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Free Online Marketing Training

Overviews – Part 1

Free Online Marketing Training

A-Z List of Websites

Part 1 – Overviews

25 Listings

Prologue

By learning online marketing you open up unlimited doors, opportunities, and gateways for your career, your business, and your life. Marketing is by far the leading instrument in every industry and connects brands with any audience. Without marketing, even the best products out there will disappear. Marketing makes people curious about a brand, builds trust, and eventually is driving results for companies.

And of course, in a digital era of instant communications and unlimited networks, digital marketing is a science that every entrepreneur should take very seriously.

 

The future of business is online and as Bill Gates says…

If your business is not on the internet, then your business will be out of business

Whether you own a brick & mortar store, a practice or any offline business, and you want to expand online to increase sales or if you want to create a strong presence online and make money by promoting other companies products or to create your own digital products, online marketing education is a must.

Companies that are not utilizing the power of online advertising and use only the well-known offline advertising methods, simply put, they are in danger.

Offline advertising is time-consuming and costs a lot of money. On the other hand, online marketing is cost-efficient, effective, and you can target the whole population (almost 4 billion users are online as we speak)

 

By learning online marketing you’ll be able to

  • Create a marketing agency
  • Offer marketing services and create campaigns (locally & globally) for companies and clients (paid advertising, landing pages, sales funnels, email campaigns, and more)
  • Create and develop websites for clients
  • Create digital content for agencies or other sites
  • Increase traffic and sales for your current offline or online business with a website
  • Promote and sell other companies products for one-time or recurring commissions (this is how I started).
  • Offer SEO (search engine optimization) services
  • Build a coaching, speaking, or consulting business
  • Work as a freelancer
  • Work as a copywriter
  • Make money with and without a website using various techniques
  • Manage social media accounts or business pages/profiles for other companies
  • Sell memberships, courses, videos
  • Create eCommerce stores and e-shops for you and clients
  • Sell arts & multimedia
  • Make money with blogging or vlogging (video blogging)
  • Promote and sell products and services using email marketing techniques, videos, or webinars
  • Write for others, write your own books, create digital products
  • Organize live events, local seminars, speak on stages, or even teach on local workshops
  • Market yourself and clients effectively with skills that last a lifetime

…just to name a few opportunities

But, your budget might be limited, or you don’t have any budget at all. Don’t worry, there are plenty of solutions!

And now let’s examine the best free options on the net…

Affilorama

Affilorama was founded in 2006 by Mark Ling and Simon Slade. Since then, it helped thousands of aspiring entrepreneurs achieve extraordinary results thanks to their powerful platform, training, and tools.

Education – Free Modules

  • Quickstart affiliate marketing guide PDF
  • Introduction 9 lessons – affiliate marketing for beginners, how does affiliate marketing work? identifying affiliate sites, how do they make money? finding affiliate programs, marketing without a website, alternative sources of traffic, 12 tips to double productivity, get started online
  • Market research 8 lessons – finding profitable affiliate niches, SEO competition analysis, what does your market want? 10 alternatives to Clickbank, how to do keyword research (techniques & tools), how markets interact, choosing affiliate programs, how to use CJ Affiliate
  • Content creation 6 lessons – easy ways to get content, writing product reviews, headlines for affiliate sites, pre-sells and sales letters, email subject lines, how to record affiliate videos, improve conversion rates
  • Site building 19 lessons – building a basic page, using FTP with Filezilla, linking domains and hosting, hosting providers, website building software, getting a domain name, anatomy of a web page, good housekeeping, web design troubleshooting, anatomy of a web page #2, hiding affiliate links, simplifying sites with PHP, date scripts, sitemaps, moving pages with redirects, to www or not to www? controlling the search spiders, creating rollover buttons, site building mistakes you need to fix
  • Marketing ideas 11 lessons – introduction to blogging, how to write a blog post, ways to monetize a blog, email marketing introduction, the #1 newsletter strategy, how to use Facebook for affiliates, Twitter for affiliates, web 2.0 introduction, social bookmarking, viral PDF’s, 5 forgotten inbound marketing methods
  • Search Engine Optimization 11 lessons – sitemaps, moving pages with redirects, to www or not to www? controlling the search spiders, introduction to affiliate marketing SEO, what is PageRank? getting backlinks for SEO, on-page SEO factors, getting your website indexed, on-page SEO tweaking methods, building quality links
  • Pay per click 8 lessons – introduction to affiliate marketing PPC, what it is, how to do keyword research (techniques & tools), PPC landing pages, writing and placing Google ads, conversion tracking, bonuses for better conversions, alternative sources of traffic
  • Affiliate Outsourcing 3 lessons – introduction, tips for hiring, keeping workers productive

What You’ll Learn:

  • Affiliate Marketing
  • Marketing without a website
  • Getting traffic
  • Being productive
  • Keyword, niche, and market research
  • Content creation
  • Blogging
  • Email marketing
  • Video marketing
  • Monetizing a website
  • WordPress, website development
  • Search engine optimization (SEO)
  • Social media marketing
  • Creating PDF’s
  • Getting backlinks
  • Pay-per-click marketing (PPC)
  • Affiliate outsourcing

Full Services

  • AffiloTools – Website statistics (search engines, social media, revenue, competition, backlinks, website health)
  • Affilo Blueprint – Market research and keywords, creating content, setting up a website, website design, marketing, monetization, private members forum – 99 video lessons with homework plus Bonus #1 – AffiloTheme (WordPress custom theme with training plus Bonus #2 – 1-month trial of the marketing tool suite plus Bonus #3 – 1-year web hosting for 1 website
  • Affilo JetPack – 90+ expertly crafted emails, effective baits for email subscribers, WordPress website builder with 1-year free web hosting, 20 content cheatsheets, choose from 18 profitable pre-selected niches (for 5 websites)
  • Web hosting services: 2 GB space, 75GB monthly traffic bandwidth, 10 sub-domains, 10 email addresses, 10 MySQL databases, 10 FTP accounts, support for PHP4 and PHP5, redirects for affiliate links, 500 website templates, Javascript tools & compression
  • Stock images, clipart, banners, logos, web art
  • Support
  • Community: blog, forum

Overview

A complete business package for aspiring entrepreneurs. High-quality marketing education, web builder, hosting, community, forum.

Affilorama is being trusted by thousands of entrepreneurs and there are so many successful members that built their web careers with the help of this platform.

Affilorama started back in 2006 and only continues to grow. The platform’s constantly evolving. A top recommended solution at very affordable prices and of course, a huge department with Free Affiliate Marketing Education.

The free part of the training is one of the best in the market with over 70 lessons. An excellent introduction to the online marketing world, focused on the affiliate marketing side (promoting other companies products for commissions).

The premium training goes deep covering all the important aspects of online and affiliate marketing.

By going through the material you’ll be able to build an affiliate marketing business, a local or global marketing agency, or use that knowledge to work as a freelancer, to create your own membership sites, to get paid for building and developing websites for others, or to create your own digital products, just to name a few opportunities.

The most important element of success in this online business is having a community around you, especially when starting out. And to able to get support and help whenever needed the fastest.

That’s why entrepreneurs that join communities like Affilorama have greater chances to succeed.

It’s a course that I have fully completed.

Alison

Main slogan: Empower Yourself.  Free online courses from the world’s leading experts. 11 million learners, 1.5 million graduates, 1,000 courses, 195 countries.

History

Alison was founded in Galway in 2007 and has grown organically to become a major force in online education.

Alison was started and is run by Mike Feerick. Mike is first and foremost a businessman, but one with a difference. He happens to believe that the better you do financially, the more good you can do.

Alison is free of charge to you. But it’s still a business – albeit a socially-focused one. They are a social enterprise. They make money through advertising, merchandise and the sale of Certificates and Diplomas, should a graduate choose to buy on

How it Works

  • Register a free account
  • Find the right course for you
  • Get enrolled
  • Become a graduate
  • Acquire your certification – Once you have completed your course, you can download your learner record as proof of your achievement. Should you like something more official, you can purchase your Certificate or Diploma (depending on the type of course or Learning Path you’ve completed) and they will post it to you. They offer free standard shipping worldwide. Your Alison Certification can be included with your CV/Resume to share with potential employers, or just to share your achievement with the world!
  • Empowerment

Marketing Courses Examples

#1 – Marketing Management – The Marketing Research Process – NPTEL – 3,600+ other students – 4 out of 5 stars

Marketing Management – The Marketing Research Process teaches you different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.

The course begins by introducing you to causal research and its different features. It describes different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling

What you’ll learn

  • Causal research
  • The act of measurement and how it’s used
  • Different types of scaling
  • How to use questionnaires for obtaining information
  • Different sampling techniques
  • Data collection and preparation process
  • Hypothesis testing
  • Different methods of data analysis
  • Forms of multi-variate data analysis.

Modules

  • Marketing research
  • Sampling methods
  • Data analysis
  • Assessment – Marketing management – the marketing research process assessment

Details: Free, 2-3 hours, assessment, certification, academic 3rd level – level 1, 50 points

#2 – Tourism – Marketing and Promotion – Global Text Project – 8,600+ other students – 5 out of 5 stars

In order to attract tourists, any organization or business in the tourist industry must create successful marketing and promotion campaigns. The tourist industry is one of the most important in the world, worth up to one trillion dollars annually, so successful marketing and promotion campaigns have the potential to generate huge revenue.

This course will explain how tourist destinations and tourism businesses can successfully market themselves. The first section of the course explains the main challenges of promoting tourism and how they may be overcome. The following section explains how to identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The following section explains the customer buying process and how it can be used to determine the objectives of a tourism promotional campaign. The final section explains how an effective marketing campaign can instill brand loyalty in customers and encourage repeat purchases.

This course will be of great interest to marketers that wish to learn how to create campaigns for the tourism industry. It will also be of great interest to tourism board employees and owners of tourism businesses that wish to attract more tourists to a location

What you’ll learn

  • The main challenges of marketing and promoting tourism
  • How promotional campaigns for tourism can appeal to multiple target markets
  • Outline which forms of advertising are best suited to promoting tourism
  • List and explain each stage of the customer buying process
  • Determine the objectives of a tourism promotional campaign
  • Outline how an effective marketing campaign can guide potential tourists through each stage of the customer buying process

Modules

  • The fundamentals of tourism promotion
  • Tourism – generating sales
  • Tourism – marketing and promotion assessment

Details: Free, 1-2 hours, assessment, certification, academic 3rd level – level 1, 50 points

#3 – eCommerce – Introduction to Internet Marketing Strategies for Businesses – 15,000+ other students – 5 out of 5 stars

Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realize that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy.

In this course, you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organizations around the world. You will be introduced to techniques such as how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies.

This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.

What you’ll learn

  • Illustrate with examples of how companies are using the Internet to market wisely
  • A clear understanding of the Integrated Internet Marketing (I2M) model
  • Examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behavior
  • How to move the customer from being a passive Internet surfer to an interactive user of the medium.

Modules

  • Resource document
  • Promotion – integrated web communications
  • Resource document
  • Promotion and purchase – measuring the effectiveness
  • Web advertising and promotions for businesses assessment

Details: Free, 1-2 hours, assessment, certification, academic 3rd level – level 1, 50 points

#4 – Applied Psychology – Matching Marketing Strategies to Consumer Personalities – NPTEL – 5,300+ other students – 5 out of 5 stars

Introduces learners to the psychological aspects of consumer personality and why consumers generally buy those products/brands whose ‘brand personality’ matches their own.

Psychological research has shown that a consumer’s decision about whether or not to buy a particular brand as well as the timing and place of purchase, the amount purchased, its usage and disposal, are all based on the consumer’s personality. Because of this, it is of great importance that marketers understand the psychological aspects of consumer personality so that they can devise appropriate marketing strategies to introduce the right product/brand to the right consumer.

The course first introduces you to the nature of personality in general and you will learn about the differences between personality types and personality traits. You will also review aspects of self-concept and self-image and see how these help shape each consumer’s personality. Finally, the course introduces theories of personality developed by psychologists and you’ll learn how marketers can adapt these theories during the design, development, and implementation of marketing strategies.

This course will be of great interest to all marketing professionals who would like to learn more about consumer personality and why understanding this aspect of consumer behavior will help marketers design more effective and efficient marketing strategies.

What you’ll learn

  • Define the meaning of consumer personality
  • Describe consumer personality and its nature
  • Describe personality traits and personality types
  • Describe theories of Personality I and II
  • Describe the meaning of self-concept and self-image
  • Describe consumer personality, self-concept, self-image, and their implications for marketers.

Modules

  • Theories of personality
  • Consumer personality, self-concept and self-image
  • Assessment

Details: Free, 2-3 hours, assessment, certification, academic 3rd level – level 2, 50 points

#5 – Retail Management – Merchandising, Distribution, and Marketing – Advanced Learning – 4,600+ other students – 4 out of 5 stars

Do you know how to create an environment in your retail store that encourages buying? If you do not, this course is sure to help. With this course, you will learn how to price items in a way that will produce profit, how to design a display, and how to design the exterior of your retail store.

Furthermore, learn how to plan your inventory and a merchandise assortment that will appeal to your customers. Then, learn about marketing to consumers through the linear-communication model.

This course will be of great interest to anyone who hopes to someday manage a retail store, or to anyone who is just entering the retail business and wants to know how to maximize the potential of their retail store.

What you’ll learn

  • Define and describe retail merchandising.
  • Explain how visual merchandising can affect sales.
  • List the principles of design.
  • Explain how to design a good display.
  • Explain the channels of distribution.
  • Define and describe the 4 P’s.
  • Define product mixes, lines, and individual products.
  • Explain the linear communication model.
  • Describe the four important characteristics of communication tools.
  • Explain the calculation for open-to-buy planning.

Modules

  • Merchandising and distribution
  • Retail marketing
  • Course assessment

Details: Free, 1-2 hours, assessment, certification, workplace – job role training – level 1, 50 points

Buffer

Social Media 101

A 25-day email course featuring 25 expert social media growth strategies.

What You’ll Learn

  • The best free tool for finding great content
  • Getting started with video marketing on a budget
  • 5 hidden Instagram features for marketers
  • Image creation tools for marketers
  • The power of resharing content on Facebook
  • 10 free stock photography resources 
  • Building your brand through content curation
  • Create an educational screen recording to sell your product
  • Understanding social media algorithms and use them in your favor

Social Media Week of Webinars

This is not exactly a course, but it’s a series of webinars that you may find extremely valuable in order to explode your social media reach. 

Why?

Buffer is a social media application, like HootSuite.  Quickly and easily schedule posts for all of your social accounts and Buffer will publish them automatically, according to the posting schedule you put in place.

It provides scheduling and analytics, and a mini-education department with guides & tutorials, case studies, and webinars.

This week of webinars course covers topics like content curation, Instagram for business, Facebook strategy and more.

What’s Included

  • 3 clever ways to discover and share the very best content on social media
  • Inside all the newest Instagram features to boost your marketing
  • How to get your content seen in the Facebook news feed
  • Crawling, walking, running analytics: the 3 stages of social media data
  • 5 quick ways to build a far-reaching PR & outreach strategy on social

Canva – Creativity

This is not a typical marketing course, but you can utilize the power of images and designs to drastically improve your marketing efforts and the results of your marketing campaigns. And even if you don’t plan to design a thing on your website, it’s crucial to know at least the basics that can help you hire the best professionals or freelancers.

Canva Creativity

Main slogan: I want to design things that make an impact on an audience. I want the motivation, energy, and clarity to design often. I want to know how to easily go from an idea to a completed design. I want to identify a vision for my designs and see out that vision. Sound like you?

Lessons

  • Day 1: how to grab attention with your design
  • Day 2: how to get motivated and inspired to design
  • Day 3: how to create, foster, and maintain your own vision and style
  • Day 4: how to create unique designs every time
  • Day 5: moving from idea to final product
  • Day 6: conceptualizing new creative design ideas
  • Day 7: why is creativity so difficult?

Canvas Network

Main slogan: engage in more than a course. Engage in a learning experience. Enroll in open, online courses from colleges, universities, and organizations worldwide.

To Canvas Network ‘open’ means:

  • Open entry and open access. Open entry for learners around the globe and continual access to course content after the course end date.
  • Open content. Open licensing options and content sharing to Canvas Commons where other instructors reuse, revise, remix, retain, and redistribute content.
  • Open platform and ecosystem. Open platform to integrate and innovate with third-party tools.
  • Open data. Open, de-identified Canvas Network data for researchers to analyze and synthesize.
  • Platform neutrality

Marketing Courses Examples

#1 – (K-12 Policy): Communications Bootcamp: Winning the Ed Reform Conversation – ExcelinEd

Student-centered education policies have little chance to succeed without the support of parents, educators, business leaders and community members. How we talk about reform, how we deliver our messages, and with whom we communicate will make a big difference when it comes to winning the education reform conversation. In this self-paced course, participants will build their communications skills related to media relations, targeted messaging, and the use of social media.

Each module offers both video and written core content that will take no longer than an hour to complete. Additional resources are available in each module for those that want to take a deeper dive into specific topic areas. A digital badge and a certificate will be provided for course completion.

Course Objectives:

  • Create, identify and explain effective messages in advancing education reform.
  • Develop an effective communications strategy and tactics utilizing the skills and knowledge gained throughout the course.
  • Clearly communicate the need for education reform, explain a diverse array of reform policies, and refine messaging to different audiences.

Topics Covered Include:

  • Module One: Introduction
  • Module Two: Identifying Your Audience, Micro-targeting Matters, Proven Messages, and Packaging the Message
  • Module Three: Delivering Effective Messages
  • Module Four: Harnessing the Power of the Digital and Social Media
  • Module Five: Conclusion and Review

Details: Self-paced

#2 – Introductory Course to Economics – Hanze International Business School

The course has been created by lecturers at the International Business School (IBS), part of Hanze University of Applied Sciences, Groningen, based in the Netherlands. This is the first time a Dutch university has launched a MOOC in introductory-level economics. Besides the lecturers from the Netherlands, you will also meet lecturers from Italy and China, and learn how the same knowledge is presented in different cultural contexts. Moreover, you will meet business practitioners and listen to their experiences about how the theories are applied in their practices.

Course Syllabus

Microeconomics: The branch of economics that analyses the market behavior of individual consumers and businesses in an attempt to understand the decision-making process of companies and households.

Week 1: Microeconomics Fundamentals of supply & demand.

Week 2: Microeconomics: Perfect competition and monopoly.

Macroeconomics: The field of economics that studies the behavior of the aggregate (whole) economy. Macroeconomics examines economy-wide phenomena such as changes in unemployment, national income, rate of growth, gross domestic product, inflation and price levels.

Week 3: Macroeconomics: Economic performance and employment.

Week 4: Macroeconomics: Government intervention and trade.

Details: Dates – Mar 12 – Apr 9, 2018, 4 weeks duration, 2-3 hours per week commitment, none requirement, instructor-led course, none credential

#3 – The Economics of Governments and Markets – Stavros Center & Northern Michigan University

This course specifically focuses on the role of government and the operation of the political process. Both market failure and government failure are explained and analyzed. As in the case of markets, the tools of economics are used to address how the political process works, how it supports growth and prosperity, why it sometimes works poorly, and what might be done to improve the process.

On course completion, learners will:

  • explain why government officials and policymakers cannot have all the goods, services, and resources that they want because of the condition of scarcity;
  • describe how governments and market fail; and
  • identify how responsible and accountable individuals in governments, businesses, and households can act and interact in ways that promise to advance standards of living across time and industries.

Target Audience: Students and instructors of economics; K-12 educators; and life-long learners.

Details: Dates – Dec 11 – Mar 26, 2018, 15 weeks duration, 5 hours per week commitment, none requirement, self-paced, badge

Class-Central

Main slogan: Discover free online courses from Ivy League Schools, find the best online courses from Top Universities.

Class Central is a search engine and reviews site for free online courses popularly known as MOOCs or Massive Open Online Courses.

Market Research

  • Questionnaire design for social surveys – University of Michigan
  • Market research and consumer behavior – IE Business School
  • Research proposal: initiating research – University of California, Davis
  • Qualitative research – University of California, Davis
  • Quantitative research – University of California, Davis
  • Customer insights: quantitative techniques – University of Illinois at Urbana-Champaign
  • Research report: delivering insights – University of California, Davis

ConstantContact – Social Media Quickstarter

Topics

  • Facebook 101: glossary, page vs profile, choosing the right type of page, better content, how to promote your page, how to schedule posts…
  • Twitter 101: setting up a profile, search basics, hashtags, images, lists, Twitter for customer service, brand awareness, chats…
  • LinkedIn 101: get started, adding connections, groups, adding a company, posting effectively, build authority, find your next great employee…
  • Pinterest 101: intro, what to pin, perfect pins, get found, promote your page, analytics, for non-profits, for B2Bs, common mistakes, glossary
  • Instagram 101: intro, secrets, increase engagement, brand identity, business accounts, stories, for non-profits, business examples
  • Google+ 101: why use it? profiles, pages, local listings, SEO, hangouts, for marketing consultants
  • YouTube 101: how to upload a video, examples, how to promote, how to embed, common mistakes, analytics
  • Snapchat 101: beginner’s guide, creative ideas, get followers, master your first on-demand geo-filter

CopyBlogger – Internet Marketing for Smart People

Internet Marketing for Smart People is a systematic, simple way to understand and implement effective online marketing. You’ll learn the “Copyblogger method” of creating a profitable online business or marketing your offline business online.

You’ll get an organized reference guide to the “best of the best” that’s appeared on Copyblogger over the years, and you’ll see how it all fits together.

It’s a free 20-part course and ongoing email newsletter, delivered conveniently to your inbox

What’s Included:

  • Copywriting 101: how to craft compelling copy
  • How to write magnetic headlines
  • How to create compelling content that ranks well in search engines
  • Content marketing: how to build an audience that builds your business
  • The business case for agile content marketing
  • A content marketing strategy that works
  • How to create content that converts
  • How to effectively promote your content
  • Content marketing research: the crucial first step
  • The 5 P approach to copy that crushes it
  • Email marketing: how to push send and grow your business
  • Keyword research: a real-world guide
  • Landing pages: how to turn traffic into money
  • 10 rock-solid elements of effective online marketing
  • Internet marketing for smart people: classic edition

CopyHackers – Conversion Copywriting 101

Slogan: today’s in-demand copywriters teach the essentials of writing high-converting copy. The founder, Joanna Wiebe, has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.

She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more. 

The Curriculum

  • Conversion copywriting vs regular old copywriting
  • How to write messages that stick
  • Copywriting for different stages of awareness
  • Is your page doing what it’s supposed to be doing?
  • How to layout a great web page
  • Your landing page ain’t your homepage, OK?
  • How to format your web copy
  • How to get’em to keep reading
  • How to get useful testimonials and where and when to use them
  • Convert like a MOFO
  • Drip campaigns that are way better than the other guys’
  • How to write AdWords ads
  • How to get out of your copywriting funk with this insider shortcut

Coursera

Courses

Every course on Coursera is taught by top instructors from the world’s best universities and educational institutions. Courses include recorded video lectures, auto-graded and peer-reviewed assignments, and community discussion forums. When you complete a course, you’ll receive a shareable electronic Course Certificate

All the courses are open to everyone and many of them are Free to take. However, in order to get a certificate, you’ll have to purchase the course. Prices range from $29 – $99.

This is a great option, as you have the chance to take a course, complete it, and then, if you need the certification you can purchase it.

Specializations

For those that want to master a specific career skill. You’ll complete a series of rigorous courses, tackle hands-on projects based on real business challenges, and earn a Specialization Certificate to share with your professional network and potential employers

Online degrees

Real career transformation sometimes requires a university-recognized degree. Coursera believes that transformation should be accessible to everyone, so they’ve worked with their university partners to offer flexible, affordable online degree programs in business, computer science, and data science.

History

Coursera was founded in 2012 by two Stanford Computer Science professors who wanted to share their knowledge and skills with the world. Professors Daphne Koller and Andrew Ng put their courses online for anyone to take – and taught more learners in a few months than they could have in an entire lifetime in the classroom.

Since then, we’ve built a platform where anyone, anywhere can learn and earn credentials from the world’s top universities and education providers.

Statistics

25M learners, 149 University partners, 2,000+ courses, 180+ specializations, 4 degrees

Marketing Courses Examples

#1 – Digital Marketing Specialization – University of Illinois

This course is part of the fully-online accredited Master of Business Administration (iMBA) degree program.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Chapters

  • Marketing in a digital world
  • Digital analytics for marketing professionals: theory
  • Digital analytics for marketing professionals: practice
  • Digital marketing channels: the landscape
  • Digital marketing channels: planning
  • Marketing in an analog world
  • Digital marketing capstone

Details: 7-day free trial full access.

#2 – Marketing Strategy Specialization – IE Business School

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas of marketing, the famous four Ps of Product, Price, Promotion, and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project, you will develop a Marketing Plan for a product or service.

Chapters

  • Market research and consumer behavior
  • Positioning: what you need for a successful marketing strategy
  • Marketing mix fundamentals
  • The marketing plan
  • Marketing strategy capstone project

Details: 7-day free trial, unlimited access to all courses, cancel anytime, 39€ per month to continue learning after the trial ends, certificate when you complete

#3 – Foundations of Marketing Analytics Specialization – Emory University

Inform decision making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy.

In this specialization you will learn how to:

  • Find, extract, organize and describe data to support business decisions
  • Identify, quantify and interpret relationships between variables
  • Derive customer insights from your data
  • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
  • Present and justify a course of action to management
  • The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Chapters

  • Meaningful marketing insights
  • Managing uncertainty in marketing analytics
  • Forecasting models for marketing decisions
  • Survey analysis to gain marketing insights
  • Introduction to social media analytics
  • Marketing analytics capstone project

Details: 7-day free trial, unlimited access to all courses, cancel anytime, 39€ per month to continue learning after the trial ends, certificate when you complete

#4 – Socia Media Marketing Specialization – NorthWestern University

Manage your social strategies, expand your online audience, and establish your social brand.

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to

  • Match markets to social strategies to profitably grow your business.
  • Use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace
  • Develop targeted content to spark dialogue with various social communities.
  • In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

Chapters

  • What is social?
  • The importance of listening
  • Engagement & nurture marketing strategies
  • Content, advertising, and social IMC
  • The business of social
  • Social marketing capstone project

Details: 7-day free trial, unlimited access to all courses, cancel anytime, 39€ per month to continue learning after the trial ends, certificate when you complete

#5 – Marketing Mix Implementation Specialization – IE Business School

Take your product through the marketing mix. Master the marketing mix and take your product to new heights.

In this Specialization, we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising).

This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix

Chapters

  • Brand and product management
  • Pricing strategy
  • Channel management and retailing
  • Integrated marketing communications: advertising, public relations, digital marketing and more
  • Marketing mix implementation capstone

Details: 7-day free trial, unlimited access to all courses, cancel anytime, 39€ per month to continue learning after the trial ends, certificate when you complete

Creator Academy – You-Tube

creator academy

The Creator Academy by You-Tube teaches you how to monetize the You-Tube platform.

Courses

#1 – You-Tube quick start guide

  • Welcome
  • Basic elements
  • Promote your channel
  • Intro to the You-Tube policies

#2 – Get found

  • You-Tube search
  • Create effective thumbnails and titles
  • Write smart descriptions
  • Let the cards and the final screens do the work for you
  • Keep your channel up to date with uploads and playlists
  • Co-operation

#3 – Make money with ads on You-Tube

  • Make money from You-Tube
  • You-Tube ads
  • Create appropriate content for advertisers

#4 – Create great content

#5 – Start your own music channel on YouTube

#6 – How to stay healthy and avoid burnout

#7 – Create an educational channel on YouTube

#8 – Take advantage of the gaming channel

#9 – Achieve long-term success on YouTube

#10 – After shooting

#11 – Before shooting

#12 – During filming

#13 – Live streaming on YouTube

#14 – 360-degree video and virtual reality on YouTube

#15 – You-Tube analytics

#16 – Create a channel with global appeal

#17 – Expand your community

#18 – Ways to make money outside of ads

#19 – Support your musical career with YouTube

#20 – Create a business on YouTube

#21 – Brand name agreements

#22 – YouTube for musicians

Digital Business Academy

Main slogan: startup skills made simple. Join over 20,000 entrepreneurs gaining the skills to start, grow or join a digital business. The Digital Business Academy from Tech City UK has more than 50 courses from University College London, University of Cambridge, and other industry experts. 

Courses

#1 – Brand & Communications

  • Build a strong brand – University of Cambridge & Tech City UK
  • Succeed with social media – Valuable Content & Tech City UK

#2 – Ideas & Products

  • Speak the language of entrepreneurs – Tech City UK in association with UCL
  • Manage a digital product – University of Cambridge & Tech City UK

#3 – Marketing & Sales

  • Plan your marketing – University of Cambridge & Tech City UK
  • Master marketing channels – Founder Centric & Tech City UK
  • Run marketing campaigns – Founder Centric & Tech City UK
  • Get customers to love you – Founder Centric & Tech City UK

#4 – Operations & Finance

  • Launch a digital business – Tech City UK in association with UCL
  • Understand startup finance – University of Cambridge & Tech City UK
  • Measure startup performance – Founder Centric & Tech City UK
DBA

edX

Their mission is to increase global access to quality education. They connect learners to the best universities and institutions from around the world. edX is recognized by names like Walmart, IBM, Volvo, Adobe.

MicroMasters Credentials

MicroMasters programs are a series of graduate level courses from top universities designed to advance your career. They provide deep learning in a specific career field and are recognized by employers for their real job relevance. Students may apply to the university offering credit for the MicroMasters certificate and, if accepted, can pursue an accelerated and less expensive Master’s Degree.

Free Courses

Take free online courses from the best universities and institutions in the world — Harvard, MIT, UC Berkeley, Microsoft, Tsinghua University, The Smithsonian and more

The majority of courses are free and if you want to add a verified certificate you would have to purchase it for a price.

Marketing Courses Examples

#1 – Introduction to Marketing – The University of British Columbia – 40 reviews – 4.5 out of 5 stars

Learn the fundamentals, strategies, and tools used across industries. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

What you’ll learn

  • Develop a basic customer segmentation system
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems that go-to-market efforts
  • Understand how marketing metrics can benefit your business

Details: 6-7 weeks, 3-5 hours per week effort, Free (add a verified certificate for $150), introductory level, video transcripts, associated MicroMasters program: Business Fundamentals.

#2 – Marketing Analytics/Measurement Strategy- Berkeley University of California – 3 reviews – 4.5 out of 5 stars

Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

What you’ll learn

  • Develop a basic customer segmentation system
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems that go-to-market efforts
  • Understand how marketing metrics can benefit your business

Details: 4 weeks, 5-7 hours per week effort, Free (add a verified certificate for $99), introductory level, video transcripts, associated MicroMasters program: Marketing Analytics.

#3 – Global Marketing Strategy- Thunderbird School of Global Management – 0 reviews

In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.

Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and the emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.

This course will help you understand the strategic implications of segmentation, targeting, and positioning and how they are developed within the context of the customer, competitor, and context analysis. Particular emphasis will be placed on the role of disruptive positioning strategies and how firms can utilize such strategies to their advantage.

What you’ll learn

  • To evaluate and build economic, functional, experiential, and social value or a combination thereof within the complex and dynamic political/legal, economic, competitive, technological, cultural, and other environmental forces that managers face in the global arena
  • To clarify the scope and challenges of global marketing
  • To assess the impact of external forces on global marketing decisions
  • To develop a disruptive positioning strategy for a firm that is struggling to differentiate itself from competition
  • Awareness of alternative market-entry strategies.

Details: 6 weeks, 10 hours per week effort, Free (add a verified certificate for $249), advanced level, video transcripts, associated MicroMasters program: International Business Management.

#4 – Online Marketing Strategies- Curtin University – 0 reviews

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

What you’ll learn

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies

Details: 12 weeks, 8-10 hours per week effort, Free (add a verified certificate for $199), advanced level, video transcripts, associated MicroMasters program: Marketing in a Digital World.

#5 – Evidence-Based Stakeholder Marketing – Australian National University – 0 reviews

Evidence-based marketing provides the knowledge and skills needed to navigate the brave new world of digital marketing, to develop a marketing mix, and to create cost-effective marketing strategies that cut through the clutter.

There are plenty of courses that will teach you the principles and practices of marketing, and plenty of books that will introduce you to the next “big” thing. This is particularly true in the Internet age, with new digital marketing opportunities seeming to appear daily. Some have even questioned whether the basic principles and practices of marketing still apply in this new digital world.

What you’ll learn

  • Establish the relevant stakeholder groups that their organization needs to address in their marketing activity.
  • Justify the choice of the target audience for marketing communication.
  • Integrate stakeholder knowledge and communication to solve customer needs.
  • Deliver effective communication that reflects the complexity of real-world stakeholder issues

Details: 6 weeks, 8-10 hours per week effort, Free (add a verified certificate for $149), intermediate level, video transcripts, associated MicroMasters program: Evidence-based Management.

edX

eMarketingInstitute

eMarketing Institute was founded in Copenhagen, Denmark in 2014 by Thomas Jaskov. They offer 100% FREE beginners level courses, FREE certifications and FREE ebooks within the field of digital marketing. Their mission is to give everyone (rich or poor) a chance to get certified.

Courses

  • Affiliate marketing 
  • Blogging 
  • Content marketing
  • eCommerce
  • Email marketing
  • Online marketing
  • Search engine marketing
  • SEO
  • Social media marketing
  • Web analytics
eMI

Facebook – Blueprint

Main slogan: Learn the skills you need to move your business forward. FB Blueprint is an education, training, and certification program to help advertiserrs get the most out of their powerful marketing platform. 

eLearning

  • Get started with FB, get started with advertising, learned advanced buying options, target the right audience, build awareness
  • Drive consideration, generate leads, promote apps, increase online sales, increase in-store sales, choose ad formats
  • Get creative inspiration, manage ads, measure ad performance, learn about Messenger
  • Learn about Instagram, distribute and monetize content

87 Courses – Examples

  • Achieving scale with the reach objective
  • Ad auction and delivery overview
  • Ad policies for content, creative, and targeting
  • Ads in Instagram stories
  • App installs
  • Audience insights
  • Audience network native ads…

FB offers a certification for all the participants, webinars, live workshops (61 cities, 10K participants, 1 jam-packed day), case studies (IPGMediaBrands, HealingWaters, Read Dog).

The Bloueprint program is praised by companies like Entrepreneur, USA Today, TheDrum, CampaignUS.

FutureLearn – Get Ahead in Marketing

Main slogan: Keep up with the latest trends in marketing – from brand storytelling to social media – with these free online marketing courses. Learn with experts from top universities and professional organizations.

Courses

  • Cardiff University – Community Journalism: digital and social media
  • University of Southampton – Digital Marketing: challenges and insights
  • D&AD – Storytelling in advertising
  • UEA (University of East Anglia) – The secret power of brands
  • Sungkyunkwan University (SKKU) – Transmedia storytelling
  • UCL (University College London) – Why we post: the anthropology of social media

 

Certification

You can purchase a personalized, digital, and printed certificate

GCF Learn Free – Social Media

For more than a decade, the GCFLearnFree.org program has helped millions around the world learn the essential skills they need to live and work in the 21st century. From Microsoft Office and email to reading, math, and more, GCFLearnFree.org offers more than 180 topics, including more than 2,000 lessons, 800+ videos, and 55+ interactives and games, completely free. 

About: Social media can be used for many things: staying in touch with friends and family, promoting your cause, and keeping up with trending topics and news. Knowing how to use social media is an essential 21st-century skill. 

Topics Covered

  • Blog basics, Facebook, Facebook for iPhone, Google hangouts, Instagram, LinkedIn basics, Meetup
  • Pinterest, Skype, Snapchat, Twitter, WhatsApp, YouTube, WordPress resources

Google

Analytics Academy

Slogan: Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.

Courses

  • Google analytics for beginners
  • Advanced Google analytics
  • Getting started with Google Analytics 360
  • eCommerce analytics: from data to decisions
  • Google tag manager fundamentals
GAA

Digital Garage

Main slogan: Grow your career or business at your own pace, with flexible and personalized training courses designed to build your confidence and help you thrive. Discover tools to make your business succeed, improve your interview skills, prepare for the career you want.

The Digital Garage is your one-stop shop for mastering digital marketing. If you have what it takes to complete each of the 26 topics and unlock every badge, you can earn the esteemed Digital Garage Certificate of Online Proficiency.

Certification Topics

  • The online opportunity, your first steps in online success, build your web presence, connect through email, get started with search
  • Get discovered with search, make search work for you, be noticed with search ads, improve your search campaigns, get started with analytics
  • Find success with analytics, get noticed locally, help people nearby find you online, get noticed with social media
  • Dive deep into social media, discover the possibilities of mobile, make mobile work for you, advertise on other websites
  • Dive deep into display advertising, expand internationally, make the most of video, build your online shop
  • Sell more online, plan your online business strategy, get started with content marketing, turn data into insights

Bonus Materials

  • Increase productivity at work, intro to machine learning, improve your online business security
  • land your next job, intro to code

Certification

A certification is a great way to make your CV shine. It shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world.

GDG

Digital Marketing Course

As Google describes: The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing.

Education

  • Introduction to Digital Marketing – the digital garage, digital marketing glossary, building your online marketing plan
  • AdWords fundamentals – prep, exam study guide, refresher guide, Google academy for ads, Guide to AdWords success, building relevant ads with ad extensions, how to build the best keyword list, campaign settings, 3 steps to budget smarts
  • Search advertising – prep, exam study guide, refresher guide, introduction to remarketing lists for search ads (RLSA), supercharge search with remarketing lists for search ads
  • Display advertising – prep, exam study guide, refresher guide, display settings, introduction to remarketing, setting up remarketing
  • Mobile advertising – prep, exam study guide, refresher guide, mobile ads
  • Video advertising – prep, exam study guide, refresher guide, types of video ads, selling AdWords for video, how to make video ads
  • Shopping advertising – prep, exam study guide, refresher guide
  • Analytics – Academy, IQ study guide, AdWords and analytics, Google analytics, smart goals
  • Tools and best practices – guide, think with Google planning tools, Keyword planner and display planner, Google trends, consumer barometer with Google
  • Google my business – what it is, why it’s important, how to create and verify a business listing, how to make changes to business information

AdWords Certification

A globally recognized stamp of approval from Google showcasing your knowledge of the latest AdWords tools and best practices and your ability to effectively manage AdWords campaigns.  AdWords Certified individuals receive a personalized certificate from Google Partners that can be shown to future employers as a way to demonstrate your expertise.

Modules

Students may use the Digital Marketing course as a self-study training pack that can be completed at their own pace or professors may choose to incorporate the modules into their lesson plans.

Online Marketing Challenge

Google used to offer a marketing challenge for those who participated in these courses. Over 120,000 students and professors from almost 100 countries have participated in the past 10 years.

With a $250 AdWords advertising budget provided by Google, students used to develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that developed and communicated the most successful campaigns won awesome prizes, including trips to Google offices. Students also had the opportunity to participate in the optional AdWords Certification category by studying and passing the necessary exams to become an AdWords Certified individual in the Google Partners platform.

But now there’s an announcement:

Evolving the Google online marketing challenge to free digital skills trainings. After 10 years of great impact, we will no longer be hosting the annual Google Online Marketing Challenge. Google will continue to support student development through our free digital skills trainings and certification programs

Overview

If you want to stay on top of the ever-changing advertising world then Google’s education modules are the perfect courses to help you build a strong presence, build authority, and get high-paying clients looking for certified marketers. PPC (pay per click) advertising is still one of the most lucrative methods that all successful companies use to get unique and high-quality traffic.

HootSuite Academy

Main Slogan:

Gain the social media skills and credentials you need to drive your career. Bring the power of social to your business.

#1 Social Marketing Training

A Free on-demand courseware on the fundamentals of social marketing for today’s leading practitioners.

96 videos, 27 quizzes, 44 texts, 3 downloads, 4 hours

Welcome

1) Introduction to social media

Overview, introduction to social media marketing, marketing your business, social networks, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Snapchat, recommended next steps

2) Optimizing your social media profiles

Introduction, best practices, optimizing your Twitter business profile, profile settings on Twitter, strategic best practices for Twitter list, Facebook pages profile, profile settings on Facebook pages, strategic best practices for Facebook pages, LinkedIn company page, profile settings on LinkedIn company pages, Instagram profile, business profile settings on Instagram, YouTube profile settings, profile settings on YouTube, recommended next steps, how Hootsuite helps, an overview of the Hootsuite dashboard

3) Social media strategy from A to Z

Overview, what is social media strategy, the value of a social media strategy, essential components, conducting a social media audit, setting strategic goals, setting goals, objectives, and KPIs, budgeting for a social media program, tactical best practices, tactics and tools to consider, factoring in timing and key dates, specifying brand persona and voice, putting together a content game plan, operational considerations, how to set up the roles and responsibilities on your team, implementing social media governance within your organization, creating a crisis management plan, evaluating your success, applying quantitative and qualitative measurement to your social media strategies, using data to adjust course, how Hootsuite helps with social media strategy, an introduction to Hootsuite analytics, how to use boards in Hootsuite analytics

4) Building your advocate community

Introduction, community building fundamentals, introduction to advocacy and community, engaging, growing, and leveraging your social media audience, engaging with influencers and advocates, best practices for growing community across social media channels, measuring the ROI of your community building efforts, how Hootsuite helps with community building, engaging with your audience across the networks, using geo-search to find relevant conversations with Hootsuite, creating Twitter lists

5) Content marketing fundamentals

Creating a content strategy for social media, content curation and creation for social media, best practices for sharing across networks, best practices for sharing video content, measuring the ROI of your content program, how Hootsuite helps with social content marketing, composing and scheduling a message, using the Hootsuite publisher, advanced publishing tactics, scheduling messages in bulk using Hootsuite

6) Social advertising fundamentals

Using social ads effectively, best practices for using Facebook ads, best practices for using Twitter ads, best practices for using LinkedIn ads, best practices for using Instagram ads, measuring the ROI of your social ads, ads metric, putting the measurement data to work

7) Social marketing certification exam

 

Social Media Certifications

The HootSuite courses are recognized industry credentials demonstrating your social media expertise to clients and employers. Thousands of companies, individuals, and marketers use their certifications to get high-paying clients around the globe.

Overview

It’s a course that I started studying lately. Hootsuite is a platform that I use daily to connect effectively with people on social media. When you’re marketing it’s not enough to create content and engage with people on your sites, it’s crucial to have a strong online presence and Hootsuite is a well-recognized organization with thousands of happy clients and students around the world. The training expands on all the major social networks and along with the Hootsuite platform helps you get social authority.

Hootsuite platform – full review

#2 Hootsuite Platform Training

Welcome

1) The fundamentals of using Hootsuite

The Hootsuite platform, engagement, publishing, Hootsuite mobile, Hootsuite campaigns, Hootsuite app directory

2) Advanced uses of Hootsuite

Overview, advanced engagement tactics, advanced publishing tactics, advanced campaigns, advanced analytics, advanced mobile tactics, advanced tactics for administrators, Hootsuite’s ecosystem of app integrations

3) Hootsuite platform certification exam

Overview

Hootsuite is trusted by 16+ million users in 175+ countries and is the industry standard for social media management.

With Hootsuite’s Platform Education and Certification, you’ll develop the skills to use core Hootsuite products to their full potential — giving your social media efforts a significant efficiency boost and a major leg up on the competition.

Designed and produced in consultation with product experts, practitioners  and social media strategists, the industry-leading certification equips social media professionals with the practical guidance they need to master this powerful tool.

HubSpot Academy

#1 Inbound

Introduction

  • 1) Inbound fundamentals – Essentials of an effective Inbound strategy

Attract

  • 2) Optimizing your website for search engines
  • 3) Creating content with a purpose
  • 4) The fundamentals of blogging
  • 5) Amplifying your content with social media

Convert

  • 6) Enticing clicks with calls-to-action
  • 7) The anatomy of a landing page
  • 8) Guiding the next step with “Thank You” pages

Close

  • 9) Sending the right email to the right person
  • 10) The power of smarketing
  • 11) Taking your sales process inbound

Delight

  • 12) The pillars of delight

Overview

HubSpot Academy’s free Inbound Certification course features twelve classes that span the four stages of the Inbound Marketing Methodology. From optimizing your website for more search traffic, to landing page anatomy that generates more leads, this free course and certification exam covers the fundamentals of inbound.

HubSpot’s certificates are recognized around the globe and there are countless marketing agencies that use HubSpot’s certificates to get high-paying clients.

This is a course I’m taking right now and I hope to get it finished in the next 2 months or so.

Along with the Free video courses HubSpot gives you access to Free marketing and sales tools. Additionally, they offer transcripts, slides, templates, podcasts, and blog posts that surround the courses’ material.

Important announcement:

On March 29, 2018, the HubSpot’s courses will be updated with new material. I will update this thread accordingly when the changes take effect.

#2 HubSpot Marketing Software

This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results. After passing the HubSpot Marketing Software Certification, you’ll be able to call yourself a HubSpot power user.

 

  • 2 sections, 59 videos (around 6 hours), 1 certification exam (90 questions, 120-minute time limit).

#3 HubSpot Sales Software

The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot’s free marketing and sales tools.

 

  • 2 sections, 35 videos (around 2 hours), 7 optional quizzes, 1 certification exam (50 questions, 75-minute time limit).

#4 HubSpot Design

Learn how to design on the HubSpot COS (Content Optimization System). This certification is meant for web designers who have, at minimum, an intermediate familiarity with CSS and how it applies to HTML.

 

  • 1 section, 22 videos (around 3 hours), 1 certification exam (70 questions, 90-minute time limit).

#5 Contextual Marketing

Contextual Marketing helps you tailor your website to the users who are most important to your organization. In the Contextual Marketing Certification, you’ll learn how to create a website experience tailored to your users’ needs and preferences. The content in this certification is closely tied to who your contacts are and how they’re segmented. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer’s journey.

 

  • 1 section, 26 videos (around 2 hours), 1 certification exam (60 questions, 90-minute time limit).

#6 Inbound Sales

HubSpot’s free Inbound Sales Certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free certification covers the basics of what inbound sales is all about.

 

  • 5 sections, 20 videos (around 3 hours), 1 certification exam (60 questions, 75-minute time limit).

#7 Growth-driven Design

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. In addition to the content, you’ll gain access to the global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.

 

  • 1 section, 34 videos (around 4 hours), 1 certification exam (55 questions, 75-minute time limit).

#8 Growth-driven Design Agency

Deliver better client results and accelerate agency growth by offering Growth-Driven Design services to clients. This on-demand, 5-class course will give you the training and templates needed to start marketing, selling, and servicing GDD with clients. Before starting this course, it is critical that you have already completed the Growth-Driven Design Certification.

 

  • 1 section, 22 videos (around 3 hours), 1 certification exam (32 questions, 50-minute time limit).

#9 Email Marketing

2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.

 

  • 9 sections, 27 videos (around 4 hours), 9 optional quizzes, 1 certification exam (60 questions, 75-minute time limit).

#10 Content Marketing

Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

 

  • 11 sections, 35 videos (around 4 hours), 10 optional quizzes, 1 certification exam (60 questions, 90-minute time limit).

#11 Sales Enablement

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers, as well as sales leaders, can benefit from learning the principles involved in this approach to sales enablement.

 

  • 5 sections, 40 videos (around 4 hours), 1 certification exam (60 questions, 75-minute time limit).

Launch2Success

About: With our simple success program, you can get your business off the ground by using the most valuable tools and knowledge available to Internet Marketers.

Through these training sessions, this course offers a step-by-step guide to creating a successful website that generates business for you 24 hours a day, 7 days a week. From creating a great website, to driving traffic and converting that traffic, the Launch2Success Internet Marketing Training Program covers the basics every internet marketer must know for their business to take flight

Courses

  • Building an eCommerce site with WordPress (2017 edition)
  • Podcast & RSS marketing
  • Keyword research
  • Email marketing basics
  • Using Google sitemap
  • Web design principles (tips for success)
  • YouTube and online video marketing
L2S

MIT Open CourseWare

Main slogan: The idea is simple – to publish all of our course materials online and make them widely available to everyone.

MIT OpenCourseWare (OCW) is a web-based publication of virtually all MIT course content. OCW is open and available to the world and is a permanent MIT activity.

Through OCW, educators improve courses and curricula, making their schools more effective; students find additional resources to help them succeed; and independent learners enrich their lives and use the content to tackle some of our world’s most difficult challenges, including sustainable development, climate change, and cancer eradication

    Marketing Courses Examples

    #1 – Entrepreneurial Marketing – Sloan School of Management

    This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:

    1. Marketing Question: What and how am I selling to whom?
    2. New Venture Question: How do I best leverage my limited marketing recourses?

    Specifically, this course is designed to give students a broad and deep understanding of such topics as:

    1. What are major strategic constraints and issues confronted by entrepreneurs today?
    2. How can one identify and evaluate marketing opportunities?
    3. How do entrepreneurs achieve competitive advantages given limited marketing resources?
    4. What are the major marketing/sales tools most useful in an entrepreneurial setting?

    Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general.

    #2 – Marketing Management: Analytics, Frameworks, and Applications – Sloan School of Management

    This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem-solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting is presented.

    #3 – NextLab I: Designing Mobile Technologies for the Next Billion Users – Media Arts & Sciences

    A hands-on-year-long design course in which students research, develop and deploy mobile technologies for the next billion mobile users in developing countries. Guided by real-world needs as observed by local partners, students work in multidisciplinary teams on term-long projects, closely collaborating with NGOs and communities at the local level, field practitioners, and experts in relevant fields

    MOZ – SEO Learning Center

    Main slogan: Whether you need the latest advanced tactics, a refresher on the basics, or to start from scratch, this is your home for SEO knowledge.

    Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world’s first SEO experts shared their research and ideas. They launched the Beginner’s Guide to SEO and their first Search Ranking Factors study, and that hub of industry expertise transformed into a small consulting firm and led them to create some of their first SEO tools.

    SEO Learning Center

    #1 – Search Engine Ranking and Visibility

    • What is SEO? what is a SERP feature? domain authority, page authority

    #2 – On-Site SEO

    • On-site SEO, on-page ranking factors, title tag, meta description, alt text, duplicate content, robots.txt
    • Robots meta directives, schema.org markup, HTTP status codes, page speed, conversion rate optimization
    • Domains, URLs, canonicalization, redirection

    #3 – Links and link building

    • Off-site SEO, internal links, external links, anchor text, backlinks, link equity, MozTrust, MozRank

    #4 – Local SEO

    • Local search marketing, local listings and SEO, setting up local business listings, local business categories, claiming local listings
    • Local citations, duplicate business listings, reviews and ratings, understanding review guidelines, getting reviews
    • Responding to reviews, building your website, updating listing data, local search terms glossary, prioritizing your review efforts

    #5 – Keywords and Keyword Research

    • What are keywords? exact match keywords, keyword research

    #6 – Crawling and Site Audits

    • The technical site audit checklist, how to perform the ultimate local SEO audit, beyond PageSpeed insights

    #7 – SEO Analytics and Reporting

    • Google search operators, reporting on SEO bootcamp, domain authority, page authority, link count metrics, SEO checklist

    #8 – Content and SEO

    • Why content marketing? creating successful content, metrics for creating successful content, what content should I create?

    #9 – Social Media, Influencer Marketing, and SEO

    • Creating social media strategy, identifying social channels, measuring social engagement, influencer marketing

    #10 – International SEO

    • International SEO, Hreflang attribute, ccTLDs

    #11 – Mobile SEO

    • Mobile optimization, key strategies and concepts, the mobile content mandate, the truth about mobile-first indexing

    Related Resources

    • Blog, Q&A forum, workshops and training, help hub, free SEO tools, Google algorithm change history
    • The beginner’s guide to SEO

    WhiteBoard Friday

    Weekly video lessons on ‘Hot’ SEO topics, research, case studies, innovation.

    Video Lessons Examples

    • The campaign comeback: what to do when content fails, where clickbait, linkbait, and viral content fit in SEO campaigns
    • How to discover featured snippet opportunities, the #1 reason paid ads fail, how and whether to invest in and structure online communities
    • What does it mean to write for SEO in 2018? why it can pay to get links from domains that don’t always rank highly

    Overview

    This is my favorite destination for all things SEO. I never miss the WhiteBoard Friday episodes.

    MOZ

    Oberlo – eBooks

    Oberlo allows you to easily import dropshipped products into your ecommerce store and ship them directly to your customers – in only a few clicks.

    Free eBooks

    • 50 Ways to get sales with Dropshipping
    • 10 online stores to use as inspiration for your first store
    • 101 eCommerce experts share their secrets
    • Facebook ads tactics that’ll skyrocket sales
    • The complete guide to marketing channels
    • The ultimate guide to starting your first eCommerce business

    Open2Study

    Open2Study provides free, specialized short courses, entirely online, across the world, in a range of subject areas.

    Additionally, If you’re looking for a recognized qualification such as a bachelor degree or postgraduate course, then you can choose the Open Universities Australia accredited courses. 

    Free Courses

    Marketing & Advertising

    • Big data for better performance, online advertising, user experience for the web, writing for the web

    Business

    • Entrepreneurship and family business, human resources, innovation for powerful outcomes, intro to business in Asia
    • Intro to enterprise architecture, leadership: identity, influence, and power, principles of project management, sports & recreation management

    Finance

    • Diagnosing the financial health of a business, financial literacy, financial planning

    Management

    • Emergency, competitive edge, negotiation and conflict resolution, strategic
    O2S

    There you have it, a whole list of Free online courses to get started with your marketing education. Have you completed any of these courses? Which one is your favorite? Which course should I add to this list? Let me know.

    Tasos Perte Tzortzis

    Tasos Perte Tzortzis

    Marketing Specialist, Entrepreneur

    Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.

    He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.

    The ELITE Marketing Training List

    Top-notch marketing education from industry leaders. A carefully selected list only for serious "players"

    Best Affiliate Marketing Training

    An ELITe list of comprehensive, proven, and tested training programs to turn you into a publisher ninja

    Free Online Marketing Training

    Quick Navigation

    #1 – Click on a tab to open it up

    #2 – Click on "Explore"

    PAGES

    Main Page - Quick List

    Part 1

    Part 2

    Some of the links on this page are "affiliate links". For more information, I refer you to the Disclaimer page

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