Thank you so much for yesterday’s session. Not the best quality from a technical standpoint but I am improving, you can tell that.
Yesterday we discussed the overall strategy for product launches.
And the strategy is this:
Forget about old-fashioned hope marketing. We rely on facts, research, and what people actually want.
We need to use a structured sequence of content in order to build anticipation, excitement, trust, rapport, a bond, a community, and get people so excited that they can’t help but beg us to give them our products at the end of the launch period.
We don’t want just to announce the product release, we want to announce that something big is coming.
This is key.
We want to create momentum and a conversation and make people become co-creators of the product which in turn will result in those people not only buying our products but sharing the news with their network.
It’s all about delivering high-value content every step of the launch to build trust and reciprocity.
It’s about selling in a non-salesy way. We are not salespeople.
We don’t just sell products. We sell transformation and beautiful outcomes.
And it’s all about list building. An email list of loyal subscribers. Our asset, our people, our audience.
Don’t make the common mistake brands make when they are focusing only on their products. Focus on your people, instead.
And it’s also about massive positioning power. We’ll position ourselves as experts, leaders, authority figures.
Launching & Crushing Challenge Day #2
11 pm GMT+3
Today we are going deeper into the world of launches.
We’ll be discussing the tactics, the types of launches that work best, why people don’t buy, marketing, and the 1 thing you need to have in place to make all this work.
We have a lot to cover and that’s why I’m so excited.
There has never been a better time in history to launch products in a way that everyone loves and enjoys.
Can I count on you?
Be there, be live.
Tasos Perte Tzortzis
Marketing Specialist, Entrepreneur
Although doing traditional business offline since 1992, Tasos fell in love with online marketing in late 2014 and has helped hundreds of brands sell more of their products and services on the web.
He enjoys reading, music & arts, mathematics, chess, coffee, swimming, Audi, and playing with his kids.