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You're Reading:Choose Ask Build Free Challenge – Day 02 Today June 08 @ 3 pm CT

Choose Ask Build Free Challenge – Day 02 Today June 08 @ 3 pm CT

by Tasos


Jun 8, 2021


Tasos Perte

“7 Ideals” methodology

What’s coming up for the next 2-3 months and news regarding the beta group (unofficially opened)

**Stay tuned on the blog, we release a series of articles, webinars, to discuss zero and 1st-party data, new ways of positioning as movement makers, new ways of running ads, new sales funnels, new frameworks**

We are prepared.

Re-writing a section of the main framework at the moment and a surprise new underground strategy for only a few of us.

More people are joining me. I can’t thank you enough!

Heading for interviews laughing

We discussed the tremendous power of quiz funnels that have taken the world by storm. A form of sales funnels based on a series of questions that take prospects into a fun and short journey to identify their needs and provide them with solutions tailored to their situation.

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

And today is the second day of the “Choose Ask Build” challenge and your host is the one and only Ryan Levesque, quiz funnel expert and creator of the ASK Method and the Quiz Funnel Masterclass.

I could not be more excited as things kick off in less than 3 hours, so let’s see what this challenge can do for your business.

Choose Ask Build Free Challenge

Day 02 June 08 @ 3 pm CT

Choose Ask Build Challenge Day 02

In this epic event, you’ll discover your “sweet spot” market, how to ask the right questions to identify what people actually want, and how to build sales funnels that convert.

Inside this live interactive challenge, you will discover:

  • Who to serve if you don’t already have a business with a simple 5-second test to validate your business idea online.
  • You’ll identify where your ideal customers are spending their time online.
  • Ryan will also share his free tools for creating killer-eye-opening marketing research.
  • You’ll identify the biggest pain points and problems in your market, the most important buckets that are the hungriest segments of your market, and how to put it all together to create a marketing machine that is going to acquire new leads, new customers, new sales, every day all on auto-pilot.
  • How to create powerful sales funnels on the back of quizzes, questionnaires, surveys, and related methods

Day 01 was all about YOU. What kind of business is right for you based on the type of entrepreneur best describes you.

Ryan revealed the 4 types of entrepreneurs and the 4 types of businesses based on those 4 types of entrepreneurs.

Day 02 is all about WHO. Your target audience, who you are trying to serve, your ideal clients and customers. Ryan is going to reveal the 5 Market MUST-HAVES and how to choose the right market step-by-step…

And he will walk you through a simple free online tool to find these markets and test their potential.

The power of quiz funnels

Quiz funnels can be used in any business, industry, or niche. They work for physical and digital products, services like coaching and consulting, for local businesses. 

The main benefits of a quiz funnel:

  1. Cheaper leads (business were able to cut their costs, often 1/3rd to 1/1oth the cost)
  2. Faster results (less than 30 days, like Jamal Miller who used a quiz called “why are you still single? to generate 10,000 opt-ins in less than 14 days). Quizzed=s often go viral as people are loving them and they share them on their networks, and so you are getting traction pretty quickly. 
  3. Higher conversion (customize your copy and offer, can often 2-3X conversion rates)
  4. High volume – people love quizzes, quizzes are getting completed at higher rates than other marketing forms, people share them with their network
  5. Incredibly valuable data 
  6. Better sell and better serve

Quiz funnels outperform other types of funnels in terms of cost per lead, engagement, and conversion rates.

We also get to collect valuable data and feedback from prospects so we can better serve them. We gain insights into the language people use so we can take advantage of it in our copy and landing pages. 

Who is it for

The challenge will help you make the most important decision in your business before you launch your quiz funnel. 

It’s all about choosing the right market, figuring out what problems you’re going to be solving in this market, and how to build a quiz funnel to solve those problems.

  • Beginners
  • Those who start over
  • Anyone starting an online business from scratch
  • People that are making a pivot in their business and want to test out the phenomenal power of quizzes and funnels
  • Those who shift from an offline to an online business model
  • Retirees that want to do something new
  • Brands and entrepreneurs
  • Marketers
  • Bloggers
  • Coaches
  • Consultants
  • Copywriters
  • Wannabe business owners
  • Digital products
  • Physical products
  • Services
  • Brick & mortar
  • Agencies
  • eCommerce
  • Software (SaaS)
  • Membership site owners

Day 02 – June 08 – Who

Another amazing session that left people excited about what’s coming next.

There were over 2,200 comments, and this shows the tremendous power of online challenges that are highly interactive, people love them and they take massive action.

Ryan started out by sharing the results of the 1st assignment where people were voting what type of entrepreneur best describes them and what type of online business they are most attracted to. The assignment was completed by half a million people. This number covers people that participated in the challenge (around 25,000) and those who took the same quiz Ryan built years ago.

  • MB – mission-based entrepreneurs – 14.3%
  • PB – passion-based entrepreneurs – 40.9%
  • OB – opportunity-based entrepreneurs – 21.8%
  • U – undecided entrepreneurs – 22.9%
  • PF – product-focuded business – 36%
  • CF – client-focused business – 16.2%
  • MF – membership-focused business – 28.7%
  • EF – event-focsed business 19%

There are 16 possible combinations based on the type of entrepreneurs and the type of business. Here are some examples and their statistics:

  • MBMF – a mission-based entrepreneur with a membership-focused business – 3.6%
  • PBPF – a passion-based with a product-focused business – 16.1%
  • MBCF – a mission-based entrepreneur with a client-focused business – 2.8%

Here’s why quizzes are so powerful:

Ryan explained that having access to this data gets you in a vantage point. Over 500,000 people completed this assignment, and now Ryan knows so much about this market. 

Now he can customize his marketing and messaging, products and services.

For example, if Ryan is talking to a membership-focused business entrepreneur he will illustrate examples of other membership site owners. 

Example: A free quiz to find out what type of business to start:


  1. Is the business you are thinking of starting…a brand new business or an extension of an existing business?
  2. When it comes to financing your new business, which of the following best describes your situation…I am funding the business myself or I am funding the business myself with a little bit of help or I have already raised millions in venture funding
  3.  If you had to pick one, which of the following best describes you?…Champion a cause (you are looking to champion a cause you would die on the hill for) or transform a hobby (you want to transform your hobby, passion, or interest into a business that makes money) or pursue an opportunity (there is one or multiple opportunities you’ve stumbled upon that you are interested in possibly pursuing) or undecided (you are unsure what type of business to start)
  4. Right now, if you had to pick just one, what’s driving you more than anything else?…freedom (financial freedom, time freedom, freedom to travel and choose) or impact (it’s more than making money – it’s more about making an impact) or legacy (making my mark and leaving the world in a better place) or all of the above
  5. Which of the following best describes how much time you will have for your business…side hustle (something I will do on the side working another job, studying or caring for family etc or full-time (something I will do full-time as my main focus)
  6. Which of the following best describes the business you see yourself creating…lifestyle (creating a $100K – $1M business that provides you with a great lifestyle) or empire (creating a billion-dollar empire that takes all of your time and focus – lifestyle can wait)
  7. Which of the following best describes you…I love talking on the phone or I love being in my room writing all day or I love being on Facebook and connecting with friends or I love starting a party
  8. What type of business should you start? enter your email address to get a custom report plus a video explaining your results and what to do with that information today

Today’s focus – WHO:

Who are you going to serve? Who is your potential customer? The most important question before building a quiz funnel and your business.

Yesterday, was all about you and why you do what you do. An introspection.

Today is all about the market, our prospects.

Why is this decision about the market so important?

Because choosing the wrong market can be proved devastating for your efforts, morale, and your business.

You need to spot a market that has potential and where people are looking for products and services to satisfy their needs and they are actually paying money to accomplish their goals.

What is a market?

Ryan asked people what is a market and people responded.

Here are some answers:

  • A place to sell your goods
  • A group of people with a need
  • People who want what you’re providing
  • Potential customers
  • Willing people ready to make a purchase 
  • People with a problem that needs to be solved

All these are great definitions.

Ryan defines a market this way: A market is a group of similar people who have a common conflict in their life.


  • CEOs that want to become better leaders
  • Actors who struggle to memorize their lines
  • Aspiring entrepreneurs who want to start their own business
  • Parents who are looking to get their children to sleep through the night

Sometimes, some markets are similar on a demographic basis.

For example…if you are serving women going through menopause, these women are all of the same age. If you are service Christian singles who are looking to find the one, their partner for life.

In other cases, markets can be geographically specific.

For example…you might be serving vegetarians who line in Austin, Texas. Or it could be ex-patriots who live in China.

In other cases, people inside a market are demographically and geographically spread out. Like people in the community of the “Choose Ask Build” challenge.

What makes a good market – The 5 market must-haves

Ryan underlines that everyone starts from the base. Million-dollar businesses require million-dollar budgets. If you are just starting out, you need a vehicle to get your business going and take it to the next level.

Ryan has built businesses in all sorts of obscure niche markets, from orchid care to scrabble tile jewelry to memory improvement and beyond.

The 5 market must-haves:

  1. Evergreen – relevant today, and it’s going to be relevant 10 years from now,. Don’t choose a fad market that is super popular today but it’s not going to stand the test of time. Like for example, when Ryan immersed himself in the scrabble tile jewelry market, he got some traction and he was making some good money, but one day everything stopped. 
  2. Enthusiast – this kind of market is in contrast to a market where people want to solve a specific problem and when they do, they stop spending money in that market. An enthusiast market is one where people keep spending money for years or even decades to come. They remain consumers for a very long time. Like the dog market, where pet owners spend money on insurance, food, supplies, toys, collars, and so on. 
  3. Urgent problem – a market where people are looking for a solution to a burning problem right now. Like in the orchid market, you buy a flower, you bring it home, you are taking care of it, and then, all of a sudden, a morning you wake up and all the blooms have fallen off. Or like in the dog market, if you bring a new puppy home and it messes up your house, you need to solve that problem right away. 
  4. Future problems – After you’ve solved that first initial problem in that market, you want to make sure it’s a market that gives you the opportunity to continue supporting your clients and solve problems for them. Like in the dog market, once you’ve reached someone how to train their puppy not mess the house, the next step might be to train their puppy to stop barking or biting. Like in the orchid market, after you’ve reached people how to keep orchid blooms you might teach them how to grow other variants of orchids, or how to grow orchid in a greenhouse and so on. We are looking for customers for life.
  5. Players with money – you can’t serve broke people. You want to make sure people can afford your solutions, products, and services. And that people are willing to spend money in that market. Like dog owners spend money on organic dog food, insurance, operations.

Evaluating markets live with Ryan

Ryan invited people to suggest a market for a live review. 

Weight loss

Is it an evergreen market? Yes, people are looking to lose weight for as long as they exist. 

Is it an enthusiast market? Yes, people buy all sorts of things over and over again. 

Is it an urgent problem market? This problem is conditional, but it can become an urgent problem under some circumstances. For example, when people have to go to a wedding. Or when weight threatens your health. 

Is it a market with future problems?  Absolutely. People may lose weight but they may go extra skinny. Clothes don’t fit the way they expected. They might wanna change their lifestyle. It opens up doors to other activities for people.

Is it a market with people willing to spend money? Of course, people spend money in this market for decades. 

Drumming: drumming has a very long learning curve to master this specific skill. It checks all 4 must-haves but how exactly do you create urgency in this market? It’s very difficult to speak with confidence, so it’s a market that checks 4 out of 5 boxes.

Senior-living: it checks all 5 boxes.

How do you decide if the market you want to pursue is worth it?

A market that checks all 5 boxes is a green-light market. It’s worth pursuing it.

A market that checks 4 out of 5 boxes is a yellow-light market. Proceed with caution.

A market that checks 3 or less out of 5 boxes is a red-light market. It’s a market you do not want to pursue. It’s hard to accept it, but it’s all about the logic here. It means you may have to shift, pivot, and change direction until you find a 5/5 market. 

Then Ryan invited people to leave their feedback and give a 4 letter acronym describing what type of entrepreneur is the best fit for them and what type of online business mostly attracts them.

Today’s assignment:

Take some time to think about the market you want to pursue. Ask yourself if the market checks all 5 boxes. And post your answer inside the Facebook community. 

And if you are undecided and have not yet picked up a market, then Ryan has you covered with his “101 profitable niches for 2021” list. It’s a list of green light markets that check all 5 boxes. You can evaluate 1 of these markets as an exercise. 

My marketing agency business evaluation:

It’s a market that checks all 5 boxes, absolutely.

It’s an evergreen market, there are always new brands and aspiring entrepreneurs that want to start or scale their businesses.

It’s an enthusiast market, brands spend money on all sorts of services and products. Lead generation, traffic acquisition, branding, direct response marketing, SEO, social media, influencer outreach, video marketing, multimedia production, etc.

It’s an urgent problem market, brands want to get off the ground as fast as possible because they want to make money, they probably invested in their business and want to break even and become profitable, and aspiring entrepreneurs want to become independent as soon as possible.

It’s a market with future problems. Startups that get some traction and attention, need conversions, then they need to retain their customers and gain fans for a lifetime.

It’s a market with people that are able and willing to spend money. There are brands that spend billions of dollars on marketing and advertising services.

Ryan Levesque - Quiz Funnel Masterclass

Registrations Open Hurry Up!

Amazing bonuses from me and Ryan's team

The creator of the AskMethod

Ryan Levesque, the Inc. 500 CEO of The ASK Method Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year, and his team are hosting a highly interactive live workshop to help you visualize the incredible power of getting insights into your audiences’ minds with quizzes and how to build highly effective quiz funnels from start to finish.

    In this 6-week live training, you’ll discover how to use quiz funnels to scale your business.

    • Your quiz hook
    • Your quiz offer
    • Your quiz questions
    • Your quiz pages
    • Your quiz follow-up
    • Optimization & scaling

    The training includes:

    • Live weekly Q&A calls
    • Live funnel reviews
    • Step-by-step checklists & templates
    • The ultimate quiz swipe 10-year file
    • The private FB community
    • Lifetime access

    Plus, you’ll get access to these official bonuses

    • Bonus #1 - Bucket 2.0 enterprise software ($4,500 value)
    • Bonus #2 - quiz traffic secrets training ($2,500 value)
    • Bonus #3 - choose ask build business-in-a-box training ($3,500 value)
    • SUPER Bonus #4 - We build your quiz funnel for you ($10,000)

    Plus, my extra bonuses

    • Bonus #1 - a beautiful, professional, and highly converting custom made website ($1,000 value)
    • Bonus #2 - 50+ weekly private training 1-1 sessions on Zoom. Exclusive private training, coaching, and feedback  Business, marketing & advertising, sales (priceless)
    • Bonus #3 JUST ADDED. We'll create your first 10 info-products together to fill your funnels applying my "7 Ideals" methodology ($997 value)

    Detailed Review & Video Walkthrough/My results with quizzes for my business and clients

    This advertisement is sponsored. For more information, I refer you to the disclaimer page

    Final Words

    It was another breathtaking session where Ryan revealed his secret framework for evaluating markets. I’ll be reporting on my progress with the challenge on the “Choose Ask Build” challenge review page and I’ll be sharing highlights of all days on this page as well.

    That’s it, another article has finished, here on Web Market Support. I am waiting for your comments and thoughts. Till next time.

    Tasos Perte Tzortzis

    Tasos Perte Tzortzis

    Marketing Consultant, Creator of the "7 Ideals" Methodology

    Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

    I enjoy reading, arts, science, chess, coffee, swimming, Audi, and playing with my kids.

    Some of the links on this page are affiliate links. For more information, I refer you to the disclaimer page.

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