Tony’s unparalleled spirit and personality and the way he sparks a flame in people.
And Russell’s writing style. Just 50 words were enough to wake me up.
If they did it to me, they can do it for you.
And remember, all it took was 40-50 hours of my time.
In universities and colleges, you acquire a ton of knowledge from professional teachers, but in the majority of cases, there’s no action, no implementation.
And inaction kills businesses.
When I got started online in late 2014, I quickly realized that the online business world depends heavily on marketing.
I learned about the affiliate marketing model and I jumped on the train.
I became a student again. But this time, I was learning from successful online entrepreneurs, and I was implementing new knowledge immediately to my business.
And this is the key!
I started this website, a simple blog back then. I was making money in the form of commissions by promoting other companies’ products.
I began studying marketing and advertising. Email marketing, copywriting, social media, paid advertising, content marketing, SEO, you name it.
I studied web design and development.
Sales, human psychology, and personal development.
I made connections and I became visible.
Finally, I was able to transform this blog into an agency and get clients.
And then, with KBB, I was able to scale my business once again by shooting videos and organizing a few local workshops.
All thanks to the Knowledge Industry.
The Knowledge Industry Is About To Change, Again!
I hope you enjoyed my story and that it will motivate you and inspire you.
I urge you to sign up for the knowledge industry newsletter as I’m going to release some cool stuff these days.
It’s going to be huge.
That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.
Tasos Perte Tzortzis
Marketing Specialist, Entrepreneur
Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.
He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.