Email is still renowned throughout every industry and business as being one of the best ways to connect to your customers.
Still, many businesses don’t place enough importance on getting them right. After all, consider how you react and treat emails sent to you.
In many cases, you’ll open an email, and you’ll have one shot to grab your reader’s attention. Otherwise, they’re going to delete it and move on. Typically, this will take a couple of seconds – ten seconds max – so you need to make the best possible impression fast.
In today’s guide, I’m going to show you how to do just that.
Everything You Need to Know About Crafting Perfect Emails
Be Clear and Concise
The absolute most important point to consider. If you’re in any way cryptic about your email and the message you’re trying to send across, your email has already failed. People don’t take a lot of time to read emails and will quickly scan your email and if it doesn’t interest them or they don’t understand what you’re trying to say, they’ll move on.
This applies to every single part of your email, from the sender line and subject, to the actual bulk content of your message. The more transparent you can be with every aspect, the better.
Use Obvious Links
Every good email will contain links. You share your email, your customer likes what they read, and will click to find out more, whatever it is you’re trying to communicate. However, if your readers don’t know your links are there, how are they going to know where to click?
As a rule of thumb, make sure you make your links big and bright and eye-catching. When your reader quickly scans your email, they should know exactly where to click within the first second. Make them contrast against the rest of your email, make them bold, and avoid generic language like ‘click here’.
The Easier to Read, The Better
Check out this post you’re reading right now. Thanks to the layout, the easily identifiable headlines, and the small, concise paragraphs, you can easily scan the article to see exactly what you’re looking for. You probably quickly scrolled the article first and are only reading the bits that interest you. It’s what most people do, and the same applies to your emails.
“The key rule here is to make your emails scannable. Use bold titles and subheadings, keep your paragraphs short and sweet and bold or highlight key words to draw focus. The more information you can convey in a short space of time, the more interaction you’ll get from your customers,” explains Jason Turner, a marketing expert.
Consider Your Layout
While the layouts of your emails may be a short priority on your to-do list, it’s actually an important point you’re going to want to consider. This refers to the points of aspects like the font, the colours you use, and the size of the text. There’s no hard and fast rule to what works, so experiment, A/B test, and see what works for you.
Optimise Headers and Footers
How often do you think about how you use the footers and headers of your emails? Well, you consider that the first bit of text someone will see before even opening your email but when they’re simply browsing their inbox is going to be your header text, suddenly the importance should become apparent.
Add a little bit of text; usually, around 100 characters or less, to show up on your email preview to once again draw in the attention of your reader.
Make Emails Mobile Ready
The vast majority of customers are going to be reading your emails on mobile devices, both smartphones and tablets, so you need to make sure your emails are responsive and designed to fit optimally on a mobile device.
“Nobody wants to waste their time zooming in and out while trying to read the text or look at a picture, and the chances are your email will be quickly disregarded and trashed. There are plenty of easy ways to make your emails optimised, so use them!” shares Nick Harrison, an email marketer.
Use Scratch & Flip = Better Customer Engagement
If you’re ever received a coupon email from a company, you’ll know that clicking on the surface of the coupon code to ‘reveal’ the code underneath is one of the more exciting emails you’re going to receive, so implement them into your emails.
If you’re promoting something and offering coupons, discount codes, and promotional offers, implement this feature to get customers excited to open and read your emails.