An internet millionaire’s secret formula to sell almost anything online

Jeff Walker | Coach of The Most Profound Marketers Today








Brand New Training Masterclass

What exactly is the “Product Launch Formula” training program? Is there potential? Is Jeff Walker the right guide that can show you the way? Is it worth the money? Is there anything else you need?

These are just a few of the questions going through your mind right now. So, here I am, to answer all the questions you might have and to guide you to make a well-informed decision.

The “Product Launch Formula” training is included in our ELITE list. These are the TOP marketing/business related programs that can help you build a successful career online immediately.

I carefully tested hundreds of similar programs since 2015 and I’m presenting you the best of the best.

These programs apply the “Earn while you Learn” training formula and you’ll get to put theory into practice from day 1.

Tasos Perte Tzortzis

Tasos Perte Tzortzis

Marketing Consultant, Creator of the "7 Ideals" Methodology

Although doing traditional business offline since 1992, I fell in love with online marketing in late 2014 and have helped hundreds of brands sell more of their products and services. Founder of WebMarketSupport, Muvimag, SummerDream.

I enjoy reading, arts, science, chess, coffee, swimming, Audi, and playing with my kids.

Product Launch Masterclass

jeff walker product launch masterclass


Jeff’s product launch formula is a blueprint that will help you launch your products and services successfully in the marketplace, no matter the size of your brand and the industry you’re serving.

It’ includes:

  • Strategy (the big picture)
  • Tactics (mental triggers, the offer, sequences)
  • Types of launches (quick launch, seed launch, internal launch, JV launch, eCommerce launch, rolling launch, shadow launch, evergreen, the relaunch)
  • The launch path overview (when you have a current business, when you have an unleveraged business, when you want to build a business, when you are an artist)
  • The big gotchas
  • Resources


The course is available only once in a year and the registration opens up usually for a limited 5-days period.

It’s live since 2005.

Ideal Audience – Who is it For

  • Brands of all sizes
  • Small business owners
  • Marketers
  • Coaches
  • Authors
  • Speakers
  • Practitioners
  • Influencers
  • Experts
  • People that want to launch their own product or service but they have no idea where to start
  • People that don’t have a program or service to sell yet 
  • People with a passion
  • People with a following
  • Anyone with a message
  • Anyone with experience on a field

Jeff Walker’s Background

When I first started publishing online way back in 1996, I had no idea how to sell my products or build an online business. Then (almost by accident) I created what’s become the Product Launch Formula. That formula has become the gold standard for launching products, services, and even entire brands with huge momentum and great success. It’s literally transformed the way stuff is sold online. And it’s also helped me become one of the top entrepreneurial and marketing trainers in the world. 

When I started, I was a stay-at-home dad taking care of two small children.

It had been a few years since I quit my corporate job. I hadn’t made any money since then, and that felt terrible. I knew I needed to make a change.

I launched my “business” from the babies’ changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996. 

’ll never forget how nervous I was the very first time I made an offer to my list.

Back then, my business was a simple newsletter about the stock market. I just kept sending more and more free content – and people loved it.

The problem was that I wasn’t making any money.

I knew I needed to sell something, but I kept delaying making that offer because I wasn’t a salesman – and I didn’t know how to ask for the offer.

So I kept delivering more value… and when I finally made the offer, people were really excited to buy. 

And that’s when I knew I was onto something…

I kept refining my “launch” process, and the results kept getting better… until my formula was almost guaranteed.

I started sharing what I learned about launching new products and businesses with some other entrepreneurs I knew. And their results were incredible.

Pretty soon, I was getting asked to speak on stage and teach people about how they can use my formula to launch their own products and businesses. The amazing results continued to pour in – and that’s when I decided to turn it into a step-by-step program that anyone could follow. 

That was the start of an incredible wave of entrepreneurs with tiny, home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Jeff Walker

Creator of the Product Launch Formula, Internet Alchemy

Free Workshop


The Main Advantages of this Method For Launches

  • Builds trust and rapport with audiences
  • Creates excitement and anticipation
  • Builds reciprocity
  • Speeds up the decision process for people interested in buying your products and services
  • Low-cost production
  • Massive potential, no limits on profits
  • Lucrative
  • Work from home (optional)
  • You’re targeting the whole population
  • Timetable flexibility
  • Recurring income
  • No need for employees
  • Scalability, unlimited partnerships

Training Material

9 Main Modules – Detailed Videos and Other Training Material

  • The Product Launch Formula Coaching Program, including 9 full modules plus all bonuses – you get access for a full year
  • PLF Templates, Hot Seats, and Case Studies
  • Jeff’s $7 million dollar Product Launch Swipe File
  • 12 months of follow up Coaching Calls with Jeff’s Platinum Coaches
  • Complete launch videos and scripts from launches in various markets
  • Transcripts and audio files of all the training videos
  • Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module
  • A full year’s access to the PLF Portal plus a Private Forum with Jeff and his team, along with his Platinum Coaches (ask questions, get answers and support)
  • 12 months of Live Coaching Calls with Jeff’s in-house team of coaches
  • The Facebook PLF Owners Alumni Group
  • BONUS: Product Creation Code video training course
  • BONUS: “Launching Your List 2.0” video training course
  • 2 tickets to the 3-day in-person “PLF Live” workshop (led personally by Jeff)


  • Module 01: Core strategies and tactics that you can apply to any type of launch
  • Module 02: Developing your launch story, spotting problems and giving solutions to these problems
  • Module 03: Seed launch (if you don’t own a product) and Quick launch (if you have a product and you need some quick cash)
  • Module 04: Internal launch and pre-launch content
  • Module 05: Case studies, analysis of pre-launch videos from his students (what to fix or not)
  • Module 06: sales videos, JV launch
  • Module 07: Evergreen launch
  • *plus 2 modules that have been added in 2020


  • The complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • The full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for. 
  • a coupon for $900 off “PLF Live 2021”. This is a three-day, live workshop led personally by Jeff. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and he’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, they’re not sure whether this will be an in-person event or if it will be virtual. Their plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000…but with this bonus coupon, you get in for $900 off. 
  • “Your Tech Stack Quick Start” – this is Jeff’s team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… they’ve got you taken care of. 
  • “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • The “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. 
  • The “Live Launch” training – when Jeff launched PLF 2019, he did something he’d never tried before… a launch where all his PLCs were delivered LIVE. Let’s just say the results were amazing, which is why they’ve been doing it the same way since. In this special bonus, he broke down how they prepared to go live, and the results they generated from this new launch model.
  • The Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast. 
  • The Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • The Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches…either as a consultant, a launch manager, or even as a full business partner. 
  • “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort. 
  • Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of Jeff’s “Pivot” launch back in April. They did it in a super “Tech Lean” fashion – both because they had to and to prove it could be done. If it looked fancy on the outside… they’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and they’ll show you how to do it in the bonus.
  • 12 Live Sessions with Jeff – To give you extra support in these crazy times…he’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, he’ll be answering questions and keeping your “internal game” on track. only if you join by midnight on Tuesday (U.S. Pacific time): Lead Magnet Crowdsource call  – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.
  • Only if you join by midnight on Tuesday (U.S. Pacific time): Lead Magnet Crowdsource call –  what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call, they’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year…and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

The EXTRA WMS Bonuses $I let you price them

Bonus #1

A beautiful, professional, and highly-converting website (real value $1,000 – FREE for you)

You need a strong online presence. Your website is your storefront and is responsible for bringing people in. WMS will develop a beautiful, professional, and effective website that builds trust so that prospects can engage with your offers. And when customers feel great, they become promoters of your brand.
What you’ll get for free:
  • Homepage
  • 2 Landing pages (products, services, shop, store, sales pages)
  • About page
  • Team page
  • Blog page
  • Help page
  • Contact page
  • FAQ page
  • All the Legal Pages (terms & conditions, privacy policy, cookie policy, GDPR, disclaimer, credits)
  • A Premium Theme 
  • Premium Plugins (email optin, social sharing, and more)
  • A Language that Sells (copywriting)
  • Powerful marketing collateral
  • A Modern Website Focused on User Experience

Why You Should Take This Bonus Alone Very Seriously

No business can survive online without a website. If you go alone or use the website builder they provide, you’ll have to learn a ton of new things.

This is your ultimate chance to save valuable time to work on your products and services and have me teaching you how websites work.


I’ll develop a professional-looking, SEO friendly website with a strong marketing language that converts visitors into leads and customers.

Bonus #2

1-Year Weekly Video-Call Intensive Private Training Sessions on Skype (1-hour each) 50+ Sessions (real value $priceless – FREE for you)

Exclusive private training, coaching, and feedback: Business, marketing & advertising, sales

What you’ll get for free:

  • Unlimited Sessions of Intensive Private Training (each session 1-hour, every week)
  • Feedback on your work and progress with the PLF training
  • We’ll identify needs people have and we’ll examine how you can build an info-product to fulfill their needs
  • We’ll create a big picture of your future for you to fully understand the potential of doing business online
  • You’ll understand what it takes to become a fully-equipped entrepreneur and how to stay motivated no matter what happens around you 
  • We’ll find an amazing way to overcome all your negative beliefs and inner demons
  • You’ll gain confidence and you’ll be able to recognize for yourself that you have what it takes to build an amazing business online and make an impact in other people’s lives
  • Niche selection, goal setting, future plan
  • Business coaching (entrepreneurial mindset, online business basics, running a website, business model components, analogs, antilogs, leaps of faith)
  • Marketing & advertising training (market research, keyword research, competition analysis, customer avatars, unique value proposition, emotional motivators, the customer purchase lifecycle, inbound methodology, content marketing, SEO, blogging, guest posting, native advertising, influencer outreach, relationships, lead generation, email marketing, local marketing, copywriting & persuasion, storytelling, outbound & guerilla tactics, advertising principles, press releases, paid advertising) and more
  • Sales strategies and tactics (cold calling principles, attitude, motivation, handling objections, setting appointments, follow-up, closing the deal, guerilla marketing)

Bonus #3

Unlimited email access and support for as long as you need it (lifetime) (real value $500 – FREE for you)

I want to make sure you get results with the PLF training program

I want to make sure you understand how marketing works

I want to make sure you understand how businesses work

You may hit a wall at some point, and I’ll be there to motivate, inspire, and guide you

Nothing is more important than You reaching your goals

Bonus #4

Email Training & Vault (email marketing training, swipe files, campaigns, headlines that get clicks) [LIVE INTENSIVE 1-ON-1 VIDEO-CALL TRAINING] (real value $500 – FREE for you)

Stay connected with people interested in your offers

Build trust and authority and nurture authentic relationships with your prospects

Turn prospects into loyal customers, turn loyal customers into promoters of your brand and gain genuine referrals

Retain existing customers


Get access to the vault (for the last 2 years, I carefully collected, compiled, and tested thousands of email campaigns, promotions, and headlines)

Now, I am giving you the best of the best to use them in your business and build a loyal fanbase.

Bonus #5

Affiliate Marketing Blueprint (becoming a successful marketing publisher and letting others promote you) [LIVE INTENSIVE 1-ON-1 VIDEO-CALL TRAINING] (real value $297 – FREE for you)

Since 2015, WMS as a marketing publisher helped hundreds of companies sell more of their products and services 

By becoming a publisher you tap into a multi-billion industry without having to own products

By running your own affiliate program you will be able to scale your business exponentially. All it takes is to provide quality services and let others know about it.

Bonus #6

Paid Advertising Mastery I will help you target the right prospects on all the major search engines and networks [LIVE INTENSIVE 1-ON-1 VIDEO-CALL TRAINING] (real value $2,000 – FREE for you)

Paying for traffic is a lucrative strategy but involves high-risk

I will make sure you’re running ads that perform well and convert

  • Google Ads training
  • Bing Ads training
  • Facebook ads training
  • Twitter ads training
  • LinkedIn ads training
  • Pinterest ads training

To Get Your Bonuses Complete The Form On The Bonuses Page


It is one of the most concrete trainings I have ever seen. Jeff has broken down all the important details so you can get started immediately and get results as fast as possible.

Jeff’s methods are ethical, he never spams people and he engages audiences in the most effective ways. In fact, he trained thousands of online entrepreneurs and he’s been praised by names like Dean Graziosi, Ray Edwards, Tony Robbins, and the list goes on and on.


All in all, the Product Launch Formula is a course that can transform your exisiting business but keep in mind that you have to put in the work. If you are not willing to work hard and apply what you learn, no course in the world can help you. You are the one who can help yourself

Final Notice

If you’re not willing to take action and do the hard work that’s associated with this training, then this program is not for you.

And I have to tell you another thing, even more important. Every elite program is designed the same way. There’s no program that you just invest money and wait to get paid.

If you want something like this, then you have to look elsewhere. The Product Launch Formula and similar educational programs require you to work. You have to apply what you learn

I am here to help you, walk you through the training, and give you feedback. Join the program and claim the extra WMS bonuses for free.

Product Launch Formula Review

All the Truth

Product Launch Formula STATISTICS

Jeff Walker –

Teacher of The Most Profound Marketers Of Today

Sales made from people using the PLF system

Product Launch Formula RATINGS

  • Training 95% 95%
  • Marketing Tools 85% 85%
  • Support 90% 90%
  • Forum, Community 90% 90%


Final Score

Product Launch Formula Pricing

Product Launch Formula Guarantee

30-day, 100% Money Back Guarantee

There is a 30 day, no questions asked, money-back guarantee from the date of purchase.

Product Launch Formula Review

All the Truth

Product Launch Masterclass

Enroll In “Product Launch Formula”

And Unlock the Vault of WMS Bonuses

Some of the links on this page are "affiliate links". For more information, I refer you to the Disclaimer page

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The Magic of the "7 Ideals" methodology (beta)

The Magic of the "7 Ideals" methodology (beta)

We are opening up a beta group so you can test a part of our methodology at no cost!

With our value-driven customer-centric strategy and our proprietary frameworks, the marketplace is going to change.


The main framework of the method is explained in detail

We also released the basic principles, the most important part, and the story of how we got here.


We are introducing a special form of live events that no one is using and that will help your brand thrive and impact the world.

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