7IDIntINN (new section: information products) + Workshop #4 The Impact of USP

You're Reading:Consumer Involvement Case Study – Mastermind

Consumer Involvement Case Study – Mastermind

by Tasos

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Jan 31, 2024

7 IDEALS METHODOLOGY DOCUMENTARY

I’m filming the last part. The finish line (Feb 02). New office setup (April).

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KNOWLEDGE ECONOMY SUCCESS BLUEPRINT

Sep 16, Workshop #4: The Impact of USP on Information Product Success. A multiple-choice problem for you to solve with a small incentive. The answer will be shared in 24 hours inside the member’s area.

New Section added: Information Products. Newest – PART B: Market Research for Information Products

    🛑 During the summer, I developed an information product, as I mentioned previously, which is why we paused the workshops. Now, we have a huge information product to use as a guide in our journey in the knowledge economy. A product that serves multiple purposes and will set the base for innovation. Prepare for non-stop workshops.

    Live Challenge

    😊 This step-by-step and personal 1-on-1 experience will help you build your own information-based business with simple, impactful tasks to keep you moving forward. We’re already in the Preliminary Stage with a small group, including our first participant, F. P., a former entrepreneur making a comeback.

    Ready to take the next step? Jump in now—sign up, get access to the membership area, and complete the form at the end of the page. You won’t want to miss this opportunity!

    Perfect for those seeking: A flexible business model (time, resources, investments), Scalability, Minimum startup costs, Minimum operational costs, Low-cost product development, No employees

    Act now—it’s free for a limited time!

    WORKSHOP #5: Incoming Problem

    STAY TUNED!

    This is an area for advertising & partnerships. NEW option: Pay-per-Click.

    The journey of the brand “Mastermind” from ’19 to ’22 in the self-education space and how it resulted in boosting the industry to unexpected heights.

    Key Highlights:

    • Dean Graziosi, a NY Times best-selling Author, and Tony Robbins, a legendary entrepreneur, joined forces in 2019.
    • Together, they crafted a step-by-step blueprint to help students turn their knowledge into marketable products/services.
    • The initial success was fueled by support from experienced external marketing partners (me included).
    • The training program evolved, incorporating software for designing, accepting payments, building events, and more.
    • Dean realized the need for more, adding a 3-day live summit and an inner-circle coaching group.
    • Despite these enhancements, low product involvement persisted, prompting Dean to innovate further.

    Join me as I explore the Mastermind brand’s transformation, revealing the secrets behind its success in boosting brand loyalty and advocacy.

    Don’t underestimate this inspiring case study that demonstrates the importance of monitoring consumer involvement and continuous innovation in a dynamic marketplace. 

    Watch the video below where I’m walking you through this fascinating voyage of marketing strategies and the sequence of products/services that the brand Mastermind developed to build a thriving community of over 80,000 people.

    At the end of the case study, it will become very obvious that exploring consumer involvement is the KEY for businesses looking to craft effective marketing strategies and build meaningful connections with their target audience.

    Consumer Involvement Case Study 01

    Mastermind

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    Defected Product

    The French Home Food Safety recalled a chocolate product from the supermarket chain Lidl due to the presence of a foreign body. According to the announcement there is a “suspicious presence of small fragments of wood in the product”.

    These are the chocolate-filled puffs under the name “Swiss chocolate” of the company Bridor sold without a lot number in the bread and pastry section baked on site.

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    Multiple-Choice Role-Playing: Understanding Information Products

    Scenario: You’re tasked with launching a new information product for a startup. The product needs to create buzz, establish authority, and generate sales quickly. You have a budget to either develop a single high-quality product or a series of smaller, more affordable ones.

    Question: Which launch strategy would you choose to achieve the best results?

    Multiple-Choice Options:

    • A) Launch a premium online course with an extensive marketing campaign.
    • B) Release a series of affordable eBooks to build a customer base.
    • C) Host a live masterclass to engage directly with potential customers.
    • D) Create a membership site with exclusive, ongoing content.

    Call to Action: “What’s your strategy? Share your thoughts and get ready for a unique opportunity coming your way!”

    TOP CONTRIBUTORS

    We honoured the 7 first names. Something is coming your way soon!

    1. Natasha Lane
    2. Amanda Jerelyn
    3. Evelina Brown
    4. Bailey Belmont
    5. Gregory V. Chapman
    6. Harris A. Norman (first contributor as well) Double reward!
    7. Beatrix Potter 

    Please vote on what this reward will be. Are you one of the awardees? You can vote too!

    pixteller

    TOP Quote - Read Slowly

    To attract better you need to become better. To become better you need to understand what’s making you, you. Your subconscious mind controls 90~95% of your life. Other people aren’t luckier than you. They simply have different subconscious programming that generates a different reality for them. Get curious about the programming that causes you to experience life the way you do. Be patient as you heal, unlearn, and relearn in alignment with your highest potential. You got this.

    The same is true in entrepreneurship 🙂

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    Stay tuned!

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