Consumer Involvement Case Study – Mastermind

by Tasos


Jan 31, 2024


I’m filming the last part. The finish line (Feb 02). New office setup (April).

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The journey of the brand “Mastermind” from ’19 to ’22 in the self-education space and how it resulted in boosting the industry to unexpected heights.

Key Highlights:

  • Dean Graziosi, a NY Times best-selling Author, and Tony Robbins, a legendary entrepreneur, joined forces in 2019.
  • Together, they crafted a step-by-step blueprint to help students turn their knowledge into marketable products/services.
  • The initial success was fueled by support from experienced external marketing partners (me included).
  • The training program evolved, incorporating software for designing, accepting payments, building events, and more.
  • Dean realized the need for more, adding a 3-day live summit and an inner-circle coaching group.
  • Despite these enhancements, low product involvement persisted, prompting Dean to innovate further.

Join me as I explore the Mastermind brand’s transformation, revealing the secrets behind its success in boosting brand loyalty and advocacy.

Don’t underestimate this inspiring case study that demonstrates the importance of monitoring consumer involvement and continuous innovation in a dynamic marketplace. 

Watch the video below where I’m walking you through this fascinating voyage of marketing strategies and the sequence of products/services that the brand Mastermind developed to build a thriving community of over 80,000 people.

At the end of the case study, it will become very obvious that exploring consumer involvement is the KEY for businesses looking to craft effective marketing strategies and build meaningful connections with their target audience.

Consumer Involvement Case Study 01



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